Permutive Reviews & Product Details

I really like the large variety of features in Permutive that are mostly easy to understand and use. It's the most attractive Data Management Platform (DMP) in the market for me because of their offering. They are continuously developing useful and relevant features while listening to customer and market feedback. I appreciate that they're actively trying to solve challenges in the market, like data collaboration, curation, identity management, and improving the RFP process with features like AI keyword/audience explorer or recommendations. Tools like Planning help my team make our work and the entire RFP workflow more efficient, allowing us to reduce the lead time for offers and provide quicker responses to stakeholders. Review collected by and hosted on G2.com.

- New features are often not proactively shared with us, and we're not asked if we want to join a beta. We usually have to screen the change log ourselves or encounter new features late. I'd appreciate a more transparent and collaborative approach here. - Tech Support: Although the quality and response times of Permutive's tech support have improved significantly, we don't always receive satisfactory responses to our inquiries. Sometimes it's due to a lack of necessary knowledge or because no suitable solution is available (e.g., classification modeling). - The classification modeling feature feels like it's still in beta, despite being released years ago. Features like cohort membership or simple cohort name editing are missing. The output of the models is often inexplicable and disappointing, which is why we actively avoid using this feature. Review collected by and hosted on G2.com.

I like the ease of use of Permutive; the UX is clean, making it easy to navigate and train someone on. The wide variety of features is brilliant and allows for full management of the digital audience lifecycle. I find the targeting optimization particularly beneficial, especially when cohorts are underperforming and we can't quite figure out why. Also, the initial setup was very easy. Review collected by and hosted on G2.com.

I would love to see expanded capability not only across digital but social too. I would love the ability to create and prospect social-specific audiences. Review collected by and hosted on G2.com.

Permutive is a DMP with a very user-friendly interface and an easy-to-navigate structure. The event collection process is excellent, which simplifies audience creation. The connectivity via BigQuery significantly speeds up data import, especially for companies with a huge volume of data. Furthermore, it boasts various integrations with key market platforms like Google DV360, Facebook, and Google Ad Manager. The reports for audience analysis are outstanding, allowing for diverse audience cross-referencing. Review collected by and hosted on G2.com.

Information loading can be a bit slow depending on the volume of data and the number of audiences being analyzed, but it doesn't negatively impact performance. However, it would be important to improve this. The pixel option is somewhat limited when you need to send it to capture audiences on other platforms. It would be interesting to also have a clicktracker option. Review collected by and hosted on G2.com.

Permutive constantly takes publisher feedback on how their product works, how it can work with other vendors, while keeping the publishers main goals in mind. Having a DMP is nice, having an integrated solution that is a DMP plus so much more is what Permutive is evolving into each year. It is an easy to use platform that many teams see value in besides the sales org. It helps us drive more informed decisions across all areas of our business. If we do not see a function we need or would like, the Support team is patient with trouble shooting. Review collected by and hosted on G2.com.

Transparency of information or sourcing in certain areas makes future work a bit more difficult. If the connection is not something, you can toggle after creation. Every team is built differently, though, and our team might be only one of the few challenged by this. Review collected by and hosted on G2.com.

Easy to collect audience data to retarget. Easy to retarget who visited specific landing pages, article pages. Their tech support is pretty quick and accurate. Review collected by and hosted on G2.com.

There's a significant discrepancy when I send data to Facebook Ads. A primary reason for this is that Facebook's audience primarily uses their mobile app, whereas the data we collect comes mainly from desktop and mobile web browsers. Review collected by and hosted on G2.com.

Working in media and intelligence for over 20 years, I have used many different tools in my time. What makes Permutive so good is not only the ease when building segmentation but the mass of insights, data and intelligence it brings which benefits multiple areas of our business not only the commerical stakeholders. Permutive software goes so much further than other DMP's in helping to understand in build large or even niche audiences using mutliple differnt identifiers. Justification has never been more important for buyers and being able to provide the intelligence of who the audience is and how they behave gives the buyers and ourselves as a media owner peace of mind Review collected by and hosted on G2.com.

