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- Cross-Channel Advertising Software
- AdRoll
- Zeta Programmatic, Formerly Sizmek
- AdRoll-vs-Zeta Programmatic, Formerly Sizmek
Compare AdRoll and Zeta Programmatic, Formerly Sizmek 
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Mid-Market (42.2% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(631)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 2 pricing plansZeta Programmatic, Formerly Sizmek
Star Rating
(262)3.7 out of 5
Market Segments
Mid-Market (42.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Zeta Programmatic, Formerly SizmekSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in Manage Email Deliverability with a score of 8.5, indicating a strong capability in ensuring emails reach their intended recipients. In contrast, Zeta Programmatic lacks a specific score in this area, which may affect email campaign effectiveness.
- Reviewers mention that AdRoll's A/B Testing feature is highly rated at 8.5, allowing users to effectively optimize their campaigns. Zeta Programmatic, while also offering A/B Testing, scores slightly lower at 8.3, suggesting that AdRoll may provide a more robust experience in this functionality.
- G2 users highlight AdRoll's superior Cross-Device Attribution capabilities, scoring 8.6, which helps marketers track user interactions across multiple devices. Zeta Programmatic's score of 8.4 in this area indicates it is competitive but may not match the depth of AdRoll's offering.
- Users on G2 report that AdRoll's Reporting & Analytics features are particularly strong, with a score of 8.3, providing comprehensive insights into campaign performance. Zeta Programmatic, with a score of 7.4 in this area, may not deliver the same level of detail and usability.
- Reviewers mention that AdRoll's Ease of Use is rated at 8.2, making it more user-friendly for marketers, especially those who may not be as tech-savvy. Zeta Programmatic's score of 7.1 suggests a steeper learning curve, which could hinder user adoption.
- Users say that AdRoll's Quality of Support is rated at 7.9, indicating a reliable support system for users. In comparison, Zeta Programmatic's score of 7.8 shows it also offers good support, but AdRoll may provide a slightly better experience based on user feedback.
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Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
You’re in charge of your advertising costs. Never pay more than your monthly advertising spend maximum.
- Access to Retargeting & Brand Awareness Ads
- Contextual, Demographic & Behavior Targeting
- Visitor Insights
Zeta Programmatic, Formerly Sizmek
No pricing availableFree Trial
AdRoll
Free Trial is available
Zeta Programmatic, Formerly Sizmek
No trial information availableRatings
Meets Requirements
8.2
528
7.6
232
Ease of Use
8.2
533
7.1
232
Ease of Setup
8.2
319
6.9
155
Ease of Admin
8.1
304
7.0
148
Quality of Support
7.9
506
7.8
228
Has the product been a good partner in doing business?
8.0
303
7.7
154
Product Direction (% positive)
7.0
516
6.8
232
Features by Category
Email Marketing
8.1
15
Not enough data
7.6
15
Not enough data
8.0
15
Not enough data
8.0
16
Not enough data
7.8
16
Not enough data
8.2
15
Not enough data
7.4
15
Not enough data
7.4
14
Not enough data
8.1
13
Not enough data
Reporting & Analytics
8.2
17
Not enough data
8.1
17
Not enough data
Platform
8.6
24
Not enough data
8.3
16
Not enough data
8.1
25
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integration
7.6
22
Not enough data
8.9
19
Not enough data
8.0
15
Not enough data
8.0
14
Not enough data
7.2
15
Not enough data
7.6
17
Not enough data
Channel Functionality
8.2
366
8.0
181
Platform Interoperability
7.9
52
Not enough data
Campaign Management
8.0
399
7.4
176
|
Verified
7.6
389
7.3
150
|
Verified
8.1
392
7.8
128
|
Verified
7.0
336
7.2
134
|
Verified
7.7
331
7.3
132
|
Verified
7.8
320
7.6
107
|
Verified
7.7
277
7.2
