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- MediaMath by Infillion
- Lotame Spherical Platform-vs-MediaMath by Infillion
Compare Lotame Spherical Platform and MediaMath by Infillion 
At a Glance
Market Segments
Mid-Market (58.9% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Lotame Spherical Platform
Star Rating
(116)4.4 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Lotame Spherical PlatformMediaMath by Infillion
Star Rating
(124)3.9 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about MediaMath by InfillionSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that MediaMath by Infillion has a solid 1st-Party Data Integration score of 8.4, but reviewers mention that Lotame Spherical Platform excels with a higher score of 8.8, indicating a more seamless integration experience for first-party data.
- Reviewers mention that Lotame Spherical Platform shines in Audience Segmentation with a score of 9.0, while MediaMath's score of 8.2 suggests it may not offer as robust segmentation capabilities, which could impact targeted marketing efforts.
- Users on G2 report that the Quality of Support for Lotame Spherical Platform is notably higher at 9.2 compared to MediaMath's 8.0, indicating that users may find more responsive and helpful support with Lotame.
- G2 users highlight that MediaMath's Data Export Tools score of 7.0 is significantly lower than Lotame's impressive 8.6, suggesting that users may face challenges in exporting data efficiently with MediaMath.
- Reviewers mention that while both platforms offer Campaign Optimization, MediaMath's score of 7.8 is overshadowed by Lotame's 8.1, indicating that users may achieve better campaign performance with Lotame's tools.
- Users say that MediaMath's Ease of Use score of 7.5 is less favorable compared to Lotame's 8.6, suggesting that users may find Lotame's interface more intuitive and user-friendly for everyday tasks.
Pricing
Entry-Level Pricing
Lotame Spherical Platform
No pricing availableMediaMath by Infillion
No pricing availableFree Trial
Lotame Spherical Platform
No trial information availableMediaMath by Infillion
No trial information availableRatings
Meets Requirements
8.4
97
7.6
108
Ease of Use
8.6
96
7.5
106
Ease of Setup
8.4
48
7.5
53
Ease of Admin
8.5
49
7.6
48
Quality of Support
9.2
94
8.0
108
Has the product been a good partner in doing business?
9.3
50
8.2
55
Product Direction (% positive)
8.7
88
8.0
106
Features by Category
Channel Functionality
Not enough data
8.2
78
Platform Interoperability
Not enough data
Not enough data
Campaign Management
Not enough data
7.9
91
|
Verified
Not enough data
7.8
93
|
Verified
Not enough data
8.1
81
Not enough data
6.7
81
|
Verified
Not enough data
7.0
75
|
Verified
Not enough data
7.6
73
Not enough data
7.2
72
Not enough data
8.0
81
Not enough data
7.9
92
|
Verified
Not enough data
7.3
81
|
Verified
Not enough data
7.0
62
|
Verified
Not enough data
7.4
24
Not enough data
7.1
25
Targeting
Not enough data
8.2
93
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
8.1
88
|
Verified
Not enough data
7.9
74
Platform
Not enough data
7.2
66
|
Verified
Not enough data
7.1
82
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
7.6
90
|
Verified
Not enough data
7.6
74
|
Verified
Not enough data
7.1
73
|
Verified
Not enough data
7.0
74
|
Verified
Not enough data
7.7
55
|
Verified
Not enough data
6.8
73
|
Verified
Data Integration
8.8
64
8.4
16
8.0
46
7.7
11
8.2
62
8.4
16
6.9
31
7.2
9
7.9
42
7.7
10
8.6
52
Feature Not Available
Data Analysis & Optimization
9.0
67
8.2
19
8.1
63
6.6
19
8.0
64
7.5
17
7.6
60
6.3
18
Platform
8.2
55
6.9
15
8.7
56
8.2
17
8.7
63
Feature Not Available
8.3
52
8.0
14
8.3
41
8.0
11
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.3
43
Campaign Management
Not enough data
7.9
91
|
Verified
Not enough data
7.8
93
|
Verified
Not enough data
8.1
81
Not enough data
6.7
81
|
Verified
Not enough data
7.0
75
|
Verified
Not enough data
7.6
73
Not enough data
7.2
72
Not enough data
8.0
81
Not enough data
7.9
92
|
Verified
Not enough data
7.3
81
|
Verified
Not enough data
7.0
62
|
Verified
Not enough data
7.4
24
Not enough data
7.1
25
Targeting
Not enough data
8.2
93
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
8.1
88
|
Verified
Not enough data
7.9
74
Mobile
Not enough data
7.1
40
Not enough data
7.4
24
Not enough data
7.1
25
Platform
Not enough data
7.2
66
|
Verified
Not enough data
7.1
82
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
7.6
90
|
Verified
Not enough data
7.6
74
|
Verified
Not enough data
7.1
73
|
Verified
Not enough data
7.0
74
|
Verified
Not enough data
7.7
55
|
Verified
Not enough data
6.8
73
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
7.3
37
Campaign Management
Not enough data
7.9
91
|
Verified
Not enough data
7.8
93
|
Verified
Not enough data
8.1
81
Not enough data
6.7
81
|
Verified
Not enough data
7.0
75
|
Verified
Not enough data
7.6
73
Not enough data
7.2
72
Not enough data
8.0
81
Not enough data
7.9
92
|
Verified
Not enough data
7.3
81
|
Verified
Not enough data
7.0
62
|
Verified
Not enough data
7.4
24
Not enough data
7.1
25
Targeting
Not enough data
8.2
93
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
8.1
88
|
Verified
Not enough data
7.9
74
Platform
Not enough data
7.2
66
|
Verified
Not enough data
7.1
82
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
7.6
90
|
Verified
Not enough data
7.6
74
|
Verified
Not enough data
7.1
73
|
Verified
Not enough data
7.0
