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Lofty Reviews & Product Details

Lofty Overview

What is Lofty?

Powered by practical AI, Lofty’s award-winning platform for real estate professionals integrates all the critical components agents, teams and brokers need to optimize every step of the customer journey from search to settlement. With a single, flexible hub to automate marketing programs, streamline the sales process, maximize collaboration, and convert more leads into transactions, Lofty empowers the modern real estate professional to spend less time juggling technology applications and more time building relationships and their business.

Lofty Details
Product Website
Languages Supported
English
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Product Description

All the tools you need to succeed in real estateWith a powerful all-in-one platform, Chime helps you launch marketing campaigns, track your leads, build customer relationships, manage your website and communicate with your team seamlessly from your mobile or laptop. Chime frees you from too many fragmented apps, which waste your precious time and create headaches!


Seller Details
Seller
Lofty
Company Website
Year Founded
2016
HQ Location
Phoenix, Arizona
LinkedIn® Page
linkedin.com
127 employees on LinkedIn®
Description

Lofty (formerly Chime Technologies) provides an AI-powered platform that helps real estate professionals to increase their productivity and accelerate business growth. Featuring award-winning technology, the Lofty platform is designed to optimize every step of the real estate journey, from search to settlement. It automates marketing programs, streamlines the sales process, and maximizes collaboration between agents, empowering them to spend more time building relationships and their business.


Dave C.
DC
Overview Provided by:

Recent Lofty Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Lofty is great for consolidating all your activities into one place"
I really like that I can connect multiple MLS memberships in one place so I can easily setup auto searches for my clients interested in different a...
DB
DJ B.Small-Business (50 or fewer emp.)
4.0 out of 5
"Good CRM"
I like how easy it has been to figure out using Lofty as I am new to using it and has been pretty straightforward.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"good website and CRM solution for Realtors"
Lots of tools available, and the ability to expand usage is great
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Lofty Media

Lofty Demo - Lofty Robust Mobile App
Lofty Robust Mobile App
Lofty Demo - Lofty IDX Websites
Lofty IDX Websites
Lofty Demo - Lofty AI Assistant
Lofty AI Assistant
Lofty Demo - Lofty Social Studio
Lofty Social Studio
Lofty Demo - Lofty Comprehensive Reporting
Lofty Comprehensive Reporting

Official Downloads

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Video Reviews

363 Lofty Reviews

4.4 out of 5
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363 Lofty Reviews
4.4 out of 5
363 Lofty Reviews
4.4 out of 5

Lofty Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for LoftyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
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JM
REALTOR®, Agent Success Coach
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lofty?

Lofty is hands down one of the best tools I’ve used for my business. It’s a legit one-stop-shop that makes everything so much easier. I can set up nurture campaigns for past clients, automate things like mailing out cards based on the campaign, and keep all my social media accounts connected in one place. The social studio, ad tools, and lead farming options? Total game-changers. Plus, their customer support is absolutely amazing—they’re always quick to help and genuinely care about making sure you’re set up for success. And what really takes Lofty to the next level is how well it integrates with other platforms. It’s seamless—everything just works together. If you’re looking for a CRM that can do it all, Lofty’s the real deal. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Honestly, the only thing that I currently don't like about Lofty is that the Home Report feature doesn't allow for editing property details. If my clients were to do any updates, renovations, etc. I want to be able to make adjustments so that the value would accurately reflect the condition of their home. Review collected by and hosted on G2.com.

What problems is Lofty solving and how is that benefiting you?

In real estate, we wear a ton of different hats, and it can be a challenge to keep everything running smoothly. That’s where Lofty comes in—it helps me juggle all those roles without anything slipping through the cracks. The seamless integration with other platforms is a game-changer, syncing client info across the board so I’m always in the loop. With Lofty keeping me organized, I have more time to focus on what really matters—building great connections with my clients. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

We really appreciate your thoughtful feedback, Jesse! We’re happy Lofty’s seamless integration and powerful tools are helping you focus on building strong client relationships. We’ll look into improving the Home Report feature to give you the flexibility you’re looking for.

