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- Nielsen Global Media-vs-Numerator Insights
Compare Nielsen Global Media and Numerator Insights 
At a Glance
Market Segments
Small-Business (60.0% of reviews)
Enterprise (55.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Nielsen Global Media
Star Rating
(12)4.2 out of 5
Market Segments
Small-Business (60.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Nielsen Global MediaNumerator Insights
Star Rating
(38)4.6 out of 5
Market Segments
Enterprise (55.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Numerator InsightsNielsen Global Media vs Numerator Insights
- Reviewers felt that Numerator Insights meets the needs of their business better than Nielsen Global Media.
- When comparing quality of ongoing product support, reviewers felt that Numerator Insights is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Numerator Insights over Nielsen Global Media.
Pricing
Entry-Level Pricing
Nielsen Global Media
No pricing availableNumerator Insights
No pricing availableFree Trial
Nielsen Global Media
No trial information availableNumerator Insights
No trial information availableRatings
Meets Requirements
8.0
9
8.7
21
Ease of Use
7.5
8
8.7
20
Ease of Setup
Not enough data
Not enough data
Ease of Admin
Not enough data
Not enough data
Quality of Support
8.1
7
9.4
20
Has the product been a good partner in doing business?
Not enough data
Not enough data
Product Direction (% positive)
6.7
7
8.8
19
Features by Category
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Omnichannel Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Nielsen Global Media and Numerator Insights share no categories
Unique Categories
Nielsen Global Media is categorized as Audience Intelligence Platforms
Numerator Insights is categorized as Retail Analytics, Omnichannel Commerce, Digital Advertising Intelligence, and Retail Intelligence
Reviews
Reviewers' Company Size
Nielsen Global Media
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Numerator Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.0%
Market Research
20.0%
Pharmaceuticals
10.0%
Media Production
10.0%
Information Technology and Services
10.0%
Other
30.0%
Consumer Goods
42.1%
Food & Beverages
26.3%
Marketing and Advertising
13.2%
Food Production
5.3%
Retail
2.6%
Other
10.5%
Most Helpful Reviews
Nielsen Global Media
Most Helpful Favorable Review
Verified User in Marketing and Advertising
For my purposes, I am running reports in Nielsen to access particular data sets I need for TV metrics (impressions). I feel that the ease of use and pretty basic format of the platform, works in my advantage for someone who is not of a dev mindset but...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Most media companies report using Nielsen data — I would argue that the numbers don’t translate well between linear and digital. Need updated industry metric.
Numerator Insights
Most Helpful Favorable Review
Verified User in Retail
Access to leakage reports and ability to id white space based on what consumer if purchasing at other retailors
Most Helpful Critical Review
Verified User in Marketing and Advertising
I dislike that its not as detailed and you can only look at competitors we pay for.
Verified User in Marketing and Advertising
For my purposes, I am running reports in Nielsen to access particular data sets I need for TV metrics (impressions). I feel that the ease of use and pretty basic format of the platform, works in my advantage for someone who is not of a dev mindset but...
Verified User in Retail
Access to leakage reports and ability to id white space based on what consumer if purchasing at other retailors
Verified User in Marketing and Advertising
Most media companies report using Nielsen data — I would argue that the numbers don’t translate well between linear and digital. Need updated industry metric.
Verified User in Marketing and Advertising
I dislike that its not as detailed and you can only look at competitors we pay for.
Alternatives
Discussions
Nielsen Global Media has no discussions with answers
Numerator Insights has no discussions with answers
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