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Compare ActiveCampaign and Ontraport 
Featured Products
At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (94.7% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $29.00 Per Month
ActiveCampaign
Star Rating
(14,492)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansOntraport
Star Rating
(222)4.5 out of 5
Market Segments
Small-Business (94.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00 Per Month
Browse all 8 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Ontraport. Users appreciate its robust features and strong automations, which help streamline marketing efforts and maintain organized communication.
- Users say that ActiveCampaign's implementation process is generally smooth, with many highlighting the intuitive onboarding wizard that simplifies setup. In contrast, Ontraport, while praised for its customer support, has fewer recent reviews, which may indicate a less active user base.
- Reviewers mention that ActiveCampaign offers a wide range of integrations with other tools, enhancing its usability for businesses. Users have noted that once set up, it effectively assists in tracking sales and managing customer relationships, making it a valuable asset for small businesses.
- According to verified reviews, Ontraport shines in customer support, with users frequently praising the responsiveness and helpfulness of the support team. This level of service has been a key factor for users who value immediate assistance when facing challenges.
- G2 reviewers highlight that while both platforms have similar star ratings, ActiveCampaign's extensive user feedback and higher total number of reviews suggest a more reliable and tested product. Users have expressed satisfaction with its email marketing capabilities, noting the effectiveness of automated responses and campaign management.
- Users report that Ontraport provides excellent options for landing pages and offers a wealth of information to help users optimize their marketing strategies. However, ActiveCampaign's overall feature set and flexibility are often seen as more advantageous for comprehensive marketing automation.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Ontraport
Basic
Starting at $29.00
Per Month
- Unlimited email sending under 20k contacts
- Add contacts as you grow
- Up to 3 users at $9/month each
Free Trial
ActiveCampaign
Free Trial is available
Ontraport
Free Trial is available
Ratings
Meets Requirements
8.8
11,023
8.7
163
Ease of Use
8.2
11,138
8.1
166
Ease of Setup
8.0
7,075
8.0
92
Ease of Admin
8.4
6,285
8.4
89
Quality of Support
8.5
10,202
9.2
162
Has the product been a good partner in doing business?
8.8
6,144
9.0
87
Product Direction (% positive)
8.2
10,431
8.4
155
Features by Category
Sales Force Automation
8.2
2088
|
Verified
8.9
46
|
Verified
7.0
1015
7.8
31
|
Verified
7.9
1754
|
Verified
8.0
44
|
Verified
7.7
1671
|
Verified
7.7
40
|
Verified
7.0
1219
|
Verified
7.2
22
|
Verified
7.6
1426
|
Verified
7.5
32
|
Verified
7.0
1204
|
Verified
7.6
32
|
Verified
6.9
1137
|
Verified
7.1
22
|
Verified
7.3
1275
|
Verified
8.0
23
|
Verified
Marketing Automation
9.0
2298
|
Verified
9.0
49
|
Verified
8.8
2191
|
Verified
8.6
44
|
Verified
8.5
2142
|
Verified
8.8
40
|
Verified
7.8
1478
|
Verified
8.1
31
|
Verified
Customer Support
7.6
1467
|
Verified
8.2
31
|
Verified
7.7
1625
|
Verified
8.6
43
|
Verified
7.9
1757
|
Verified
8.8
45
|
Verified
7.0
1322
|
Verified
8.0
33
|
Verified
7.5
1446
|
Verified
8.0
28
|
Verified
Reporting & Analytics
7.7
1944
|
Verified
7.9
43
|
Verified
7.9
2138
|
Verified
8.2
51
|
Verified
7.1
1287
|
Verified
6.9
25
|
Verified
Mobile & Social
7.3
1223
|
Verified
8.1
22
|
Verified
7.3
1327
|
Verified
7.9
23
|
Verified
7.1
1370
|
Verified
7.6
24
|
Verified
Platform
7.8
1972
|
Verified
8.5
34
|
Verified
8.0
1922
|
Verified
8.6
34
|
Verified
8.1
2022
|
Verified
8.8
35
|
Verified
7.3
1449
|
Verified
7.0
16
|
Verified
7.0
1347
|
Verified
7.9
19
|
Verified
Feature Not Available
8.1
28
|
Verified
8.2
2088
|
Verified
8.9
35
|
Verified
7.5
1473
|
Verified
8.0
23
|
Verified
Integration
8.1
1923
|
Verified
8.5
32
|
Verified
8.1
1931
|
Verified
8.8
35
|
Verified
7.8
1631
|
Verified
8.2
28
|
Verified
Generative AI
6.1
642
8.3
12
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6450
|
Verified
8.7
78
|
Verified
8.9
6275
|
Verified
9.2
78
|
Verified
8.5
6128
|
Verified
8.5
77
|
Verified
8.8
5732
|
Verified
9.0
75
|
Verified
Online Marketing
7.4
4370
|
Verified
8.8
75
|
Verified
7.9
4076
|
Verified
8.6
65
|
Verified
7.8
3531
|
Verified
8.7
50
|
Verified
8.1
4863
|
Verified
8.3
59
|
Verified
7.8
3466
|
Verified
7.9
47
|
Verified
Lead Management
8.3
4351
|
Verified
8.9
65
|
Verified
8.0
3958
|
Verified
8.6
54
|
Verified
8.5
5077
|
Verified
8.8
63
|
Verified
7.9
3484
|
Verified
8.6
49
|
Verified
8.5
4336
|
Verified
8.8
66
|
Verified
8.0
3984
|
Verified
8.7
50
|
Verified
8.2
3790
|
Verified
8.8
54
|
Verified
8.0
3561
|
Verified
8.5
59
|
Verified
Campaign Management
8.0
3485
|
Verified
8.8
53
|
Verified
7.7
3103
|
Verified
