# Best E-Commerce Platforms - Page 10 *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* This page was last updated on June 9th, 2025 An e-commerce platform is a comprehensive software that allows companies to manage all operations related to online sales of products or services. E-commerce platforms create a centralized, digital hub for product and customer data, allowing e-commerce businesses to manage product information, personalize store content and layout, and process online transactions and payments. While most e-commerce platforms are designed for B2C sales, some vendors provide versions for B2B. Traditional e-commerce platforms focus on managing sales of physical products, but more and more solutions are providing features for digital products that are sold as a subscription model. This type of software can be used by all employees of an online commerce company but is most beneficial for sales, product management, and marketing. The [best e-commerce platforms](https://learn.g2.com/best-ecommerce-platforms) unify, scale, and maintain core business processes like the front-facing selling of products and services and the back-end functions of managing inventory and shipping. This type of software should not be confused with [shopping cart software](https://www.g2.com/categories/shopping-cart), which can only be used to create and manage online stores. E-commerce platforms generally integrate with [inventory management software](https://www.g2.com/categories/inventory-management) and [drop shipping software](https://www.g2.com/categories/drop-shipping). B2B e-commerce platforms integrate with [CRM software](https://www.g2.com/categories/crm), [ERP systems](https://www.g2.com/categories/erp-systems), and [supply chain & logistics software](https://www.g2.com/categories/supply-chain-logistics) To qualify for inclusion in the E-commerce Platforms category, a product must: - Help companies run their e-commerce business on a single, unified platform - Manage e-commerce products and services, as well as product information - Deliver standard options to create online stores that can be customized - Include functionality for personalization to improve the customer experience - Provide features for or integrate with drop shipping and inventory management software - Track and manage customers, their order history, and online behavior - Allow companies to choose between multiple payment options and gateways - Support the headless commerce architecture and provide native mobile apps - Offer security, or encryption of data and information, or both and comply with regulations - Include features for e-commerce data management, integration, and search ## How Many E-Commerce Platforms Products Does G2 Track? **Total Products under this Category:** 544 ## How Does G2 Rank E-Commerce Platforms Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 23,700+ Authentic Reviews - 544+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Top E-Commerce Platforms at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Shopify](https://www.g2.com/products/shopify/reviews) | 4.4/5.0 (4,912 reviews) | DTC online store with fast setup and an app ecosystem | "[Streamlined Inventory Management, Challenging Customization](https://www.g2.com/survey_responses/shopify-review-12723553)" | | 2 | [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) | 4.4/5.0 (847 reviews) | High-volume commerce with advanced automation and multi-market support | "[Simple, Scalable, and Always Innovating—with Lightning-Fast Shopify Plus Support](https://www.g2.com/survey_responses/shopify-plus-review-12723445)" | | 3 | [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) | 4.3/5.0 (544 reviews) | Enterprise B2C commerce with Salesforce ecosystem integration | "[Efficient Integration, But a Bit Pricey](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12548907)" | | 4 | [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) | 4.4/5.0 (281 reviews) | Account-based B2B buying with contract pricing and CRM data | "[Salesforce B2B Commerce: Powerful B2B Hierarchies, SSO, Custom Pricing & RBAC](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12736667)" | | 5 | [Wix Studio](https://www.g2.com/products/wix-studio/reviews) | 4.6/5.0 (75 reviews) | Visual website and e-commerce building without coding | "[Time-Saving Design with User-Friendly Features](https://www.g2.com/survey_responses/wix-studio-review-12697564)" | | 6 | [WooCommerce](https://www.g2.com/products/woocommerce/reviews) | 4.4/5.0 (1,224 reviews) | Open-source e-commerce on WordPress with full data control | "[Open-Source, Fully Customizable Stores with WordPress Integration and Low Fees](https://www.g2.com/survey_responses/woocommerce-review-12330148)" | | 7 | [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) | 4.2/5.0 (570 reviews) | Mid-market e-commerce with headless flexibility and no transaction fees | "[A solid (if a little clunky) B2B Choice for smaller b2b organizations that require commerce](https://www.g2.com/survey_responses/bigcommerce-review-8806166)" | | 8 | [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) | 4.0/5.0 (571 reviews) | Unified B2B and B2C commerce for complex catalog operations | "[Flexible and scalable ecommerce platform for complex business needs](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12743374)" | | 9 | [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) | 4.3/5.0 (282 reviews) | — | "[Efficiency Boost with SAP Commerce Cloud, But Pricey](https://www.g2.com/survey_responses/sap-commerce-cloud-review-11747437)" | | 10 | [Wix](https://www.g2.com/products/wix/reviews) | 4.2/5.0 (1,812 reviews) | — | "[Effortless Website Creation with AI-Powered Wix](https://www.g2.com/survey_responses/wix-review-12665414)" | ## Which E-Commerce Platforms Is Best for Your Use