Check out our list of free Paid Search Intelligence Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.
If you'd like to see more products and to evaluate additional feature options, compare all Paid Search Intelligence Software to ensure you get the right product.
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa
Users
Marketing Manager
Digital Marketing Manager
Industries
Marketing and Advertising
Information Technology and Services
Market Segment
63% Small-Business
28% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
Semrush is a digital marketing tool that provides features for SEO, content marketing, competitor analysis, and keyword research.
Users frequently mention the ease of use, comprehensive features, and accurate metrics as key benefits, along with the ability to track progress and competitor metrics.
Users mentioned the high cost, especially for additional features and add-ons, and some found the platform overwhelming due to the multitude of features and tools.
User Satisfaction
Semrush features and usability ratings that predict user satisfaction
8.2
Alerts
Average: 7.9
8.7
Has the product been a good partner in doing business?
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa
Users
Marketing Manager
Digital Marketing Manager
Industries
Marketing and Advertising
Information Technology and Services
Market Segment
63% Small-Business
28% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
Semrush is a digital marketing tool that provides features for SEO, content marketing, competitor analysis, and keyword research.
Users frequently mention the ease of use, comprehensive features, and accurate metrics as key benefits, along with the ability to track progress and competitor metrics.
Users mentioned the high cost, especially for additional features and add-ons, and some found the platform overwhelming due to the multitude of features and tools.
Semrush features and usability ratings that predict user satisfaction
8.2
Alerts
Average: 7.9
8.7
Has the product been a good partner in doing business?
At Similarweb, we are committed to unlocking the full potential of the digital landscape.
Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi
Users
Account Executive
Account Manager
Industries
Marketing and Advertising
Retail
Market Segment
42% Mid-Market
34% Enterprise
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
Similarweb is a digital intelligence platform that provides website traffic analytics, market trends, and competitor performance insights for marketing and business decisions.
Reviewers frequently mention the ease of use, detailed traffic breakdowns, audience metrics, and the ability to integrate with other systems as key benefits of Similarweb.
Users mentioned that data accuracy can be an issue, particularly for smaller or niche websites, and that some advanced features are only available on higher-priced plans.
User Satisfaction
Similarweb features and usability ratings that predict user satisfaction
7.4
Alerts
Average: 7.9
8.7
Has the product been a good partner in doing business?
At Similarweb, we are committed to unlocking the full potential of the digital landscape.
Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi
Users
Account Executive
Account Manager
Industries
Marketing and Advertising
Retail
Market Segment
42% Mid-Market
34% Enterprise
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
Similarweb is a digital intelligence platform that provides website traffic analytics, market trends, and competitor performance insights for marketing and business decisions.
Reviewers frequently mention the ease of use, detailed traffic breakdowns, audience metrics, and the ability to integrate with other systems as key benefits of Similarweb.
Users mentioned that data accuracy can be an issue, particularly for smaller or niche websites, and that some advanced features are only available on higher-priced plans.
Similarweb features and usability ratings that predict user satisfaction
7.4
Alerts
Average: 7.9
8.7
Has the product been a good partner in doing business?
SE Ranking is a comprehensive SEO toolkit designed to assist small to medium-sized agencies and in-house teams in developing and executing effective SEO strategies. This solution provides a suite of f
Users
CEO
Owner
Industries
Marketing and Advertising
Internet
Market Segment
89% Small-Business
9% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
SE Ranking is an all-in-one SEO platform that provides rank tracking, site audits, keyword research, competitor insights, and white-label reporting.
Reviewers like the platform's user-friendly interface, accurate data, comprehensive SEO tools, and the ability to manage multiple client websites in one place.
Users reported issues with the platform's pricing structure, lack of clear tutorials, occasional slow load times during peak hours, and limitations in collaboration and visibility across teams.
User Satisfaction
SE Ranking features and usability ratings that predict user satisfaction
8.7
Alerts
Average: 7.9
9.4
Has the product been a good partner in doing business?
SE Ranking is a comprehensive SEO toolkit designed to assist small to medium-sized agencies and in-house teams in developing and executing effective SEO strategies. This solution provides a suite of f
Users
CEO
Owner
Industries
Marketing and Advertising
Internet
Market Segment
89% Small-Business
9% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
SE Ranking is an all-in-one SEO platform that provides rank tracking, site audits, keyword research, competitor insights, and white-label reporting.
Reviewers like the platform's user-friendly interface, accurate data, comprehensive SEO tools, and the ability to manage multiple client websites in one place.
Users reported issues with the platform's pricing structure, lack of clear tutorials, occasional slow load times during peak hours, and limitations in collaboration and visibility across teams.
SE Ranking features and usability ratings that predict user satisfaction
8.7
Alerts
Average: 7.9
9.4
Has the product been a good partner in doing business?
