Compare ActiveCampaign and Agile CRM 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (77.8% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$0 per month
ActiveCampaign
Star Rating
(13,780)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansAgile CRM
Star Rating
(351)4.0 out of 5
Market Segments
Small-Business (77.8% of reviews)
Entry-Level Pricing
$0 per month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in Email Marketing, particularly in Building and Personalizing Emails with a score of 8.8, while Agile CRM falls short with a score of 7.4. Reviewers mention that ActiveCampaign's email templates are highly customizable and user-friendly.
- Reviewers mention that ActiveCampaign's Marketing Automation features, especially Email Marketing with a score of 9.0, significantly outperform Agile CRM's score of 6.9. Users say that the automation workflows in ActiveCampaign are intuitive and powerful, allowing for better lead nurturing.
- G2 users highlight that ActiveCampaign's Customer Support is superior, with a score of 8.6 compared to Agile CRM's 6.8. Users report that ActiveCampaign provides timely and effective support, which is crucial for small businesses needing quick resolutions.
- Users on G2 mention that ActiveCampaign's Sales Force Automation capabilities, particularly in Opportunity & Pipeline Management with a score of 8.0, are more robust than Agile CRM's 7.3. Reviewers say that ActiveCampaign offers better tools for tracking sales opportunities.
- Reviewers say that Agile CRM shines in Entry Level Pricing, being free for basic use, which is appealing for startups and small businesses. In contrast, ActiveCampaign starts at $15.00, which some users feel is a barrier for entry.
- Users report that ActiveCampaign's Analytics features, particularly in Marketing ROI Analytics with a score of 8.0, provide deeper insights compared to Agile CRM's 6.5. Reviewers mention that the detailed reporting helps in making informed marketing decisions.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Agile CRM
Free
$0
per month
For 10 Users
- 1000 Contacts & Companies
- Custom Data Fields
- Lead Scoring
Free Trial
ActiveCampaign
Free Trial is available
Agile CRM
Free Trial is available
Ratings
Meets Requirements
8.8
10,326
8.1
312
Ease of Use
8.2
10,426
8.1
311
Ease of Setup
8.1
6,362
7.8
164
Ease of Admin
8.4
5,946
8.1
162
Quality of Support
8.6
9,590
8.0
304
Has the product been a good partner in doing business?
8.8
5,813
8.0
161
Product Direction (% positive)
8.3
9,732
7.6
307
Features by Category
Sales Force Automation
8.3
1834
|
Verified
7.7
31
|
Verified
7.1
773
7.4
27
8.0
1509
|
Verified
7.3
30
|
Verified
7.8
1431
|
Verified
7.6
32
|
Verified
7.1
986
|
Verified
7.0
28
|
Verified
7.7
1191
|
Verified
7.0
27
|
Verified
7.1
977
|
Verified
7.3
28
|
Verified
7.0
915
|
Verified
6.9
26
|
Verified
7.5
1055
|
Verified
7.4
28
|
Verified
Marketing Automation
9.0
2039
|
Verified
6.9
31
|
Verified
8.8
1934
|
Verified
7.6
29
|
Verified
8.5
1894
|
Verified
7.0
32
|
Verified
8.0
1230
|
Verified
6.5
30
|
Verified
Customer Support
7.7
1227
|
Verified
6.8
30
|
Verified
7.8
1389
|
Verified
6.4
31
|
Verified
8.1
1524
|
Verified
6.3
31
|
Verified
7.1
1100
|
Verified
6.1
30
|
Verified
7.6
1216
|
Verified
6.8
29
|
Verified
Reporting & Analytics
7.8
1717
|
Verified
7.0
28
|
Verified
8.0
1915
|
Verified
7.0
32
|
Verified
7.2
1076
|
Verified
6.8
28
|
Verified
Mobile & Social
7.4
1017
|
Verified
7.7
24
|
Verified
7.4
1117
|
Verified
8.3
23
|
Verified
7.2
1168
|
Verified
7.8
23
|
Verified
Platform
7.9
1661
|
Verified
7.4
11
|
Verified
8.1
1609
|
Verified
7.5
10
|
Verified
8.2
1718
|
Verified
7.5
12
|
Verified
7.4
1153
|
Verified
8.1
7
|
Verified
7.1
1057
|
Verified
8.1
9
|
Verified
Feature Not Available
7.8
10
|
Verified
