--- title: Acquia Customer Data Platform Reviews meta_title: 'Acquia Customer Data Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 86 reviews by the users' company size, role or industry to find out how Acquia Customer Data Platform works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 86 scale: '5' date_modified: '2026-06-15' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Acquia Customer Data Platform Reviews **Vendor:** Acquia **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 3.9/5.0 **Total Reviews:** 86 ## About Acquia Customer Data Platform Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies. ## Acquia Customer Data Platform Reviews ### 1. Powerful Product **Rating:** 4.5/5.0 stars **Reviewed by:** David M. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2023 **What do you like best about Acquia Customer Data Platform?** It has the features we need for our core marketing data needs and has customization **What do you dislike about Acquia Customer Data Platform?** Because it is so customizable, we have some features that we only have which can make support a challenge **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Helps to unify and household customers, create digital and direct mail campaign lists, track sucsess of campaigns ### 2. Awesome platform for creators **Rating:** 4.0/5.0 stars **Reviewed by:** Marie I. | Hardware Engineer at Meta, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Acquia Customer Data Platform?** Overall, the green platform is a solid and well managing for lot influencers. Doing actions in a bulk can be a lot more complicated. I can't thank Jitu for making this journey and absolute pleasure. **What do you dislike about Acquia Customer Data Platform?** Sometimes the platform can be lagging. I would like to see and passing it off to the other teams as well. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Reporting tools could be better and I love to full better report for our senior leader. Sunil and we are still having else with the connection to our team ### 3. Powerful Platform for Personalized Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Shubham A. | Associate Growth Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2023 **What do you like best about Acquia Customer Data Platform?** What I find most appealing about Acquia Marketing Cloud is its emphasis on customization. A single picture of every customer is provided by the platform's unified customer data platform, which enables marketers to develop and implement highly targeted and pertinent campaigns. **What do you dislike about Acquia Customer Data Platform?** One thing I dislike about Acquia Marketing Cloud is its price tag, which can be expensive for business and organizations. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** It helped me connect with the customers better by delivering messages that are more personal and relevant ### 4. My personal experience as a marketer **Rating:** 4.0/5.0 stars **Reviewed by:** Rajarshi M. | Search Engine Optimization Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Acquia Customer Data Platform?** When compared to Drupal, Acquia is well-organized. As a marketer, real-time data is extremely useful, and the way all of the integrations are present is extremely beneficial; however, it all comes down to price; if the price could be reduced slightly, that would be fantastic. **What do you dislike about Acquia Customer Data Platform?** Definitely the price, although the application is good, if the price can be lowered as a direct competitor to drupal, then that would be great **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** All the integrations are definitely a plus and helps a lot ### 5. Facilitator for Improving Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** January 01, 2024 **What do you like best about Acquia Customer Data Platform?** Personalized content useful for targeting **What do you dislike about Acquia Customer Data Platform?** Cross channel integration can be better handled **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Data for customer analytics is well presented ### 6. Exceptional Marketing Automation Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2023 **What do you like best about Acquia Customer Data Platform?** Cloud for its user-friendly interface, powerful marketing automation, seamless CMS integration, advanced personalization, and comprehensive analytics. **What do you dislike about Acquia Customer Data Platform?** Theres nothing in that to dislike in Acquia **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Unified Customer Engagement: It provides a centralized platform to orchestrate multi-channel marketing campaigns, ensuring consistent and personalized interactions with customers. ### 7. Crafting the Perfect Message with Acquia CDP **Rating:** 5.0/5.0 stars **Reviewed by:** Alec F. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2022 **What do you like best about Acquia Customer Data Platform?** One of the most important ways we use Acquia's CDP is to improve customer segmentation and marketing message customization. Since the CDP aggregates data from the various platforms we connect with customers (in-store, online, social, in-person events, etc.), we can create highly customized messages for our customers that encourage omnichannel engagement - which we've found to be the single best predictor of return customers and higher lifetime value. We were able to explore the factors behind complex trends like customer lifetime transaction count by taking advantage of the incredible machine learning tools that Acquia provides. It's difficult to overemphasize just how useful it is to be able to manipulate and analyze your entire CDP using models you can build, test, and modify yourself. **What do you dislike about Acquia Customer Data Platform?** The one limitation I've found with Acquia's CDP has been data ingestion - particularly when trying to send data from another service into Acquia. Exporting data from Acquia couldn't be simpler (with SFTP and S3 output files you can customize yourself), but Acquia doesn't currently allow you to set up new data sources into the CDP on your own, instead requiring you to go through their support team. They have recently added a Workato integration, which is great for automatically setting up connections with larger, more commonly used platforms, but that still leaves a gap for niche/customized data sources. I know Acquia has been moving towards adding more self-service features, so hopefully this is one they will eventually include. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Acquia's CDP has been an incredible resource for hand-tailoring messages to customers' unique needs. Since Acquia allows you to ingest data from a variety of sources, create highly refined filters for selecting only specific subsets of customers, and then automatically export relevant data to your ESP, it has vastly improved our ability to target specific customers, thus ensuring that they get all the information they need, while not inundating them with superfluous messages. ### 8. CDP moves customer forward **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2023 **What do you like best about Acquia Customer Data Platform?** The easy to use reporting and dashboards have allowed us to share data more quickly and with a larger audience. **What do you dislike about Acquia Customer Data Platform?** For more complex questions that are asked, there is limited functionality in the reporting to create automated reports. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** How customers interact with the brand, the merchandise and helps inform on the effectiveness of our marketing programs. ### 9. Strong solution to many problems **Rating:** 4.5/5.0 stars **Reviewed by:** Jim Y. | Managing Director, Engineering & QA, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Acquia Customer Data Platform?** I like the ease of use and the speed to which users can pick up basic skills. There is a lot of flexibility built into this out of box which is nice since you can't always plan for everything. The campaign builder has enough options included where you can build around potential limitations with a little creativity. Form and email creation is intuitive and doesn't require engineering resources to maintain. Additionally, I like that the cloud UI is clearly not an afterthought. It has a clean design and organization which makes it easy to move around in. **What do you dislike about Acquia Customer Data Platform?** As with any system there are inherent bugs or limitations. I haven't encountered anything yet that has prevented the goal from being accomplished, but have had to think outside the box a little. Additionally there are some basic functionality tasks that aren't as intuitive as you would expect, for example manually adding a single contact to a segment. **Recommendations to others considering Acquia Customer Data Platform:** If you are looking for a lightweight marketing automation platform that can be maintained without extensive technical resources, this is definitely a great option to consider. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** We are currently using this for news alerts. This is inclusive of housing the email template, contact lists and utilization of the API for triggering mail sends. In addition, we also use focus items on various sites as well as tracking to build multichannel profiles on users within a clients ecosphere. The ability to have this type of configuration done in a system as intuitive as this allows for non technical resources to be able to assist in strategy and implementation of campaigns. ### 10. Acquia Marketing Cloud Review **Rating:** 5.0/5.0 stars **Reviewed by:** Biju B. | Solution Architect, Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2022 **What do you like best about Acquia Customer Data Platform?** I am using Acquia Campaign Studio last two years. It is an awesome solution to solve all marketing needs. I used the features of marketing emails and the setup was quite easy. **What do you dislike about Acquia Customer Data Platform?** I felt that the product feature of integrating external applications can improve more. Especially the webhook integration feature where I did some extended work to connect with an inhouse application. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** I am trying to solve a critical business scenario to send a corporate newsletter from the subscription process till unsubscription. In addition to the, its preference center feature is awesome. ### 11. Arçelik Pazarlama **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2022 **What do you like best about Acquia Customer Data Platform?** Acquia team that is responsible for Arçelik Pazarlama is not new. They are responsible for our account since the beggining of our cooperation. Therefore, they can find the right solutions for our requests.I would like to express my special thanks to my friends Öykü Akça, Sevgi Çavuşyan and Pratiksha Redkar. **What do you dislike about Acquia Customer Data Platform?** Since 2021 Q4 as company we started to take more attention on CRM, so our requests dramatically increased. In this context, we have previously expressed our demand for increase in resource and improvement in velocity. Current team is great, but we need team expansion. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Apart from this database, we cannot do a customer-oriented follow-up on any platform. Acquia is our only platform where we can monitor our customers. Instead of mass campaigns, by observing customer behaviors we can create campaigns, communications, actions just special to each unique customer. ### 12. Powerful Campaign Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Biju P. | Solutions Architect, Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2022 **What do you like best about Acquia Customer Data Platform?** Easy to setup the instance from the scratch and user friendly Email builder. Also come with inbuilt bulk email solution which helps to send the email so smoothly. In addion to that, webhook integration helps to achive user specific requirement quite easy way. **What do you dislike about Acquia Customer Data Platform?** Unexpected error which is not giving any hint what went wrong. For example if any drag and drop container(row) which is not used and saved the template, then you cannot send bulk emails. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** I could able to solve the newsletter intgration for my prestigious customer with help of campaign studio webhook. It is really addressed the pain area of handling the newsletter builder tool and contact sync issue. ### 13. Acquia Marketing Cloud Is an amazing experience thats more than worth your time! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Warehousing | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Acquia Customer Data Platform?** I liked how much information was provided as well as the tools! were easy to use, It made my experience exactly what I expected and thats the best part! For me Acquia Is at the top in terms of quality and thats why I chose Acquia Marketing Cloud. **What do you dislike about Acquia Customer Data Platform?