Best Mobile Advertising Software for Small Business

How Many Mobile Advertising Software Products Does G2 Track?

Total Products under this Category: 200

Category Stats (Nov 2026)

  • Average Rating: 4.25/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Innovid (+0.41%) - Among all products in this category, Innovid recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Mobile Advertising Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 9,000+ Authentic Reviews
  • 200+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Mobile Advertising Software

G2 Grid® for Mobile Advertising Software plotting products by satisfaction and market presence

Highlighted products: TikTok Ads, Realize, Facebook for Business, The Trade Desk, AdRoll, Google AdMob, Simpli.fi, and Innovid.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-advertising/grids.json?focus%5B%5D=tiktok-ads&focus%5B%5D=taboola-realize&focus%5B%5D=facebook-for-business&focus%5B%5D=the-trade-desk&focus%5B%5D=adroll&focus%5B%5D=google-admob&focus%5B%5D=simpli-fi&focus%5B%5D=mediaocean-innovid&segment=small-business)

TikTok Ads

TikTok for Business connects brands to an engaged audience through captivating ad formats designed to meet your business's goals and budget, regardless of size.

Average Rating: 4.2/5.0

Total Reviews: 142

How Do G2 Users Rate TikTok Ads?

  • Close Ecosystem API: 8.1/10 (Category avg: 8.1/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.6/10)
  • Ease of Use: 8.6/10 (Category avg: 8.5/10)
  • Workflow Capability: 8.0/10 (Category avg: 8.3/10)

Who Is the Company Behind TikTok Ads?

  • Seller: TikTok
  • Year Founded: 2018
  • HQ Location: Los Angeles, California
  • LinkedIn® Page: www.linkedin.com
    94,578 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Consumer Goods
  • Company Size: 67% Small, 26% Medium

What Do G2 Reviewers Say About TikTok Ads?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of TikTok Ads, finding it simple to create ads and track performance.
  • Users value the massive audience reach of TikTok Ads, enabling impactful engagement and creative storytelling for brands.
  • Users appreciate the seamless integration and powerful targeting of TikTok Ads, enhancing engagement and storytelling in advertising.
  • Users love how TikTok Ads provide a natural advertising experience that captivates audiences and drives engagement.
  • Users value the detailed analytics of TikTok Ads, enhancing ad performance tracking and audience engagement insights.
Cons
  • Users express frustration with the delayed campaign review process and inconsistent spending upon launch on TikTok Ads.
  • Users are frustrated by the limited targeting options of TikTok Ads, which hinder effective campaign management.
  • Users find the limited targeting options of TikTok Ads frustrating compared to other ad platforms like Facebook and Instagram.
  • Users face a steep learning curve with TikTok Ads, limiting effective targeting and leading to unpredictable ad performance.
  • Users often find the algorithm limitations of TikTok Ads frustrating due to repetitive content and excessive ads.

What Are Recent G2 Reviews of TikTok Ads?

What Are G2 Users Discussing About TikTok Ads?

Realize

Realize is a sophisticated performance advertising solution designed to help businesses scale their businesses using the Open Web. This platform serves as a high-volume performance engine that addresses the diminishing returns often encountered in traditional search and social advertising channels. By leveraging a unique combination of data signals and specialized algorithms, Realize connects advertisers with a vast audience, facilitating significant visibility and engagement across a diverse network of publishers and original equipment manufacturers (OEMs), to drive engagement and conversions. Targeted at businesses seeking to drive performance outcomes, Realize simplifies the complexities of the digital landscape. The platform reaches over 600 million daily active users through direct publisher integrations, allowing advertisers to tap into a broad audience base. Unlike manual advertising approaches, Realize prioritizes measurable results by using proprietary data to ensure that ads are displayed to the most relevant, high-intent audiences. This precision not only drives quality traffic - and user engagement - to advertisers’ online properties but also drives conversions to maximize return on investment for advertisers. Realize's effectiveness is built on several core capabilities that distinguish it within the performance advertising category. Automated bidding and optimization strategies utilize real-time signals to drive conversions while maintaining optimal scale and performance. Additionally, predictive matchmaking capabilities enhance campaigns from the first dollar spent by predicting the users most likely to take action. The platform also offers dynamic creative solutions, where AI-powered tools generate original creative assets and optimize variants to align with both platform content policies and recommendations, as well as advertiser objectives. Another key feature of Realize is its advanced spend protection, which employs optimization algorithms to minimize wasted expenditure by automatically directing budgets toward higher-performing supply in real time. This ensures that every advertising dollar is spent effectively. Furthermore, Realize provides comprehensive reporting and transparency through real-time analytics and customizable scheduled reports, granting users clear visibility into campaign performance, user engagement and the properties where adverts have been served. The suite of tracking tools, including codeless conversion setup, empowers businesses to monitor performance and make informed, data-driven decisions with ease. What sets Realize apart is its performance-linked model, where advertisers pay on a CPC basis, ensuring campaigns deliver true value. The platform supports a diverse range of ad formats, including native, display, carousel, motion, and vertical video. This holistic approach not only drives audience growth but also fosters revenue generation within trusted, brand-safe environments, making Realize a compelling choice for businesses aiming to enhance their digital advertising efforts.