8.3
1783
|
Verified
6.9
12
|
Verified
7.5
1183
|
Verified
8.1
8
|
Verified
Integration
8.2
1667
|
Verified
8.0
11
|
Verified
8.1
1677
|
Verified
7.3
11
|
Verified
7.9
1388
|
Verified
7.8
10
|
Verified
Generative AI
6.1
469
Feature Not Available
Email Marketing
8.8
5959
|
Verified
7.4
21
|
Verified
8.9
5782
|
Verified
7.1
21
|
Verified
8.6
5642
|
Verified
6.7
21
|
Verified
8.9
5254
|
Verified
7.5
21
|
Verified
Online Marketing
7.4
3917
|
Verified
7.5
20
|
Verified
8.0
3627
|
Verified
8.0
19
|
Verified
7.9
3086
|
Verified
7.8
17
|
Verified
8.2
4420
|
Verified
7.5
18
|
Verified
7.9
3040
|
Verified
7.7
17
|
Verified
Lead Management
8.3
3910
|
Verified
7.9
21
|
Verified
8.1
3524
|
Verified
7.5
20
|
Verified
8.6
4632
|
Verified
7.2
19
|
Verified
8.0
3060
|
Verified
7.8
20
|
Verified
8.6
3904
|
Verified
7.1
21
|
Verified
8.1
3556
|
Verified
7.4
20
|
Verified
8.3
3369
|
Verified
8.1
20
|
Verified
8.1
3143
|
Verified
7.9
20
|
Verified
Campaign Management
8.1
3067
|
Verified
7.9
21
|
Verified
7.9
2687
|
Verified
8.2
19
|
Verified
7.3
2236
8.3
19
|
Verified
6.9
1938
|
Verified
8.5
18
Social
7.0
1927
|
Verified
8.0
17
|
Verified
7.4
2286
|
Verified
8.4
17
|
Verified
7.4
2158
|
Verified
8.8
17
|
Verified
7.3
2052
|
Verified
8.4
17
|
Verified
7.1
2012
|
Verified
8.0
17
|
Verified
Reporting & Analytics
8.2
4755
|
Verified
8.6
20
|
Verified
7.7
3186
|
Verified
8.9
19
|
Verified
7.3
2524
|
Verified
7.7
18
|
Verified
7.2
2331
|
Verified
8.7
19
|
Verified
7.0
2053
|
Verified
8.0
18
|
Verified
Platform
8.0
3240
|
Verified
8.0
5
|
Verified
8.2
3028
|
Verified
8.3
5
|
Verified
8.4
3235
|
Verified
8.0
5
|
Verified
7.6
1957
|
Verified
7.7
5
|
Verified
7.1
1691
|
Verified
7.3
5
|
Verified
8.4
3247
|
Verified
8.3
5
|
Verified
7.6
1991
|
Verified
7.7
5
|
Verified
Integration
8.2
3276
|
Verified
7.7
5
|
Verified
8.3
3180
|
Verified
8.3
5
|
Verified
7.9
2668
|
Verified
8.0
5
|
Verified
Ticket and Case Management
Not enough data
9.0
10
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.5
10
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
8.5
10
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Communication Channels
Not enough data
9.2
10
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
8.0
10
|
Verified
Not enough data
7.5
10
|
Verified
Not enough data
7.8
9
|
Verified
Platform
Not enough data
6.3
5
8.2
131
7.8
6
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
8.0
5
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
8.9
6
|
Verified
Messenger
7.5
1012
Not enough data
6.1
864
Not enough data
6.7
894
Not enough data
7.0
937
Not enough data
Channels
6.6
880
Not enough data
7.4
1060
Not enough data
6.0
809
Not enough data
5.5
728
Not enough data
6.1
735
Not enough data
Customers
7.7
1120
Not enough data
7.4
1048
Not enough data
7.7
1181
Not enough data
7.7
1123
Not enough data
7.3
1075
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
509
Not enough data
8.7
683
Not enough data
6.3
409
Not enough data
6.7
433
Not enough data
7.6
538
Not enough data
6.9
452
Not enough data
6.9
424
Not enough data
Repeatability and Reportability
7.5
525
Not enough data
7.5
523
Not enough data
7.5
491
Not enough data
6.7
424
Not enough data
6.0
382
Not enough data
AI and Automation
7.3
468
Not enough data
7.3
471
Not enough data
7.3
474
Not enough data
6.7
409
Not enough data
6.5
388
Not enough data
Generative AI
6.2
326
Not enough data
Visitor Behavior
7.6
377
Not enough data
7.9
367
Not enough data
7.2
325
Not enough data
Templates
7.3
379
Not enough data
8.0
407
Not enough data
7.8
380
Not enough data
Personalization
7.6
368
Not enough data
7.6
372
Not enough data
7.2
328
Not enough data
7.1
317
Not enough data
7.3
307
Not enough data
7.1
294
Not enough data
7.4
314
Not enough data
8.0
365
Not enough data
Multichannel
7.4
350
