Best Marketing Analytics Tools - Page 22
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Best Marketing Analytics Software At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Anatics is a marketing data management and data transformation platform. Anatics is designed to drive confidence in marketing spend and data interoperability with a focus on customer data management,
- 100% Enterprise
10 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Appranking is now Foxdata! New Brand, New Features. Appranking is an all-in-one data analytics platform for improving app visibility and leveling up app marketing performance. Our variety of smart ins
- Overview
- User Satisfaction
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Software that lets you aggregate, analyse and optimise all your channels effortlessly in one place, to accelerate growth
- Overview
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Attain Measurement uses permissioned, commerce data to help advertisers measure the return on ad spend (ROAS) and conversion rate (CVR) of their programmatic campaigns in real-time. It also provides a
- Overview
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- User Satisfaction
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AudienceReport is a cross-media measurement platform developed by AudienceProject. It allows advertisers to compare ad performance across the open web, social media, CTV and linear TV in one unified m
- 100% Enterprise
347 Twitter followers
- Overview
- User Satisfaction
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Beam.city DNA is the growth strategy automation platform for ads, email and social
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
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Let's face it, with the introduction of AI, our technology and the business landscape are undergoing significant changes and will be completely different in just a few years. In today's fast-paced wor
- 100% Mid-Market
- Overview
- User Satisfaction
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BlendAi offers to its advertisers performance marketing solutions to develop a virtual sales force where advertisers promote their products via relevant and top performing affiliates.
- Overview
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Blueprint, an AI-powered platform for marketers, shows how advertising campaigns perform across media channels and audiences with recommendations for leveraging your most impactful creative assets. Th
- Overview
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A universal standard for measuring advertising impact. Happydemics is the only trusted third party technology for measuring advertising performance on top of funnel marketing metrics among exposed in
- Overview
- User Satisfaction
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Analyze sales and marketing data across platforms, programs and silos with a powerful analytics solution tailored to your specific business goals. Get 360-degree views of your business at a single gla
5,960 Twitter followers
- Overview
- User Satisfaction
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Watch, capture and analyse your competitors' email campaigns to gain insights into their content, sending patterns and trends.
- Overview
- User Satisfaction
- Seller Details
CAMPAYGN is an Influencer Marketing data-driven software solution that optimizes your influencer marketing workflow and strategies. We are dedicated to large and medium-size Companies and Groups. At e
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
ChatGPT in Google Sheets automates analysis and generates actionable insights from your data, making spreadsheet management a breeze.
- Overview
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Meet Your New Best Friend CIMS is your go-to tool for influencer marketing, designed to manage all stages of your campaign. Discover, analyse, and assess over 200 million profiles across Instagram,
- 100% Small-Business