8.4
54
|
Verified
7.2
2634
7.5
35
|
Verified
6.8
2333
|
Verified
7.2
27
|
Verified
Social
6.9
2321
|
Verified
7.6
28
|
Verified
7.3
2674
|
Verified
8.0
33
|
Verified
7.3
2546
|
Verified
7.8
27
|
Verified
7.1
2439
|
Verified
7.7
27
|
Verified
7.0
2396
|
Verified
7.5
29
|
Verified
Reporting & Analytics
8.1
5168
|
Verified
8.4
66
|
Verified
7.6
3584
|
Verified
8.1
46
|
Verified
7.2
2915
|
Verified
7.8
40
|
Verified
7.1
2721
|
Verified
8.2
41
|
Verified
6.9
2440
|
Verified
7.4
32
|
Verified
Platform
7.9
3718
|
Verified
9.0
37
|
Verified
8.1
3497
|
Verified
9.0
35
|
Verified
8.3
3703
|
Verified
8.9
44
|
Verified
7.5
2402
|
Verified
8.7
25
|
Verified
7.0
2134
|
Verified
8.7
23
|
Verified
8.4
3703
|
Verified
9.1
40
|
Verified
7.5
2423
|
Verified
8.9
25
|
Verified
Agentic AI - Marketing Automation
6.3
216
Not enough data
6.4
220
Not enough data
6.5
219
Not enough data
6.4
216
Not enough data
6.2
218
Not enough data
6.4
219
Not enough data
Integration
8.1
3753
|
Verified
8.9
43
|
Verified
8.1
3645
|
Verified
8.6
46
|
Verified
7.8
3123
|
Verified
8.3
36
|
Verified
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
7.4
1124
Not enough data
5.9
976
Not enough data
6.5
1002
Not enough data
6.9
1044
Not enough data
Channels
6.4
988
Not enough data
7.3
1173
Not enough data
5.9
914
Not enough data
5.5
832
Not enough data
5.9
839
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
583
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2017
Not enough data
6.3
1513
Not enough data
7.0
1613
Not enough data
7.5
1677
Not enough data
Edit
7.4
1751
Not enough data
8.0
1964
Not enough data
7.4
1659
Not enough data
Logistics
7.8
1811
Not enough data
7.0
1578
Not enough data
7.8
1769
Not enough data
7.7
1542
Not enough data
Generative AI
5.9
836
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.1
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
201
Not enough data
7.6
196
Not enough data
8.1
178
Not enough data
8.0
188
Not enough data
Campaigns
7.9
167
Not enough data
8.3
178
Not enough data
7.9
145
Not enough data
7.7
179
Not enough data
Integrations
8.1
171
Not enough data
6.7
114
Not enough data
7.9
129
Not enough data
7.3
142
Not enough data
Generative AI
6.0
64
Not enough data
Agentic AI - Vulnerability Scanner
6.4
15
Not enough data
6.7
15
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Order Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Products & Plans
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Pricing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.2
585
8.9
38
|
Verified
7.9
611
8.6
43
|
Verified
7.8
529
8.6
32
|
Verified
7.6
551
8.3
33
|
Verified
Page Optimization
7.6
424
8.8
23
|
Verified
7.8
528
8.7
27
7.5
471
8.5
30
7.2
412
8.2
23
Integrations
7.5
404
9.0
25
8.5
541
9.2
41
|
Verified
8.2
514
9.1
36
|
Verified
Generative AI
6.2
166
8.5
10
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
657
8.7
21
7.5
551
8.5
17
6.8
463
8.9
15
7.4
652
8.2
21
Additional Functionality
7.9
668
8.4
21
5.7
422
6.5
10
7.4
528
9.0
12
6.2
431
8.8
17
7.0
506
8.6
17
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
448
Not enough data
8.0
398
Not enough data
Management
7.9
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.0
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
Not enough data
7.9
314
Not enough data
7.8
270
Not enough data
7.9
309
Not enough data
8.2
331
Not enough data
Predictive Analytics
8.0
293
Not enough data
7.8
277
Not enough data
7.4
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
305
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
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Growth
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Content
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Support
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Categories
Categories
Shared Categories
ActiveCampaign and Ontraport are categorized as Marketing Automation, CRM, SMS Marketing, Online Form Builder, Sales Engagement, Landing Page Builders, and Lead Scoring
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, WhatsApp Marketing, Email Template Builder, E-Commerce Personalization, Conversational Marketing, Sales Analytics, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Ontraport is categorized as Shared Inbox, Website Builder, Subscription Management, and Web Content Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ontraport
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Professional Training & Coaching
17.5%
Marketing and Advertising
12.3%
Health, Wellness and Fitness
9.0%
Management Consulting
4.7%
Education Management
4.7%
Other
51.9%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How much does Ontraport cost?
2 Comments
SS
After 2 week trial, $40 a month depending on # of contacts.Read more
Is Ontraport a CRM?
2 Comments
DH
Yes, although that is a narrow description. It’s much more. Read more
Who uses Ontraport?
2 Comments
SS
I used Ontraport for my Coaching and my classes. My students access their course work on Ontraport.Read more
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