Best Marketing Analytics Tools - Page 23
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Best Marketing Analytics Software At A Glance
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Clario reveals insights about your customers, their purchases, and the marketing that drove them.
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ConnectQR is a customizable QR code generator and URL shortener developed by Codeifai Limited, specializing in brand protection and consumer engagement solutions. Generate, manage, customize, and down
160 Twitter followers
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CoreDirect blends your media buy with ratings, airings and sales results to instantly analyze marketing performance and ROI. It delivers results for short form and long form DRTV advertising, Radio an
101 Twitter followers
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CustomerLabs Marketing Insights helps marketers who aspire to make data-driven decisions but don’t have access to data analysts.
338 Twitter followers
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Dashflow is a cutting-edge marketing optimization platform designed to streamline and enhance your marketing efforts from initial reach to maximizing customer lifetime value. By effortlessly unifying
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Datahash is specialized in data-driven solutions, focusing on leveraging first-party data and advanced integrations to enhance marketing campaigns and business strategies. We aim to improve lead quali
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Datahive360 enables you to automatically collect, merge and unify data from every advertising, analytics, CRM and any other data source, effortlessly. Discover how our zero-code approach to multisourc
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DataPOEM is the world's first Agile Marketing ROI measurement (AI based) & planning platform. This platform helps marketers to measure marketing investments across offline media, online media, pro
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We provide the fastest integration methodology and least involvement from the client side in technical procedures while integrating.
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DiGGrowth is one of the leading analytics and attribution platforms widely used by CMOs, Marketers, Performance Marketers, and other marketing professionals. It is specifically designed to help market
- 100% Mid-Market
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Monitor, attribute & compare campaign performance outcomes.
93 Twitter followers
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DV Publisher Suite provides the measurement, insights and tools you need to improve ad delivery, inventory quality and revenue performance in one place.
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Fancy Reports is a simple, automated and super easy to use tool that brings all your marketing data into one central report that looks awesome and saves hours of work.
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Flarie - The #1 Gamification Platform for Marketers Flarie is the leading gamification platform that empowers marketing teams to create branded games that engage, entertain, and convert audiences - w
