Best Software for 2025 is now live!

The Top 20 Easiest To Use Real Estate Marketing Software

See the top Real Estate Marketing Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

Collapse AllExpand All

Usability Score

Compare

AgentFire

9.6

Overall Usability Score

9.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.6

Ease of Use

Average: 8.8

9.7

Meets Requirements

Average: 8.7

9.8

Customer Segment Breakdown

Small Business

96%

Mid Market

Enterprise

AppFolio Property Manager

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.9

Ease of Use

Average: 8.8

9.1

Meets Requirements

Average: 8.7

9.0

Customer Segment Breakdown

Small Business

89%

Mid Market

10%

Enterprise

BatchLeads

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.4

Ease of Use

Average: 8.8

9.3

Meets Requirements

Average: 8.7

9.7

Customer Segment Breakdown

Small Business

97%

Mid Market

Enterprise

ResMan

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 8.7

10.0

Ease of Use

Average: 8.8

9.7

Meets Requirements

Average: 8.7

9.7

Customer Segment Breakdown

Small Business

49%

Mid Market

47%

Enterprise

Fello

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 8.7

10.0

Ease of Use

Average: 8.8

9.2

Meets Requirements

Average: 8.7

9.6

Customer Segment Breakdown

Small Business

83%

Mid Market

17%

TenantCloud

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.6

Ease of Use

Average: 8.8

8.6

Meets Requirements

Average: 8.7

9.0

Customer Segment Breakdown

Small Business

100%

Mid Market

Lofty

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.0

Ease of Use

Average: 8.8

8.0

Meets Requirements

Average: 8.7

8.6

Customer Segment Breakdown

Small Business

86%

Mid Market

Enterprise

BoldTrail

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.5

Ease of Use

Average: 8.8

8.2

Meets Requirements

Average: 8.7

8.8

Customer Segment Breakdown

Small Business

53%

Mid Market

21%

Enterprise

26%

DoorLoop

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.0

Ease of Use

Average: 8.8

9.6

Meets Requirements

Average: 8.7

8.8

Customer Segment Breakdown

Small Business

97%

Mid Market

#10

Real Geeks

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.1

Ease of Use

Average: 8.8

9.3

Meets Requirements

Average: 8.7

9.3

Customer Segment Breakdown

Small Business

94%

Mid Market

#11

PERQ

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.7

Ease of Use

Average: 8.8

9.7

Meets Requirements

Average: 8.7

9.8

Customer Segment Breakdown

Small Business

42%

Mid Market

47%

Enterprise

11%

#12

Real Estate 7

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.4

Ease of Use

Average: 8.8

8.9

Meets Requirements

Average: 8.7

9.3

Customer Segment Breakdown

Small Business

97%

Mid Market

#13

BoomTown

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.1

Ease of Use

Average: 8.8

8.3

Meets Requirements

Average: 8.7

8.3

Customer Segment Breakdown

Small Business

78%

Mid Market

19%

Enterprise

#14

IXACT Contact Real Estate CRM

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.4

Ease of Use

Average: 8.8

8.4

Meets Requirements

Average: 8.7

9.1

Customer Segment Breakdown

Small Business

77%

Mid Market

18%

Enterprise

#15

Yardi RENTCafe

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.9

Ease of Use

Average: 8.8

8.4

Meets Requirements

Average: 8.7

8.4

Customer Segment Breakdown

Small Business

31%

Mid Market

50%

Enterprise

19%

#16

Buildium

7.8

Overall Usability Score

7.8

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.7

Ease of Use

Average: 8.8

8.7

Meets Requirements

Average: 8.7

8.1

Customer Segment Breakdown

Small Business

86%

Mid Market

Enterprise

#17

Reliance Network

7.6

Overall Usability Score

7.6

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.6

Ease of Use

Average: 8.8

9.1

Meets Requirements

Average: 8.7

9.1

Customer Segment Breakdown

Small Business

23%

Mid Market

58%

Enterprise

19%

#18

CINC

7.1

Overall Usability Score

7.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.1

Ease of Use

Average: 8.8

7.5

Meets Requirements

Average: 8.7

7.3

Customer Segment Breakdown

Small Business

89%

Mid Market

10%

Enterprise

#19

PropertyPulse

6.7

Overall Usability Score

6.7

Usability Score Breakdown

Ease of Admin

Average: 8.7

6.7

Ease of Use

Average: 8.8

7.2

Meets Requirements

Average: 8.7

7.2

Customer Segment Breakdown

Small Business

85%

Mid Market

11%

Enterprise

#20

Placester

6.5

Overall Usability Score

6.5

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.3

Ease of Use

Average: 8.8

8.4

Meets Requirements

Average: 8.7

5.8

Customer Segment Breakdown

Small Business

79%

Mid Market

14%

Enterprise