Average Rating: 3.9/5.0

Total Reviews: 162

How Do G2 Users Rate Realize?

  • Close Ecosystem API: 8.9/10 (Category avg: 8.1/10)
  • Performance and Reliability: 8.5/10 (Category avg: 8.6/10)
  • Ease of Use: 8.1/10 (Category avg: 8.5/10)
  • Workflow Capability: 8.8/10 (Category avg: 8.3/10)

Who Is the Company Behind Realize?

  • Seller: Taboola
  • Company Website:
  • Year Founded: 2007
  • HQ Location: New York, New York, United States
  • LinkedIn® Page: www.linkedin.com
    2,021 employees on LinkedIn®
  • Ownership: NASDAQ: TBLA

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 59% Small, 35% Medium

What Do G2 Reviewers Say About Realize?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of ad creation with AI-generated headlines, simplifying their advertising efforts effectively.
  • Users find Taboola to be an affordable source of high-volume traffic, making it a cost-effective marketing tool.
  • Users find the AI writing assistance invaluable for quickly generating effective ad headlines effortlessly.
  • Users value the high volume audience reach of Taboola, finding it a cost-effective traffic source.
  • Users find that Taboola provides a powerful lead capture platform, enhancing their business promotion efforts effectively.
Cons
  • Users face bug issues related to lead discrepancies, making lead counting challenging and hindering their workflow.
  • Users experience data inaccuracy with lead discrepancies, complicating lead tracking and management efforts.
  • Users face a lead discrepancy in Realize, complicating the accuracy of lead counting and management.
  • Users experience integration problems with Realize, struggling with navigation and unresponsive customer support.
  • Users report a lack of innovation in Realize, citing poor navigation and unhelpful customer support as major issues.

What Are Recent G2 Reviews of Realize?

What Are G2 Users Discussing About Realize?

Facebook for Business

Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.

Average Rating: 4.2/5.0

Total Reviews: 1,393

How Do G2 Users Rate Facebook for Business?

  • Close Ecosystem API: 7.2/10 (Category avg: 8.1/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.6/10)
  • Ease of Use: 8.1/10 (Category avg: 8.5/10)
  • Workflow Capability: 8.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Facebook for Business?

Who Uses This Product?

  • Who Uses This: Owner, Marketing Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 67% Small, 26% Medium

What Do G2 Reviewers Say About Facebook for Business?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the ease of use of Facebook for Business, seamlessly managing posts and ads across multiple platforms.
  • Users value the powerful audience targeting of Facebook for Business, enhancing campaign efficiency and data-driven results.
  • Users appreciate the powerful targeting options of Facebook for Business, enhancing campaign efficiency and audience reach.
  • Users appreciate the efficient campaign management of Facebook for Business, maximizing ad reach and performance effortlessly.
  • Users value the versatile features of Facebook for Business, particularly for ad creation and post scheduling.
Cons
  • Users often face ad issues like double payments and a confusing interface that complicates campaign management.
  • Users find the customer support lacking, often facing delays and difficulties in reaching assistance when needed.
  • Users struggle with ad management issues, citing double payments and a complex interface that hampers creativity.
  • Users find the poor interface design frustrating, affecting creativity and ease of use across devices.
  • Users are frustrated by ad restrictions, including limitations on creativity and issues with double payments.