** I didn't dislike anything although there is always room for improvement I felt Acquia won me over by a long shot and left me satisfied but still leaving me wanting to learn more! **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** a lot of my problems I solve easily by learning how to setup aspects correctly within my cloud to make it stand out from the rest and with Acquia Marketing Cloud and the tools it provides to me It definitely made it easy and more than possible! ### 14. Good Digital Marketing tool (if you are using Acquia CMS) **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2022 **What do you like best about Acquia Customer Data Platform?** Acquia Marketing cloud offers Campaign, Targeting and CPD solution that are working very well in conjunction with Acquia Drupal Cloud (CMS). In this way, the complete integration between the tools is incredible. One of the best complete suite available in the marketing. **What do you dislike about Acquia Customer Data Platform?** When considering Acquia Marketing Cloud as a separate tool to be integrated with non-Acquia CMS, then the situation is a little bit different due to the complext integration required. There is also a lack of business-ready views for the data retrieved and collected. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** I'm solving the difficulty of having a single source of truth for Customer data to then enable a smooth content management and campaign management. Acquia Marketing Cloud is indeed helping many clients I'm working with. ### 15. New and Exciting **Rating:** 4.5/5.0 stars **Reviewed by:** Mohamed F. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Acquia Customer Data Platform?** About the service and securities provided for the contents/data. Also the personalization concepts. **What do you dislike about Acquia Customer Data Platform?** I don't have anything to dislike or not to be part of Acquia **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Helps to prevent bot attacks and manages the network traffic also the reduce the load time ### 16. Solutions Consultant **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2022 **What do you like best about Acquia Customer Data Platform?** How campaign studio connects with various accounts and instances together and generates common combined dashboards and reports **What do you dislike about Acquia Customer Data Platform?** The tool is not very intuitive, you have to read to understand. For example, creating and starting campaigns, integration with external tools like salesforce **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** one view of the contacts and customers ### 17. Lots of capabilities, but a bit of a steep learning curve. **Rating:** 3.5/5.0 stars **Reviewed by:** Colin B. | Lead Product Owner, Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2021 **What do you like best about Acquia Customer Data Platform?** The dynamic campaign workflows make complex scenarios possible. **What do you dislike about Acquia Customer Data Platform?** The UI can be confusing, such as putting "greater than -2 months" to express anything newer than two months ago in segment filters. We've also experienced many bugs that take a long time, months, to get fixed. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** We are looking for a white-labeled marketing experience that we can use in a B2B setting. We have been able to build this quickly with many functionalities already available. ### 18. You can build a world-class customer experiences powered by Acquia Marketing Cloud **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2022 **What do you like best about Acquia Customer Data Platform?** Provides CDP, Personalization, Campaign management with a common UI. The various Marketing Cloud products are integrated seamlessly together. But, while the products are great, you aren't locked into using them. If you have a preferred platform you can use it to build a best-of-breed system instead of being locked into a particular vendor's product stack. **What do you dislike about Acquia Customer Data Platform?** Overall, the Acquia Marketing Cloud is an excellent suite of products. As Acquia acquires new products, Acquia should continue integrating them seamlessly with the other Acquia products and providing integrations with other MarTech products. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Using the Acquia Marketing Cloud products allows us to have one place to put customer data to get a holistic view of our customers and enables us to give our customers a personalized experience across channels. ### 19. Good **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2022 **What do you like best about Acquia Customer Data Platform?** Acquia customer service is great! They are super responsive. **What do you dislike about Acquia Customer Data Platform?** The interface could be a bit more user-friendly, but once you figure it out it's not that bad. **Recommendations to others considering Acquia Customer Data Platform:** N/A **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Acquia is connected our POS and then we pull necessary audiences from the Acquia to target. ### 20. MY ACQUIA OPINIONS **Rating:** 4.0/5.0 stars **Reviewed by:** Yunus P. | CRM MANAGER, Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2022 **What do you like best about Acquia Customer Data Platform?** Simple, Fast and userfriendly interface, **What do you dislike about Acquia Customer Data Platform?** Technical services and additional improvements **Recommendations to others considering Acquia Customer Data Platform:** I can recommend Acquia, but it needs improvement in technical support and development. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** We can reach our campaigns faster and to more accurate audiences. ### 21. A potentially great took that needs some work **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Acquia Customer Data Platform?** The platform's drag-and-drop email builder is reasonably simple and easy to use. **What do you dislike about Acquia Customer Data Platform?** The platform does not seem to have been built by marketers and therefore does not solve many of the challenges marketers face. The platform feels clunky and does not present straightforward ways to complete your desired task. Additionally, the platform has a lot of random bugs that hinder your ability to work within the platform seamlessly. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** We intended to use Acquia Marketing Cloud for full-funnel marketing & sales reporting, integration between Marketing Cloud and Salesforce, and lead nurturing campaigns. We have had difficulty in getting any of these challenges resolved with the use of this platform. **Official Response from Alison Zak:** > Hi there, We're sorry to hear you've had a difficult experience with Marketing Cloud. We'd welcome the opportunity to learn more about what's going on to help us improve the product. We can't contact you directly because you've left an anonymous review but please reach out to customermarketing@acquia.com for help. ### 22. Annertech Review **Rating:** 4.5/5.0 stars **Reviewed by:** Gary C. | Commercial Director, Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2022 **What do you like best about Acquia Customer Data Platform?** It's a proper open source DXP, API-driven and it's CDP is the kernel. Widen DAM and PIM was a shrewd investment **What do you dislike about Acquia Customer Data Platform?** Pricing can be a challenge for mid-market clients. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Single view of the client, it's a game changer that needs to be articulated ### 23. Acquia Marketing Cloud is a product of the present and the future! **Rating:** 3.5/5.0 stars **Reviewed by:** Petr U. | Senior Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Acquia Customer Data Platform?** The product is very convenient to use. Technically easy to set up. Minimal participation is required from technical personnel. Clear business logic. Convenient guide. **What do you dislike about Acquia Customer Data Platform?** There are no negative comments about the product. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** It decreased operating activity. Easy system monitoring does not require a separate technician. Solves a problem with fault tolerance. ### 24. Great for marketing ease **Rating:** 4.5/5.0 stars **Reviewed by:** Ashley C. | S, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Acquia Customer Data Platform?** Really easy to use and gives the data needed. **What do you dislike about Acquia Customer Data Platform?** Some of the reports can be confusing at first. **Recommendations to others considering Acquia Customer Data Platform:** Watch a lot of the video tutorials first. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** We are consolidating our tools into one place. ### 25. Easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2022 **What do you like best about Acquia Customer Data Platform?** Optimizing digital experiences, building relevant customer moments, and enabling companies to embrace innovation **What do you dislike about Acquia Customer Data Platform?** No free trial, strong competition, pricing can be high **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Personalization solutions and innovative analytics with Acquia help businesses raise audience conversion rates. Its secure and resilient cloud DevOps makes it possible to effectively and efficiently launch and manage sites. ### 26. I am a solution Architect and have worked on implementation of Acquia Marketing cloud **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2022 **What do you like best about Acquia Customer Data Platform?** Great for campaign management, marketing automation, user friendly and easy to use platform **What do you dislike about Acquia Customer Data Platform?** Implementation on the project got some issues, and support for platform was not strong, needed follow-ups, robust platform but needs a learning curve **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Ability to provide a customer 360 view with CDP ### 27. Informative Session **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Acquia Customer Data Platform?** good breakdown of the roadmap for 2022, helped me learn more of the capabilities **What do you dislike about Acquia Customer Data Platform?** i am newer to the technologies so it was harder to follow some of the terminology.. demonstrations may help guide **Recommendations to others considering Acquia Customer Data Platform:** n/a **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** asset management, having all the assets in one place for clients to grab ### 28. Acquia Marketing Cloud for Email Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2021 **What do you like best about Acquia Customer Data Platform?** I love the drag and drop editor for automation flows. It's very user friendly and easy to navigate. Their list segmentation tool is very powerful as well and allows for tons of filtering options for email lists. **What do you dislike about Acquia Customer Data Platform?** I did not like their reporting tool. Being in email marketing being able to easily pull reporting is super important and unfortunately their tool was glitchy and innacurate when it came to email reporting metrics. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Easy-to-use open source platform that provides a powerful email marketing tool for automations and list segmentation. ### 29. Acquia Marketing Cloud **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2022 **What do you like best about Acquia Customer Data Platform?** All-in-one solution for a Marketing Cloud solution **What do you dislike about Acquia Customer Data Platform?** Requires a large budget despite the fact is built on Open Source software **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Integrated Marketing Cloud solution ### 30. The next generation of digital marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Acquia Customer Data Platform?** This tool impressed me greatly with its extensibility and user-friendly interface. **What do you dislike about Acquia Customer Data Platform?** In addition to making the tool compatible with field teams, support staff should also be aligned. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Promoting innovation, optimizing internal/operational efficiency, product functionality, and performance ### 31. I am mostly familiar with DAM **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Food Production | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Acquia Customer Data Platform?** Widen DAM allows for users to easily store, share, manage and understand more of the entire content process. **What do you dislike about Acquia Customer Data Platform?** It takes time for additional updates to take place **Recommendations to others considering Acquia Customer Data Platform:** Do it! **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Reducing manual effort for creatives and content owners ### 32. Personalization and DAM are the most effective way to manage the website marketing. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2021 **What do you like best about Acquia Customer Data Platform?** The way we can add segments personalized marketing pages for campaign.Also with DAM a single place where we can categorize and add foelds to each assets. **What do you dislike about Acquia Customer Data Platform?