Case? - **Leader:** [Shopify](https://www.g2.com/products/shopify/reviews) - **Highest Performer:** [Sage eCommerce](https://www.g2.com/products/sage-ecommerce/reviews) - **Easiest to Use:** [Shopify](https://www.g2.com/products/shopify/reviews) - **Top Trending:** [Shopify](https://www.g2.com/products/shopify/reviews) - **Best Free Software:** [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) ## Which Type of E-Commerce Platforms Tools Are You Looking For? - [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) *(current)* - [Subscription Management Software](https://www.g2.com/categories/subscription-management) - [Shopping Cart Software](https://www.g2.com/categories/shopping-cart) - [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce) --- **Sponsored** ### Pepperi Pepperi provides consumer goods brands and wholesalers with a comprehensive B2B commerce platform to consistently manage all aspects of their omnichannel sales. Empowering you to sell more, better and faster, our platform uniquely combines B2B e-Commerce, Sales Force Automation, retail execution & route accounting (van sales) into an integrated mobile solution that runs natively on all devices to maximize in-person and online B2B sales. Over 1000 customers, in more than 60 countries, across different verticals – FMCG, beauty & cosmetics, food & beverage, eyewear and many more - rely on Pepperi to plan, execute and analyze their B2B omnichannel sales: • Web and mobile B2B e-Commerce platform enables buyers to order anytime, anywhere • On/offline order-taking made easy with e-catalogs, trade promotions and full customer data • Retail execution app for in-store auditing, merchandising and replenishment • Direct Store Delivery and van sales powered by a route accounting app for iOS and Android • Manage trade marketing promotions across all channels simultaneously, using an intuitive user interface • Central management streamlines omnichannel operations across customer touchpoints Pepperi’s enterprise-grade platform seamlessly and securely integrates with ERPs such as SAP Business One, SAP Business By Design and many others, making data fully accessible to field reps and buyers, on all devices, online and offline. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=34&secure%5Bdisplayable_resource_id%5D=34&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=34&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5427&secure%5Bresource_id%5D=34&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-platforms%2Fenterprise&secure%5Btoken%5D=b63ae33cd2fd3af156fe3bda86d233b2dd09ba536bd88278a238af4ec2af6b4a&secure%5Burl%5D=https%3A%2F%2Fwww.advantive.com%2Fdemo%2Fdistribution-b2b-e-commerce%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dpepperi-ppc&secure%5Burl_type%5D=custom_url) --- ## Buyer Guide: Key Questions for Choosing E-Commerce Platforms Software ### What are the core features to look for in E-Commerce Platforms software? When I examined what reviewers value most, the strongest platforms tend to include: - Intuitive product and catalog management that scales without degrading admin performance as inventory grows. - Reliable payment processing with transparent fee structures. - Customizable storefronts that work without coding for standard modifications. - Integration ecosystem breadth covering shipping, accounting, and subscription tools. - Reporting and analytics surfacing actionable data without requiring third-party BI tools. ### What does E-Commerce Platforms software do? At its core, e-commerce platform software is a comprehensive system for building, managing, and operating online stores. The way I see it across reviewer accounts, these platforms go well beyond hosting a storefront; they consolidate catalog management, payment processing, order fulfillment, and customer account management into a single operational system that runs the business end to end. ### Why do businesses use E-Commerce Platforms software? Looking at the G2 reviews for this category, the adoption story is consistent: small teams want to launch without developer involvement, while enterprise teams need catalog depth and ERP integration that disconnected tools simply cannot support. Based on the G2 user feedback I evaluated, several clear benefits show up consistently: - Reviewers describe built-in payment processing and cart functionality as reducing setup time and ongoing transaction complexity. - Many value no-code storefront customization that lets marketing teams move without waiting for engineering. - Users describe third-party integration marketplaces extending functionality into shipping, accounting, and subscription management. - Enterprise teams describe consolidating B2C and B2B operations onto one platform, reducing licensing costs while maintaining consistent customer experiences. ### Who uses E-Commerce Platforms software primarily? When I looked at the reviewer profiles on G2, retail, IT services, and apparel and fashion companies appeared most frequently, reflecting a category that spans solo entrepreneurs to enterprise commerce teams. - **Individual entrepreneurs and founders** manage inventory, payments, and storefronts from a single interface as the operational foundation of their business. - **Retail and brand managers** maintain storefront presentation, catalog accuracy, and promotional tooling day to day. - **Solution consultants and agencies** implement and customize platforms on behalf of clients, prioritizing integration flexibility. - **Enterprise digital commerce teams** evaluate platforms on headless architecture, API depth, and implementation partner availability. ### What types of E-Commerce Platforms software should I consider? I noticed that the way reviewers talk about these platforms on G2 reveals a few distinct patterns: - **SMB-focused hosted platforms** prioritizing fast setup and built-in payment