What Are Recent G2 Reviews of Facebook for Business?

What Are G2 Users Discussing About Facebook for Business?

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The Trade Desk

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

Average Rating: 4.4/5.0

Total Reviews: 188

How Do G2 Users Rate The Trade Desk?

  • Close Ecosystem API: 8.2/10 (Category avg: 8.1/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.6/10)
  • Ease of Use: 8.1/10 (Category avg: 8.5/10)
  • Workflow Capability: 8.0/10 (Category avg: 8.3/10)

Who Is the Company Behind The Trade Desk?

  • Seller: The Trade Desk
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Ventura, CA
  • LinkedIn® Page: www.linkedin.com
    4,793 employees on LinkedIn®
  • Ownership: NASDAQ: TTD

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 42% Medium, 32% Small

What Do G2 Reviewers Say About The Trade Desk?

AI-generated summary from verified user reviews

Pros
  • Users value The Trade Desk for its powerful data-driven targeting and seamless integration across channels, enhancing campaign effectiveness.
  • Users appreciate the intuitive UI and seamless integration of The Trade Desk, making campaign management efficient and transparent.
  • Users value the data-driven audience targeting of The Trade Desk, enabling precise reach and improved campaign performance.
  • Users appreciate the responsive customer support from The Trade Desk, enhancing their overall experience and satisfaction.
  • Users value the data-driven targeting of The Trade Desk, optimizing campaigns for better audience engagement and ROI.
Cons
  • Users find the steep learning curve of The Trade Desk challenging, particularly for new team members and smaller campaigns.
  • Users find the high costs of The Trade Desk to be a barrier, especially for smaller campaigns and budgets.
  • Users find the complexity of The Trade Desk daunting, particularly due to the steep learning curve for new advertisers.
  • Users find the steep learning curve of The Trade Desk challenging, particularly for beginners navigating advanced features.
  • Users note the steep learning curve for new members, hindering effective use of The Trade Desk's features.

What Are Recent G2 Reviews of The Trade Desk?

What Are G2 Users Discussing About The Trade Desk?

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

Average Rating: 4.1/5.0

Total Reviews: 786

How Do G2 Users Rate AdRoll?

  • Close Ecosystem API: 7.5/10 (Category avg: 8.1/10)
  • Performance and Reliability: 8.1/10 (Category avg: 8.6/10)
  • Ease of Use: 8.3/10 (Category avg: 8.5/10)
  • Workflow Capability: 7.5/10 (Category avg: 8.3/10)

Who Is the Company Behind AdRoll?

  • Seller: NextRoll
  • Company Website:
  • Year Founded: 2018
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    146 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 56% Small, 35% Medium

What Do G2 Reviewers Say About AdRoll?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of AdRoll, finding the dashboard and audience creation both intuitive and efficient.
  • Users appreciate the user-friendly dashboard of AdRoll, enabling efficient ad creation and clear performance insights.
  • Users value the easy-to-use dashboard and quick audience creation, enhancing campaign management efficiency and decision-making.
  • Users appreciate the easy setup of AdRoll, finding it quick and simple to create and manage campaigns.
  • Users value the responsive customer support of AdRoll, enhancing their experience and effectiveness in marketing campaigns.
Cons
  • Users find limited features in AdRoll, such as audience segmentation and campaign management, affecting overall experience.
  • Users find campaign management confusing due to limited audience segmentation and difficulties in organizing campaigns effectively.
  • Users find AdRoll's reporting limitations frustrating, lacking customization and flexibility compared to other platforms.
  • Users find AdRoll's pricing expensive, especially with high minimums that can strain smaller businesses' budgets.
  • Users experience difficult reporting with AdRoll, noting limitations in customization and manual data exports for performance analysis.

What Are Recent G2 Reviews of AdRoll?

What Are G2 Users Discussing About AdRoll?

