Mperativ Revenue Marketing Platform Reviews & Product Details

Mperativ is the premier AI-driven revenue marketing data science platform, directly linking go-to-market (GTM) activities to revenue growth. The company has 11 B2B active customers across various industries, including Health Care, Hospitality, Commercial Real Estate, Software, and Security. By leveraging advanced analytics and machine learning, Mperativ empowers GTM teams to evaluate marketing investments, instantly identifying the highest-value activities. Our proprietary technology continuously captures extensive GTM trend data and runs sophisticated AI models and analytics to optimize go-to-market performance. This eliminates the substantial resources, time, and costs typically associated with building a fragile, one-off solution from scratch using generic data warehouses and AI infrastructure. Our turnkey platform offers the following key advantages: 1) Demand Engine Visibility: Integrate Mperativ with your MarTech stack for instant visibility across your demand engine. 2) Fiscal Objectives: Translate your fiscal year plan into quarterly objectives to track how you're doing so you can mitigate any problems along the way. 3) Leads and Account KPIs: View lead- and account-based views of the demand engine, improving your understanding of the number of companies and individuals engaged. 4) Contribution: Gain insight into the go-to-market activities driving new account acquisition and consistently evaluate marketing performance relative to fiscal year objectives. 5) Revenue Attribution: Communicate ROI and marketing influence using multi-touch attribution, pinpointing the key activities driving pipeline creation, sales acceleration, and deals won. 6) Customer Journey: Visualize every touch in the customer journey and reveal which activities drive pipeline, revenue, and ROI.