** The tool has two UI expereroence now. One that shows the acquia lift UI and other shows the region specific one. https://us-east-1.lift.acquia.com/#personsearch:accountId=Organization; https://app.lift.acquia.com/Organization/personalize/sites It will better if we can merge the user experience into one UI. DAM lacks transformation of asset(images in particular) on the fly and also no global link which we can share with our customers without logging into the DAM. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Right now I'm into the listening mode only. Plans are their to extend the current package to have A/B testing, Campaingn and personalzed pages . DAM we are using the upto date one. ### 33. Out of the box tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2021 **What do you like best about Acquia Customer Data Platform?** Easy to use interface, collects a vast amount of data. **What do you dislike about Acquia Customer Data Platform?** Too many features can be confusing at times, with limited relevant functionality and advanced as needed enabled. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** The tool helps to categorize the data in a standardized way. Having a massive amount of data and not retrieving the desired output from it is frustrating. This exactly solves the problem by categorizing the data ### 34. Couple of our clients using Acquia Marketing Cloud **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Acquia Customer Data Platform?** Its seamless and make content personlized. Tool has a good fit for our needs. **What do you dislike about Acquia Customer Data Platform?** Technical difficulties and lack of professionals to customize tool. **Recommendations to others considering Acquia Customer Data Platform:** Acquia is one of our top vendors. The services that they provide are best-in-class and they communicate very well **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** A solid foundation for growing our digital ecosystem ### 35. Good data segregation and filters **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 11, 2022 **What do you like best about Acquia Customer Data Platform?** Great customer data extraction capabilities **What do you dislike about Acquia Customer Data Platform?** Nothing worth mentioning, great capacities overall **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** No issues, minor hicups easily solved within community ### 36. Acquia Lift off! Great product, even better results! **Rating:** 3.0/5.0 stars **Reviewed by:** Mike S. | Business Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Acquia Customer Data Platform?** Gives us the leverage to personalize everything! Customize based on demographics, user behavior, as well as anything you could hope to! Images, content, and even landing pages. **What do you dislike about Acquia Customer Data Platform?** It is a bit of a hassle to incorporate to the CMS on our site, however the tool itself is nice and straightforward. Its a learning curve, but if the more customizations you have to start, the easier it is to implement. We went through hell to get it up, but its worth it. **Recommendations to others considering Acquia Customer Data Platform:** Make sure you have a plan to start, then start slow. Once you get your legs under you, run run run with content and personalization. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Multiple requests now can be personalized simultaneously. Usually we would have to recreate content and reup load it based on time of day, or weekly for various campaigns. Now its all at the same time. ### 37. Best open source email marketing automation tool **Rating:** 4.0/5.0 stars **Reviewed by:** Raul F. | Gestión de Proyectos Digitales, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2019 **What do you like best about Acquia Customer Data Platform?** I like that it is easy to use and have most of the features that other similar systems have. I find it ideal if you want handle a relative large email database, and make it grow without the fear of the high associate costs that most marketing automation platforms have. Also when you chose one platform, it maybe be difficult to change (as you have there your autorsponders sequences, triggers, tags, etc) **What do you dislike about Acquia Customer Data Platform?** Overall I like it a lot. To chose what I dislike the most it is that seems that it is missing still some functionalities that are a but basic for me (facebook leads integration, RSS to email, ...). Also it is still not very popular, missing extensions. It can be a bit tricky to implement. You better get some small course. **Recommendations to others considering Acquia Customer Data Platform:** I like Mautic. I make a relatively simple use of it. If you are thinking to install it, it could be good to count with a technician for possible troubleshooting. Maybe not on the install, but time to time you may have issues. Because it is open source, I think that it compensates the hussle. It has nice AB test features, even for landing pages. Now it has been recently acquired by Acquia, and I think it is going to be developed even more. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** It allows me to growth with confidence, and have an easy to use platform to communicate via email (or sms) with users and customers. Set email autoresponders campaigns. I think it it should be the most important piece of software for any business nowadays. I am mainly in marketing and business design. ### 38. Nascent technology with a yet to materialize product roadmap **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2020 **What do you like best about Acquia Customer Data Platform?** Honestly, there isn't really much that I like about the product. **What do you dislike about Acquia Customer Data Platform?** The promised roadmap has yet to materialize. For example, the team has been promising machine learning or some type of algorithmic content recommendations for years, but don't seem to be anywhere near ready to release that. Additionally, it's much more complicated to create experiences that it needs to be. Last, the analytics don't make it very easy to determine whether or not the experiments actually drive the business results we care about. In short, I'm unable to create the personalization experiences that I want (recommendation engine) or see the effectiveness of our efforts (analytics). **Recommendations to others considering Acquia Customer Data Platform:** I would look at other vendors with a more mature product. