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- Braze-vs-Salesforce Marketing Cloud Account Engagement
Compare Braze and Salesforce Marketing Cloud Account Engagement 
At a Glance
Market Segments
Mid-Market (57.3% of reviews)
Mid-Market (52.5% of reviews)
Entry-Level Pricing
No pricing available
$1,250.00 Per Month
Braze
Star Rating
(1,141)4.5 out of 5
Market Segments
Mid-Market (57.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSalesforce Marketing Cloud Account Engagement
Star Rating
(2,393)4.0 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$1,250.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Account Engagement excels in CRM Integration with a score of 9.0, allowing seamless data flow between marketing and sales teams, while Braze, with a score of 7.8, is noted for its less robust integration capabilities.
- Reviewers mention that Braze shines in Push Notifications, scoring 9.1, which is significantly higher than Salesforce's 8.1, indicating that users find Braze's push notification features more effective for engaging customers.
- G2 users highlight that Salesforce Marketing Cloud Account Engagement offers superior Lead Intelligence features, particularly in Lead Analysis with a score of 8.5, compared to Braze's 8.7, suggesting that users appreciate the depth of insights provided by Salesforce.
- Users on G2 report that Braze's Dynamic Content capabilities are rated at 8.4, which is higher than Salesforce's 7.4, indicating that Braze allows for more personalized and targeted marketing campaigns.
- Reviewers say that Salesforce Marketing Cloud Account Engagement has a better overall Quality of Support with a score of 7.4, while Braze's support is rated at 8.5, suggesting that users find Braze's customer service more responsive and helpful.
- Users mention that Salesforce's Email Campaigns feature is rated at 8.9, which is higher than Braze's 8.0, indicating that users find Salesforce's email marketing tools more effective for their needs.
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Pricing
Entry-Level Pricing
Braze
No pricing availableSalesforce Marketing Cloud Account Engagement
Growth
$1,250.00
Per Month
up to 10,000 contacts billed annually
- Lead Generation, Qualification, and Management
- Email Marketing and Personalization
Free Trial
Braze
Free Trial is available
Salesforce Marketing Cloud Account Engagement
No trial information availableRatings
Meets Requirements
8.5
808
8.0
1,718
Ease of Use
8.4
883
7.6
1,758
Ease of Setup
7.5
414
7.2
1,059
Ease of Admin
8.5
313
7.9
1,051
Quality of Support
8.5
781
7.4
1,615
Has the product been a good partner in doing business?
9.0
321
7.9
1,027
Product Direction (% positive)
9.2
770
7.4
1,673
Features by Category
Email Marketing
8.8
475
8.0
1212
|
Verified
8.8
448
8.4
1208
|
Verified
8.4
453
8.1
1196
|
Verified
8.4
366
8.2
1108
|
Verified
Online Marketing
6.8
278
7.4
1104
|
Verified
8.4
397
7.4
928
|
Verified
8.7
434
7.5
881
|
Verified
8.5
411
7.3
956
|
Verified
7.3
291
7.3
893
|
Verified
Lead Management
7.5
313
8.0
1074
|
Verified
7.4
320
7.6
1039
|
Verified
8.6
449
8.0
1080
|
Verified
6.8
246
8.0
1069
|
Verified
7.4
271
8.1
1066
|
Verified
7.5
304
7.8
998
|
Verified
Feature Not Available
7.9
966
|
Verified
7.8
304
8.3
1070
|
Verified
Campaign Management
Feature Not Available
7.6
912
|
Verified
Feature Not Available
7.7
805
|
Verified
Feature Not Available
7.1
700
|
Verified
Feature Not Available
6.8
204
Social
Feature Not Available
6.4
396
6.5
249
6.6
591
|
Verified
Feature Not Available
6.9
220
|
Verified
Feature Not Available
7.1
210
|
Verified
6.6
254
7.0
182
Reporting & Analytics
7.8
449
7.4
1109
|
Verified
Feature Not Available
6.9
932
|
Verified
Feature Not Available
6.6
804
|
Verified
6.6
322
6.5
750
|
Verified
Feature Not Available
6.5
736
|
Verified
