Compare ActiveCampaign and Drip 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (93.1% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial Per Month
ActiveCampaign
Star Rating
(13,780)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansDrip
Star Rating
(462)4.4 out of 5
Market Segments
Small-Business (93.1% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in automated email responses with a score of 8.9, while Drip shines in sending outbound emails with a higher score of 9.1, indicating a stronger performance in direct email campaigns.
- Reviewers mention that ActiveCampaign's email deliverability management is rated at 8.6, which is slightly better than Drip's 8.5, suggesting that users may find more success in ensuring their emails reach the intended inboxes with ActiveCampaign.
- G2 users highlight that Drip offers superior mobile optimization features, scoring 8.7 compared to ActiveCampaign's 8.2, making it a better choice for businesses focusing on mobile engagement.
- Users on G2 report that ActiveCampaign's lead management capabilities are robust, scoring 8.5, while Drip matches this score but is noted for its CRM integration which is slightly lower at 7.8, indicating a potential gap in seamless data flow.
- Reviewers say that both platforms have strong customer support, but Drip edges out with a score of 8.8 compared to ActiveCampaign's 8.6, suggesting that users may find more responsive assistance with Drip.
- Users report that ActiveCampaign's campaign management features are rated at 8.9, which is competitive, but Drip's overall campaign optimization score of 8.3 indicates a more streamlined process for managing and refining marketing efforts.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Drip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
Free Trial
ActiveCampaign
Free Trial is available
Drip
Free Trial is available
Ratings
Meets Requirements
8.8
10,326
8.8
364
Ease of Use
8.2
10,426
8.4
365
Ease of Setup
8.1
6,362
8.3
199
Ease of Admin
8.4
5,946
8.7
198
Quality of Support
8.6
9,590
8.8
352
Has the product been a good partner in doing business?
8.8
5,813
8.9
197
Product Direction (% positive)
8.3
9,732
8.6
358
Features by Category
Sales Force Automation
8.3
1834
|
Verified
Not enough data
7.1
773
Not enough data
8.0
1509
|
Verified
Not enough data
7.8
1431
|
Verified
Not enough data
7.1
986
|
Verified
Not enough data
7.7
1191
|
Verified
Not enough data
7.1
977
|
Verified
Not enough data
7.0
915
|
Verified
Not enough data
7.5
1055
|
Verified
Not enough data
Marketing Automation
9.0
2039
|
Verified
Not enough data
8.8
1934
|
Verified
Not enough data
8.5
1894
|
Verified
Not enough data
8.0
1230
|
Verified
Not enough data
Customer Support
7.7
1227
|
Verified
Not enough data
7.8
1389
|
Verified
Not enough data
8.1
1524
|
Verified
Not enough data
7.1
1100
|
Verified
Not enough data
7.6
1216
|
Verified
Not enough data
Reporting & Analytics
7.8
1717
|
Verified
Not enough data
8.0
1915
|
Verified
Not enough data
7.2
1076
|
Verified
Not enough data
Mobile & Social
7.4
1017
|
Verified
Not enough data
7.4
1117
|
Verified
Not enough data
7.2
1168
|
Verified
Not enough data
Platform
7.9
1661
|
Verified
Not enough data
8.1
1609
|
Verified
Not enough data
8.2
1718
|
Verified
Not enough data
7.4
1153
|
Verified
Not enough data
7.1
1057
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1783
|
Verified
Not enough data
7.5
1183
|
Verified
Not enough data
Integration
8.2
1667
|
Verified
Not enough data
8.1
1677
|
Verified
Not enough data
7.9
1388
|
Verified
Not enough data
Generative AI
6.1
469
Not enough data
Email Marketing
8.8
5959
|
Verified
8.6
268
|
Verified
8.9
5782
|
Verified
9.1
263
|
Verified
8.6
5642
|
Verified
8.5
242
|
Verified
8.9
5254
|
Verified
9.2
229
|
Verified
Online Marketing
7.4
3917
|
Verified
7.0
170
|
Verified
8.0
3627
|
Verified
8.1
178
|
Verified
7.9
3086
|
Verified
7.6
142
|
Verified
8.2
4420
|
Verified
8.7
205
|
Verified
7.9
3040
|
Verified
7.9
25
Lead Management
8.3
3910
|
Verified
8.3
204
|
Verified
8.1
3524
|
Verified
8.1
186
|
Verified
8.6
4632
|
Verified
8.8
240
|
Verified
8.0
3060
|
Verified
8.1
194
|
Verified
8.6
3904
|
Verified
8.5
205
|
Verified
8.1
3556
|
Verified
8.2
198
|
Verified
8.3
3369
|
Verified
8.4
165
|
Verified
8.1
3143
|
Verified
7.8
122
|
Verified
Campaign Management
8.1
3067
|
Verified
8.4
136
|
Verified
7.9
2687
|
Verified
7.9
83
7.3
2236
7.6
63
6.9
1938
|
Verified
6.6
50
Social
7.0
1927
|
Verified
7.5
18
7.4
2286
|
Verified
8.0
20
7.4
2158
|
Verified
7.7
76
|
Verified
7.3
2052
|
Verified
8.3
21
7.1
2012
|
Verified