Kenneth J.
KJ
REALTOR &amp; Managing Broker
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Lofty?

The website is easy to configure and personalize, and the CRM is generally good. Lofty has done a good job of adding "out of the box" features that were once paid add-ons. There are still a ton of paid add-ons for features that not every agent needs to take advantage of, but the agents that do still have the option to pay for them as needed. Once you understand the logic behind the system, everything makes sense and is easy to use. Support is quite good as well, and they are generally available live during US business hours. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

There is a steep learning curve for many things. Things that I would think would be straightforward take several clicks and multiple screens to access, or you have to get lost to find them. Once you find them though, they are easy to use. Review collected by and hosted on G2.com.

What problems is Lofty solving and how is that benefiting you?

Managing tasks that were once scattered across multiple tools and post-it notes in a single place has saved me time and headache. It took a fair bit of time to retool my processes to take advantage of Lofty's core offerings, but once I had the new and improved process down, I have saved HOURS per week using Lofty's integrated systems and tools. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

Thank you for the feedback, Kenneth! We’re glad to hear that Lofty’s easy customization, CRM, and support have been working well for you. We appreciate your feedback on the learning curve and will continue improving the user experience to make things even more intuitive.

whitney j.
WJ
Owner
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lofty?

There are so many things, first, the AI has been awesome I love how it's getting better the more I use it. the property tracking auto-updates for clients is a time-saver. The ease of creating landing pages is one of my favorites. The fact that the agents and I can market their property from one spot is so helpful. The more I use it the more I learn. As new agents are on board the sign-in and training make implementing lofty great. When I have an issue which isn't very often customer service has been rock solf at getting me answers. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The system can be overwhelming, and only because there is so much at your fingertips, it's hard to take it all in. The only negative I have is the blog for the website. It could be I am missing something, but I have not found it easy to use. Other than that, the AI could be a little better on it follow-up, but that could just be a personal preference. Review collected by and hosted on G2.com.

What problems is Lofty solving and how is that benefiting you?

Im juggling lot and Lofty helps me communicate efficiently and timely with clients. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

Thank you for the thoughtful review, Whitney! We're so glad to hear Lofty's AI, property tracking, and landing page tools have been helping you and your team. We appreciate your feedback on the blog and AI follow-up, and we'll work on improving those areas to make your experience even better.

Jonathan S.
JS
Realtor
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lofty?

I love the lead generation and the SEO tools built in. The ability to create a solid Hot, Warm, and Cold list, as well as contact multiple buyers/sellers at a time is great Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I would improve the text size and make it a bit more clean and modern. A strong listings side of it to create custom searched would be helpful Review collected by and hosted on G2.com.

What problems is Lofty solving and how is that benefiting you?

I love that I can have all of my leads in a clean format, edit my website and build in all sorts of customized smart plans. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

We really appreciate your feedback, Jonathan! It’s great to hear that Lofty is helping you organize leads and build customized smart plans. Your thoughts on text size and the listings feature are valuable, and we’ll look into making those improvements.

Alex D.
AD
Real Estate Agent
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Lofty?

The endless capabilities. There is literally so much you can do and they are always adding more! There's no need to have a separate website and CRM provider while sending properties on a 3rd platform. You can now do it all in one spot and it's super user friendly! You can make it as simple or complicated as you want. It's very easy to implement from day 1 and it's easy to integrate dozens of other apps that you're probably already using. You'll use this every single day for a variety of tasks rather than having a different app for each. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Customer support can take a little bit too long to get back to you Review collected by and hosted on G2.com.

What problems is Lofty solving and how is that benefiting you?