Not enough data
8.5
431
Not enough data
7.6
388
Not enough data
Administration
8.5
452
Not enough data
7.9
440
Not enough data
7.9
410
Not enough data
8.0
432
Not enough data
Templates
7.7
1785
Not enough data
6.3
1290
Not enough data
7.0
1390
Not enough data
7.6
1455
Not enough data
Edit
7.4
1519
Not enough data
8.0
1732
Not enough data
7.4
1431
Not enough data
Logistics
7.8
1591
Not enough data
7.0
1359
Not enough data
7.8
1552
Not enough data
7.8
1326
Not enough data
Generative AI
6.0
636
Not enough data
Feature Not Available
Not enough data
Text Messaging
7.3
134
Not enough data
6.6
115
Not enough data
7.4
129
Not enough data
7.5
119
Not enough data
7.1
107
Not enough data
Feature Not Available
Not enough data
8.1
145
Not enough data
6.9
120
Not enough data
SMS Platform
7.6
130
Not enough data
8.9
147
Not enough data
7.5
105
Not enough data
6.5
98
Not enough data
6.8
100
Not enough data
8.0
120
Not enough data
Design and Customization
7.7
179
8.3
5
7.6
174
8.3
5
8.0
156
Not enough data
8.0
166
Not enough data
Campaigns
7.9
144
8.3
5
8.3
157
9.0
5
7.9
123
Not enough data
7.8
157
Not enough data
Integrations
8.2
149
7.3
5
7.0
93
Not enough data
8.1
109
8.7
5
7.4
121
Not enough data
Generative AI
Feature Not Available
Feature Not Available
Attribution Modeling
7.1
194
Not enough data
7.1
185
Not enough data
6.8
177
Not enough data
6.9
175
Not enough data
6.3
162
Not enough data
7.1
176
Not enough data
Marketing
7.1
185
Not enough data
7.2
181
Not enough data
7.3
198
Not enough data
7.9
234
Not enough data
Reporting
7.5
268
Not enough data
7.3
250
Not enough data
7.1
235
Not enough data
Platform Interoperability
7.8(won by default)
176
Not enough data
Social Functionality
7.9(won by default)
265
Not enough data
Campaign Management
8.3(won by default)
313
Not enough data
8.3(won by default)
286
Not enough data
8.1(won by default)
271
Not enough data
7.8(won by default)
250
Not enough data
7.9(won by default)
239
Not enough data
8.2(won by default)
231
Not enough data
8.1(won by default)
224
Not enough data
7.8(won by default)
206
Not enough data
7.6(won by default)
200
Not enough data
7.9(won by default)
232
Not enough data
7.8(won by default)
207
Not enough data
7.7(won by default)
188
Not enough data
7.7(won by default)
191
Not enough data
Targeting
8.3(won by default)
261
Not enough data
8.3(won by default)
250
Not enough data
7.8(won by default)
224
Not enough data
8.0(won by default)
218
Not enough data
Platform
8.1(won by default)
278
Not enough data
7.9(won by default)
257
Not enough data
8.5(won by default)
270
Not enough data
8.5(won by default)
305
Not enough data
8.4(won by default)
240
Not enough data
8.3(won by default)
272
Not enough data
8.6(won by default)
267
Not enough data
8.1(won by default)
211
Not enough data
8.1(won by default)
258
Not enough data
Page Customization
8.2
535
Not enough data
7.9
560
Not enough data
7.8
478
Not enough data
7.5
501
Not enough data
Page Optimization
7.7
375
Not enough data
7.8
480
Not enough data
7.5
422
Not enough data
7.2
363
Not enough data
Integrations
7.5
356
Not enough data
8.5
493
Not enough data
8.2
464
Not enough data
Generative AI
Feature Not Available
Feature Not Available
Customization
8.0
554
Not enough data
7.6
453
Not enough data
6.8
364
Not enough data
7.4
548
Not enough data
Additional Functionality
7.9
564
Not enough data
5.7
325
Not enough data
7.4
428
Not enough data
6.2
338
Not enough data
7.1
412
Not enough data
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Communication
8.5
108
9.0
8
|
Verified
8.2
96
9.0
8
|
Verified
8.6
101
8.5
8
|
Verified
7.9
77
8.1
7
|
Verified
8.0
62
8.6
6
Internal Use
8.2
131
7.8
6
|
Verified
8.0
82
8.5
8
|
Verified
8.6
87
9.2
8
8.3
83
8.3
8
|
Verified
8.0
73
9.0
8
|
Verified
8.4
86
8.3
7
|
Verified
