Email marketing software is a tool that allows businesses to build and manage their email lists, segment those lists to target email sends, and monitor subscriber responses. These email marketing tools can be used to design and build customized emails, either using HTML and CSS or via easy-to-use WYSIWYG editors.
Email marketing software integrates with CRM software, making it possible to enhance the predictive capabilities of the platform. Email marketing is commonly a feature of marketing automation tools. This category includes products that are point solutions for email marketing and do not generally offer a full suite of additional automation features across multiple channels. For more information on the email marketing capabilities provided by marketing automation products, buyers can visit the Marketing Automation category page.
To qualify for inclusion in the Email Marketing category, a product must:
Enable the creation and sending of emails via HTML or WYSIWYG editor
Provide email templates
Allow users to preview and send test emails
Store, track, segment, and manage email contact lists
Provide campaign-based reporting and analytics
Not provide additional marketing automation features in channels other than email as their core function
