Best Marketing Analytics Tools - Page 20
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Best Marketing Analytics Software At A Glance
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- Overview
- User Satisfaction
- Seller Details
With the Cookieless Marketing Data Platform (aka Platform X), Commanders Act is the only European company to provide a unique set of tools helping digital teams to operate in a cookieless environment.
- 100% Small-Business
1,524 Twitter followers
- Overview
- User Satisfaction
- Seller Details
pragmaticBOX: all-in-one marketing platform empowers businesses with affiliate marketing 🔗 solutions, data-driven 📈 strategies and superior traffic quality. We scale and automate every type of onli
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Reeport helps building smart data reports and share them through Excel, Power Point, PDF and more.
- 100% Enterprise
- Overview
- User Satisfaction
- Seller Details
Roistat is a marketing analytics system powered by AI, which analyzes all your advertising campaigns down to the profit. Roistat collects data from customers' CRM system, advertising channels, and th
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Sellforte is a marketing optimization platform for retailers & consumer brands.
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Semcasting pioneered the use of IP targeting with machine learning to maximize customer reach on any device with complete transparency.
- 50% Mid-Market
- 50% Small-Business
1,031 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Shopstory is a no-code SaaS platform designed to automate repetitive ecommerce and performance marketing tasks. With deep, native integrations, it enables users to customize ad strategies, optimize pr
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Sigview is a real-time data visualisation and analysis tool for high velocity and high volume of data. It builds on top of the philosophy of reactive manifesto, to accomplish robust, resilient and res
- 50% Enterprise
- 50% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Slidebeast converts your Web Analytics or Social Media data into a powerful Powerpoint presentation format in minutes.
- 100% Mid-Market
6 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
SOLUS AI is a system of intelligence for Hyper-Personalized customer engagement. it consists of Recommender Systems, Propensity Scores, Smart Campaigns and Insights.
- 60% Small-Business
- 20% Enterprise
- Overview
- User Satisfaction
- Seller Details
Stop guessing. Start making data-driven decisions, today.
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Strique.io is a cutting-edge SaaS platform designed to revolutionize performance marketing. By integrating advanced AI-driven insights, customizable dashboards, and cross-channel reporting, Strique.io
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Sweetspot Intelligence is a BI dashboard that combines flexibility, attractive visualizations, predictive modeling and scalability features to provide an enterprise-level solution.
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
All of your communications, competitions and contacts in one place TractionNext provides a more relevant and engaging brand experience to customers. With real time insights and reporting across multi
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Trakaff is a Affiliate Tracking Software, where affiliate networks, agency owners & E-comm Brands manage their affiliates and advertisers efficiently. Trakaff Tracks every channel, partner and qui
- 100% Small-Business
