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Best Marketing Analytics Software for for Small Business - Page 2

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Marketing Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Marketing Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Marketing Analytics category.

In addition to qualifying for inclusion in the Marketing Analytics Software category, to qualify for inclusion in the Small Business Marketing Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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102 Listings in Small Business Marketing Analytics Available

(27)4.6 out of 5
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adriel is a leading all-in-one AdOps platform, offering no-code reporting and creative intelligence solutions for marketers. Our platform provides real-time data visualization and scalable, customizab

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 81% Small-Business
    • 15% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adriel Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    16
    Customer Support
    13
    Reporting
    10
    Data Management
    8
    Integrations
    8
    Cons
    Data Management
    3
    Poor Customer Support
    3
    Difficult Setup
    2
    Importing Issues
    2
    Integration Issues
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adriel features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    Data Collection
    Average: 8.8
    8.8
    Multichannel Tracking
    Average: 8.7
    9.0
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adriel
    Company Website
    Year Founded
    2017
    HQ Location
    Austin, Texas
    Twitter
    @AdrielMarketing
    350 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    67 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adriel is a leading all-in-one AdOps platform, offering no-code reporting and creative intelligence solutions for marketers. Our platform provides real-time data visualization and scalable, customizab

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 81% Small-Business
  • 15% Mid-Market
Adriel Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
16
Customer Support
13
Reporting
10
Data Management
8
Integrations
8
Cons
Data Management
3
Poor Customer Support
3
Difficult Setup
2
Importing Issues
2
Integration Issues
2
Adriel features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.2
8.7
Data Collection
Average: 8.8
8.8
Multichannel Tracking
Average: 8.7
9.0
Campaign Insights
Average: 8.7
Seller Details
Seller
Adriel
Company Website
Year Founded
2017
HQ Location
Austin, Texas
Twitter
@AdrielMarketing
350 Twitter followers
LinkedIn® Page
www.linkedin.com
67 employees on LinkedIn®
(1,074)4.5 out of 5
Optimized for quick response
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100% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    impact.com/performance is the only unified partnership management platform with comprehensive tools to help you run sophisticated affiliate, influencer, and customer referral marketing programs. T

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 73% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Impact is a platform designed for managing affiliate campaigns, tracking performance, and handling various types of partnerships.
    • Users like Impact's user-friendly interface, advanced analytics, customizable workflows, and its ability to streamline partnership management, making it a powerful tool for optimizing performance marketing efforts.
    • Reviewers noted that some features of Impact are complicated or unused, and new users may find a learning curve when exploring all the functionalities available.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • impact.com Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    176
    Affiliate Marketing
    88
    Helpful
    79
    Customer Support
    70
    User Interface
    66
    Cons
    Technical Issues
    54
    Payment Issues
    46
    Poor Customer Support
    35
    Complexity
    33
    Learning Curve
    33
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • impact.com features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    Data Collection
    Average: 8.8
    8.0
    Multichannel Tracking
    Average: 8.7
    8.6
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Impact
    Company Website
    Year Founded
    2008
    HQ Location
    Santa Barbara, CA
    Twitter
    @impactdotcom
    7,854 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,945 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

impact.com/performance is the only unified partnership management platform with comprehensive tools to help you run sophisticated affiliate, influencer, and customer referral marketing programs. T

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 73% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Impact is a platform designed for managing affiliate campaigns, tracking performance, and handling various types of partnerships.
  • Users like Impact's user-friendly interface, advanced analytics, customizable workflows, and its ability to streamline partnership management, making it a powerful tool for optimizing performance marketing efforts.
  • Reviewers noted that some features of Impact are complicated or unused, and new users may find a learning curve when exploring all the functionalities available.
impact.com Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
176
Affiliate Marketing
88
Helpful
79
Customer Support
70
User Interface
66
Cons
Technical Issues
54
Payment Issues
46
Poor Customer Support
35
Complexity
33
Learning Curve
33
impact.com features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.8
Data Collection
Average: 8.8
8.0
Multichannel Tracking
Average: 8.7
8.6
Campaign Insights
Average: 8.7
Seller Details
Seller
Impact
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@impactdotcom
7,854 Twitter followers
LinkedIn® Page
www.linkedin.com
2,945 employees on LinkedIn®