99
|
Verified
7.7
322
7.9
127
|
Verified
8.1
363
7.5
108
|
Verified
7.5
342
7.9
122
|
Verified
7.5
297
8.0
151
|
Verified
7.8
178
7.1
76
|
Verified
7.9
176
7.6
81
|
Verified
Targeting
7.9
371
7.9
110
|
Verified
8.6
392
8.1
109
|
Verified
8.0
337
7.8
112
|
Verified
7.7
306
7.7
94
|
Verified
Platform
7.7
251
7.1
120
|
Verified
7.3
300
7.7
165
|
Verified
8.1
337
7.5
158
|
Verified
8.0
369
7.5
171
|
Verified
7.9
282
7.7
113
|
Verified
7.5
292
7.3
138
|
Verified
7.5
290
7.3
137
|
Verified
7.8
237
7.4
103
|
Verified
7.7
303
6.8
133
|
Verified
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.5
130
Not enough data
8.3
161
Not enough data
8.1
149
Not enough data
8.3
170
Not enough data
8.2
159
Not enough data
8.3
159
Not enough data
8.3
142
Not enough data
Attribution Modeling
8.3
22
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
8.6
24
|
Verified
Not enough data
7.4
18
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
Marketing
9.2
16
|
Verified
Not enough data
8.8
21
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
Reporting
8.5
27
|
Verified
Not enough data
8.6
27
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
Platform Interoperability
7.5
21
Not enough data
Mobile Functionality
8.0
189
7.3
128
Campaign Management
8.0
399
7.4
176
|
Verified
7.6
389
7.3
150
|
Verified
8.1
392
7.8
128
|
Verified
7.0
336
7.2
134
|
Verified
7.7
331
7.3
132
|
Verified
7.8
320
7.6
107
|
Verified
7.7
277
7.2
99
|
Verified
7.7
322
7.9
127
|
Verified
8.1
363
7.5
108
|
Verified
7.5
342
7.9
122
|
Verified
7.5
297
8.0
151
|
Verified
7.8
178
7.1
76
|
Verified
7.9
176
7.6
81
|
Verified
Targeting
7.9
371
7.9
110
|
Verified
8.6
392
8.1
109
|
Verified
8.0
337
7.8
112
|
Verified
7.7
306
7.7
94
|
Verified
Mobile
7.9
156
7.4
105
7.8
178
7.1
76
|
Verified
7.9
176
7.6
81
|
Verified
Platform
7.7
251
7.1
120
|
Verified
7.3
300
7.7
165
|
Verified
8.1
337
7.5
158
|
Verified
8.0
369
7.5
171
|
Verified
7.9
282
7.7
113
|
Verified
7.5
292
7.3
138
|
Verified
7.5
290
7.3
137
|
Verified
7.8
237
7.4
103
|
Verified
7.7
303
6.8
133
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
7.7
125
Campaign Management
8.0
399
7.4
176
|
Verified
7.6
389
7.3
150
|
Verified
8.1
392
7.8
128
|
Verified
7.0
336
7.2
134
|
Verified
7.7
331
7.3
132
|
Verified
7.8
320
7.6
107
|
Verified
7.7
277
7.2
99
|
Verified
7.7
322
7.9
127
|
Verified
8.1
363
7.5
108
|
Verified
7.5
342
7.9
122
|
Verified
7.5
297
8.0
151
|
Verified
7.8
178
7.1
76
|
Verified
7.9
176
7.6
81
|
Verified
Targeting
7.9
371
7.9
110
|
Verified
8.6
392
8.1
109
|
Verified
8.0
337
7.8
112
|
Verified
7.7
306
7.7
94
|
Verified
Platform
7.7
251
7.1
120
|
Verified
7.3
300
7.7
165
|
Verified
8.1
337
7.5
158
|
Verified
8.0
369
7.5
171
|
Verified
7.9
282
7.7
113
|
Verified
7.5
292
7.3
138
|
Verified
7.5
290
7.3
137
|
Verified
7.8
237
7.4
103
|
Verified
7.7
303
6.8
133
|
Verified
Platform Interoperability
8.1(won by default)
26
Not enough data
Social Functionality
8.0(won by default)
210
Not enough data
Campaign Management
8.0(won by 0.6)
399
7.4
176
|
Verified
7.6(won by 0.3)
389
7.3
150
|
Verified
8.1(won by 0.3)
392
7.8
128
|
Verified
7.0
336
7.2(won by 0.2)
134
|
Verified
7.7(won by 0.4)
331
7.3
132
|
Verified
7.8(won by 0.2)
320
7.6
107
|
Verified
7.7(won by 0.5)
277
7.2
99
|
Verified
7.7
322
7.9(won by 0.2)
127
|
Verified
8.1(won by 0.6)
363
7.5
108
|
Verified
7.5
342
7.9(won by 0.4)
122
|
Verified
7.5
297
8.0(won by 0.5)
151
|
Verified
7.8(won by 0.7)
178
7.1
76
|
Verified
7.9(won by 0.3)
176
7.6
81
|
Verified
Targeting
7.9(tied score)
371
7.9(tied score)
110
|
Verified
8.6(won by 0.5)
392
8.1
109
|
Verified
8.0(won by 0.2)
337
7.8
112
|
Verified
7.7(tied score)
306
7.7(tied score)
94
|
Verified
Platform
7.7(won by 0.6)
251
7.1
120
|
Verified
7.3
300
7.7(won by 0.4)
165
|
Verified
8.1(won by 0.6)
337
7.5
158
|
Verified
8.0(won by 0.5)
369
7.5
171
|
Verified
7.9(won by 0.2)
282
7.7
113
|
Verified
7.5(won by 0.2)
292
7.3
138
|
Verified
7.5(won by 0.2)
290
