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- Constant Contact-vs-HubSpot Marketing Hub
Compare Constant Contact and HubSpot Marketing Hub 
At a Glance
Market Segments
Small-Business (70.3% of reviews)
Small-Business (52.5% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
$0.00
Constant Contact
Star Rating
(6,542)4.1 out of 5
Market Segments
Small-Business (70.3% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansHubSpot Marketing Hub
Star Rating
(12,360)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
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Constant Contact vs HubSpot Marketing Hub
When assessing the two solutions, reviewers found HubSpot Marketing Hub easier to use and do business with overall. However, reviewers preferred the ease of set up with Constant Contact, along with administration.
- Reviewers felt that HubSpot Marketing Hub meets the needs of their business better than Constant Contact.
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HubSpot Marketing Hub over Constant Contact.
Pricing
Entry-Level Pricing
Constant Contact
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Constant Contact
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.4
5,644
8.5
8,656
Ease of Use
8.5
5,668
8.6
9,483
Ease of Setup
8.5
2,922
8.1
5,368
Ease of Admin
8.6
2,692
8.5
4,509
Quality of Support
8.2
4,637
8.7
8,200
Has the product been a good partner in doing business?
8.5
2,567
8.8
4,430
Product Direction (% positive)
7.0
5,542
8.8
8,315
Features by Category
Email Marketing
8.6
4383
|
Verified
Not enough data
8.4
4481
|
Verified
Not enough data
8.8
4206
|
Verified
Not enough data
8.3
4448
|
Verified
Not enough data
8.8
4438
|
Verified
Not enough data
8.5
4317
|
Verified
Not enough data
8.3
3419
|
Verified
Not enough data
8.4
1269
|
Verified
Not enough data
8.0
1110
|
Verified
Not enough data
Reporting & Analytics
7.9
1901
|
Verified
Not enough data
8.3
4060
|
Verified
Not enough data
Platform
8.4
2321
|
Verified
Not enough data
8.1
1658
Not enough data
8.6
2497
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integration
8.2
2221
|
Verified
Not enough data
7.6
1474
|
Verified
Not enough data
7.6
1451
|
Verified
Not enough data
7.4
886
|
Verified
Not enough data
7.9
1038
|
Verified
Not enough data
7.4
825
|
Verified
Not enough data
Email Marketing
Not enough data
8.8
4901
|
Verified
Not enough data
8.9
4771
|
Verified
Not enough data
8.6
4774
|
Verified
Not enough data
8.8
4484
|
Verified
Online Marketing
Not enough data
8.5
4640
|
Verified
Not enough data
8.3
3985
|
Verified
Not enough data
8.1
3705
|
Verified
Not enough data
8.2
4238
|
Verified
Not enough data
8.1
3897
|
Verified
Lead Management
Not enough data
8.6
4425
|
Verified
Not enough data
8.2
4172
|
Verified
Not enough data
8.4
4276
|
Verified
Not enough data
8.0
3791
|
Verified
Not enough data
8.5
4217
|
Verified
Not enough data
8.3
3961
|
Verified
Not enough data
8.4
3940
|
Verified
Not enough data
8.4
3942
|
Verified
Campaign Management
Not enough data
8.2
3550
|
Verified
Not enough data
8.0
3149
|
Verified
Not enough data
8.0
3107
|
Verified
Not enough data
7.3
2265
|
Verified
Social
Not enough data
7.8
3223
|
Verified
Not enough data
8.3
3623
|
Verified
Not enough data
8.2
3592
|
Verified
Not enough data
8.1
3470
|
Verified
Not enough data
7.8
2700
|
Verified
Reporting & Analytics
Not enough data
8.3
4602
|
Verified
Not enough data
8.1
4282
|
Verified
Not enough data
7.6
3447
|
Verified
Not enough data
7.6
3132
|
Verified
Not enough data
7.7
3564
|
Verified
Platform
Not enough data
8.0
2931
|
Verified
Not enough data
8.5
2965
|
Verified
Not enough data
8.7
2931
|
Verified
Not enough data
8.0
1942
|
Verified
Not enough data
7.5
1835
|
Verified
Not enough data
8.6
2769
|
Verified
Not enough data
8.0
2016
|
Verified
Integration
Not enough data
8.4
2942
|
Verified
Not enough data
8.1
2639
|
Verified
Not enough data
8.1
2430
|
Verified
Lead Intelligence
Not enough data
7.8
947
|
Verified
Not enough data
8.0
981
Not enough data
8.1
1027
Lead Management
Not enough data
8.3
1115
Not enough data
7.5
945
Not enough data
8.1
1005
Marketing Campaigns
Not enough data
7.9
965
Not enough data
7.4
856
Not enough data
7.6
911
Not enough data
7.9
903
|
Verified
Not enough data
8.2
1060
Campaign Execution
Not enough data
7.8
950
Not enough data
7.9
885
Not enough data
7.7
832
Not enough data
8.8
1198
Messenger
Not enough data
8.1
1070
|
Verified
Not enough data
7.5
898
|
Verified
Not enough data
8.0
1112
|
Verified
Not enough data
7.8
1037
|
Verified
Channels
Not enough data
8.1
1298
|
Verified
Not enough data
8.2
1277
|
Verified
Not enough data
7.2
701
|
Verified
Not enough data
7.0
601