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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    GetResponse Marketing Automation is a platform designed to maximize revenue growth. With over 25 years of proven expertise, GetResponse empowers marketing and communications professionals to drive res

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 71% Small-Business
    • 22% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • GetResponse MAX Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    39
    Customer Support
    28
    Email Marketing
    24
    Features
    24
    Helpful
    23
    Cons
    Missing Features
    15
    Limited Features
    10
    Inadequate Reporting
    7
    Learning Curve
    7
    Poor Reporting
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • GetResponse MAX features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.2
    8.0
    Data Collection
    Average: 8.8
    7.3
    Multichannel Tracking
    Average: 8.7
    8.2
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Poland
    Twitter
    @getresponse
    56,714 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    485 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

GetResponse Marketing Automation is a platform designed to maximize revenue growth. With over 25 years of proven expertise, GetResponse empowers marketing and communications professionals to drive res

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 71% Small-Business
  • 22% Mid-Market
GetResponse MAX Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
39
Customer Support
28
Email Marketing
24
Features
24
Helpful
23
Cons
Missing Features
15
Limited Features
10
Inadequate Reporting
7
Learning Curve
7
Poor Reporting
7
GetResponse MAX features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.2
8.0
Data Collection
Average: 8.8
7.3
Multichannel Tracking
Average: 8.7
8.2
Campaign Insights
Average: 8.7
Seller Details
Company Website
Year Founded
1998
HQ Location
Poland
Twitter
@getresponse
56,714 Twitter followers
LinkedIn® Page
www.linkedin.com
485 employees on LinkedIn®
(261)4.8 out of 5
Optimized for quick response
8th Easiest To Use in Marketing Analytics software
Save to My Lists
Entry Level Price:Starting at €25.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, L

    Users
    • CEO
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 62% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dataslayer.ai Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    63
    Customer Support
    38
    Integrations
    35
    Easy Integrations
    23
    Pricing
    23
    Cons
    Missing Features
    12
    Lack of Information
    11
    Integration Issues
    9
    API Limitations
    7
    Connector Issues
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dataslayer.ai features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    Data Collection
    Average: 8.8
    9.2
    Multichannel Tracking
    Average: 8.7
    9.1
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2007
    HQ Location
    Madrid, ES
    Twitter
    @Dataslayers
    238 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    18 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, L

Users
  • CEO
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 62% Small-Business
  • 32% Mid-Market
Dataslayer.ai Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
63
Customer Support
38
Integrations
35
Easy Integrations
23
Pricing
23
Cons
Missing Features
12
Lack of Information
11
Integration Issues
9
API Limitations
7
Connector Issues
7
Dataslayer.ai features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.2
9.2
Data Collection
Average: 8.8
9.2
Multichannel Tracking
Average: 8.7
9.1
Campaign Insights
Average: 8.7
Seller Details
Company Website
Year Founded
2007
HQ Location
Madrid, ES
Twitter
@Dataslayers
238 Twitter followers
LinkedIn® Page
www.linkedin.com
18 employees on LinkedIn®
Entry Level Price:Starting at $24.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Reportei is an advanced digital marketing reporting and dashboard tool designed to empower marketing professionals with accurate and actionable insights. With a focus on optimizing paid traffic and ex

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 90% Small-Business
    • 10% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Reportei Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    14
    Easy Integrations
    8
    Analytics
    7
    Integrations
    6
    Intuitive
    5
    Cons
    Inadequate Reporting
    4
    Integration Issues
    4
    Expensive
    3
    Limited Analytics
    3
    Missing Features
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Reportei features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    9.0
    Data Collection
    Average: 8.8
    9.0
    Multichannel Tracking
    Average: 8.7
    8.7
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Reportei
    Year Founded
    2015
    HQ Location
    Juiz de Fora, Minas Gerais
    Twitter
    @ReporteiCom
    1,863 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    22 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Reportei is an advanced digital marketing reporting and dashboard tool designed to empower marketing professionals with accurate and actionable insights. With a focus on optimizing paid traffic and ex