Google AdMob

Google AdMob is a comprehensive mobile advertising platform that enables app developers to monetize their applications by displaying high-quality ads. By integrating AdMob, developers can generate revenue while maintaining a seamless user experience. The platform supports various ad formats, including native, rewarded, banner, video, and interstitial ads, allowing for flexible and engaging ad placements within apps. AdMob's advanced monetization technology, such as mediation and real-time bidding, maximizes the value of each ad impression by facilitating competition among multiple ad networks. Additionally, AdMob offers robust analytics and reporting tools, providing developers with actionable insights into user interactions and ad performance. By leveraging AdMob, developers can create a sustainable revenue stream, enabling them to focus on building and enhancing quality apps while offering users free access to their content.

Average Rating: 4.3/5.0

Total Reviews: 66

How Do G2 Users Rate Google AdMob?

  • Ease of Use: 8.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Google AdMob?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG
  • Phone: +1 (650) 253-0000

Who Uses This Product?

  • Top Industries: Computer Software, Computer Games
  • Company Size: 81% Small, 17% Medium

What Do G2 Reviewers Say About Google AdMob?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Google AdMob, finding its UI intuitive and the graphs insightful.
  • Users praise the easy-to-navigate UI and great graphs, highlighting impressive eCPM compared to competitors.
Cons
  • Users face insufficient support, as issues like automatic eCPM drops remain unresolved and frustrating.

What Are Recent G2 Reviews of Google AdMob?

What Are G2 Users Discussing About Google AdMob?

Simpli.fi

Simpli.fi is the real-world media platform built for the age of immediacy. By unifying digital behavior and real-world movement into a single actionable signal, Simpli.fi enables over 2,000 agencies, advertisers, and media groups to target, optimize, and measure campaigns precisely where consumer decisions happen. Built on the truth that people use digital to navigate the physical world, Simpli.fi is engineered platform to connects these signals in real time—allowing brands to act on consumer intent the moment it occurs and measure the impact all the way to the door. We thrive on innovation, data-driven results, and a culture of continuous improvement to make marketing more immediate, intelligent, and connected.

Average Rating: 4.5/5.0

Total Reviews: 153

How Do G2 Users Rate Simpli.fi?

  • Close Ecosystem API: 9.0/10 (Category avg: 8.1/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.6/10)
  • Ease of Use: 8.8/10 (Category avg: 8.5/10)
  • Workflow Capability: 8.5/10 (Category avg: 8.3/10)

Who Is the Company Behind Simpli.fi?

  • Seller: Simpli.fi
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Fort Worth, TX
  • LinkedIn® Page: www.linkedin.com
    607 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 56% Small, 36% Medium

What Do G2 Reviewers Say About Simpli.fi?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional customer support from Simpli.fi, enhancing their overall experience and satisfaction.
  • Users admire the ease of use of Simpli.fi, appreciating its user-friendly interface and excellent customer support.
  • Users highly value the responsive support team at Simpli.fi, enhancing their experience with timely assistance and guidance.
  • Users appreciate the hyperlocal targeting and seamless integration of Simpli.fi, enhancing campaign effectiveness for local markets.
  • Users value the exceptional helpfulness of the team at Simpli.fi, enhancing their overall experience and campaign success.
Cons
  • Users struggle with the complicated dashboard and its navigation, hindering their ability to utilize Simpli.fi effectively.
  • Users note that Simpli.fi is expensive and lacks pricing transparency, requiring frequent sales contact for quotes.
  • Users find the onboarding and fee transparency lacking, leading to confusion and mistrust in campaign management.
  • Users highlight the complex setup of Simpli.fi, feeling overwhelmed by the challenging interface and lack of transparency.
  • Users experience extra fees due to hidden charges and lack of pricing transparency, complicating the onboarding process.

What Are Recent G2 Reviews of Simpli.fi?

What Are G2 Users Discussing About Simpli.fi?

Basis

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of. At the core of Basis' AI capabilities is Compass, a connected intelligence layer that thinks across your entire media mix rather than any single channel in isolation. Compass translates media briefs into full omnichannel strategies in minutes, pulls in past performance data to sharpen every recommendation, and exports presentation-ready plans without the manual build—taking teams from brief to activation faster than ever before. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. An AdExchanger Awards multi-winner for best education program and best account support, our on-boarding and training curriculum enable teams to quickly improve their digital advertising knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance, while workflow automation continues to reduce manual effort across every stage of the media lifecycle.