Data Sourcing
7.8
242
Not enough data
7.9
270
Not enough data
7.8
229
Not enough data
7.9
266
Not enough data
8.2
290
Not enough data
Predictive Analytics
8.1
255
Not enough data
7.9
238
Not enough data
7.4
202
Not enough data
7.4
228
Not enough data
Sales Management
8.2
275
Not enough data
7.8
140
Not enough data
8.1
264
Not enough data
8.4
308
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
392
Not enough data
8.3
367
Not enough data
8.1
349
Not enough data
Discovery
8.2
402
Not enough data
8.2
407
Not enough data
8.1
358
Not enough data
Management
8.0
344
Not enough data
8.3
386
Not enough data
Platform
8.1
364
Not enough data
8.1
393
Not enough data
Analytics
Not enough data
7.3
17
Not enough data
6.8
17
Not enough data
7.5
16
Customizations
Not enough data
6.6
16
Not enough data
7.2
16
Not enough data
7.8
16
Not enough data
7.0
15
Not enough data
7.0
16
Generative AI
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
ActiveCampaign and Agile CRM are categorized as Pop-Up Builder, Online Form Builder, Landing Page Builders, Live Chat, CRM, and Marketing Automation
Unique Categories
ActiveCampaign is categorized as Sales Platforms, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Agile CRM is categorized as Email Tracking and Help Desk
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Agile CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.7%
Health, Wellness and Fitness
11.5%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.7%
Marketing and Advertising
15.1%
Information Technology and Services
13.0%
Computer Software
7.0%
Financial Services
4.6%
Internet
4.3%
Other
55.9%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Agile CRM
Most Helpful Favorable Review
Loic S.
Verified User in Consumer Services
- Fast learning curve. - Lot of Zapier triggers and actions - Product growth, they add new features regularly and fix issues promptly. - They learn from their mistake. It seems like their customer service is improving which is a great news. When I...
Most Helpful Critical Review
JR R.
Verified User in Financial Services
The primary reason we chose Agile as that the email workflow automation seemed easy to implement. However, the workflows proved to be completely unreliable. Some leads would receive all emails in the workflow, while others would not. The bugs are...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Loic S.
Verified User in Consumer Services
- Fast learning curve. - Lot of Zapier triggers and actions - Product growth, they add new features regularly and fix issues promptly. - They learn from their mistake. It seems like their customer service is improving which is a great news. When I...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
JR R.
Verified User in Financial Services
The primary reason we chose Agile as that the email workflow automation seemed easy to implement. However, the workflows proved to be completely unreliable. Some leads would receive all emails in the workflow, while others would not. The bugs are...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Any power users who are making Agile deliver ?
1 comment
JJ
I used to find it great, but we are moving away to One Page CRM for managing prospects and leads, and Woodpecker for cold email.
Could you use tags to...Read more
Why are you tear down their state-of-the-art product?
1 comment
AM
They keep pushing their new product, and AgileCRM is not being maintained. Campaigns are not working and no one is fixing it. We are looking to switch.Read more
What is Agile CRM used for?
1 comment
B
Agile CRM is a type of customer relationship management software that aims to improve and simplify different areas of managing and interacting with...Read more
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