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 90% Small-Business
  • 10% Mid-Market
Reportei Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
14
Easy Integrations
8
Analytics
7
Integrations
6
Intuitive
5
Cons
Inadequate Reporting
4
Integration Issues
4
Expensive
3
Limited Analytics
3
Missing Features
3
Reportei features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.0
Data Collection
Average: 8.8
9.0
Multichannel Tracking
Average: 8.7
8.7
Campaign Insights
Average: 8.7
Seller Details
Seller
Reportei
Year Founded
2015
HQ Location
Juiz de Fora, Minas Gerais
Twitter
@ReporteiCom
1,863 Twitter followers
LinkedIn® Page
www.linkedin.com
22 employees on LinkedIn®
(400)4.5 out of 5
Optimized for quick response
11th Easiest To Use in Marketing Analytics software
View top Consulting Services for Singular
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unify

    Users
    • User Acquisition Manager
    • Data Analyst
    Industries
    • Computer Games
    • Entertainment
    Market Segment
    • 53% Mid-Market
    • 26% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Singular Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    100
    Ease of Use
    64
    Helpful
    48
    Integrations
    40
    Features
    39
    Cons
    Limited Features
    20
    Lack of Information
    18
    Data Management
    17
    Poor Customer Support
    17
    Data Management Issues
    16
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Singular features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    Data Collection
    Average: 8.8
    8.6
    Multichannel Tracking
    Average: 8.7
    8.7
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Singular
    Company Website
    Year Founded
    2014
    HQ Location
    Tel Aviv
    Twitter
    @TweetSingular
    1,256 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    309 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unify

Users
  • User Acquisition Manager
  • Data Analyst
Industries
  • Computer Games
  • Entertainment
Market Segment
  • 53% Mid-Market
  • 26% Small-Business
Singular Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
100
Ease of Use
64
Helpful
48
Integrations
40
Features
39
Cons
Limited Features
20
Lack of Information
18
Data Management
17
Poor Customer Support
17
Data Management Issues
16
Singular features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.9
Data Collection
Average: 8.8
8.6
Multichannel Tracking
Average: 8.7
8.7
Campaign Insights
Average: 8.7
Seller Details
Seller
Singular
Company Website
Year Founded
2014
HQ Location
Tel Aviv
Twitter
@TweetSingular
1,256 Twitter followers
LinkedIn® Page
www.linkedin.com
309 employees on LinkedIn®
(674)4.5 out of 5
Optimized for quick response
13th Easiest To Use in Marketing Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

    Users
    • Product Manager
    • Marketing Automation Specialist
    Industries
    • Financial Services
    • Education Management
    Market Segment
    • 56% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • WebEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    204
    Features
    126
    Journey Creation
    119
    Customer Support
    118
    Helpful
    110
    Cons
    Missing Features
    71
    Poor Customer Support
    54
    Slow Performance
    54
    Slow Loading
    49
    Limited Features
    47
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • WebEngage features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Data Collection
    Average: 8.8
    8.5
    Multichannel Tracking
    Average: 8.7
    8.6
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    WebEngage
    Company Website
    Year Founded
    2011
    HQ Location
    Mumbai
    Twitter
    @webengage
    5,157 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    471 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the