Serpstat stands out as a comprehensive SEO toolset, empowering you with efficient control over your online visibility.
A pivotal asset for committed enterprises seeking elevated rankings and fortifie
Users
Owner
Founder
Industries
Marketing and Advertising
Internet
Market Segment
80% Small-Business
17% Mid-Market
User Satisfaction
Serpstat features and usability ratings that predict user satisfaction
10.0
Alerts
Average: 7.9
9.5
Has the product been a good partner in doing business?
Average: 9.4
10.0
Data Access
Average: 8.1
10.0
Subdomains
Average: 8.2
What G2 Users Think
UM
Serpstat is one of the hidden gems that offer competitive solutions like other legendary SEO tools like Ahrefs, SEMrush, or MOZ offers but at a... Read review
FJ
Analysis tool that helps to where the website stands and helps to understand the competitor traffic Read review
Serpstat stands out as a comprehensive SEO toolset, empowering you with efficient control over your online visibility.
A pivotal asset for committed enterprises seeking elevated rankings and fortifie
Users
Owner
Founder
Industries
Marketing and Advertising
Internet
Market Segment
80% Small-Business
17% Mid-Market
Serpstat features and usability ratings that predict user satisfaction
10.0
Alerts
Average: 7.9
9.5
Has the product been a good partner in doing business?
Average: 9.4
10.0
Data Access
Average: 8.1
10.0
Subdomains
Average: 8.2
UM
Serpstat is one of the hidden gems that offer competitive solutions like other legendary SEO tools like Ahrefs, SEMrush, or MOZ offers but at a... Read review
FJ
Analysis tool that helps to where the website stands and helps to understand the competitor traffic Read review
Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive resear
Users
Marketing Manager
Founder
Industries
Marketing and Advertising
Computer Software
Market Segment
61% Small-Business
30% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
Ahrefs is a SEO tool that provides features such as backlinking, keyword research, site audits, and competitor analysis.
Reviewers like the comprehensive backlink database, user-friendly interface, and the detailed insights provided by the keyword explorer and site audit tools.
Reviewers mentioned issues with high pricing, especially for smaller businesses or freelancers, and some found the data accuracy and real-time refresh intervals to be lacking.
User Satisfaction
Ahrefs features and usability ratings that predict user satisfaction
7.1
Alerts
Average: 7.9
8.7
Has the product been a good partner in doing business?
Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive resear
Users
Marketing Manager
Founder
Industries
Marketing and Advertising
Computer Software
Market Segment
61% Small-Business
30% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
Ahrefs is a SEO tool that provides features such as backlinking, keyword research, site audits, and competitor analysis.
Reviewers like the comprehensive backlink database, user-friendly interface, and the detailed insights provided by the keyword explorer and site audit tools.
Reviewers mentioned issues with high pricing, especially for smaller businesses or freelancers, and some found the data accuracy and real-time refresh intervals to be lacking.
Ahrefs features and usability ratings that predict user satisfaction
7.1
Alerts
Average: 7.9
8.7
Has the product been a good partner in doing business?
Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise
Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth
Users
No information available
Industries
Marketing and Advertising
Computer Games
Market Segment
47% Small-Business
41% Mid-Market
User Satisfaction
MobileAction features and usability ratings that predict user satisfaction
8.4
Alerts
Average: 7.9
8.9
Has the product been a good partner in doing business?
Average: 9.4
8.2
Data Access
Average: 8.1
6.4
Subdomains
Average: 8.2
What G2 Users Think
SM
SearchAds.com has a user-friendly interface and a simple campaign process. The platform also allows targeting specific audiences and locations,... Read review
IA
Some of the most helpful aspects of SearchAds.com are:
• It allows you to easily create and manage multiple Apple Search Ads campaigns and ad... Read review
Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise
Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth
Users
No information available
Industries
Marketing and Advertising
Computer Games
Market Segment
47% Small-Business
41% Mid-Market
MobileAction features and usability ratings that predict user satisfaction
8.4
Alerts
Average: 7.9
8.9
Has the product been a good partner in doing business?
Average: 9.4
8.2
Data Access
Average: 8.1
6.4
Subdomains
Average: 8.2
SM
SearchAds.com has a user-friendly interface and a simple campaign process. The platform also allows targeting specific audiences and locations,... Read review
IA
Some of the most helpful aspects of SearchAds.com are:
• It allows you to easily create and manage multiple Apple Search Ads campaigns and ad... Read review
AppTweak is an App Store Marketing & Intelligence Platform driven by data science, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores.
AppTweak stan
Users
ASO Manager
Industries
Computer Games
Marketing and Advertising
Market Segment
42% Small-Business
34% Mid-Market
User Satisfaction
AppTweak features and usability ratings that predict user satisfaction
8.3
Alerts
Average: 7.9
9.2
Has the product been a good partner in doing business?
