### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Cross-Channel Advertising Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Cross-Channel Advertising Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Cross-Channel Advertising Software Articles [![History of Advertising 101: What You Need to Know](https://learn.g2.com/hubfs/G2CM_FI156_Learn_Article_Image-%5BHistory_of_advertising%5D_V1a.png "History of Advertising 101: What You Need to Know")](https://www.g2.com/articles/history-of-advertising) [ ### History of Advertising 101: What You Need to Know ](https://www.g2.com/articles/history-of-advertising) Advertising allows brands to communicate with potential customers. [ ![Sagar Joshi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sagar Joshi") SJ ](https://learn.g2.com/author/sagar-joshi) by Sagar Joshi [![11 Advertising Techniques to Attract Audience Attention](https://learn.g2.com/hubfs/G2CM_FI174_Learn_Article_Image-%5BAdvertising_techniques%5D_V1a.png "11 Advertising Techniques to Attract Audience Attention")](https://www.g2.com/articles/advertising-techniques) [ ### 11 Advertising Techniques to Attract Audience Attention ](https://www.g2.com/articles/advertising-techniques) There was a point when it wasn't hard to make your ad stand out. [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher [![10 Types of Advertising: How to Reach the Right Audience](https://learn.g2.com/hubfs/G2CM_FI689_Learn_Article_Images-%5BTypes_of_Advertising%5D_V1a.png "10 Types of Advertising: How to Reach the Right Audience")](https://www.g2.com/articles/types-of-advertising) [ ### 10 Types of Advertising: How to Reach the Right Audience ](https://www.g2.com/articles/types-of-advertising) There are a lot of different ways to advertise your brand and product. [ ![Emily Goorevich](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Goorevich") EG ](https://learn.g2.com/author/emily-goorevich) by Emily Goorevich [![Conversion Tracking: Venturing to the Bottom of the Funnel](https://sell.g2.com/hubfs/conversion%20tracking@2x.png "Conversion Tracking: Venturing to the Bottom of the Funnel")](https://www.g2.com/articles/what-is-conversion-tracking) [ ### Conversion Tracking: Venturing to the Bottom of the Funnel ](https://www.g2.com/articles/what-is-conversion-tracking) The buyer's journey consists of awareness, consideration, and decision. That final conversion to the decision-making stage is a fan favorite. [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher [![The User-Friendly Approach to Targeted Advertising](https://sell.g2.com/hubfs/aaron-sebastian-XWl8Pu3HrgY-unsplash.jpg "The User-Friendly Approach to Targeted Advertising")](https://www.g2.com/articles/targeted-advertising) [ ### The User-Friendly Approach to Targeted Advertising ](https://www.g2.com/articles/targeted-advertising) Online ads can be annoying unless they come just at the right moment.  [ ![Kevin Indig](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin Indig") KI ](https://learn.g2.com/author/kevin-indig) by Kevin Indig [![Spotify Ads: Types, Set Up, + Best Practices](https://learn.g2.com/hubfs/iStock-1048258424.jpg "Spotify Ads: Types, Set Up, + Best Practices")](https://www.g2.com/articles/spotify-ads) [ ### Spotify Ads: Types, Set Up, + Best Practices ](https://www.g2.com/articles/spotify-ads) One of the most popular music streaming services in the U.S., Spotify is good for more than just tunes.  [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher [![Reddit Ads: Everything You Need to Know](https://learn.g2.com/hubfs/iStock-1048288996.jpg "Reddit Ads: Everything You Need to Know")](https://www.g2.com/articles/reddit-ads) [ ### Reddit Ads: Everything You Need to Know ](https://www.g2.com/articles/reddit-ads) While it isn’t often a first choice, Reddit is a goldmine for marketers. [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher [![Advertising Campaign Basics (+ How to Make Yours Successful)](https://learn.g2.com/hubfs/G2CM_BI003_Backlog_Images_%5BAdvertising_Campaign%5D_V1b.png "Advertising Campaign Basics (+ How to Make Yours Successful)")](https://www.g2.com/articles/advertising-campaign) [ ### Advertising Campaign Basics (+ How to Make Yours Successful) ](https://www.g2.com/articles/advertising-campaign) I love pancakes. A lot of people do. [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher Show More ## Cross-Channel Advertising Software Glossary Terms [![Frequency Capping](https://learn.g2.com/hubfs/G2CM_GI297_Glossary_Article_Images-%5BFrequency_Capping%5D_V1a.png "Frequency Capping")](https://www.g2.com/glossary/frequency-capping-definition) [Frequency Capping](https://www.g2.com/glossary/frequency-capping-definition) Frequency capping means placing limits on how many times a viewer sees a digital advertisement. Learn more about the benefits of instilling this strategy. by Kelly Fiorini [![Contextual Targeting](https://learn.g2.com/hubfs/G2CM_GI203_Glossary_Article_Images_%5BContextual_Targeting%5D_V1a.png "Contextual Targeting")](https://www.g2.com/glossary/contextual-targeting-definition) [Contextual Targeting](https://www.g2.com/glossary/contextual-targeting-definition) Contextual targeting is how a company displays its ads on a relevant website. Discover how it works, the basic elements, benefits, and more. by Mara Calvello ## Cross-Channel Advertising Software Discussions 0 Question on: Tomi.ai [What is Tomi.ai used for?](/discussions/what-is-tomi-ai-used-for) What is Tomi.ai used for? We help data-driven marketing teams lower CAC and boost acquisition with our patented Predictive AI technology. Primary use-cases are: (1) Paid Digital Advertising: - predictive conversions + predicted value-based bidding for Google and Meta ads - predictive retargeting and value-based lookalike audiences (2) Digital analytics and strategy - Advanced A/B testing (testing ICP targeting & messaging 10x faster with 90% lower cost) - Predictive Attribution: uncover every touchpoint's true impact on incremental future revenue & LTV (3) Sales Effectiveness: - Predictive Lead Scoring: better lead routing to close more deals and never let a high-intent prospect fall through the cracks - Prospect Scoring and Warm Outbound (primarily for B2B): uncover additional high-intent pipeline that didn't become a lead yet (up to 75% never will as they'll chose to start a trial or request a demo from your competitor, if you don't act soon enough to engage). Answered: Dmitry Popov on December 22, 2023 [Your answer](/discussions/what-is-tomi-ai-used-for/comments/new?remote=true) 0 Question on: Brandzooka [What areas are you focused on expanding in the future?](/discussions/25200-what-areas-are-you-focused-on-expanding-in-the-future) ? Over the coming weeks, you'll see a lot of new solutions rolling out from the development shop. You can expect to see the first all-new software solution we've built outside of media buying (think Strategy tools), you'll see a rapid expansion of media channels and types within the buying platform as we continue to expand reach beyond video, and you will see big core functionality improvements for managing creative, audiences, clients and campaigns. Oh, and you'll see our data become a lot more portable. Answered: Aquiles La Grave on April 10, 2020 [Your answer](/discussions/25200-what-areas-are-you-focused-on-expanding-in-the-future/comments/new?remote=true) 0 [Which are the top-rated cross-channel advertising solutions for agencies?](/discussions/which-are-the-top-rated-cross-channel-advertising-solutions-for-agencies) Agencies require platforms that can efficiently manage multiple clients and campaigns, while providing detailed analytics and reporting. We’re evaluating: - [**AdRoll**](https://www.g2.com/products/adroll/reviews)– Connected advertising platform ideal for agencies managing multiple clients. - [**Simpli.fi**](https://www.g2.com/products/simpli-fi/reviews) – Advertising success platform for agencies with multi-campaign oversight. - [**Innovid**](https://www.g2.com/products/mediaocean-innovid/reviews)– Ad tech platform for creating, measuring, and optimizing ads for agency clients. We’d appreciate feedback on: - How effective are these platforms for agency workflows? - Are reporting and client management features comprehensive? Any insights are welcome :) Do you have any tips for scaling campaigns across multiple clients? Is there a specific use case for the software? Answered: Devyani Mehta on October 27, 2025 [Your answer](/discussions/which-are-the-top-rated-cross-channel-advertising-solutions-for-agencies/comments/new?remote=true) - ‹ Prev‹ Prev - 1 - [2](/categories/cross-channel-advertising/resources?discussions_page=2) - [3](/categories/cross-channel-advertising/resources?discussions_page=3) - [4](/categories/cross-channel-advertising/resources?discussions_page=4) - [5](/categories/cross-channel-advertising/resources?discussions_page=5) - … - [29](/categories/cross-channel-advertising/resources?discussions_page=29) - [30](/categories/cross-channel-advertising/resources?discussions_page=30) - [Next ›Next ›](/categories/cross-channel-advertising/resources?discussions_page=2) ## Cross-Channel Advertising Software Reports Mid-Market Grid® Report for Cross-Channel Advertising Summer 2026 G2 Report: Grid® Report Grid® Report for Cross-Channel Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Cross-Channel Advertising Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Cross-Channel Advertising Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Cross-Channel Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Cross-Channel Advertising Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Cross-Channel Advertising Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Cross-Channel Advertising Spring 2026 G2 Report: Grid® Report Grid® Report for Cross-Channel Advertising Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Cross-Channel Advertising Spring 2026 G2 Report: Momentum Grid® Report