Best Marketing Analytics Tools - Page 21
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Best Marketing Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
Tru Measures advanced tracking technology and two-way integrations with top digital media providers is made available in one easy-to-use dashboard.
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Twyne.io: Revolutionizing Collaboration and Data Sharing Twyne.io is an innovative platform designed to simplify and enhance how businesses collaborate, share data, and create unified experiences.
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
ViralGains intersects marketing and advertising technology by enabling advertisers to understand how customers feel about their brands, products, and services and respond with relevant ads that speak
- 100% Small-Business
12,982 Twitter followers
- Overview
- User Satisfaction
- Seller Details
ACE is a multi-channel customer engagement tool that enables highly personalized communication strategies to connect with customers. The platform facilitates the development of a profound understandin
- Overview
- User Satisfaction
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Ad2Go provides fast access to multiple advertisement marketing sources in one solution. It allows you to look at an individual, and benchmarked, advertisement performance, and to analyze available med
39 Twitter followers
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AdClear platform provides Tracking, Analysis and Optimization of the online marketing activities.
- Overview
- Pros and Cons
- User Satisfaction
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Adobe GenStudio for Performance Marketing is a generative AI-first application, designed to help marketing teams scale content creation, enhance customer engagement, and efficiently measure campaign p
- 100% Enterprise
974,946 Twitter followers
- Overview
- User Satisfaction
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Hi, I would like to add the Adobe Mix Modeler product to G2. We identified the following catgeories that align to our product: - Marketing Analytics Software Thanks, Giacomo
974,946 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Adreport.io is a comprehensive dashboard that consolidates various advertising accounts, including Facebook Ads, Google Ads, TikTok Ads, LinkedIn Ads, and website analytics, enabling users to efficien
6 Twitter followers
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- User Satisfaction
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We improve conversion tracking across all of your ad platforms, including TikTok, Meta, and Google. Improve your event data quality and watch your ad campaign performance improve.
- Overview
- User Satisfaction
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أفضل التحليلات هي منصة لتحليل البيانات التسويقية باللغة العربية؛ تهدف لتطوير مجال التسويق الالكتروني بالعالم العربي ومنح الفرصة لأبنائه لتطوير ونمو أعمالهم. مهمتنا هي توفير مساحة شاملة ومتكاملة لتحلي
- Overview
- User Satisfaction
- Seller Details
AgencyREPORTER makes it easy to track results for your clients. Easily get access to customer CRMs and report on Won Deals. Go beyond Google Analytics data and get true user journeys tied to phone cal
3,193 Twitter followers
- Overview
- User Satisfaction
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AITA: Machine Learning - Powered Marketing Mix Modeling to optimize your media investment Revolutionize your marketing strategy with AITA, the cutting-edge SaaS solution that brings the power of AI t
- Overview
- User Satisfaction
- Seller Details
Web analytics to drive your marketing & growth Get actionable insights in seconds! Power all your marketing with data, no code. Automatically measure conversions, audio & videos, readership,
- Overview
- User Satisfaction
- Seller Details
AMIHUB - платформа многоканальной атрибуции и прогнозирования на основе машинного обучения, позволяющая бизнесу узнать реальную эффективность рекламы.
