Best Marketing Analytics Tools - Page 18
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Best Marketing Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
Because the brain processes imagery 60,000 times faster than words, we collate, simplify and visualise your data.
- 100% Mid-Market
1,582 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Calypsus introduces a seamless way to centralize all your online marketing data into 1 single reporting tool. Connect your favorite data sources, build cross-channel reports, share & export to wha
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Captain Growth is an AI that automates users' marketing analytics. Captain Growth extracts valuable insights from users' data.
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
A smart platform + smart consultancy. Whether you want an idea for your next campaign or a tool for sales, we’re here to do the heavy lifting – so think of us like an extension of your team. CogniCl
- 100% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Conative is an intelligent planning tool for e-commerce teams. Connect your inventory system to your marketing channels to manage both in one place — in real-time. Ditch the spreadsheets by leveraging
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Conversios is a no-code Google Analytics and Pixel Integration Tool For Ecommerce Stores on Woocoomerce, Shopify, and Magento. It offers a product feed manager feature that helps you to sync more than
- 67% Small-Business
- 33% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Revenue Analytics For Every Channel and Team 25+out of the box customizable best practice dashboards and reports built from years of direct customer work. Now everyone can plan and optimize wh
- 100% Enterprise
- Overview
- User Satisfaction
- Seller Details
Deebr engages your customers and gets results through data collection, sales prediction and audience building. Automated collection: We collect your data and train our machine learning models daily. S
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
The package shows the best KPIs from different sources like Google Analytics, Facebook Insights, AdWords & newsletter’s tools in one and single report. The main value of the package is to give an
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Electrik.AI is a marketing intelligence platform to extract, collect and integrate data from various marketing channels such as Google Analytics, AdWords, Bing, Facebook, Shopify, etc. Electrik.AI is
- 100% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Generate sales opportunities and revenue faster with a platform built to automate time-consuming tasks and deliver complete visibility across your entire demand marketing workflow. Deduplicate, vali
- 75% Small-Business
- 25% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Evolution360 is a powerful and easy-to-use marketing software that provides you all essential data and analysis on your digital marketing activities.
- 100% Small-Business
8 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
In-depth website and mobile app traffic analytics, user behavior and quality analysis, bot detection and creation of conversion funnels. Finteza delivers in-depth user statistics captured and analyzed
- 40% Small-Business
- 40% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Flywheel is the all-in-one growth platform for B2B SaaS. It's the only product that combines product analytics, user engagement, session replays, and marketing analytics in a single platform.
- 33% Enterprise
- 33% Mid-Market