Platform
8.3
358
6.9
646
|
Verified
Feature Not Available
7.8
186
8.5
360
8.0
695
|
Verified
7.7
269
7.5
168
|
Verified
7.7
316
7.5
127
8.5
345
8.0
687
|
Verified
Feature Not Available
8.0
139
Integration
7.8
364
8.0
684
|
Verified
8.1
347
7.7
546
|
Verified
7.9
309
7.4
509
|
Verified
Lead Intelligence
Not enough data
8.3
51
Not enough data
8.2
51
Not enough data
8.5
51
Lead Management
Not enough data
8.3
52
Not enough data
8.0
52
Not enough data
8.5
52
Marketing Campaigns
Not enough data
8.4
51
Not enough data
8.3
49
Not enough data
8.2
50
Not enough data
8.4
52
Not enough data
8.5
52
Campaign Execution
Not enough data
8.4
48
Not enough data
8.4
49
Not enough data
8.5
49
Not enough data
8.8
49
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
376
Not enough data
9.1
415
Not enough data
8.6
375
Not enough data
8.8
423
Not enough data
9.0
400
Not enough data
Analytics
8.3
420
Not enough data
7.7
386
Not enough data
Optimization
8.8
407
Not enough data
8.8
416
Not enough data
8.3
330
Not enough data
8.2
331
Not enough data
Segmentation
8.8
192
Not enough data
8.5
180
Not enough data
Targeting
8.6
173
Not enough data
8.5
159
Not enough data
Triggered Content
7.9
98
Not enough data
9.1
180
Not enough data
9.2
177
Not enough data
Personalized Content
7.4
99
Not enough data
7.1
93
Not enough data
7.1
90
Not enough data
Templates
7.8
69
7.4
37
Feature Not Available
6.8
37
7.5
67
7.2
37
8.1
70
7.2
37
Edit
7.1
67
7.0
36
8.4
67
7.5
36
8.0
68
7.8
35
Logistics
7.2
69
8.0
35
7.2
66
6.7
34
7.9
67
7.4
35
Feature Not Available
7.3
36
Generative AI
7.0
30
Feature Not Available
Feature Not Available
Feature Not Available
Text Messaging
9.1
33
Not enough data
8.3
35
Not enough data
8.9
36
Not enough data
8.6
33
Not enough data
8.2
33
Not enough data
8.4
36
Not enough data
9.0
35
Not enough data
8.5
36
Not enough data
SMS Platform
8.4
32
Not enough data
8.7
33
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
32
Not enough data
8.3
32
Not enough data
Platform Basics
Not enough data
8.2
50
Not enough data
8.2
51
Not enough data
8.1
47
Not enough data
Feature Not Available
Not enough data
8.5
30
Platform Basics
Not enough data
8.5
8
Not enough data
9.0
8
Not enough data
8.3
8
Platform Data
Not enough data
8.5
8
Not enough data
8.8
8
Platform Additional Functionality
Not enough data
8.5
8
Platform Basics
8.2
47
8.2
48
8.4
45
8.3
50
Platform Data
7.2
47
8.0
53
7.0
45
7.9
50
7.3
45
8.1
53
7.4
45
8.2
49
Platform Additional Functionality
7.2
47
8.8
51
7.4
46
8.4
45
Feature Not Available
8.9
48
Page Customization
Not enough data
7.8
51
Not enough data
8.0
52
Not enough data
8.0
51
Not enough data
8.2
47
Page Optimization
Not enough data
8.2
47
Not enough data
7.8
44
Not enough data
8.1
49
Not enough data
7.6
38
Integrations
Not enough data
8.0
37
Not enough data
8.2
51
Not enough data
8.1
42
Generative AI
Not enough data
Feature Not Available
Lead Monitoring
Not enough data
8.3
48
Not enough data
8.2
48
Not enough data
8.0
47
Data Capture
Not enough data
7.7
46
Not enough data
8.0
48
Not enough data
7.2
44
Not enough data
7.6
48
Analytics
Not enough data
7.9
47
Not enough data
7.7
49
Customization
Not enough data
7.9
50
Not enough data
8.2
49
Not enough data
8.0
47
Not enough data
8.2
46
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
7.7
31
Not enough data
8.2
30
Not enough data
8.3
30
Lead Management
Not enough data
7.8
30
Not enough data
8.0
30
Not enough data
8.0
30
Marketing Campaigns
Not enough data
7.9
30
Not enough data
7.6
30
Not enough data
8.0
30
Not enough data
8.1
30
Not enough data
8.2
30
Not enough data
7.7
30
Analysis
7.6
309
Not enough data
7.7
394
|
Verified
Not enough data
7.1
267
|
Verified
Not enough data
6.8
293
|
Verified
Not enough data
Campaigns
7.6
254
|
Verified
Not enough data
9.1
379
|
Verified
Not enough data
7.7
237
Not enough data
