Best Marketing Analytics Tools - Page 26
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Best Marketing Analytics Software At A Glance
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- Overview
- User Satisfaction
- Seller Details
One-stop solution for marketing and media management, offering advanced tracking and reporting capabilities. It allows companies to manage their media investments across various channels, such as
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Mirabel's Marketing Manager is a full-scale CRM and marketing automation software with email marketing, reporting and analytics, competitor analysis, and more. This full-suite software comes with webs
- 100% Small-Business
548 Twitter followers
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Mperativ is the premier AI-driven revenue marketing data science platform, directly linking go-to-market (GTM) activities to revenue growth. The company has 11 B2B active customers across various indu
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Simplify Your Data. Amplify Your Growth with MyDataNinja. With our one click integrations with Shopify, Woocommerce, Facebook ads, Google ads, Bing Ads and Tiktok ads, you can Start measuring the TRUE
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Effective Measure is an online audience measurement tool that combines demographic information with direct-from-site data.
- Overview
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Welcome to marketing clarity. If you understand yesterday, today, and tomorrow—you can do great things. Nepa delivers industry-leading Brand Tracking, Marketing Mix Modeling, and Campaign Evaluati
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- Pros and Cons
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NetSpring brings the modeling flexibility and exploratory power of BI to self-service product analytics, working directly off any cloud data warehouse. NetSpring was founded in late 2019 by industry t
- 67% Mid-Market
- 33% Small-Business
74 Twitter followers
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- User Satisfaction
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Newzoo Expert is the the most complete and accurate games data platform - tracking what players are playing, spending on, and viewing across 10000+ PC, Console, and Mobile games. 100+ Game Metrics Co
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No more static budget planning. Leverage the power of an agile portfolio management. Allocate your advertising budget more efficiently by using AI technologies and reach up to 70% higher return on ad
283 Twitter followers
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A Marketing Saas Odins structures all your marketing data—both online and offline—into a single, easy-to-access source. This data can then feed directly into your internal systems or data warehouses,
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- User Satisfaction
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Multi-touch attribution, Integrated with Google Analytics. Odyssey provides you with Actionable insights such as suggested ad spend and incrementality index. After importing your cost data, you can s
- Overview
- User Satisfaction
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Marketers, Ad Agencies, Startups, Founders, Affiliates & Product Managers, if you want to measure performance of all your online & offline marketing campaign in one dashboard, then we provide
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Orphex is an advanced digital marketing and user behavior analytics platform that simplifies disorganized data into actionable insights and recommendations. Seamlessly integrates with multiple advert
60 Twitter followers
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Overstory is an all-in-one first party measurment platform that provides a single source of truth for all marketing performance. By using Multi-Touch Attribution, Incrementality Modeling & Matched
- Overview
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Panoramic is an enterprise SaaS company that provides the world’s most successful brands with the tools they need to ingest and model marketing data into meaningful insights. Its team of data scientis