7.8
74
|
Verified
Reporting & Analytics
8.2
4755
|
Verified
7.9
238
|
Verified
7.7
3186
|
Verified
7.7
175
|
Verified
7.3
2524
|
Verified
7.4
139
|
Verified
7.2
2331
|
Verified
7.4
135
|
Verified
7.0
2053
|
Verified
7.4
20
Platform
8.0
3240
|
Verified
8.1
118
|
Verified
8.2
3028
|
Verified
8.7
128
|
Verified
8.4
3235
|
Verified
8.6
114
|
Verified
7.6
1957
|
Verified
7.6
58
|
Verified
7.1
1691
|
Verified
7.5
10
8.4
3247
|
Verified
8.8
128
|
Verified
7.6
1991
|
Verified
7.6
65
|
Verified
Integration
8.2
3276
|
Verified
8.4
118
|
Verified
8.3
3180
|
Verified
8.3
118
|
Verified
7.9
2668
|
Verified
7.9
97
|
Verified
Messenger
7.5
1012
Not enough data
6.1
864
Not enough data
6.7
894
Not enough data
7.0
937
Not enough data
Channels
6.6
880
Not enough data
7.4
1060
Not enough data
6.0
809
Not enough data
5.5
728
Not enough data
6.1
735
Not enough data
Customers
7.7
1120
Not enough data
7.4
1048
Not enough data
7.7
1181
Not enough data
7.7
1123
Not enough data
7.3
1075
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
509
Not enough data
8.7
683
Not enough data
6.3
409
Not enough data
6.7
433
Not enough data
7.6
538
Not enough data
6.9
452
Not enough data
6.9
424
Not enough data
Repeatability and Reportability
7.5
525
Not enough data
7.5
523
Not enough data
7.5
491
Not enough data
6.7
424
Not enough data
6.0
382
Not enough data
AI and Automation
7.3
468
Not enough data
7.3
471
Not enough data
7.3
474
Not enough data
6.7
409
Not enough data
6.5
388
Not enough data
Generative AI
6.2
326
Not enough data
Visitor Behavior
7.6
377
8.8
38
|
Verified
7.9
367
8.8
39
|
Verified
7.2
325
8.3
32
|
Verified
Templates
7.3
379
8.2
39
|
Verified
8.0
407
8.6
38
|
Verified
7.8
380
8.5
35
|
Verified
Personalization
7.6
368
8.9
35
|
Verified
7.6
372
8.8
32
|
Verified
7.2
328
9.0
35
|
Verified
7.1
317
8.3
21
|
Verified
7.3
307
8.5
27
|
Verified
7.1
294
8.5
28
|
Verified
7.4
314
8.7
33
|
Verified
8.0
365
9.2
38
|
Verified
Multichannel
7.4
350
Feature Not Available
8.5
431
9.2
42
|
Verified
7.6
388
8.9
38
|
Verified
Administration
8.5
452
9.0
43
|
Verified
7.9
440
8.5
46
|
Verified
7.9
410
8.8
46
|
Verified
8.0
432
8.6
49
|
Verified
Templates
7.7
1785
8.4
95
|
Verified
6.3
1290
Feature Not Available
7.0
1390
7.2
35
7.6
1455
8.5
9
Edit
7.4
1519
8.1
82
|
Verified
8.0
1732
8.7
57
7.4
1431
8.5
78
|
Verified
Logistics
7.8
1591
8.2
92
|
Verified
7.0
1359
7.2
70
|
Verified
7.8
1552
8.7
47
7.8
1326
8.3
8
Generative AI
6.0
636
Feature Not Available
Feature Not Available
Feature Not Available
Text Messaging
7.3
134
Not enough data
6.6
115
Not enough data
7.4
129
Not enough data
7.5
119
Not enough data
7.1
107
Not enough data
Feature Not Available
Not enough data
8.1
145
Not enough data
6.9
120
Not enough data
SMS Platform
7.6
130
Not enough data
8.9
147
Not enough data
7.5
105
Not enough data
6.5
98
Not enough data
6.8
100
Not enough data
8.0
120
Not enough data
Design and Customization
7.7
179
Not enough data
7.6
174
Not enough data
8.0
156
Not enough data
8.0
166
Not enough data
Campaigns
7.9
144
Not enough data
8.3
157
Not enough data
7.9
123
Not enough data
7.8
157
Not enough data
Integrations
8.2
149
Not enough data
7.0
93
Not enough data
8.1
109
Not enough data
7.4
121
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
194
Not enough data
7.1
185
Not enough data
6.8
177
Not enough data
6.9
175
Not enough data
6.3
162
Not enough data
7.1
176
Not enough data
Marketing
7.1
185
Not enough data
7.2
181
Not enough data
7.3
198
Not enough data
7.9
234
Not enough data
Reporting
7.5
268
Not enough data
7.3
250
Not enough data
7.1
235
Not enough data
Platform Interoperability
7.8(won by default)
176
Not enough data
Social Functionality
7.9(won by default)
265
Not enough data
Campaign Management
8.3(won by default)
313
Not enough data
8.3(won by default)
286
Not enough data
8.1(won by default)
271
Not enough data
7.8(won by default)
250
Not enough data
7.9(won by default)
239
Not enough data
8.2(won by default)
231
Not enough data
8.1(won by default)
224
Not enough data
7.8(won by default)
206
Not enough data
7.6(won by default)
200
Not enough data
7.9(won by default)
232
Not enough data
7.8(won by default)
207
Not enough data
7.7(won by default)
188
Not enough data
7.7(won by default)
191
Not enough data
Targeting
8.3(won by default)
261
Not enough data
8.3(won by default)
250
Not enough data
7.8(won by default)
224
Not enough data
8.0(won by default)
218
Not enough data
Platform
8.1(won by default)
278
Not enough data
7.9(won by default)
257
Not enough data
8.5(won by default)
270
Not enough data
8.5(won by default)