Users
  • Product Manager
  • Marketing Automation Specialist
Industries
  • Financial Services
  • Education Management
Market Segment
  • 56% Mid-Market
  • 27% Small-Business
WebEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
204
Features
126
Journey Creation
119
Customer Support
118
Helpful
110
Cons
Missing Features
71
Poor Customer Support
54
Slow Performance
54
Slow Loading
49
Limited Features
47
WebEngage features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.5
Data Collection
Average: 8.8
8.5
Multichannel Tracking
Average: 8.7
8.6
Campaign Insights
Average: 8.7
Seller Details
Seller
WebEngage
Company Website
Year Founded
2011
HQ Location
Mumbai
Twitter
@webengage
5,157 Twitter followers
LinkedIn® Page
www.linkedin.com
471 employees on LinkedIn®
(67)4.7 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Starting at $2,200.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    HockeyStack is The Command Center™ for B2B Revenue Teams. HockeyStack enables marketing teams to drive pipeline efficiently and sales teams to close deals faster with modern attribution, holistic bu

    Users
    No information available
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 58% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • HockeyStack Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    33
    Analytics
    29
    Helpful
    26
    Ease of Use
    24
    Attribution Accuracy
    22
    Cons
    Learning Curve
    23
    Steep Learning Curve
    19
    Complexity
    13
    Difficult Learning
    11
    Poor Reporting
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • HockeyStack features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.2
    9.8
    Data Collection
    Average: 8.8
    10.0
    Multichannel Tracking
    Average: 8.7
    9.4
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2021
    HQ Location
    San Francisco, US
    LinkedIn® Page
    www.linkedin.com
    49 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

HockeyStack is The Command Center™ for B2B Revenue Teams. HockeyStack enables marketing teams to drive pipeline efficiently and sales teams to close deals faster with modern attribution, holistic bu

Users
No information available
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 58% Mid-Market
  • 39% Small-Business
HockeyStack Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
33
Analytics
29
Helpful
26
Ease of Use
24
Attribution Accuracy
22
Cons
Learning Curve
23
Steep Learning Curve
19
Complexity
13
Difficult Learning
11
Poor Reporting
9
HockeyStack features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.2
9.8
Data Collection
Average: 8.8
10.0
Multichannel Tracking
Average: 8.7
9.4
Campaign Insights
Average: 8.7
Seller Details
Company Website
Year Founded
2021
HQ Location
San Francisco, US
LinkedIn® Page
www.linkedin.com
49 employees on LinkedIn®
(217)4.6 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to d

    Users
    • CRM Manager
    • CRM Specialist
    Industries
    • Gambling & Casinos
    • Entertainment
    Market Segment
    • 51% Mid-Market
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Optimove Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    57
    Customer Support
    52
    Helpful
    39
    Analytics
    37
    Customer Engagement
    30
    Cons
    Learning Curve
    17
    Slow Loading
    15
    Campaign Issues
    13
    Slow Performance
    13
    Missing Features
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Optimove features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    Data Collection
    Average: 8.8
    8.9
    Multichannel Tracking
    Average: 8.7
    9.1
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Optimove
    Company Website
    Year Founded
    2012
    HQ Location
    New York
    Twitter
    @Optimove
    5,563 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    507 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to d

Users
  • CRM Manager
  • CRM Specialist
Industries
  • Gambling & Casinos
  • Entertainment
Market Segment
  • 51% Mid-Market
  • 31% Small-Business
Optimove Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
57
Customer Support
52
Helpful
39
Analytics
37
Customer Engagement
30
Cons
Learning Curve
17
Slow Loading
15
Campaign Issues
13
Slow Performance
13
Missing Features
11
Optimove features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.8
Data Collection
Average: 8.8
8.9
Multichannel Tracking
Average: 8.7
9.1
Campaign Insights
Average: 8.7
Seller Details
Seller
Optimove
Company Website
Year Founded
2012
HQ Location
New York
Twitter
@Optimove
5,563 Twitter followers
LinkedIn® Page
www.linkedin.com
507 employees on LinkedIn®
(437)4.3 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