Average Rating: 4.5/5.0

Total Reviews: 269

How Do G2 Users Rate Basis?

  • Close Ecosystem API: 7.8/10 (Category avg: 8.1/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.6/10)
  • Ease of Use: 8.3/10 (Category avg: 8.5/10)
  • Workflow Capability: 8.2/10 (Category avg: 8.3/10)

Who Is the Company Behind Basis?

  • Seller: Basis Technologies
  • Company Website:
  • Year Founded: 2001
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    1,504 employees on LinkedIn®
  • Phone: 844-637-0321

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Media Planner
  • Top Industries: Marketing and Advertising, Newspapers
  • Company Size: 65% Small, 28% Medium

What Do G2 Reviewers Say About Basis?

AI-generated summary from verified user reviews

Pros
  • Users value the outstanding customer support from Basis, which significantly enhances their programmatic advertising experience.
  • Users find Basis exceptionally easy to use and navigate, enhancing workflow efficiency and connectivity with other platforms.
  • Users appreciate the outstanding customer support and extensive native integrations of Basis, enhancing their digital workflow efficiency.
  • Users find Basis to be extremely helpful and easy to navigate, with excellent support and native integrations.
  • Users appreciate the excellent reporting metrics and the practical, information-dense UI of Basis for efficient market insights.
Cons
  • Users find Basis to have poor usability, citing complications with order processing and overall user experience.
  • Users find the complex user interface of Basis to be outdated and inconvenient for generating reports.
  • Users find Basis to be not user-friendly, as the system is complicated and order processing can be difficult.
  • Users find the poor reporting feature of Basis inconvenient, although improvements are on the way.
  • Users find the reporting process inconvenient at times, but appreciate ongoing improvements being made to it.

What Are Recent G2 Reviews of Basis?

Innovid

Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

Average Rating: 4.2/5.0

Total Reviews: 420

How Do G2 Users Rate Innovid?

  • Close Ecosystem API: 8.1/10 (Category avg: 8.1/10)
  • Performance and Reliability: 7.8/10 (Category avg: 8.6/10)
  • Ease of Use: 7.9/10 (Category avg: 8.5/10)
  • Workflow Capability: 7.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Innovid?

  • Seller: Innovid
  • Company Website:
  • Year Founded: 2007
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    814 employees on LinkedIn®
  • Ownership: CTV (NYSE)

Who Uses This Product?

  • Who Uses This: Social Media Coordinator, Social Media Strategist
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 43% Medium, 41% Large

What Do G2 Reviewers Say About Innovid?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of Innovid, appreciating its intuitive interface and straightforward campaign management.
  • Users appreciate the intuitive and user-friendly interface of Innovid, enhancing campaign management and overall workflow efficiency.
  • Users appreciate the effective viewership and measurement of Innovid, enhancing their video advertising strategies globally.
  • Users value the real-time creative management capabilities of Innovid, enhancing video ad effectiveness across multiple platforms.
  • Users value the efficiency of Innovid for creating engaging video ads that enhance audience interaction and measurement.
Cons
  • Users find Innovid has a steep learning curve, hindering confidence and requiring significant time to master its features.
  • Users find the steep learning curve of Innovid challenging, often requiring considerable time and effort to master.
  • Users find Innovid to be time-consuming due to its complex features and challenging learning curve.
  • Users find Innovid's time-consumption in learning and managing features hampers efficiency and confidence in the app.
  • Users face challenges with inefficient campaign management, particularly in uploading assets and navigating the import/export process.

What Are Recent G2 Reviews of Innovid?

What Are G2 Users Discussing About Innovid?

SplitMetrics Acquire

SplitMetrics Acquire is the Apple Ads optimization platform for scaling profitably. It unifies bid & budget optimization, market intelligence, and purpose-built AI models to outperform your competition. Driven by Samba AI models that analyze, predict and adjust your bids & budgets automatically towards target CPA, SoV or up to +98% ROAS increase. An Apple Ads Partner, SplitMetrics was the 1st company to build the Apple Ads management platform (early in 2017). SplitMetrics Acquire is trusted by top global publishers to drive sustainable app growth. - $730M+ ad spend managed annually through the platform - 8M+ automated campaign changes done monthly - 10M+ bid changes done monthly - 4X productivity boost - 2X ROAS growth - 10X Apple Ads campaign results

Average Rating: 4.8/5.0

Total Reviews: 50

How Do G2 Users Rate SplitMetrics Acquire?

