Best Mobile Advertising Software - Page 2
Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives.
The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across search advertising software, display advertising software, social media advertising software, and video advertising software. Mobile advertising products may also function as a demand side platform (DSP) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites.
To qualify for inclusion in the Mobile Advertising category, a product must:
Best Mobile Advertising Software At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
SplitMetrics Acquire is an intelligent data-driven platform to optimize, automate and scale Apple Search Ads. The combination of advanced technology, extensive automation, AI-based optimization, and m
- E-Learning
- Leisure, Travel & Tourism
- 40% Mid-Market
- 37% Small-Business
1,464 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Optmyzr is a PPC optimization platform for search marketing consultants, agencies, and in-house teams. Founded in 2013 by a team of former Google executives, Optmyzr gives search marketers the tools a
- Marketing and Advertising
- Automotive
- 78% Small-Business
- 18% Mid-Market
2,541 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D
- Account Manager
- Marketing and Advertising
- Internet
- 47% Mid-Market
- 27% Enterprise
32,520,271 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Yelp is a website and mobile app that connects people with great local businesses and business owners with their communities.
- Marketing and Advertising
- 68% Small-Business
- 24% Mid-Market
100,813 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Commerce Growth is the performance growth platform that is trusted by over 22,000 advertisers to achieve their customer acquisition and customer retention objectives across the open web. Criteo’s uni
- Marketing Manager
- Digital Marketing Manager
- Retail
- Marketing and Advertising
- 48% Mid-Market
- 41% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AppDiscovery is a leading user acquisition solution that empowers experienced marketers to drive better results through performance-based mobile and CTV campaigns. As a fully managed end-to-end campai
- 100% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Airtory is a Creative Management Platform that allows advertisers to build high-performing and engaging rich media display ads within minutes. Engage your prospects, ensure better and higher ROI and i
- Marketing and Advertising
- Online Media
- 53% Mid-Market
- 30% Small-Business
496 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Epom Ad Server is a cross-channel and cross-platform ad serving solution tailored to the needs of publishers, advertisers, and ad networks. It enables display, mobile app, mobile web, and video ad cam
- Information Technology and Services
- Marketing and Advertising
- 72% Small-Business
- 28% Mid-Market
1,139 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Start.io is a mobile marketing and audience platform. Start.io (formerly StartApp) empowers the mobile app ecosystem and simplifies mobile marketing, audience building and mobile monetization. Start.i
- Marketing and Advertising
- 53% Small-Business
- 34% Mid-Market
7,416 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AdMob brings together best-in-class technology in a single platform, so you can gain insights about your users, drive more in-app purchases, and maximize your ad revenue.
- Computer Software
- Computer Games
- 81% Small-Business
- 17% Mid-Market
32,520,271 Twitter followers
- Overview
- User Satisfaction
- Seller Details
• Amplify conversion across every channel with Zeta DSP's 750M+ deterministic identities and intent-based audiences. • Obtain consumer- and market-level insights from the industry’s third-largest prop
- Digital Media Planner
- Marketing and Advertising
- Internet
- 42% Mid-Market
- 31% Enterprise
9,485 Twitter followers
- Overview
- User Satisfaction
- Seller Details
A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to
- Marketing and Advertising
- Hospital & Health Care
- 41% Mid-Market
- 31% Small-Business
245,112 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying
- Computer Games
- Marketing and Advertising
- 53% Mid-Market
- 30% Small-Business
104,812 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobil
- Digital Marketing Manager
- Media Manager
- Marketing and Advertising
- Internet
- 51% Mid-Market
- 25% Enterprise
11,207 Twitter followers
