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Best Paid Search Intelligence Software - Page 2

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Paid search intelligence software is designed to improve the outcomes of businesses’ paid search investments. This type of software helps companies predict and analyze a competitor’s search advertising campaigns, as well as identify the best strategies to win against the competitor’s bidding. These tools enable companies to track a competitor’s ad copy and landing pages and reveal their average monthly search advertising budget. Paid search intelligence software is often used by internal marketing teams, as well as paid search engine marketing (SEM) specialists to identify areas for improvement on their search advertising campaigns.

Unlike SEO software that focuses on keyword research to identify alternative search terms and search volume for those terms, these tools solely focus on the competitive intelligence for paid search advertising. If a company wants to monitor a competitor’s advertising campaigns across a variety of digital advertising channels, as well as track where advertisers are spending the most across those channels, they should explore digital ad intelligence software. Additionally, unlike paid search intelligence software, competitive intelligence tools focus on assisting companies in collecting and analyzing competitive intelligence around website changes, product pricing changes, marketing strategies, and strategic investments.

To qualify for inclusion in the Paid Search Intelligence category, a product must:

Provide features to perform competitor analysis around search advertising copy and destination URLs or landing pages
Provide reporting capabilities to aggregate paid search intelligence data
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Best Paid Search Intelligence Software At A Glance

Leader:
Highest Performer:
Easiest to Use:
Top Trending:
Best Free Software:
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Easiest to Use:
Top Trending:
Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

No filters applied
27 Listings in Paid Search Intelligence Available
Entry Level Price:$99 per month
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We provide insights on your competitors' Search Marketing Strategy. Keywords, AdCopy, PPC budget, SEO Keywords & Rankings and more.

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 75% Small-Business
    • 25% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • iSpionage features and usability ratings that predict user satisfaction
    0.0
    No information available
    9.0
    Has the product been a good partner in doing business?
    Average: 9.4
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    iSpionage
    Year Founded
    2008
    HQ Location
    San Jose, CA
    Twitter
    @iSpionage
    2,743 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

We provide insights on your competitors' Search Marketing Strategy. Keywords, AdCopy, PPC budget, SEO Keywords & Rankings and more.

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 75% Small-Business
  • 25% Mid-Market
iSpionage features and usability ratings that predict user satisfaction
0.0
No information available
9.0
Has the product been a good partner in doing business?
Average: 9.4
0.0
No information available
0.0
No information available
Seller Details
Seller
iSpionage
Year Founded
2008
HQ Location
San Jose, CA
Twitter
@iSpionage
2,743 Twitter followers
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adcore Marketing Cloud (AMC) is an advertising management and automation platform designed for e-commerce specialists, online store owners, and digital agencies.

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 45% Mid-Market
    • 45% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adcore Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Advertising Management
    1
    Audience Reach
    1
    Campaign Management
    1
    Targeting Capabilities
    1
    Cons
    Difficult Learning
    1
    Learning Curve
    1
    Limited Features
    1
    UX Improvement
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adcore features and usability ratings that predict user satisfaction
    0.0
    No information available
    7.7
    Has the product been a good partner in doing business?
    Average: 9.4
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2006
    HQ Location
    Tel Aviv, Tel Aviv
    Twitter
    @adCorelive
    824 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    98 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adcore Marketing Cloud (AMC) is an advertising management and automation platform designed for e-commerce specialists, online store owners, and digital agencies.

Users
No information available
Industries
No information available
Market Segment
  • 45% Mid-Market
  • 45% Small-Business
Adcore Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Advertising Management
1
Audience Reach
1
Campaign Management
1
Targeting Capabilities
1
Cons
Difficult Learning
1
Learning Curve
1
Limited Features
1
UX Improvement
1
Adcore features and usability ratings that predict user satisfaction
0.0
No information available
7.7
Has the product been a good partner in doing business?
Average: 9.4
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2006
HQ Location
Tel Aviv, Tel Aviv
Twitter
@adCorelive
824 Twitter followers
LinkedIn® Page
www.linkedin.com
98 employees on LinkedIn®

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Entry Level Price:$30.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adpulse analyzes your accounts and serves up the insights and recommendations that will help optimize accounts to your goals; whether that’s improving a ROAS or CPA target, a reduction in time spent m