  • Close Ecosystem API: 9.2/10 (Category avg: 8.1/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.6/10)
  • Ease of Use: 9.4/10 (Category avg: 8.5/10)
  • Workflow Capability: 9.2/10 (Category avg: 8.3/10)

Who Is the Company Behind SplitMetrics Acquire?

Who Uses This Product?

  • Top Industries: E-Learning, Leisure, Travel & Tourism
  • Company Size: 42% Medium, 34% Small

What Do G2 Reviewers Say About SplitMetrics Acquire?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of SplitMetrics Acquire, appreciating its straightforward setup and effective campaign management.
  • Users appreciate the proactive and helpful customer support of SplitMetrics Acquire, enhancing their experience and success.
  • Users value the clear visibility and automation features of SplitMetrics Acquire, enhancing campaign efficiency and decision-making.
  • Users find that SplitMetrics Acquire provides significant time-saving benefits, allowing teams to focus on strategy and optimization.
  • Users love the automation features of SplitMetrics Acquire, significantly saving time and enhancing campaign management efficiency.
Cons
  • Users find some features of SplitMetrics Acquire, like Keyword Discovery, to be limited and requiring significant improvement.
  • Users experience data inaccuracy with the Keyword Discovery tool, resulting in irrelevant keywords and missed opportunities.
  • Users find that recommendations are ineffective for keyword discovery, often resulting in irrelevant or low-volume suggestions.
  • Users find a lack of detail in some features, which affects their overall experience with SplitMetrics Acquire.
  • Users seek enhancements in bid strategies to improve budget control and prevent exceeding set limits.

What Are Recent G2 Reviews of SplitMetrics Acquire?

Optmyzr

Optmyzr is an all-in-one PPC optimization platform used by agencies, freelancers, and in-house teams to manage advertising across Google, Microsoft, Meta, Amazon, and more. Built by former Google executives, it combines deep expertise with proprietary AI to help marketers build, manage, and optimize search and social campaigns with greater control and efficiency, even when using automation systems like Smart Bidding and Performance Max. Teams around the world rely on Optmyzr to: - Catch issues early, such as broken links or overspending - Gain visibility into automated campaign types - Automate daily tasks like budget shifts and bid changes - Analyze performance across channels, audiences, and creatives - Optimize feeds, structures, and pacing across accounts - Reduce wasted spend and improve ROI at scale Optmyzr helps marketing teams move faster, work smarter, and stay in control—starting at just $209/month.

Average Rating: 4.7/5.0

Total Reviews: 136

How Do G2 Users Rate Optmyzr?

  • Close Ecosystem API: 8.0/10 (Category avg: 8.1/10)
  • Performance and Reliability: 9.4/10 (Category avg: 8.6/10)
  • Ease of Use: 8.6/10 (Category avg: 8.5/10)
  • Workflow Capability: 9.4/10 (Category avg: 8.3/10)

Who Is the Company Behind Optmyzr?

  • Seller: Optmyzr
  • Year Founded: 2013
  • HQ Location: Foster City, CA
  • LinkedIn® Page: www.linkedin.com
    120 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Automotive
  • Company Size: 77% Small, 19% Medium

What Do G2 Reviewers Say About Optmyzr?

AI-generated summary from verified user reviews

Pros
  • Users value the seamless integration and insights provided by Optmyzr, enhancing efficiency in campaign management.
  • Users laud Optmyzr’s automation features for enhancing efficiency and freeing up time for strategic tasks.
  • Users highlight the efficiency of Optmyzr, saving significant time and allowing focus on high-value tasks.
  • Users highlight the significant efficiency improvements with Optmyzr, saving time and enhancing productivity in campaign management.
  • Users appreciate the seamless integration and automation of Optmyzr, enhancing efficiency and optimizing Google Ads campaigns.
Cons
  • Users find the limited report customization features hinder their ability to present polished insights tailored for clients.
  • Users find that the budget management tool requires time to learn, which can slow down initial productivity.
  • Users find the inadequate search functionality limiting, wishing for more options to filter or exclude data effectively.
  • Users find the learning curve challenging, requiring time to fully understand the budget management tool's functionalities.
  • Users find the limited control over report design restricts customization and branding for client presentations.