There are very few things to dislike about Permutive. Probably the only frustration is that Permtutive are so good in looking at audiences and intelligence for standard display campaigns, I want to be able to do this for all areas of the business especially in brand/native solutions, so I maximise the insights i get across a wider area of my business Review collected by and hosted on G2.com.

- 1st party driven DNA, independent of 3rd party vendors (no "legacy DMP")

- Lean and clean architecture, similar to a data analytics platform, focused on different event types, giving you a clear understanding of where your data comes from and what you can do with it (no marketing data gobbledygook)

- A well-designed and structured platform with good UX

- Transparent and complex cohort modelling, giving publishers complete control over segmentation. You need to be at least a little experienced in audience segmentation and spend some time in the initial setup at the beginning

- Real-time data processing at the edge (not just on paper), good performance in the ad tech stack (even in a GDPR environment)

- Event streaming to data warehouse (Google Cloud) gives your BI many more possibilities (e.g. for product development or real-time dashboard for editors).

- Supports a wide range of platforms and integrations (web and app, TV SDK), server side and ad technology frameworks (Prebid)

- Slim, customisable script ready to handle additional publisher parameters

- Integration with GAM works perfectly

- Excellent and proactive support team - monitor traffic for anomalies

- Feature development based on publisher input

- bringing in demand opportunities Review collected by and hosted on G2.com.

- Batch data import very basic when it comes to more advanced configurations (e.g. ingesting structured 1st party data)

- Could provide more publisher specific best practices (share smart segment how to's, etc) Review collected by and hosted on G2.com.

Great and versatile DMP. It offers lots of integrations out of the box, intuitive dashboards, and basically endless opportunities for fine-tuning, experimenting, and improving both direct and open market campaigns.

Premium customer support and ease of implementation are among the best on the market, and you also benefit from the expertise of Permutive teams. It's great to have access to their know-how in building custom audiences and increasing eCPMs, especially if you are at the beginning of your first-party data utilization journey.

I especially like the premium and innovative feel when working with Permutive. The product is constantly improving with new features launching regularly, mostly based on customer feedback.

Permutive is a great tool that does exactly what it is supposed to do if you know how to use it. Review collected by and hosted on G2.com.

Like all products working with huge amounts of data ocasionally you will experience bugs or parts of the system not working as advertised. But usually these errors are resolved quickly and efficiently. Review collected by and hosted on G2.com.

Permutive is a complete DMP with execptional features for audience development such as easy implementation, integration with ad platfoms, great insights across audience, campaigns and revenue. With game changing tools like prospecting it is helping publishers to move their advertising partners from open marketplace to PMP and increase eCPM for best results on monetizaiton. Teams at Permutive are great with customer support and marketing communicaitons.

Ease of use, great features, monetization at scale and continuos improvement in insights are a combination that works in Publisher favor. Plans feature help our sales team to go better prepared for conversations with clients and succeed. Review collected by and hosted on G2.com.

There are so many positives about Permutive but to be fair, they can grow their clean room capabilities soon to match the industry standards and support publishers at scale. Review collected by and hosted on G2.com.

Both the platform's user interface and user experience are very intuitive, making it easy for people from different backgrounds to create relevant audiences.

The response time from the support team is pretty quick, and the cohort creation process using first-party data is simple.

The development documentation is straightforward and helpful when implementing the SDKs and integrations.

As a recent addition, I have to say that the Connectivity feature enabling Permutive to connect directly with datasets from different cloud providers was one of their greatest achievements. Review collected by and hosted on G2.com.

I feel like the Permutive team could evolve their ways of offline communication so that their clients aren't limited to communicating only via e-mail but could resort to other faster methods.

Also, I believe that the finantial model related to events could improve in the sense that charging should be focused on the volume of events, and not on the amount of schemas.

One other thing that can improve in a more foundational level is the terminology used throughout different features, which sometimes mix themselves together, making it easier for some concepts to get confusing. Review collected by and hosted on G2.com.