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Compare Hootsuite and Sprout Social 
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in its social listening capabilities, allowing users to spot trends and potential crises before they escalate. This feature is particularly appreciated by those who need to monitor messages, mentions, and keywords across multiple platforms.
- Users say that Hootsuite offers a high level of convenience for managing various social media accounts in one place. The intuitive scheduling tool makes it easy to handle posts across multiple platforms, which many find essential for their daily operations.
- Reviewers mention that Sprout Social's customer service is notably helpful, enhancing the overall user experience. Many users highlight the ease of scheduling posts from multiple accounts and the value of the reports and graphs for presentations.
- According to verified reviews, Hootsuite's built-in analytics are praised for their effectiveness in tracking both legacy and current data. Users find this feature particularly useful for reporting purposes, making it easier to share insights with stakeholders.
- G2 reviewers report that Sprout Social has a slight edge in ease of use, with many users noting that they quickly grasped the platform's functionalities. This contrasts with some Hootsuite users who mentioned a steeper learning curve when first using the software.
- Users say that while both platforms have similar entry-level pricing, Sprout Social's overall user satisfaction is reflected in its higher G2 Score, indicating a more favorable experience among its users compared to Hootsuite.
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Small-Business (44.6% of reviews)
Entry-Level Pricing
$199.00 1 user Per Month
Starting at $199.00 1 user/per month (billed annually)
Hootsuite
Star Rating
(6,694)4.3 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSprout Social
Star Rating
(6,197)4.4 out of 5
Market Segments
Small-Business (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansPricing
Entry-Level Pricing
Hootsuite
Standard
$199.00
1 user Per Month
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Hootsuite
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.4
6,033
8.5
5,278
Ease of Use
8.6
6,109
8.8
5,338
Ease of Setup
8.7
3,896
8.7
3,703
Ease of Admin
8.6
2,548
8.8
2,229
Quality of Support
8.2
4,522
8.6
4,715
Has the product been a good partner in doing business?
8.6
2,320
8.7
2,195
Product Direction (% positive)
8.0
5,947
8.9
5,194
Features by Category
Social Analytics
7.5
2146
7.7(won by 0.2)
2975
7.9(won by 0.1)
2352
7.8
3156
8.6
2481
8.8(won by 0.2)
3364
7.4(won by 0.2)
1812
7.2
2603
7.4(won by 0.4)
2037
7.0
2609
7.6(won by 0.3)
1486
7.3
2369
7.5(won by 0.4)
1447
7.1
2307
Reports & Dashboards
8.1(tied score)
2388
8.1(tied score)
3215
8.3
2362
8.5(won by 0.2)
3265
8.4
2326
8.5(won by 0.1)
3125
7.1(won by default)
1388
Feature Not Available
Agentic AI - Social Media Analytics
6.7(won by 0.5)
146
6.2
893
6.6(won by 0.4)
145
6.2
889
6.7(won by 0.5)
145
6.2
879
6.6(won by 0.4)
146
6.2
887
6.7(won by 0.4)
146
6.3
889
Content & Collaboration
9.0
2751
8.9
3183
8.0
2571
7.9
2924
8.0
2515
8.2
3008
7.8
2397
8.0
2891
8.2
2527
8.3
3000
8.1
2521
Feature Not Available
Social Management
8.1
4482
8.6
4292
8.9
4968
8.9
4314
8.2
4479
8.1
3812
8.4
4798
8.5
4181
7.1
3471
Feature Not Available
8.0
2530
7.9
2898
7.9
2149
7.5
2489
Agentic AI - Social Media Management
6.8
278
6.2
1062
7.1
277
6.4
1053
7.1
277
6.5
1059
7.1
275
6.5
1045
7.1
271
6.4
1035
7.0
271
6.4
1036
7.1
267
6.5
1036
Platform Interoperability
7.7
562
Not enough data
Agentic AI - Social Media Advertising
7.4
58
Not enough data
7.2
57
Not enough data
7.4
58
Not enough data
7.3
59
Not enough data
7.6
58
Not enough data
7.7
59
Not enough data
Social Functionality
8.4
667
Not enough data
Campaign Management
8.4
671
Not enough data
8.1
665
Not enough data
8.1
657
Not enough data
7.9
664
Not enough data
8.1
661
Not enough data
8.4
654
Not enough data
8.2
647
Not enough data
7.8
633
Not enough data
7.7
635
Not enough data
8.1
628
Not enough data
8.0
621
Not enough data
7.5
621
Not enough data
7.7
615
Not enough data
Targeting
8.1
627
Not enough data
7.8
616
Not enough data
7.9
614
Not enough data
7.8
608
Not enough data
Platform
7.7
598
Not enough data
8.2
615
Not enough data
8.5
611
Not enough data
8.6
607
Not enough data
8.3
600
Not enough data
8.2
597
Not enough data
8.3
599
Not enough data
8.0
587
Not enough data
8.1
591
Not enough data
Monitoring & Listening
8.1
1910
8.5
1902
7.2
1508
7.0
1435
8.2
701
8.0
1217
8.0
676
7.9
1195
7.9
669
7.7
1162
7.7
648
7.8
1190
Agentic AI - Social Media Listening Tools
7.3
59
6.4
387
7.2
59
6.4
386
7.4
58
6.4
387
7.3
59
6.4
387
7.4
59
6.4
387
Data Management & Analysis
7.5
1356
7.5
1208
8.1
1860
8.6
1964
8.2
718
8.1
1224
7.8
646
7.8
1125
Generative AI
Not enough data
7.1
863
Not enough data
6.9
849
Process
Not enough data
8.4
1465
Not enough data
7.9
1247
Not enough data
7.7
1008
Channels
Not enough data
Feature Not Available
Not enough data
8.9
1521
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1126
Not enough data
8.4
1429
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Hootsuite and Sprout Social are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Sprout Social is categorized as Social Customer Service
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.5%
Non-Profit Organization Management
8.5%
Higher Education
4.3%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.2%
Marketing and Advertising
20.4%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.7%
Computer Software
3.2%
Other
60.8%
Discussions
What is the most popular feature of Hootsuite?
4 Comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 Comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 Comments
JM
Hootsuite has deep, rich help pages that often include instructional videos. Adding your Facebook page and other social networks can be found...Read more
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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