    Users
    • Marketing Manager
    • Marketing Director
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 54% Mid-Market
    • 25% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Emarsys is a marketing automation platform that provides personalized customer interactions, segmentation capabilities, and detailed analytics for tracking campaign success.
    • Users like the platform's easy-to-use automation tools, strong segmentation capabilities, and detailed analytics which streamline marketing efforts, save time, and allow for highly targeted campaigns.
    • Users experienced challenges with the initial setup and learning curve of the platform, found the pricing options unaffordable for smaller businesses, and reported difficulties with customer support and integrating with older systems.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SAP Emarsys Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    34
    Features
    26
    Automation
    21
    Experience
    19
    Helpful
    19
    Cons
    Missing Features
    15
    Learning Curve
    13
    Limited Features
    11
    Limited Functionality
    11
    Complexity
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SAP Emarsys features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Data Collection
    Average: 8.8
    8.2
    Multichannel Tracking
    Average: 8.7
    8.4
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Emarsys
    Company Website
    Year Founded
    2000
    HQ Location
    Vienna, Austria
    LinkedIn® Page
    www.linkedin.com
    876 employees on LinkedIn®
    Ownership
    SAP
Product Description
How are these determined?Information
This description is provided by the seller.

SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

Users
  • Marketing Manager
  • Marketing Director
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 54% Mid-Market
  • 25% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Emarsys is a marketing automation platform that provides personalized customer interactions, segmentation capabilities, and detailed analytics for tracking campaign success.
  • Users like the platform's easy-to-use automation tools, strong segmentation capabilities, and detailed analytics which streamline marketing efforts, save time, and allow for highly targeted campaigns.
  • Users experienced challenges with the initial setup and learning curve of the platform, found the pricing options unaffordable for smaller businesses, and reported difficulties with customer support and integrating with older systems.
SAP Emarsys Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
34
Features
26
Automation
21
Experience
19
Helpful
19
Cons
Missing Features
15
Learning Curve
13
Limited Features
11
Limited Functionality
11
Complexity
10
SAP Emarsys features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.2
8.6
Data Collection
Average: 8.8
8.2
Multichannel Tracking
Average: 8.7
8.4
Campaign Insights
Average: 8.7
Seller Details
Seller
Emarsys
Company Website
Year Founded
2000
HQ Location
Vienna, Austria
LinkedIn® Page
www.linkedin.com
876 employees on LinkedIn®
Ownership
SAP
(64)4.5 out of 5
15th Easiest To Use in Marketing Analytics software
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Entry Level Price:Starting at $49.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Swydo’s easy-to-use reporting and monitoring platform retrieves data from multiple sources (Google Ads, Facebook, Google Analytics, and more (34+) ), helping marketers to create professional, customiz

    Users
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    Market Segment
    • 78% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Swydo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    26
    Customer Support
    19
    Integrations
    18
    Easy Integrations
    16
    Customization
    14
    Cons
    Missing Features
    10
    Pricing Issues
    6
    Expensive
    5
    Integration Issues
    4
    Integration Difficulty
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Swydo features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.2
    9.2
    Data Collection
    Average: 8.8
    9.3
    Multichannel Tracking
    Average: 8.7
    8.7
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Swydo
    Year Founded
    2013
    HQ Location
    Hilversum, NL
    Twitter
    @swydo
    1,379 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    24 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Swydo’s easy-to-use reporting and monitoring platform retrieves data from multiple sources (Google Ads, Facebook, Google Analytics, and more (34+) ), helping marketers to create professional, customiz

Users
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
Market Segment
  • 78% Small-Business
  • 17% Mid-Market
Swydo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
26
Customer Support
19
Integrations
18
Easy Integrations
16
Customization
14
Cons
Missing Features
10
Pricing Issues
6
Expensive
5
Integration Issues
4
Integration Difficulty
3
Swydo features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
9.2
Data Collection
Average: 8.8
9.3
Multichannel Tracking
Average: 8.7
8.7
Campaign Insights
Average: 8.7
Seller Details
Seller
Swydo
Year Founded
2013
HQ Location
Hilversum, NL
Twitter
@swydo
1,379 Twitter followers
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®
(927)4.5 out of 5
Optimized for quick response
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Entry Level Price:Starting at $12.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your au