What Are Recent G2 Reviews of Optmyzr?

What Are G2 Users Discussing About Optmyzr?

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Average Rating: 4.2/5.0

Total Reviews: 310

How Do G2 Users Rate Viant Technology?

  • Close Ecosystem API: 7.3/10 (Category avg: 8.1/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.6/10)
  • Ease of Use: 8.0/10 (Category avg: 8.5/10)
  • Workflow Capability: 7.8/10 (Category avg: 8.3/10)

Who Is the Company Behind Viant Technology?

  • Seller: Viant Technology LLC
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Irvine, California
  • LinkedIn® Page: www.linkedin.com
    468 employees on LinkedIn®
  • Ownership: NASDAQ: DSP

Who Uses This Product?

  • Who Uses This: Programmatic Trader
  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 41% Medium, 39% Small

What Do G2 Reviewers Say About Viant Technology?

AI-generated summary from verified user reviews

Pros
  • Users commend Viant Technology for its fantastic customer support, enhancing their experience with the platform's capabilities.
  • Users appreciate the ease of use of Viant Technology, finding campaign setup and performance tracking straightforward.
  • Users value the easy setup of Viant Technology, enabling seamless campaign implementation and performance tracking.
  • Users value the setup ease of Viant Technology, finding it simple to implement campaigns and track performance.
  • Users commend the helpfulness of Viant's team, noting their responsiveness and expertise in enhancing campaign performance.
Cons
  • Users find the limited reporting abilities of Viant Technology frustrating, particularly when trying to track essential KPIs.
  • Users find the reporting limitations frustrating, especially the lack of clear KPIs and user-friendly navigation.
  • Users find the complex reporting of Viant Technology frustrating and lacking clarity compared to other ad platforms.
  • Users struggle with the editing difficulties in Viant Technology, finding bulk updates and workflows tedious and unintuitive.
  • Users find the steep learning curve frustrating, especially when trying to navigate advanced features and reporting.

What Are Recent G2 Reviews of Viant Technology?

What Are G2 Users Discussing About Viant Technology?

Google Marketing Platform

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Average Rating: 4.1/5.0

Total Reviews: 278

How Do G2 Users Rate Google Marketing Platform?

  • Close Ecosystem API: 7.8/10 (Category avg: 8.1/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.6/10)
  • Ease of Use: 7.9/10 (Category avg: 8.5/10)
  • Workflow Capability: 7.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Google Marketing Platform?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG
  • Phone: +1 (650) 253-0000

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 47% Medium, 27% Large

What Do G2 Reviewers Say About Google Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the unified and integrated management of marketing tools, simplifying performance tracking and campaign analysis.
  • Users appreciate the integrated campaign management of Google Marketing Platform, enabling smarter decisions and easier performance tracking.
  • Users appreciate the ease of use in Google Marketing Platform, streamlining their marketing efforts with an intuitive interface.
  • Users love the efficiency of Google Marketing Platform, seamlessly integrating data, ads, and reporting for smarter marketing decisions.
  • Users value the integrated performance tracking of Google Marketing Platform, simplifying data-driven marketing decisions and campaign management.
Cons
  • Users find the complex interface of Google Marketing Platform intimidating, especially beginners lacking analytics experience.
  • Users find the steep learning curve of Google Marketing Platform challenging, especially for beginners unfamiliar with analytics tools.
  • Users find the complex setup of Google Marketing Platform challenging, particularly for beginners unfamiliar with analytics tools.
  • Users find the difficult setup of Google Marketing Platform challenging, particularly for those new to analytics and ad tech.
  • Users find the platform expensive, especially for smaller businesses and those without technical support or familiarity.

What Are Recent G2 Reviews of Google Marketing Platform?

What Are G2 Users Discussing About Google Marketing Platform?

