Best Personalization Engines - Page 3
Personalization engines, sometimes called digital personalization engines, analyze customer data collected from outside software or from customer behavior to curate and tailor customer experiences including automated marketing efforts, websites, and product recommendations. These tools automate the process of segmenting, testing, and distributing 1:1 marketing efforts, ensuring campaigns are effective and memorable.
Personalization engines are often a feature of tools utilized by marketing teams. They are often built into or integrate with customer data platforms (CDP) and digital experience platforms (DXP). They also work closely with content experience software and A/B testing software to create a full, personalized content creation and distribution cycle.
Personalization engines overlap with e-commerce personalization software in that both aim to tailor presented content to buyers; however, the former is a more generalized engine while the latter can only be used in e-commerce contexts.
To qualify for inclusion in the Personalization Engine category, a product must:
Best Personalization Engines At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Raptor Services is a market-leading Personalization and Customer Data Platform provider. Our solutions enable brands to recognize users’ behavior across channels, offer personalized recommendations, a
- Retail
- Marketing and Advertising
- 47% Mid-Market
- 36% Small-Business
- Overview
- User Satisfaction
- Seller Details
Relay is the “customer for life” SaaS company for organizations to more meaningfully engage with their customers. Used by hundreds of teams responsible for the customer experience of over 70 million c
- 65% Enterprise
- 29% Mid-Market
479 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
D·engage is a comprehensive Customer Experience Data Platform (CXDP) designed to enhance customer engagement through advanced marketing automation. Launched in 2018, D·engage aims to democratize marke
- Apparel & Fashion
- Retail
- 45% Mid-Market
- 36% Small-Business
53 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Zeta Global is a leading AI-powered marketing cloud that helps brands acquire, grow, and retain customers with greater efficiency. Headquartered in New York City and publicly traded (NYSE: ZETA), Zeta
- 57% Mid-Market
- 36% Enterprise
9,485 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Yieldify is a fully managed end-to-end personalization platform that helps ecommerce businesses generate more revenue by engaging their customers with personalized experiences. In the last 4 years,
- Ecommerce Manager
- Marketing Manager
- Retail
- Apparel & Fashion
- 47% Mid-Market
- 43% Small-Business
1,389 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Emma by Marigold helps marketers create and deliver personalized, targeted email and SMS campaigns that drive real business results. Whether you are a team of one or a globally distributed team, our r
- Marketing Director
- Marketing Coordinator
- Marketing and Advertising
- Higher Education
- 51% Small-Business
- 36% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Fresh Relevance is a versatile personalization platform that helps commerce-driven businesses deliver revenue-boosting experiences across websites, apps, emails, SMS and ads - no technical expertise r
- Retail
- Luxury Goods & Jewelry
- 53% Small-Business
- 35% Mid-Market
6,058 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Vue.ai — Your AI Orchestration Platform 1. The efficient movement of clean, multi-modal, AI-enriched datasets that grow and change with time, are connected to multiple applications with no divergence
- Apparel & Fashion
- Retail
- 41% Mid-Market
- 29% Small-Business
13,373 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Find the unmet needs of your website visitors with VWO Insights - Web. Our powerful and precise behavior analytics engine, VWO Insights - Web, helps you identify bottlenecks and opportunities in you
- Marketing and Advertising
- Internet
- 48% Mid-Market
- 33% Small-Business
7,522 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Monetate helps organizations make ecommerce personal and profitable. We empower merchandising, marketing, and technical teams by delivering category-defining customer experiences that influence over $
- Retail
- Apparel & Fashion
- 43% Enterprise
- 41% Mid-Market
5,998 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Marigold Liveclicker helps brands bring meaning to their messages and spark connections at key moments of opportunity. We make it easy to design captivating experiences that drive conversions, loyalty
- 38% Mid-Market
- 31% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need
- Information Technology and Services
- Computer Software
- 49% Small-Business
- 29% Mid-Market
46,666 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Colabo is a sales acceleration platform that harnesses next-generation engagement channels like LinkedIn, Twitter and Meetup for prospecting and engaging new leads. Sales Representatives can create cu
- Computer Software
- 40% Small-Business
- 33% Enterprise
632 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
At AddShoppers, our vision is to be a trusted digital commerce platform for brands and shoppers; known for creating delightful experiences that save people time and money. Our product, SafeOpt, harnes
- Consumer Goods
- Retail
- 63% Small-Business
- 30% Mid-Market
2,681 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Optimizely One is an industry-first operating system for marketing and a category-leading digital experience platform. It powers the entire marketing lifecycle—from planning to analysis and everything
- Computer Software
- 41% Mid-Market
- 29% Enterprise
29,409 Twitter followers