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 81% Small-Business
    • 17% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Constant Contact is an email campaign platform that integrates with e-commerce portals and allows for the creation of unlimited automations for a variety of tasks.
    • Reviewers appreciate the ease of use, the ability to create multiple drip campaigns, the professional format of marketing emails, and the detailed analytics provided by Constant Contact.
    • Users mentioned issues with the editor being buggy, difficulties with integration, limitations in automation capabilities, and challenges in setting up multiple drip campaigns and email templates.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Constant Contact Advanced Automation Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    117
    Email Marketing
    63
    Intuitive
    52
    Automation
    50
    Easy Creation
    43
    Cons
    Missing Features
    43
    Limited Features
    31
    Limited Customization
    30
    Limited Options
    29
    Email Issues
    28
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Constant Contact Advanced Automation features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    8.4
    Data Collection
    Average: 8.8
    8.2
    Multichannel Tracking
    Average: 8.7
    8.5
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1995
    HQ Location
    Waltham, US
    Twitter
    @ConstantContact
    69,005 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,133 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your au

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 81% Small-Business
  • 17% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Constant Contact is an email campaign platform that integrates with e-commerce portals and allows for the creation of unlimited automations for a variety of tasks.
  • Reviewers appreciate the ease of use, the ability to create multiple drip campaigns, the professional format of marketing emails, and the detailed analytics provided by Constant Contact.
  • Users mentioned issues with the editor being buggy, difficulties with integration, limitations in automation capabilities, and challenges in setting up multiple drip campaigns and email templates.
Constant Contact Advanced Automation Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
117
Email Marketing
63
Intuitive
52
Automation
50
Easy Creation
43
Cons
Missing Features
43
Limited Features
31
Limited Customization
30
Limited Options
29
Email Issues
28
Constant Contact Advanced Automation features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.4
Data Collection
Average: 8.8
8.2
Multichannel Tracking
Average: 8.7
8.5
Campaign Insights
Average: 8.7
Seller Details
Company Website
Year Founded
1995
HQ Location
Waltham, US
Twitter
@ConstantContact
69,005 Twitter followers
LinkedIn® Page
www.linkedin.com
1,133 employees on LinkedIn®
(1,457)4.4 out of 5
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr

    Users
    • Data Analyst
    • Data Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 61% Mid-Market
    • 20% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Looker Studio is a business intelligence and data visualization platform that allows users to create interactive dashboards and reports, and supports integration with various data sources.
    • Reviewers appreciate Looker Studio's user-friendly interface, its ability to create customized dashboards, and its seamless integration with diverse data sources, which simplifies data analysis and reporting.
    • Reviewers noted that Looker Studio can be slow when handling large datasets, its data visualization options are less customizable compared to other tools, and it has a steep learning curve, particularly with its LookML modeling language.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Looker Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    194
    Data Visualization
    106
    Analytics
    94
    Insights
    91
    Easy Integrations
    87
    Cons
    Learning Curve
    74
    Slow Loading
    60
    Missing Features
    53
    Slow Performance
    45
    Limited Features
    40
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Looker features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.7
    Data Collection
    Average: 8.8
    8.5
    Multichannel Tracking
    Average: 8.7
    8.6
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Company Website
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    32,520,271 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    301,875 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr

Users
  • Data Analyst
  • Data Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 61% Mid-Market
  • 20% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Looker Studio is a business intelligence and data visualization platform that allows users to create interactive dashboards and reports, and supports integration with various data sources.
  • Reviewers appreciate Looker Studio's user-friendly interface, its ability to create customized dashboards, and its seamless integration with diverse data sources, which simplifies data analysis and reporting.
  • Reviewers noted that Looker Studio can be slow when handling large datasets, its data visualization options are less customizable compared to other tools, and it has a steep learning curve, particularly with its LookML modeling language.
Looker Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
194
Data Visualization
106
Analytics
94
Insights
91
Easy Integrations
87
Cons
Learning Curve
74
Slow Loading
60
Missing Features
53
Slow Performance
45
Limited Features
40
Looker features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.7
Data Collection
Average: 8.8
8.5
Multichannel Tracking
Average: 8.7
8.6
Campaign Insights
Average: 8.7
Seller Details
Seller
Google
Company Website
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,520,271 Twitter followers
LinkedIn® Page
www.linkedin.com
301,875 employees on LinkedIn®
(32)4.6 out of 5
View top Consulting Services for Moat Analytics
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Moat Analytics is a SaaS analytics company focused on transforming brand advertising online. Moat's products include Moat Ad Search, Moat Pro and Moat Analytics.