Making it easier to stay in contact with my data base and filter out the good vs. bad leads in an automated yet personalized way so I can spend my time focussing on the people who need my help now vs. wasting my time trying to figure out who they are. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

Hi Alex! Thank you for your feedback. We're thrilled you find Lofty's capabilities endless and appreciate its user-friendly interface. We'll work on improving our response times for customer support. It's great to hear Lofty is helping you stay in touch with your database and prioritize leads effectively. Thank you for choosing Lofty!

Royce W.
RW
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Lofty?

Chime was recommended to me through one of my real estate groups and I'm glad I gave it a try. It makes my job so much easier keeping up with my clients and the various phases of the home buying/selling process they are in. My favorite features are the checklists and the transaction tracking. I love how it keeps me on top of the many steps so that I can provide optimal services to my clients. The included website is also very nice. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

I do wish I could schedule emails to be sent out at a later date. Review collected by and hosted on G2.com.

What problems is Lofty solving and how is that benefiting you?

Chime makes it easier for me to keep track of my clients and what phase they're in, in the home buying/selling process. It also has me keep a running tab of my income so that I reach my monthly, quarterly and yearly goals. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

Hi Royce! Thanks for your feedback! We’re glad Lofty (formerly Chime) helps with client tracking and goal management. We’ll consider adding email scheduling in future updates. If you need further assistance, feel free to reach out!

DB
Agent
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lofty?

I like how easy it has been to figure out using Lofty as I am new to using it and has been pretty straightforward. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

The thing I dislike is that not all features are available on the mobile app. Review collected by and hosted on G2.com.

What problems is Lofty solving and how is that benefiting you?

Keeping my leads information and helping me keep contacting them. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

Hi DJ! Thank you for your feedback! We're so glad to hear that you’ve found Lofty easy to use and helpful for managing your leads. We appreciate your input about the mobile app, and we’re always working to improve functionality across all platforms.

Verified User in Real Estate
AR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lofty?

I love the ability to customize Lofty to meet our needs. Ease of use is pretty good to. Lots of learning/training resources which are super helpful; the Support is quick to respond. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

It can be overwhelming at first because you really need to think about and plan out how you're going to use it first. Then build out based on that. Review collected by and hosted on G2.com.

What problems is Lofty solving and how is that benefiting you?

Lofty allows us to track leads (adding tags is awesome), market to our database with ease, and input transactions in order to give us a full picture of what's going on at any given time. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

Thank you for the great feedback! We’re so happy to hear that the customization options, ease of use, and support have been helpful for you. We understand that the initial setup can feel overwhelming, and we’re constantly working to make the platform even more intuitive.

Samantha C.
SC
Director of Operations
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lofty?

The customizable options, smart plans, tags, sources, website, etc. Review collected by and hosted on G2.com.

What do you dislike about Lofty?

Email Support doesn't seem to be analytical thinkers sometimes, but typically helpful. Lack of communication between Sales Rep and Manager. Review collected by and hosted on G2.com.

What problems is Lofty solving and how is that benefiting you?

Keeping track of communication with clients, their information, email drip campaigns to stay in touch with email. Review collected by and hosted on G2.com.

Response from Ana Mastrogiuseppe of Lofty

We appreciate your feedback, Samantha! We're happy to hear that Lofty’s customization options and email campaigns are helping you stay in touch with clients. We’ll work on enhancing the support and communication between Sales Rep and Manager to ensure an even smoother experience.

Andy B.
AB
Broker/Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Lofty?

Everything except for customer service!!! Review collected by and hosted on G2.com.

What do you dislike about Lofty?

customer service SUCKS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! If you are not a big company with a dedicated trainer you will be lost. It's probably the best system with the most options and abilities, but the customer service is one of the WORST. Our website hasn't displayed open houses for well over 10 months and I swear no one gives a crap. We just keep getting shoved to the back of the pile so to speak and each time I reach out I have to send the same information I already sent and blah blah blah.... Customer service ZERO Review collected by and hosted on G2.com.

What problems is Lofty solving and how is that benefiting you?

all the tools you'll ever need are 'there' Review collected by and hosted on G2.com.