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 67% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adpulse features and usability ratings that predict user satisfaction
    0.0
    Alerts
    Average: 7.9
    0.0
    No information available
    0.0
    Data Access
    Average: 8.1
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adpulse
    HQ Location
    N/A
    LinkedIn® Page
    www.linkedin.com
    4 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adpulse analyzes your accounts and serves up the insights and recommendations that will help optimize accounts to your goals; whether that’s improving a ROAS or CPA target, a reduction in time spent m

Users
No information available
Industries
No information available
Market Segment
  • 67% Small-Business
Adpulse features and usability ratings that predict user satisfaction
0.0
Alerts
Average: 7.9
0.0
No information available
0.0
Data Access
Average: 8.1
0.0
No information available
Seller Details
Seller
Adpulse
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
4 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Powerful algorithms that automatically Optimize Google Search Campaigns at scale, drastically decrease your teams manual efforts and help you stay ahead of your competitors by making your Google Searc

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 75% Small-Business
    • 50% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • OrbitalAds features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2016
    HQ Location
    Madrid, ES
    Twitter
    @orbital_ads
    127 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Powerful algorithms that automatically Optimize Google Search Campaigns at scale, drastically decrease your teams manual efforts and help you stay ahead of your competitors by making your Google Searc

Users
No information available
Industries
No information available
Market Segment
  • 75% Small-Business
  • 50% Mid-Market
OrbitalAds features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2016
HQ Location
Madrid, ES
Twitter
@orbital_ads
127 Twitter followers
LinkedIn® Page
www.linkedin.com
2 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Captify is a global data activation company and pioneer of Search Intelligence. Captify’s unique Semantic Technology analyses over 33 billion monthly searches to power insights and media across all ch

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Captify Search Intelligence features and usability ratings that predict user satisfaction
    0.0
    No information available
    10.0
    Has the product been a good partner in doing business?
    Average: 9.4
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Captify
    Year Founded
    2011
    HQ Location
    London, GB
    Twitter
    @Captify
    2,296 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    197 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Captify is a global data activation company and pioneer of Search Intelligence. Captify’s unique Semantic Technology analyses over 33 billion monthly searches to power insights and media across all ch

Users
No information available
Industries
No information available
Market Segment
  • 100% Small-Business
Captify Search Intelligence features and usability ratings that predict user satisfaction
0.0
No information available
10.0
Has the product been a good partner in doing business?
Average: 9.4
0.0
No information available
0.0
No information available
Seller Details
Seller
Captify
Year Founded
2011
HQ Location
London, GB
Twitter
@Captify
2,296 Twitter followers
LinkedIn® Page
www.linkedin.com
197 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    groas is a marketing automation platform that helps advertisers optimize their digital campaigns, particularly in the realm of paid search, by aligning ad copy, keywords, and landing pages with user i

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • groas Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Affordable
    1
    Daily Use
    1
    Data Visualization
    1
    Ease of Use
    1
    Helpful
    1
    Cons
    Learning Curve
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • groas features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    groas
    Year Founded
    2025
    HQ Location
    San Francisco, US
    LinkedIn® Page
    www.linkedin.com
    3 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

groas is a marketing automation platform that helps advertisers optimize their digital campaigns, particularly in the realm of paid search, by aligning ad copy, keywords, and landing pages with user i

Users
No information available
Industries
No information available
Market Segment
  • 100% Enterprise
groas Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Affordable
1
Daily Use
1
Data Visualization
1
Ease of Use
1
Helpful
1
Cons
Learning Curve
1
groas features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
groas
Year Founded
2025
HQ Location
San Francisco, US
LinkedIn® Page
www.linkedin.com
3 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Search Monitor captures advertising activity on paid search, organic search, social media, mobile search, and shopping engines worldwide for brand and affiliate compliance, and competitive intelli

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 33% Mid-Market
    • 33% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • The Search Monitor Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Data Accuracy
    1
    Helpful
    1
    Keyword Tracking
    1
    Rank Tracking
    1
    Cons
    This product has not yet received any negative sentiments.
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • The Search Monitor features and usability ratings that predict user satisfaction
    0.0
    No information available
    8.9
    Has the product been a good partner in doing business?
    Average: 9.4
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    HQ Location
    Orlando, US
    Twitter
    @searchmonitor
    939 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    19 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Search Monitor captures advertising activity on paid search, organic search, social media, mobile search, and shopping engines worldwide for brand and affiliate compliance, and competitive intelli

Users
No information available
Industries
No information available
Market Segment
  • 33% Mid-Market
  • 33% Enterprise
The Search Monitor Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Data Accuracy
1
Helpful
1
Keyword Tracking
1
Rank Tracking
1
Cons
This product has not yet received any negative sentiments.
The Search Monitor features and usability ratings that predict user satisfaction
0.0
No information available
8.9
Has the product been a good partner in doing business?
Average: 9.4
0.0
No information available
0.0
No information available
Seller Details
HQ Location
Orlando, US
Twitter
@searchmonitor
939 Twitter followers
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Cost Center offers game studios a dynamic analytics platform to effectively scale up their UA campaigns. By simplifying complex algorithms and data sets into actionable insights, Cost Center empowers

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Cost Center features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2020
    HQ Location
    Brisbane, AU
    LinkedIn® Page
    www.linkedin.com
    9 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Cost Center offers game studios a dynamic analytics platform to effectively scale up their UA campaigns. By simplifying complex algorithms and data sets into actionable insights, Cost Center empowers

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Cost Center features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2020
HQ Location
Brisbane, AU
LinkedIn® Page
www.linkedin.com
9 employees on LinkedIn®
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    FoxData is a global SaaS platform specializing in App Store Optimization (ASO), Apple Search Ads (ASA), Market Intelligence, and Ad Intelligence. We empower app-driven businesses to unlock sustainable

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 100% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • FoxData Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Competitor Insights
    1
    Competitor Research
    1
    Comprehensive Data
    1
    Comprehensive Tools
    1
    Customer Support
    1
    Cons
    Dashboard Issues
    1
    Poor Interface Design
    1
    Poor UI
    1
    Slow Loading
    1
    Slow Performance
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • FoxData features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    FoxData
    HQ Location
    Los Angeles, US
    LinkedIn® Page
    www.linkedin.com
    9 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

FoxData is a global SaaS platform specializing in App Store Optimization (ASO), Apple Search Ads (ASA), Market Intelligence, and Ad Intelligence. We empower app-driven businesses to unlock sustainable

Users
No information available
Industries
No information available
Market Segment
  • 100% Small-Business
FoxData Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Competitor Insights
1
Competitor Research
1
Comprehensive Data
1
Comprehensive Tools
1
Customer Support
1
Cons
Dashboard Issues
1
Poor Interface Design
1
Poor UI
1
Slow Loading
1
Slow Performance
1
FoxData features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
FoxData
HQ Location
Los Angeles, US
LinkedIn® Page
www.linkedin.com
9 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MakeWebBetter is one central hub of expertise your organization needs to win in the digital world. The only eCommerce Marketing Agency and HubSpot Diamond Solutions Partner with a holistic approach to

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MakeWebBetter features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2016
    HQ Location
    Oregon, Portland
    Twitter
    @makewebbetter
    2,262 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    26 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MakeWebBetter is one central hub of expertise your organization needs to win in the digital world. The only eCommerce Marketing Agency and HubSpot Diamond Solutions Partner with a holistic approach to

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
MakeWebBetter features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Year Founded
2016
HQ Location
Oregon, Portland
Twitter
@makewebbetter
2,262 Twitter followers
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Search Advertising Intelligence to Reclaim Wasted Budget Gain insights hidden by media platforms to stop affiliate fraud, protect customers, automate bidding, and gain a competitive advantage. Make y

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Marcode features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Marcode
    HQ Location
    London, GB
    LinkedIn® Page
    www.linkedin.com
    2 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Search Advertising Intelligence to Reclaim Wasted Budget Gain insights hidden by media platforms to stop affiliate fraud, protect customers, automate bidding, and gain a competitive advantage. Make y

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
Marcode features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
Seller
Marcode
HQ Location
London, GB
LinkedIn® Page
www.linkedin.com
2 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Automate your campaigns and boost your sales with the power of ZonTools, the ultimate platform for PPC optimization for Amazon Sellers and Amazon Merch on Demand. Powered by proprietary A.I. technolog

    We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
    Industries
    No information available
    Market Segment
    No information available
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ZonTools features and usability ratings that predict user satisfaction
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    HQ Location
    N/A
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Automate your campaigns and boost your sales with the power of ZonTools, the ultimate platform for PPC optimization for Amazon Sellers and Amazon Merch on Demand. Powered by proprietary A.I. technolog

We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
ZonTools features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
Seller Details
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®