    Users
    • Marketing Coordinator
    Industries
    • Marketing and Advertising
    • Supermarkets
    Market Segment
    • 44% Mid-Market
    • 34% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Moat Analytics features and usability ratings that predict user satisfaction
    7.8
    Has the product been a good partner in doing business?
    Average: 9.2
    9.7
    Data Collection
    Average: 8.8
    9.3
    Multichannel Tracking
    Average: 8.7
    9.7
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Oracle
    Year Founded
    1977
    HQ Location
    Austin, TX
    Twitter
    @Oracle
    824,139 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    199,405 employees on LinkedIn®
    Ownership
    NYSE:ORCL
Product Description
How are these determined?Information
This description is provided by the seller.

Moat Analytics is a SaaS analytics company focused on transforming brand advertising online. Moat's products include Moat Ad Search, Moat Pro and Moat Analytics.

Users
  • Marketing Coordinator
Industries
  • Marketing and Advertising
  • Supermarkets
Market Segment
  • 44% Mid-Market
  • 34% Small-Business
Moat Analytics features and usability ratings that predict user satisfaction
7.8
Has the product been a good partner in doing business?
Average: 9.2
9.7
Data Collection
Average: 8.8
9.3
Multichannel Tracking
Average: 8.7
9.7
Campaign Insights
Average: 8.7
Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
824,139 Twitter followers
LinkedIn® Page
www.linkedin.com
199,405 employees on LinkedIn®
Ownership
NYSE:ORCL
(51)4.7 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Make smarter marketing decisions with Tracksuit's beautiful, affordable, always-on brand tracking software. Use Tracksuit to measure and communicate the value of your brand building activities. All

    Users
    No information available
    Industries
    • Financial Services
    • Food & Beverages
    Market Segment
    • 51% Small-Business
    • 41% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Tracksuit Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    12
    Insights
    12
    Analytics
    9
    Brand Management
    9
    Helpful
    7
    Cons
    Data Limitations
    2
    Brand Management
    1
    Design Limitations
    1
    Expensive
    1
    Expensive Pricing
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Tracksuit features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Data Collection
    Average: 8.8
    7.6
    Multichannel Tracking
    Average: 8.7
    8.1
    Campaign Insights
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Tracksuit
    Company Website
    Year Founded
    2021
    HQ Location
    Auckland, NZ
    LinkedIn® Page
    www.linkedin.com
    137 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Make smarter marketing decisions with Tracksuit's beautiful, affordable, always-on brand tracking software. Use Tracksuit to measure and communicate the value of your brand building activities. All

Users
No information available
Industries
  • Financial Services
  • Food & Beverages
Market Segment
  • 51% Small-Business
  • 41% Mid-Market
Tracksuit Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
12
Insights
12
Analytics
9
Brand Management
9
Helpful
7
Cons
Data Limitations
2
Brand Management
1
Design Limitations
1
Expensive
1
Expensive Pricing
1
Tracksuit features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.2
8.5
Data Collection
Average: 8.8
7.6
Multichannel Tracking
Average: 8.7
8.1
Campaign Insights
Average: 8.7
Seller Details
Seller
Tracksuit
Company Website
Year Founded
2021
HQ Location
Auckland, NZ
LinkedIn® Page
www.linkedin.com
137 employees on LinkedIn®