7.3
137
|
Verified
7.8(won by 0.4)
237
7.4
103
|
Verified
7.7(won by 0.9)
303
6.8
133
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
8.0
399
7.4
176
|
Verified
7.6
389
7.3
150
|
Verified
8.1
392
7.8
128
|
Verified
7.0
336
7.2
134
|
Verified
7.7
331
7.3
132
|
Verified
7.8
320
7.6
107
|
Verified
7.7
277
7.2
99
|
Verified
7.7
322
7.9
127
|
Verified
8.1
363
7.5
108
|
Verified
7.5
342
7.9
122
|
Verified
7.5
297
8.0
151
|
Verified
7.8
178
7.1
76
|
Verified
7.9
176
7.6
81
|
Verified
Targeting
7.9
371
7.9
110
|
Verified
8.6
392
8.1
109
|
Verified
8.0
337
7.8
112
|
Verified
7.7
306
7.7
94
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.7
251
7.1
120
|
Verified
7.3
300
7.7
165
|
Verified
8.1
337
7.5
158
|
Verified
8.0
369
7.5
171
|
Verified
7.9
282
7.7
113
|
Verified
7.5
292
7.3
138
|
Verified
7.5
290
7.3
137
|
Verified
7.8
237
7.4
103
|
Verified
7.7
303
6.8
133
|
Verified
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Zeta Programmatic, Formerly Sizmek are categorized as Cross-Channel Advertising, Mobile Advertising, Display Advertising, and Video Advertising
Unique Categories
AdRoll is categorized as Retargeting, Attribution, Social Media Advertising, Email Marketing, and Native Advertising
Zeta Programmatic, Formerly Sizmek is categorized as Demand Side Platform (DSP), Data Management Platform (DMP), and Creative Management Platforms
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zeta Programmatic, Formerly Sizmek
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.9%
Computer Software
7.2%
Retail
6.1%
Apparel & Fashion
4.8%
Information Technology and Services
4.4%
Other
51.6%
Marketing and Advertising
83.7%
Internet
3.3%
Entertainment
2.9%
Online Media
1.2%
Consumer Goods
1.2%
Other
7.8%
Most Helpful Reviews
AdRoll
Most Helpful Favorable Review
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Reporting is incredibly slow, UI can be slow, laggy and unresponsive. Workflow generally is poor. Performance mostly is strong, but in deep dives, we've determined that AdRoll's remarketing is a bit aggressive, and potentially overinflating conversions and...
Zeta Programmatic, Formerly Sizmek
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Ease of use for campaign management and reporting. Sizmek's capabilities across campaign setup, trafficking, and reporting is self-service which is beneficial for agency processes, but also backed by timely and knowledgeable support for all business sizes...
Most Helpful Critical Review
Jeremy L.
Verified User in Marketing and Advertising
The only dislike I have is that Sizmek can be slow at points. They are currently looking to rectify the situation and make it run smoother. I wish there wasn't a time limit of being logged in. It is nice to have, but at the same time it can be frustrating...
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Verified User in Marketing and Advertising
Ease of use for campaign management and reporting. Sizmek's capabilities across campaign setup, trafficking, and reporting is self-service which is beneficial for agency processes, but also backed by timely and knowledgeable support for all business sizes...
Verified User in Marketing and Advertising
Reporting is incredibly slow, UI can be slow, laggy and unresponsive. Workflow generally is poor. Performance mostly is strong, but in deep dives, we've determined that AdRoll's remarketing is a bit aggressive, and potentially overinflating conversions and...
Jeremy L.
Verified User in Marketing and Advertising
The only dislike I have is that Sizmek can be slow at points. They are currently looking to rectify the situation and make it run smoother. I wish there wasn't a time limit of being logged in. It is nice to have, but at the same time it can be frustrating...
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Zeta Programmatic, Formerly Sizmek has no discussions with answers
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