|
Verified
Not enough data
7.6
662
|
Verified
Customers
Not enough data
8.2
1342
|
Verified
Not enough data
8.3
1327
|
Verified
Not enough data
8.3
1475
|
Verified
Not enough data
8.4
1424
|
Verified
Not enough data
8.2
1332
|
Verified
Diagnosis
8.0
602
Not enough data
8.2
595
Not enough data
8.5
768
Not enough data
8.5
686
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
892
Not enough data
Feature Not Available
Not enough data
8.5
745
Not enough data
Reporting
8.8
874
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
664
Not enough data
Grammar
8.5
57
Not enough data
8.3
53
Not enough data
8.5
53
Not enough data
Formatting
8.1
51
Not enough data
8.2
53
Not enough data
7.6
51
Not enough data
Content
8.0
51
Not enough data
8.3
53
Not enough data
8.1
50
Not enough data
Product Type
8.6
53
Not enough data
7.8
50
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Templates
8.2
901
|
Verified
Not enough data
7.3
767
|
Verified
Not enough data
8.0
820
|
Verified
Not enough data
8.4
445
Not enough data
Edit
8.2
802
|
Verified
Not enough data
8.4
890
|
Verified
Not enough data
7.9
696
|
Verified
Not enough data
Logistics
8.6
872
|
Verified
Not enough data
7.6
734
|
Verified
Not enough data
7.9
666
|
Verified
Not enough data
8.8
453
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Marketing and Communications
8.3
451
Not enough data
8.1
480
Not enough data
8.0
417
Not enough data
8.8
602
Not enough data
8.9
619
Not enough data
Attendee Engagement
8.1
478
Not enough data
7.9
412
Not enough data
8.0
417
Not enough data
Registration
8.2
474
Not enough data
8.2
464
Not enough data
7.8
358
Not enough data
Generative AI
Feature Not Available
Not enough data
Text Messaging
8.6
54
Not enough data
8.0
45
Not enough data
8.4
48
Not enough data
8.4
50
Not enough data
8.3
48
Not enough data
8.1
48
Not enough data
8.5
55
Not enough data
8.1
45
Not enough data
SMS Platform
8.8
55
Not enough data
8.7
49
Not enough data
7.4
47
Not enough data
7.2
43
Not enough data
7.6
43
Not enough data
7.7
44
Not enough data
Design and Customization
Not enough data
6.7
20
Not enough data
8.2
19
Not enough data
7.6
19
Not enough data
7.9
20
Campaigns
Not enough data
8.1
18
Not enough data
8.0
18
Not enough data
7.6
17
Not enough data
7.7
17
Integrations
Not enough data
8.3
18
Not enough data
7.3
16
Not enough data
7.1
14
Not enough data
7.2
17
Generative AI
Not enough data
6.5
19
Attribution Modeling
Not enough data
8.2
202
Not enough data
8.0
197
Not enough data
7.7
182
Not enough data
7.6
175
Not enough data
7.1
172
Not enough data
7.7
186
Marketing
Not enough data
7.9
174
Not enough data
7.5
161
Not enough data
8.4
200
Not enough data
8.6
205
Reporting
Not enough data
8.5
226
Not enough data
8.3
213
Not enough data
8.2
219
Platform Basics
Not enough data
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Platform Data
Not enough data
8.4
196
Not enough data
8.0
191
Platform Additional Functionality
Not enough data
8.5
216
Platform Basics
Not enough data
8.3
472
Not enough data
8.6
555
Platform Reporting
Not enough data
8.5
571
Not enough data
8.6
614
Content & Collaboration
9.1(won by 0.7)
108
8.4
1131
8.9(won by 0.5)
117
8.4
1186
8.5(won by 0.3)
93
8.2
880
Feature Not Available
8.4(won by default)
953
Feature Not Available
8.8(won by default)
1258
8.8(won by 0.5)
113
8.3
820
Social Management
8.7(won by 0.5)
122
8.2
2025
8.8(won by 0.1)
124
8.7
2202
Feature Not Available
8.4(won by default)
1943
8.8(won by 0.4)
121
8.4
2090
8.2(won by 0.1)
109
8.1
1516
8.9(won by 0.6)
110
8.3
792
8.5(won by 1.2)
75
7.3
166
Platform Basics
Not enough data
8.3
276
Not enough data
8.2
290
Platform Data
Not enough data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Platform Additional Functionality
Not enough data
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Platform Interoperability
Feature Not Available
8.1
483
Social Functionality
8.7
246
8.2
1174
Campaign Management
9.0
249
8.4
1188
8.9
233
8.2
1129
8.9
230
8.2
1056
8.4
194
Feature Not Available
8.6
199
Feature Not Available
8.9
202
8.4
950
9.0
189
Feature Not Available
8.6
170
Feature Not Available
8.6
181
Feature Not Available
8.7
205
8.2
984
8.5
190
8.1
933
8.3
159
Feature Not Available
8.6
172
Feature Not Available
Targeting
8.9
216
8.4
1061
8.8
200
8.2
978
8.4
171
8.0
876
8.6
174
8.0
854
Platform
8.5
178
8.4
1033
8.6
211
8.2
1179
8.8
220
8.8
1203
9.0
248
8.8
1229
8.7
193
8.6
1053
8.6
244
8.4
1174
8.7
207
8.7
1218
8.6
178
8.4
930
8.8
224
8.4
1122
Page Customization
Not enough data
8.5
1187
|
Verified
Not enough data
8.0
1226
|
Verified
Not enough data
7.9
1116
|
Verified
Not enough data
8.2
1157
|
Verified
Page Optimization
Not enough data