Celtra

Celtra is an award-winning digital advertising creative operating system platform that helps brands, agencies, and media organizations unlock advertising performance. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale.

Average Rating: 4.4/5.0

Total Reviews: 366

How Do G2 Users Rate Celtra?

  • Close Ecosystem API: 7.7/10 (Category avg: 8.1/10)
  • Performance and Reliability: 8.7/10 (Category avg: 8.6/10)
  • Ease of Use: 8.3/10 (Category avg: 8.5/10)
  • Workflow Capability: 8.6/10 (Category avg: 8.3/10)

Who Is the Company Behind Celtra?

  • Seller: Celtra
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Massachusetts
  • LinkedIn® Page: www.linkedin.com
    209 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager, Designer
  • Top Industries: Marketing and Advertising, Publishing
  • Company Size: 46% Medium, 31% Small

What Do G2 Reviewers Say About Celtra?

AI-generated summary from verified user reviews

Pros
  • Users praise the efficiency improvement with Celtra, allowing rapid creation of diverse designs from a single template.
  • Users value the collaboration tools in Celtra that enhance alignment and efficiency among cross-functional teams.
  • Users appreciate the creativity and efficiency of Celtra, generating high-quality designs quickly across varied formats.
  • Users appreciate the design quality of Celtra, enabling high-quality templates and efficient asset management effortlessly.
  • Users appreciate the ease of use in Celtra, allowing quick design variations and streamlined sharing with stakeholders.
Cons
  • Users find functionality limitations in Celtra, including project management issues and complex template setups affecting efficiency.
  • Users find limited features for smaller campaigns, leading to complexity and inefficiency in using Celtra.
  • Users find the setup complexity of Celtra challenging, especially for smaller projects and templates.
  • Users find the complex setup of Celtra challenging, especially for smaller projects and template management.
  • Users find the difficult setup of Celtra cumbersome, especially for smaller projects requiring extensive time and effort.

What Are Recent G2 Reviews of Celtra?

What Are G2 Users Discussing About Celtra?

Bitmedia.IO

Bitmedia.io is a programmatic advertising platform and global ad network that helps businesses grow through user acquisition and performance marketing campaigns. The platform combines audience targeting, campaign optimization, and publisher monetization tools in a single self-service solution. Advertisers can reach verified audiences across websites, mobile apps, Telegram communities, and other digital media properties. Campaigns can be managed through an easy-to-use dashboard with CPM, CPC, and Smart Bid pricing models, advanced targeting options, real-time reporting, conversion tracking, and API access. Bitmedia supports multiple ad formats, including display banners, responsive ads, image ads, HTML5 ads, in-app ads, Telegram ads, popunder ads and text ads. The platform helps advertisers improve traffic quality, optimize performance, and scale campaigns more efficiently. Businesses across e-commerce, fintech, SaaS, AI, gaming, mobile apps, cybersecurity, affiliate marketing, trading, and blockchain industries use Bitmedia to drive user acquisition, increase brand awareness, and generate leads. For publishers, Bitmedia provides monetization solutions that help maximize revenue through display advertising, header bidding integrations, yield optimization tools, and detailed performance analytics. By combining programmatic advertising, display advertising, audience targeting, performance marketing, campaign optimization, and publisher monetization in one platform, Bitmedia helps advertisers reach the right users and publishers get more value from their inventory.

Average Rating: 4.7/5.0

Total Reviews: 13

How Do G2 Users Rate Bitmedia.IO?

  • Ease of Use: 9.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Bitmedia.IO?

  • Seller: BitMedia
  • Year Founded: 2014
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    34 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 85% Small, 15% Medium

What Do G2 Reviewers Say About Bitmedia.IO?

AI-generated summary from verified user reviews

Pros
  • Users value the transparent analytics feature of Bitmedia.IO, enhancing performance tracking and campaign optimization effectively.
  • Users find Bitmedia.IO's ease of use enhances campaign efficiency, allowing for quick setup and management of marketing efforts.
  • Users find the easy setup of Bitmedia.IO excellent for launching campaigns quickly and efficiently.

What Are Recent G2 Reviews of Bitmedia.IO?

What Are G2 Users Discussing About Bitmedia.IO?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated