Compare Later Social and Meltwater 
Featured Products
At a Glance
Market Segments
Small-Business (82.8% of reviews)
Small-Business (41.6% of reviews)
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
No pricing available
Later Social
Star Rating
(369)4.5 out of 5
Market Segments
Small-Business (82.8% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Browse all 3 pricing plansMeltwater
Star Rating
(2,500)4.0 out of 5
Market Segments
Small-Business (41.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MeltwaterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Meltwater excels in providing a comprehensive media intelligence system, offering robust social media listening and monitoring capabilities. Users appreciate its global coverage, which helps in gaining a broad perspective of brand presence across various platforms.
- Users say Later Social stands out for its user-friendly content scheduling and analytics features. Many find the platform's visual scheduling capabilities particularly helpful, allowing for seamless coordination with calendars and ensuring consistent post automation.
- Reviewers mention that Meltwater's dashboard is customizable and includes automated analytics, which simplifies reporting and monitoring. However, some users note that it can be complex to set up initially, requiring a bit of a learning curve.
- According to verified reviews, Later Social is praised for its simplicity and ease of use, with many users highlighting the straightforward process of managing multiple accounts and sharing posts for review. This makes it particularly appealing for small businesses looking for efficient social media management.
- G2 reviewers indicate that while Meltwater has a strong focus on analytics, it may not always meet the specific workflow needs of users, leading to configuration challenges. In contrast, Later Social's intuitive design helps users quickly adapt and utilize its features effectively.
- Users report that Meltwater's customer service is responsive, which is a significant advantage when navigating its more complex features. On the other hand, Later Social users appreciate the platform's in-depth analytics that simplify their day-to-day tasks, making it a reliable choice for those focused on content trends.
Pricing
Entry-Level Pricing
Later Social
Starter
$25.00
1 Social Set & User Per Month
For individuals
- Schedule up to 30 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
Meltwater
No pricing availableFree Trial
Later Social
Free Trial is available
Meltwater
No trial information availableRatings
Meets Requirements
8.6
248
7.9
2,140
Ease of Use
9.1
243
7.8
2,174
Ease of Setup
9.1
114
7.8
1,153
Ease of Admin
9.3
87
8.1
930
Quality of Support
8.7
175
8.6
2,065
Has the product been a good partner in doing business?
9.0
78
8.4
936
Product Direction (% positive)
8.5
225
8.0
2,123
Features by Category
Social Analytics
8.2(won by 0.4)
55
7.8
525
8.8(won by 1.1)
74
7.7
513
9.1(won by 1.1)
83
8.0
518
8.4(won by 1.6)
41
6.8
376
8.3(won by default)
49
Feature Not Available
8.7(won by 1.2)
34
7.5
394
8.7(won by 1.6)
25
7.1
425
Reports & Dashboards
8.5(won by 0.8)
55
7.7
544
8.6(won by 0.6)
59
8.0
565
8.9(won by 1.0)
69
7.9
481
8.0(won by default)
26
Feature Not Available
Agentic AI - Social Media Analytics
5.7(won by default)
9
Feature Not Available
6.5(won by default)
9
Feature Not Available
6.7(won by default)
9
Feature Not Available
6.5(won by default)
9
Feature Not Available
6.7(won by default)
9
Feature Not Available
Content & Collaboration
9.3
145
8.1
238
9.0
142
7.4
211
7.7
86
7.3
202
7.4
46
7.5
203
8.6
102
8.0
228
7.5
63
7.6
212
Social Management
8.1
137
8.3
280
9.1
163
7.8
267
8.1
56
7.4
237
8.4
131
7.9
275
Feature Not Available
6.5
208
8.1
59
7.1
208
8.0
29
7.3
100
Agentic AI - Social Media Management
6.7
24
5.8
24
6.9
24
6.0
24
6.7
24
Feature Not Available
6.9
23
Feature Not Available
6.9
24
Feature Not Available
6.7
24
Feature Not Available
6.7
24
6.2
23
Media Channels
Not enough data
7.3
636
Not enough data
7.2
658
Not enough data
8.5
731
Geographic Coverage
Not enough data
7.8
704
Not enough data
8.2
712
Not enough data
7.6
636
Reporting
Not enough data
8.2
709
Not enough data