8.2
1022
|
Verified
Not enough data
8.1
1134
|
Verified
Not enough data
8.2
1174
|
Verified
Not enough data
7.9
1061
|
Verified
Integrations
Not enough data
7.5
609
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
8.6
1088
|
Verified
Generative AI
Not enough data
Feature Not Available
Survey Management
8.3
185
Not enough data
8.3
178
Not enough data
Feature Not Available
Not enough data
8.7
175
Not enough data
Survey Customization
Feature Not Available
Not enough data
8.5
174
Not enough data
8.2
161
Not enough data
Feature Not Available
Not enough data
Survey Insights
8.6
188
Not enough data
Feature Not Available
Not enough data
8.7
178
Not enough data
Feature Not Available
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.0
639
Not enough data
8.3
670
Not enough data
8.4
688
Lead Management
Not enough data
8.5
754
Not enough data
7.8
632
Not enough data
8.3
703
Marketing Campaigns
Not enough data
8.1
658
Not enough data
7.7
570
Not enough data
7.9
630
Not enough data
8.1
629
Not enough data
8.3
736
Not enough data
8.2
681
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
1934
|
Verified
Not enough data
8.3
2367
|
Verified
Not enough data
8.1
2143
|
Verified
Not enough data
8.5
2173
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2573
|
Verified
Not enough data
8.4
2811
|
Verified
Not enough data
7.9
2077
|
Verified
Not enough data
8.2
2266
|
Verified
Not enough data
8.1
2104
|
Verified
Not enough data
Feature Not Available
Customizations
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Growth
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Support
9.3
33
Not enough data
Categories
Categories
Shared Categories
Constant Contact and HubSpot Marketing Hub are categorized as Social Media Advertising and Social Media Management
Unique Categories
Constant Contact is categorized as SMS Marketing, Event Marketing, Email Template Builder, AI Writing Assistant, Email Deliverability, Website Builder, Email Marketing, and Survey
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Marketing Automation, and Pop-Up Builder
Reviews
Reviewers' Company Size
Constant Contact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
12.0%
Marketing and Advertising
10.1%
Real Estate
4.4%
Education Management
4.1%
Health, Wellness and Fitness
3.4%
Other
66.1%
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Most Helpful Reviews
Constant Contact
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
I love that Constant Contact has become a real all in one solution for modern web communication. It's not just email anymore -- through Constant Contact, you can even manage your social media, run a survey, run an event, or even create "Groupon"-like deals...
Most Helpful Critical Review
Mark H.
Verified User in Computer Software
Some other reviewers mentioned this and I agree that if you're starting with a template and want to make modifications you'll most likely need to get into the HTML. This can lead to many revisions as I've found the way CC handles styles is unique and...
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Kristin H.
Verified User in Higher Education
I love that Constant Contact has become a real all in one solution for modern web communication. It's not just email anymore -- through Constant Contact, you can even manage your social media, run a survey, run an event, or even create "Groupon"-like deals...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Mark H.
Verified User in Computer Software
Some other reviewers mentioned this and I agree that if you're starting with a template and want to make modifications you'll most likely need to get into the HTML. This can lead to many revisions as I've found the way CC handles styles is unique and...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
if i buy a email list of 10,000 can i send to all of those people at one time off your site?
10 comments
BF
You can't buy and e-mail list and loaded it into Constant Contact. They will only send to people who have signed up to receive your e-blasts. You can have...Read more
What is constant contact software?
6 comments
CO
Constant Contact software is an email program that allows user to design/create emails with pictures, graphics and text to be sent to customers and...Read more
Does a busy small business owner have time to market their company on Constant Contact? (Nope)
5 comments
MR
You say no, but perhaps if you allow Constant Contact to do some of the work for you, you might have a bit more time to spend on all those other important...Read more
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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