305
Not enough data
8.4(won by default)
240
Not enough data
8.3(won by default)
272
Not enough data
8.6(won by default)
267
Not enough data
8.1(won by default)
211
Not enough data
8.1(won by default)
258
Not enough data
Page Customization
8.2
535
Not enough data
7.9
560
Not enough data
7.8
478
Not enough data
7.5
501
Not enough data
Page Optimization
7.7
375
Not enough data
7.8
480
Not enough data
7.5
422
Not enough data
7.2
363
Not enough data
Integrations
7.5
356
Not enough data
8.5
493
Not enough data
8.2
464
Not enough data
Generative AI
Feature Not Available
Not enough data
Customization
8.0
554
Not enough data
7.6
453
Not enough data
6.8
364
Not enough data
7.4
548
Not enough data
Additional Functionality
7.9
564
Not enough data
5.7
325
Not enough data
7.4
428
Not enough data
6.2
338
Not enough data
7.1
412
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
8.0
62
Not enough data
Internal Use
8.2
131
Not enough data
8.0
82
Not enough data
8.6
87
Not enough data
8.3
83
Not enough data
8.0
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
242
Not enough data
7.9
270
Not enough data
7.8
229
Not enough data
7.9
266
Not enough data
8.2
290
Not enough data
Predictive Analytics
8.1
255
Not enough data
7.9
238
Not enough data
7.4
202
Not enough data
7.4
228
Not enough data
Sales Management
8.2
275
Not enough data
7.8
140
Not enough data
8.1
264
Not enough data
8.4
308
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
392
Not enough data
8.3
367
Not enough data
8.1
349
Not enough data
Discovery
8.2
402
Not enough data
8.2
407
Not enough data
8.1
358
Not enough data
Management
8.0
344
Not enough data
8.3
386
Not enough data
Platform
8.1
364
Not enough data
8.1
393
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Drip are categorized as Email Template Builder, E-Commerce Personalization, and Marketing Automation
Unique Categories
ActiveCampaign is categorized as Sales Platforms, Pop-Up Builder, SMS Marketing, Sales Engagement, Conversational Marketing, Online Form Builder, Landing Page Builders, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, CRM, and Salesforce AppExchange Apps
Drip has no unique categories
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.7%
Health, Wellness and Fitness
11.5%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.7%
Marketing and Advertising
15.7%
Health, Wellness and Fitness
6.9%
Computer Software
6.7%
E-Learning
5.6%
Retail
5.1%
Other
60.0%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Drip
Most Helpful Favorable Review
Nikki S.
Verified User in Health, Wellness and Fitness
The powerful automation builder that allows you to visualise exactly what will happen, and there's a great range of triggers and actions.
Most Helpful Critical Review
Ben W.
Verified User in Information Technology and Services
It's way too hard to get to get to your analytics results. Why for an example cant I just click on opens in a broadcast and see the list of people that opened that email. It's way too many clicks away to generate a report in the analytics. The stylized...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Nikki S.
Verified User in Health, Wellness and Fitness
The powerful automation builder that allows you to visualise exactly what will happen, and there's a great range of triggers and actions.
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Ben W.
Verified User in Information Technology and Services
It's way too hard to get to get to your analytics results. Why for an example cant I just click on opens in a broadcast and see the list of people that opened that email. It's way too many clicks away to generate a report in the analytics. The stylized...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What's the setup process like?
1 comment
Official Response from Drip
We've made the setup workflow as painless as possible. It's a simple three-step process: activate your campaign, install our JavaScript, define your goal....Read more
What happens when I start a free trial?
1 comment
Official Response from Drip
You get a fully-functional account for 14 days, which gives you access to everything Drip has to offer. If (and only if!) you love it, your card will be...Read more
Can I send individual emails and email sequences based on actions a user performs in my application?
1 comment
Official Response from Drip
Definitely. In addition to marketing emails, Drip can be triggered to send emails based on events in your app such as creating their first project, tracking...Read more
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