8.1
696
Not enough data
7.8
691
Not enough data
7.9
715
Agentic AI - Media Monitoring
Not enough data
6.3
83
Not enough data
6.3
81
Not enough data
6.2
80
Not enough data
6.3
81
Not enough data
Feature Not Available
Generative AI
Not enough data
6.5
288
Not enough data
6.6
283
Audiences
Not enough data
8.0
46
Not enough data
7.3
44
Not enough data
7.0
42
Not enough data
7.4
42
Data Analysis
Not enough data
7.5
42
Not enough data
8.1
45
Not enough data
8.1
43
Not enough data
7.9
43
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
43
Agentic AI - Audience Intelligence Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Monitoring & Listening
Not enough data
8.1
803
Not enough data
7.3
704
Not enough data
8.2
517
Not enough data
8.3
522
Not enough data
7.8
488
Not enough data
7.8
477
Agentic AI - Social Media Listening Tools
Not enough data
6.5
83
Not enough data
6.4
84
Not enough data
6.2
82
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Management & Analysis
Not enough data
6.9
779
Not enough data
7.9
787
Not enough data
8.0
481
Not enough data
7.8
464
Content
9.1
11
Not enough data
9.1
9
Not enough data
9.3
12
Not enough data
8.9
9
Not enough data
Engagement
8.5
10
Not enough data
8.5
11
Not enough data
8.8
11
Not enough data
8.7
9
Not enough data
9.1
9
Not enough data
Social Shopping
9.3
9
Not enough data
8.9
9
Not enough data
8.7
9
Not enough data
8.8
10
Not enough data
Analytics
8.6
11
Not enough data
9.5
10
Not enough data
9.0
12
Not enough data
Influencer Marketing
Not enough data
7.8
203
Not enough data
7.8
205
Not enough data
8.0
209
Not enough data
7.7
199
Not enough data
7.4
196
Not enough data
6.9
162
Not enough data
7.4
170
Not enough data
8.0
199
Not enough data
7.9
200
Not enough data
7.7
185
Not enough data
Feature Not Available
Not enough data
6.7
148
Not enough data
6.7
134
Not enough data
6.3
115
Agentic AI - Influencer Marketing Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.5
7
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Feature Not Available
Generative AI
Not enough data
6.6
155
Not enough data
6.7
152
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
7.9
482
Not enough data
7.9
413
Not enough data
8.0
388
Outreach
Not enough data
8.1
427
Not enough data
7.5
146
Not enough data
7.7
349
Reporting
Not enough data
8.5
476
Not enough data
8.3
361
Not enough data
8.1
408
Agentic AI - Media and Influencer Targeting
Not enough data
5.8
20
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
User Rights/Roles
Not enough data
7.7
305
Not enough data
8.0
326
Categories
Categories
Shared Categories
Later Social and Meltwater are categorized as Social Media Analytics, Social Media Suites, Social Media Management, and Social Media Listening Tools
Unique Categories
Later Social is categorized as Social Commerce Platforms
Meltwater is categorized as Audience Intelligence Platforms, Answer Engine Optimization (AEO), Influencer Marketing Platforms, Media Monitoring, Media and Influencer Targeting, and PR Analytics
Reviews
Reviewers' Company Size
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Meltwater
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.7%
Health, Wellness and Fitness
6.7%
Retail
5.8%
Photography
4.4%
Apparel & Fashion
4.4%
Other
62.0%
Marketing and Advertising
15.7%
Public Relations and Communications
14.7%
Non-Profit Organization Management
6.6%
Higher Education
5.5%
Information Technology and Services
3.1%
Other
54.4%
Discussions
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 Comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
Is later free?
1 Comment
RR
Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and...Read more
How do I make Meltwater work for our organization?
3 Comments
AS
I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.Read more
How soon will sysomos and meltwater fully be integrated?
2 Comments
FA
Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater...Read more
How much does meltwater cost?
2 Comments
GS
Basic modules, with 4 users and a maximum of 20 searches (imagine it as no more than 20 quieres saved at the same time), 12K a year. Twitter data, unlimited....Read more
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