74
|
Verified
Not enough data
7.7
55
|
Verified
Not enough data
6.8
73
|
Verified
Platform Interoperability
Not enough data
Not enough data
Social Functionality
Not enough data
Feature Not Available
Campaign Management
Not enough data
7.9(won by default)
91
|
Verified
Not enough data
7.8(won by default)
93
|
Verified
Not enough data
8.1(won by default)
81
Not enough data
6.7(won by default)
81
|
Verified
Not enough data
7.0(won by default)
75
|
Verified
Not enough data
7.6(won by default)
73
Not enough data
7.2(won by default)
72
Not enough data
8.0(won by default)
81
Not enough data
7.9(won by default)
92
|
Verified
Not enough data
7.3(won by default)
81
|
Verified
Not enough data
7.0(won by default)
62
|
Verified
Not enough data
7.4(won by default)
24
Not enough data
7.1(won by default)
25
Targeting
Not enough data
8.2(won by default)
93
|
Verified
Not enough data
8.5(won by default)
89
|
Verified
Not enough data
8.1(won by default)
88
|
Verified
Not enough data
7.9(won by default)
74
Platform
Not enough data
7.2(won by default)
66
|
Verified
Not enough data
7.1(won by default)
82
|
Verified
Not enough data
8.0(won by default)
80
|
Verified
Not enough data
7.6(won by default)
90
|
Verified
Not enough data
7.6(won by default)
74
|
Verified
Not enough data
7.1(won by default)
73
|
Verified
Not enough data
7.0(won by default)
74
|
Verified
Not enough data
7.7(won by default)
55
|
Verified
Not enough data
6.8(won by default)
73
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
Not enough data
7.9
91
|
Verified
Not enough data
7.8
93
|
Verified
Not enough data
8.1
81
Not enough data
6.7
81
|
Verified
Not enough data
7.0
75
|
Verified
Not enough data
7.6
73
Not enough data
7.2
72
Not enough data
8.0
81
Not enough data
7.9
92
|
Verified
Not enough data
7.3
81
|
Verified
Not enough data
7.0
62
|
Verified
Not enough data
7.4
24
Not enough data
7.1
25
Targeting
Not enough data
8.2
93
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
8.1
88
|
Verified
Not enough data
7.9
74
Demand Side Platforms
Not enough data
8.1
55
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
6.8
41
|
Verified
Platform
Not enough data
7.2
66
|
Verified
Not enough data
7.1
82
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
7.6
90
|
Verified
Not enough data
7.6
74
|
Verified
Not enough data
7.1
73
|
Verified
Not enough data
7.0
74
|
Verified
Not enough data
7.7
55
|
Verified
Not enough data
6.8
73
|
Verified
Categories
Categories
Shared Categories
Lotame Spherical Platform and MediaMath by Infillion are categorized as Data Management Platform (DMP)
Unique Categories
Lotame Spherical Platform has no unique categories
MediaMath by Infillion is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, Mobile Advertising, Social Media Advertising, and Video Advertising
Reviews
Reviewers' Company Size
Lotame Spherical Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MediaMath by Infillion
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
47.3%
Online Media
11.6%
Publishing
9.8%
Media Production
3.6%
Leisure, Travel & Tourism
3.6%
Other
24.1%
Marketing and Advertising
63.5%
Internet
16.5%
Retail
1.7%
Publishing
1.7%
Online Media
1.7%
Other
14.8%
Most Helpful Reviews
Lotame Spherical Platform
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Lotame is a great because they have the data collection capabilities that is as granular as we need and the API's to leverage that data in realtime.
Most Helpful Critical Review
Verified User in Political Organization
The reporting within lotame, there is always room for improvement.
MediaMath by Infillion
Most Helpful Favorable Review
Verified User in Publishing
I liked that it was a very user friendly tool. Working with a small but growing trading desk, many people on our team had no experience with a DSP but were able to use this tool with ease. Each tab is set up in a way that makes sense as you are setting up...
Most Helpful Critical Review
Sammy A.
Verified User in Internet
I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an...
Verified User in Marketing and Advertising
Lotame is a great because they have the data collection capabilities that is as granular as we need and the API's to leverage that data in realtime.
Verified User in Publishing
I liked that it was a very user friendly tool. Working with a small but growing trading desk, many people on our team had no experience with a DSP but were able to use this tool with ease. Each tab is set up in a way that makes sense as you are setting up...
Verified User in Political Organization
The reporting within lotame, there is always room for improvement.
Sammy A.
Verified User in Internet
I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an...
Alternatives
Discussions
What is lotame?
2 comments
DD
Lotame is a Data Management Platform DMP (or a hybrid of DMP + Consumer Data Platform (CDP)).Read more
What does the word "Lotame" mean?
1 comment
Official Response from Lotame Spherical Platform
When Lotame was founded in 2006 as the first DMP, the name meant Locate, Target, Message. The original use case of the DMP was very advertising-driven,...Read more
Can I use my data in other platforms or DSPs?
1 comment
Official Response from Lotame Spherical Platform
Lotame is a fully media agnostic platform, meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct...Read more
MediaMath by Infillion has no discussions with answers
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