6.5
161
Not enough data
9.0
357
|
Verified
Not enough data
8.7
374
|
Verified
Not enough data
Engagement
7.4
195
Not enough data
Platform
8.3
317
Not enough data
8.3
292
|
Verified
Not enough data
8.0
250
Not enough data
Attribution
Not enough data
8.3
38
Not enough data
8.5
39
Not enough data
8.0
35
Discovery
Not enough data
8.3
38
Not enough data
8.4
39
Not enough data
8.3
36
Management
Not enough data
7.8
37
Not enough data
8.4
37
Platform
Not enough data
8.4
39
Not enough data
8.2
37
Marketing Operations
Not enough data
7.8
69
Not enough data
8.2
74
Not enough data
7.9
68
Not enough data
8.6
72
Not enough data
7.5
65
Not enough data
7.9
57
Campaign Activity
Not enough data
8.4
69
Not enough data
8.3
77
Not enough data
8.2
65
Not enough data
8.1
69
Not enough data
7.9
67
Not enough data
7.9
64
Categories
Categories
Shared Categories
Braze and Salesforce Marketing Cloud Account Engagement are categorized as Email Template Builder, Customer Journey Analytics, and Marketing Automation
Unique Categories
Braze is categorized as Personalization, Personalization Engines, Push Notification, Mobile Marketing, SMS Marketing, and WhatsApp Marketing
Salesforce Marketing Cloud Account Engagement is categorized as Landing Page Builders, Marketing Analytics, Lead Scoring, Lead Capture, Account Data Management, Account-Based Analytics, Account-Based Orchestration Platforms, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Account Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.4%
Marketing and Advertising
6.9%
Information Technology and Services
6.9%
Health, Wellness and Fitness
6.7%
Food & Beverages
6.4%
Other
61.7%
Computer Software
19.3%
Information Technology and Services
13.2%
Marketing and Advertising
10.6%
Internet
4.1%
Financial Services
4.1%
Other
48.8%
Most Helpful Reviews
Braze
Most Helpful Favorable Review
Moran C.
Verified User in Information Technology and Services
One of the best in the category after working on other platforms such as Hubspot, Pardot, IBM Marketing Cloud, and Mailchimp. Oracle Responsys Straightforward and intuitive UI Excellent ability to create segments and filters, combine them and use them...
Most Helpful Critical Review
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Salesforce Marketing Cloud Account Engagement
Most Helpful Favorable Review
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Most Helpful Critical Review
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
Moran C.
Verified User in Information Technology and Services
One of the best in the category after working on other platforms such as Hubspot, Pardot, IBM Marketing Cloud, and Mailchimp. Oracle Responsys Straightforward and intuitive UI Excellent ability to create segments and filters, combine them and use them...
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Bonni G.
Verified User in Marketing and Advertising
There was a rush to get onboarded and we were not onboarded during that 3 month or so period. If you have a question, you just get sent confusing documentation. It is also really hard to get help from technical support. I think customer success managers...
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
Discussions
What is Braze used for?
4 comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
How do we capture web leads to Pardot in Wordpress. All attempts have failed.
3 comments
AC
Create a Pardot form (Marketing > Forms > Forms > Add Form)
Once complete, on the top right select the dropdown arrow next to "View Report". Click "View...Read more
What is Salesforce ad studio?
2 comments
YA
For digital marketing campaigns, Salesforce Advertising Studio is a CRM targeting and campaign management tool. It is ideal for customer-centric marketing...Read more
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