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** We are attempting to personalize to a mix of known and unknown users. Within the segments, I want both rules-based and algorithmic experiences so that I can set somethings and let the machine figure out the rest. ### 39. Very easy to use with user profiles! **Rating:** 5.0/5.0 stars **Reviewed by:** Ahmad R. | Founder, Chief Experience Officer (CXO) and UX Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Acquia Customer Data Platform?** One of the aspects that make Acquia Lift stand out from the crowd of personalization platforms is that it stores user profiles. Having profiles allows us to create segments of users to target for personalizations based on historical engagement and behavior on the website. The profiles also allow us to enrich the data using APIs from other data sources. **What do you dislike about Acquia Customer Data Platform?** Some of the challenges we had have been overcome in the newest release which we are currently in progress of upgrading to. There are some configuration changes we need to make to accommodate the upgrade, but all configurable from the admin. **Recommendations to others considering Acquia Customer Data Platform:** Definitely worth evaluating and strongly consider the impact of user profiles. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Acquia Lift provides us the ability to personalize elements on our website based on audience segments which we define. The audience segment criteria builder is very robust and easy to use with multi-level/grouped boolean operators. ### 40. Easy to use product with great support **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick F. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2020 **What do you like best about Acquia Customer Data Platform?** The product has made our ability to deliver our website incredibly efficiently. And every need we have is taken care of by the Acquia team. **What do you dislike about Acquia Customer Data Platform?** We are early in our implementation, but so far, no issues. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** We need to understand who is coming to our websites and how they are engaging with us. We also have to be more effective at getting them into the MQL funnel, and Lift will be the tool we use to do all of this. ### 41. Great personalization tool. Not great for A/B testing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2020 **What do you like best about Acquia Customer Data Platform?** I have used Acquia Lift for about a year now. The best thing about Lift is it is simple to create segments within the tool based off of data you collect on the website. Personalization can get complicated so having an easy tool that can help prioritize personalization views makes the tool streamline and fast. **What do you dislike about Acquia Customer Data Platform?** Originally I thought Lift could be a replacement for A/B testing software but after attempting it several time it just didn't work like I thought it would. I would not recommend using Lift as a replacement A/B testing tool until they update the tool **Recommendations to others considering Acquia Customer Data Platform:** I have used Acquia Lift for about a year now and so far my experience has been good. The best thing about Lift is it is simple to create segments within the tool based off of data you collect on the website. Personalization can get complicated so having an easy tool that can help prioritize personalization views makes the tool streamline and fast. Acquia Lift are improving their platform and have already made set up much easier than in the past. I think they still need to improve the analytical side of the software or find a way to integrate with other analytical softwares. Originally I thought Lift could be a replacement for A/B testing software but after attempting it several time it just didn't work like I thought it would. I would not recommend using Lift as a replacement A/B testing tool until they update the tool. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Personalizing the experience on the website for key persona groups and what stage they are in the buying funnel. We did see a lift in conversions & site traffic. It took a while to realize this because Lift don't do the best job showing the analytics. ### 42. Good personalization tool **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Acquia Customer Data Platform?** It's easy to use and non-technical users can easily launch experiences with it. It's compatible with Drupal, making it super convenient if you are operating a website on Drupal. The account team is super helpful, willing to jump on a call to help you out or provide you with how-tos, docs, etc. that fit your use case and needs. The account team is really invested in making you and your experiences successful. **What do you dislike about Acquia Customer Data Platform?** The analytics for Lift is not that great, the reports are hard to navigate and at times buggy. In order to be a superior product, compared to the competition, Lift really needs to improve their analytics, making it more visual and easier to navigate. In addition, they need to better ensure that the data coming through is accurate, as at times we were unsure if it was accurate or not. Additionally, we ran into multiple bugs in the process of launching some experiences. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Personalization for the website. We were able to personalize multiple webpages and deliver a unique experience to users, based on different criteria that we set, such as geo or data from our Marketing database. ### 43. Lots of potential **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Acquia Customer Data Platform?** The advanced reporting and data metrics available within the interface. This provided valuable insight to our team. Acquia's support team was very helpful and knowledgeable. **What do you dislike about Acquia Customer Data Platform?** The overall cost of the product, which is what became a determining factor for us on whether to continue with the product. **Recommendations to others considering Acquia Customer Data Platform:** Take in consideration the size of your web team and services. We underestimated the amount of staff that would be needed to fully utilize this product to get the most of what we paid over the course of the contract. We would have loved to have gotten more out of it but the timing we choose was too hectic as we purchased this product when we rebuilt our main marketing website with Drupal and the rebuilt took the majority of our resources and in the end there wasn't much availability of our team to dedicate to Acquia Lift in the way that we had originally hoped to. Long story short we took on too much too fast and I believe if we would have waited a few years into our website rebuilt the overall experience with Lift could have been a lot better. Plus Lift has changed and improved a lot since we originally purchased the product. At some point I would like to give Lift another try but until our staffing and budget increases I just don't see a way we could try it again. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** The ability to track user experience throughout the site. The endless options for personal customization. Required a substantial amount of web developer time and efforts to setup and configure. ### 44. Great tool but expensive. **Rating:** 5.0/5.0 stars **Reviewed by:** Scott G. | Enterprise (> 1000 emp.) **Reviewed Date:** December 02, 2019 **What do you like best about Acquia Customer Data Platform?** For most basic email marketing and automation activities, it's easy to use. All user information can be easily viewed. **What do you dislike about Acquia Customer Data Platform?** It is very difficult to use the email / landing page designer. She looks like she has her own mind. You better use another designer to place the resulting HTML in this tool. **Recommendations to others considering Acquia Customer Data Platform:** Before engaging in any tool, carefully analyze your marketing strategy. Don't get a tool, then look at what you can do about it. Decide what to do first and then, accordingly, shortlist tools. This tool is mostly designed to fulfill basic marketing needs, but is not intended to meet advanced requirements. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Mautic is used to deliver newsletters to attract potential customers and, in advanced situations, to create welcome-based policies. When our marketing team decided to deploy it, we didn't have too much money and that's why Mautic was a nice choice for us. Now, as we can meet all of our requirements, we continue to use it because it can cover every aspect of marketing automation. ### 45. Frustrating **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2020 **What do you like best about Acquia Customer Data Platform?** I like that I can use native Drupal entities for variable content and that content can be published across multiple sites. **What do you dislike about Acquia Customer Data Platform?** I find the Experience Manager frustrating to use at times. I also discovered that you can't bring any JS code into variable content, even if it comes from your own site. Also the Marketo Connector does not do any syncing of the database it only brings in records that already exist in Lift. **Recommendations to others considering Acquia Customer Data Platform:** The real challenge with personalization is having a plan and the resources to execute. Also you need to make sure you can get the data that will allow you to personalize in a meaningful way. Otherwise it will not go well no matter what tool you pick. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** We are using to display variable content based on geo location. ### 46. Catch potential clients with Mautic **Rating:** 4.5/5.0 stars **Reviewed by:** Howard Y. | Marketing Staff, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Acquia Customer Data Platform?** Mautic is a robust and very versatile contact management tool. It has allowed us to generate follow-up campaigns after the assets has been accessed by a potential client. The forms included in Mautic are quite simple and you don’t need to be an expert to understand how to work with them. It allows you to recognize, before sending an email, the precise time zone in which the system is set up, so you don't make mistakes choosing the hour of sending. Also, it is not complicated at all to integrate Mautic with Salesforce. **What do you dislike about Acquia Customer Data Platform?** Newest releases sometimes show errors, that's why I decided to delayed my updates (turned-off the automatic update process) until I have read good reviews about the new releases. **Recommendations to others considering Acquia Customer Data Platform:** The software is clean and simple to use, but it definitely doesn't have the capabilities of a greater marketing automation software, such as Marketo. This is built from a result of open source and is a nice for a small automation device, that may work for small businesses with a tight budget. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** In my company, we use Mautic to send newsletters in an attend to catch potential clients and also to build welcome-based strategies in advanced circumstances. When we decided to deployed it, our marketing team was not too big and we had a limited budget, that's why Mautic was a nice choice for us. Now, we still keep using it as it's able to fulfill all our requirements, as it's able to cover all aspects on marketing automation. ### 47. Solid Marketing Automation Solution that can also work as a CRM **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2020 **What do you like best about Acquia Customer Data Platform?** We use the open-source version and the sheer number of features available is impressive. It's also not "dumbed-down" much from the commercial version. **What do you dislike about Acquia Customer Data Platform?** Can be complex to deploy and configure, even if you're using the commercial version. But the open-source version especially requires an experienced and capable IT/Web admin to setup and integrate properly with web and CRM. **Recommendations to others considering Acquia Customer Data Platform:** Full featured marketing automation solution that can also double as a CRM, but can be complex and takes some time to learn and master. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Our setup captures leads from the website and those leads are segmented and used primarily for automated email campaigns. ### 48. Effortless marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Maria N. | Market Specialist, Photography, Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2019 **What do you like best about Acquia Customer Data Platform?** Mautic is open source, so it's free. It collects on its own database the features of a system similar to HubSpot. It’s also very flexible and it helps you to properly own the info, which is used by many small companies. There are many integrations and functions still on development. **What do you dislike about Acquia Customer Data Platform?** There may be occasions where statements are very inaccurate, but you just have to learn how to use them and it will be all done. The web-based version of the service is as great, but you have to deal with a monthly subscription. Also, sometimes the focus elements have wrongly been put on Mautic content marketing, as it must be inserted via Javascript. **Recommendations to others considering Acquia Customer Data Platform:** Mautic is very appropriate for small businesses needing the full automation marketing kit at low cost. I might say Mautic works as a general marketing tool, keeping you certainly up-to-date to the basic application of messaging. Once you're used to it, Mautic is able to do anything you need. However, consider you may need help during the training and implementation process. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** Mautic was introduced in my company as a way to bring us rapidly and effortlessly the marketing automation. We wanted more data on future customers monitoring, so with Mautic we got internet tracking, records tracking, mail and home pages fast. It is also used to set up inbound marketing facilities, such as technical files and manuals. It is a great solution for specialist in technology which do not want to spend thousands of dollars on other channels. ### 49. Handle customer advertising activities with Mautic **Rating:** 4.5/5.0 stars **Reviewed by:** John S. | Staff marketing, Design, Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2019 **What do you like best about Acquia Customer Data Platform?** Mautic is an accessible source that, hosted by itself, has a powerful society behind it and releases relatively frequently updates. The Campaign Builder feature is trustworthy, quick and simple and it has many characteristics included. Mautic allows you to set menus that drop-down with Javascript, as well as switches and shapes. I'm truly happy with its easy and efficient layout, so if you have connections to the C-Panel, Mautic will keep you safe to mount and use. **What do you dislike about Acquia Customer Data Platform?** As it is open source, the assistance is restricted to public forums. The fact that it's self-hosted implies a little more job, but price advantages are fantastic and your information should always be controlled better. Also, if you don't have a personnel designer, you'll have to install Mautic for yourself, which can be a complicated task. **Recommendations to others considering Acquia Customer Data Platform:** If you wish a simple internet tool for landing pages and e-mail automation, Mautic is for you. It makes really easy to sit and operate for teams and individuals. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** For 2 years I've used Mautic in my company to handle customer phone advertising activities and integrate advertising software on their pages. A promotional implementation strategy is crucial in today's setting and Mautic provides an outstanding product at an outstanding cost. It makes reporting simple and charging information is very easy as well. We also incorporate Mautic with our product showcase in order to catch and nurture prospective clients. In every manner, we really enjoy working with Mautic. ### 50. Your most inexpensive option, if you're a developer and a very patient person. **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2019 **What do you like best about Acquia Customer Data Platform?** On a self-hosted platform, you have more control over how to structure data passing through to Mautic. Since it can be a self-hosted platform, it's the most inexpensive way to run email by far. If you have a good developer in your team to help you with set up from the backend and can help you troubleshoot, I would say this is a good platform to run if you are okay with running into annoying bugs. There's a great community that supports the cause too. Your true cost is just running the servers. **What do you dislike about Acquia Customer Data Platform?** There are a lot of bugs whenever they launch an updated version and a lot of bugs in general. I haven't been able to time my campaign sends appropriately - it goes off at varying times. There are a lot of little annoying bugs and workarounds that other ESPs have resolved years ago such as email throttling. You have to adjust the cron job and other levers before being able to throttle email - even then, you have to throttle your whole email program itself rather than just one campaign. **Recommendations to others considering Acquia Customer Data Platform:** Only if you have a great developer on your team or if you are one yourself. This platform is not for your average email marketer and they need to be very well-versed in. **What problems is Acquia Customer Data Platform solving and how is that benefiting you?** We're able to run email campaigns with Mautic. ## Acquia Customer Data Platform Discussions - [How has Acquia Marketing Cloud influenced your digital marketing strategy, and what do you recommend for those considering it?](https://www.g2.com/discussions/how-has-acquia-marketing-cloud-influenced-your-digital-marketing-strategy-and-what-do-you-recommend-for-those-considering-it) - [What is Acquia Marketing Cloud used for?](https://www.g2.com/discussions/what-is-acquia-marketing-cloud-used-for) - [Is Mautic a CRM?](https://www.g2.com/discussions/is-mautic-a-crm) - [What is Salesforce Marketing Cloud used for?](https://www.g2.com/discussions/what-is-salesforce-marketing-cloud-used-for) - [What is Acquia Cloud?](https://www.g2.com/discussions/what-is-acquia-cloud) - [View Acquia Customer Data Platform pricing details and edition comparison](https://www.g2.com/products/acquia-customer-data-platform/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-19+03%3A00%3A29+-0500&secure%5Bsession_id%5D=4fe9bc74-8be8-43bc-be86-9be3c79fa29a&secure%5Btoken%5D=0b5813068965e793e368952ac3219dd06df018cea198d7d64b0f670a0a23fb29&format=llm_user) ## Acquia Customer Data Platform Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Interface and Performance** - Import/Export - Organizational Interface - Search - Analytics **Analytics** - Web Analytics - Campaign Tracking - Audience Insights - Reports & Dashboards - Personalization - Marketing Automation **Segmentation** - A/B Testing - Customer Profiles **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Content Management** - Customizable Templated Workflows - Asset Management - Portals and Sites **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management **Media Types** - Video - Audio - Images **Design & Development** - No-Code App Development - Low-Code App Development **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Digital Experience Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Digital Asset Management** - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Acquia Customer Data Platform Alternatives - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - 4.2/5.0 (650 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (758 reviews)