Best Marketing Analytics Tools - Page 27
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Best Marketing Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
PenPath is your ETL technology & services partner. We’ll setup your automated data pipeline, data warehousing, data modeling, and custom BI dashboard for you.
- Overview
- User Satisfaction
- Seller Details
End-to-end marketing with simple setup and lightning-fast execution. Ads, partners, sites, performance, and media buying. Completely operationalize your marketing approach, increase viability, and sc
- Overview
- User Satisfaction
- Seller Details
PlaceLinks offers solutions for advertisers and publishers for online ad tracking and reporting.
- Overview
- User Satisfaction
- Seller Details
PlatformCore is a marketing campaign management platform which connect 3rd party tools into a single interface.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
PowerChord helps brands and manufacturers who sell through dealer networks to enhance the customer journey with coordinated messaging and data-driven insights to optimize marketing spend. PowerChord's
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Predicted.io - is the ultimate platform designed perfectly to give you a full understanding of how your subscription mobile app performs now and what profit you can get in the future, despite all the
- Overview
- User Satisfaction
- Seller Details
Proof BusinessGPS™ guides and helps CMO’s and marketers to produce better results with fewer dollars. What sets Proof apart is the automation of regression analytics to calculate and visualize the str
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
ReBid's Advertising data platform (ADP) is built to revolutionise advertising efficiency. It modularly connects to all major CDPs to provide intuitive dashboards designed to help marketers monitor, an
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
The Recast Marketing Mix platform is the first MMM designed to be updated weekly. The platform is designed for modern marketers that need to be responsive to changes in marketing performance that happ
- Overview
- User Satisfaction
- Seller Details
16% of digital media investments cannot convert today, on average, because of marketing tags and pixels being blocked. With a 2-step install, RescueMetrics will protect all consented marketing data, i
- Overview
- User Satisfaction
- Seller Details
Rilo Insights is a marketing planning software that delivers automated marketing insights for brands and creators, enabling the monitoring of marketing and social platforms.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Samhub is the world’s first marketing analytics platform with data enrichment for consumer oriented businesses. The platform allows marketing teams to gain a deeper understanding for their customers,
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Analytics For Marketers Website, content marketing, and customer journey analytics for non-technical marketers. We allow marketers to take control and get the answers they need. Stop Struggling With
- Overview
- User Satisfaction
- Seller Details
Datasets from México, Colombia, Brasil, Ecuador, Perú, Chile, Argentina and Uruguay. Obtain relevant media data in real time for your clients' audiences with our all-in-one datasets for marketing &am
- Overview
- User Satisfaction
- Seller Details
Optimize for revenue at every step of your funnel