Average: 9.4
7.9
Data Access
Average: 8.1
5.0
Subdomains
Average: 8.2
What G2 Users Think
AC
Daily tracking of keyword ranks. It is the only feature we really use Read review
CL
It easily allows us to see how our apps are doing against our competitors Read review
AppTweak is an App Store Marketing & Intelligence Platform driven by data science, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores.
AppTweak stan
Users
ASO Manager
Industries
Computer Games
Marketing and Advertising
Market Segment
42% Small-Business
34% Mid-Market
AppTweak features and usability ratings that predict user satisfaction
8.3
Alerts
Average: 7.9
9.2
Has the product been a good partner in doing business?
Average: 9.4
7.9
Data Access
Average: 8.1
5.0
Subdomains
Average: 8.2
AC
Daily tracking of keyword ranks. It is the only feature we really use Read review
CL
It easily allows us to see how our apps are doing against our competitors Read review
The basics of digital marketing aren’t that complicated. Consumers want to interact with brands they can trust. Brands want to earn consumers’ trust. But when a brand is distributed across various mar
Users
No information available
Industries
No information available
Market Segment
42% Mid-Market
32% Enterprise
User Satisfaction
BrandVerity features and usability ratings that predict user satisfaction
8.3
Alerts
Average: 7.9
9.2
Has the product been a good partner in doing business?
Average: 9.4
7.2
Data Access
Average: 8.1
7.8
Subdomains
Average: 8.2
What G2 Users Think
AC
I work in affiliate management, and BrandVerity helps me identify partners that are violating our policies Read review
SS
I appreciate that BrandVerity makes it fairly easy to set up, especially with the help of our sales representative who assisted in onboarding and... Read review
The basics of digital marketing aren’t that complicated. Consumers want to interact with brands they can trust. Brands want to earn consumers’ trust. But when a brand is distributed across various mar
Users
No information available
Industries
No information available
Market Segment
42% Mid-Market
32% Enterprise
BrandVerity features and usability ratings that predict user satisfaction
8.3
Alerts
Average: 7.9
9.2
Has the product been a good partner in doing business?
Average: 9.4
7.2
Data Access
Average: 8.1
7.8
Subdomains
Average: 8.2
AC
I work in affiliate management, and BrandVerity helps me identify partners that are violating our policies Read review
SS
I appreciate that BrandVerity makes it fairly easy to set up, especially with the help of our sales representative who assisted in onboarding and... Read review
Seobility is your all-in-one SEO tool for better website rankings and getting cited in AI search engines: a professional SEO and AEO software suite, easy to use and competitively priced.
Seobility
Users
CEO
Owner
Industries
Marketing and Advertising
Information Technology and Services
Market Segment
93% Small-Business
7% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
Seobility is a tool for testing website's technical SEO, checking backlinks, and monitoring keywords, with a focus on identifying and rectifying SEO errors.
Reviewers appreciate Seobility's comprehensive and easy-to-use SEO analysis, its ability to automatically detect technical issues, provide clear improvement suggestions, and track website optimization progress over time.
Reviewers noted that some advanced features, such as backlink analysis and keyword tracking depth, are limited in the free or lower-tier plans, and the interface could be faster when loading larger websites.
User Satisfaction
Seobility features and usability ratings that predict user satisfaction
8.8
Alerts
Average: 7.9
9.0
Has the product been a good partner in doing business?
Seobility is your all-in-one SEO tool for better website rankings and getting cited in AI search engines: a professional SEO and AEO software suite, easy to use and competitively priced.
Seobility
Users
CEO
Owner
Industries
Marketing and Advertising
Information Technology and Services
Market Segment
93% Small-Business
7% Mid-Market
User Sentiment
How are these determined?
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
Seobility is a tool for testing website's technical SEO, checking backlinks, and monitoring keywords, with a focus on identifying and rectifying SEO errors.
Reviewers appreciate Seobility's comprehensive and easy-to-use SEO analysis, its ability to automatically detect technical issues, provide clear improvement suggestions, and track website optimization progress over time.
Reviewers noted that some advanced features, such as backlink analysis and keyword tracking depth, are limited in the free or lower-tier plans, and the interface could be faster when loading larger websites.
Seobility features and usability ratings that predict user satisfaction
8.8
Alerts
Average: 7.9
9.0
Has the product been a good partner in doing business?
Adpulse analyzes your accounts and serves up the insights and recommendations that will help optimize accounts to your goals; whether that’s improving a ROAS or CPA target, a reduction in time spent m
Users
No information available
Industries
No information available
Market Segment
67% Small-Business
User Satisfaction
Adpulse features and usability ratings that predict user satisfaction
0.0
Alerts
Average: 7.9
0.0
No information available
0.0
Data Access
Average: 8.1
0.0
No information available
What G2 Users Think
AM
Adpulse is our first port of call every morning. We get excellent visibility of our accounts' performance and actionable insights that save money... Read review
ID
Adpulse is a platform built like people like us - campaign optimisers. As such, the platform provides us extremely valuable budgeting, pacing and... Read review
Adpulse analyzes your accounts and serves up the insights and recommendations that will help optimize accounts to your goals; whether that’s improving a ROAS or CPA target, a reduction in time spent m
Users
No information available
Industries
No information available
Market Segment
67% Small-Business
Adpulse features and usability ratings that predict user satisfaction
0.0
Alerts
Average: 7.9
0.0
No information available
0.0
Data Access
Average: 8.1
0.0
No information available
AM
Adpulse is our first port of call every morning. We get excellent visibility of our accounts' performance and actionable insights that save money... Read review
ID
Adpulse is a platform built like people like us - campaign optimisers. As such, the platform provides us extremely valuable budgeting, pacing and... Read review
Powerful algorithms that automatically Optimize Google Search Campaigns at scale, drastically decrease your teams manual efforts and help you stay ahead of your competitors by making your Google Searc
Users
No information available
Industries
No information available
Market Segment
75% Small-Business
50% Mid-Market
User Satisfaction
OrbitalAds features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
What G2 Users Think
SP
OrbitalAds helps us structure our AD groups and leverage them for higher performance and to fine-tune our audience and our targets.
From the... Read review
AB
Their business model and great AI provides accurate leads in a very organic way. Read review
Powerful algorithms that automatically Optimize Google Search Campaigns at scale, drastically decrease your teams manual efforts and help you stay ahead of your competitors by making your Google Searc
Users
No information available
Industries
No information available
Market Segment
75% Small-Business
50% Mid-Market
OrbitalAds features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
SP
OrbitalAds helps us structure our AD groups and leverage them for higher performance and to fine-tune our audience and our targets.
From the... Read review
AB
Their business model and great AI provides accurate leads in a very organic way. Read review
groas is a marketing automation platform that helps advertisers optimize their digital campaigns, particularly in the realm of paid search, by aligning ad copy, keywords, and landing pages with user i
Users
No information available
Industries
No information available
Market Segment
100% Enterprise
User Satisfaction
groas features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
What G2 Users Think
D
groas has completely redefined the way we manage our search ads across our portfolio companies. Across almost every vertical we play in it has... Read review
groas is a marketing automation platform that helps advertisers optimize their digital campaigns, particularly in the realm of paid search, by aligning ad copy, keywords, and landing pages with user i
Users
No information available
Industries
No information available
Market Segment
100% Enterprise
groas features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
0.0
No information available
0.0
No information available
D
groas has completely redefined the way we manage our search ads across our portfolio companies. Across almost every vertical we play in it has... Read review
The Search Monitor captures advertising activity on paid search, organic search, social media, mobile search, and shopping engines worldwide for brand and affiliate compliance, and competitive intelli
Users
No information available
Industries
No information available
Market Segment
33% Mid-Market
33% Enterprise
User Satisfaction
The Search Monitor features and usability ratings that predict user satisfaction
0.0
No information available
8.9
Has the product been a good partner in doing business?
Average: 9.4
0.0
No information available
0.0
No information available
What G2 Users Think
RS
This product provides an ample amount of reporting features for all 3rd party sites that integrate with ours. Read review
The Search Monitor captures advertising activity on paid search, organic search, social media, mobile search, and shopping engines worldwide for brand and affiliate compliance, and competitive intelli
Users
No information available
Industries
No information available
Market Segment
33% Mid-Market
33% Enterprise
The Search Monitor features and usability ratings that predict user satisfaction
0.0
No information available
8.9
Has the product been a good partner in doing business?
Average: 9.4
0.0
No information available
0.0
No information available
RS
This product provides an ample amount of reporting features for all 3rd party sites that integrate with ours. Read review
Automate your campaigns and boost your sales with the power of ZonTools, the ultimate platform for PPC optimization for Amazon Sellers and Amazon Merch on Demand. Powered by proprietary A.I. technolog
We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
User Satisfaction
ZonTools features and usability ratings that predict user satisfaction
Automate your campaigns and boost your sales with the power of ZonTools, the ultimate platform for PPC optimization for Amazon Sellers and Amazon Merch on Demand. Powered by proprietary A.I. technolog
We don't have enough data from reviews to share who uses this product. Leave a review to contribute, or learn more about review generation.
Industries
No information available
Market Segment
No information available
ZonTools features and usability ratings that predict user satisfaction
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