processing. - **Mid-market platforms** balancing ease of use with stronger catalog management and multi-channel selling. - **Enterprise commerce platforms** for complex catalogs, B2B and B2C hybrid models, and deep ERP and CRM integration. - **Open-source and self-hosted solutions** offering maximum customization at the cost of ongoing technical maintenance. ### What trends are shaping E-Commerce Platforms software right now? From what I see in the latest reviewer discussions, this category is moving in a few clear directions: - **Headless and composable architecture** is a standard enterprise expectation, separating front-end from back-end commerce logic. - **B2B capability expansion** is under pressure as hybrid businesses need to serve both buyer types without separate storefronts. - **App ecosystem cost transparency** is becoming a purchasing consideration as total cost escalates beyond headline subscription pricing. - **AI-assisted merchandising** is reducing the need for separate personalization tools among growth-stage merchants. ### How should I choose E-Commerce Platforms software? Based on my analysis of the G2 data, I'd recommend prioritizing platforms that match your current scale without creating ceiling constraints as catalog complexity and order volume grow. Map your integration requirements and projected growth against the platform's known constraints before committing to avoid migration costs later. --- ## What Are the Top-Rated E-Commerce Platforms Products in 2026? ### 1. [b2b.store](https://www.g2.com/products/b2b-store/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Product Description:** b2b.store from leading B2B digital services provider RNF is a Progressive Web App (PWA) which enables distributors of all sizes to offer 24/7 digital ordering to their customers across mobile, tablet and desktop. The basic service is completely free of charge and can be up and running within 24 hours of receiving your product and customer data files. For those wholesalers or distributors who want to offer their customers a more functionally rich experience, there are a number of premium features which can be subscribed to for a monthly fee or through an Enterprise subscription. #### What Are Recent G2 Reviews of b2b.store? **"[Innovative solution](https://www.g2.com/survey_responses/b2b-store-review-9808418)"** **Rating:** 4.0/5.0 stars *— Verified User in Pharmaceuticals* [Read full review](https://www.g2.com/survey_responses/b2b-store-review-9808418) --- ### 2. [B2BWoo](https://www.g2.com/products/b2bwoo-b2bwoo/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **Product Description:** B2BWoo is a wholesale eCommerce solution for WooCommerce that allows you to easily create a B2B store on WooCommerce. B2BWoo offers 150+ B2B eCommerce features like signup forms, wholesale pricing, request for quotes, custom catalogs, price gating, and more. B2BWoo was built to be a comprehensive, end-to-end solution for B2B eCommerce. By building on top of WooCommerce, we ensure that end users get more flexibility and can get to market much more cost effectively. #### What Are Recent G2 Reviews of B2BWoo? **"[B2B eCommerce For WooCommerce One of the best B2B Plugins for WordPress.](https://www.g2.com/survey_responses/b2bwoo-review-4840289)"** **Rating:** 4.5/5.0 stars *— Haradhan D.* [Read full review](https://www.g2.com/survey_responses/b2bwoo-review-4840289) --- **"[Best Business-To-Business (B2B) eCommerce Plugin for WooCommerce Store](https://www.g2.com/survey_responses/b2bwoo-review-4542569)"** **Rating:** 5.0/5.0 stars *— Jibran A.* [Read full review](https://www.g2.com/survey_responses/b2bwoo-review-4542569) --- ### 3. [B2Sell](https://www.g2.com/products/b2sell/reviews) **Average Rating:** 3.5/5.0 **Total Reviews:** 1 **Product Description:** B2Sell Commerce is a fully integrated eCommerce platform that works with your Epicor Prophet 21 ERP system. We offer a complete B2B Seller replacement for Prophet 21 for B2B and B2C online selling. ### 4. [Batavi OS webstore](https://www.g2.com/products/batavi-os-webstore/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Product Description:** Batavi is an open source e-commerce software. #### What Are Recent G2 Reviews of Batavi OS webstore? **"[Batavi OS software](https://www.g2.com/survey_responses/batavi-os-webstore-review-10395778)"** **Rating:** 5.0/5.0 stars *— Ayush J.* [Read full review](https://www.g2.com/survey_responses/batavi-os-webstore-review-10395778) --- ### 5. [branchbob](https://www.g2.com/products/branchbob/reviews) **Total Reviews:** 1 **Product Description:** branchbob is a cloud-based eCommerce platform that offers online shops free of charge and without restrictions. Merchants can create a complete online shop which is internationally usable, supporting various currencies, languages and payment methods. The system is easy to use, with no IT or coding skills required to build a store. Supported by video tutorials and live support, merchants can create a store within minutes. They can choose multiple designs and customize the shop to fit their needs. branchbob offers functions for marketing activities and includes instructions for reaching a greater audience. The young team aims to continuously improve their shop-system and promises to release many designs as well as a whole new store backend in future. #### What Are G2 Users Discussing About branchbob? - [What is branchbob used for?](https://www.g2.com/discussions/what-is-branchbob-used-for) ### 6. [Brink Commerce](https://www.g2.com/products/brink-commerce/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **Product Description:** Brink Commerce delivers a serverless commerce API for mid to large enterprises striving to stay ahead of their competition by unifying all channels across all markets to increase conversion and efficiency and ultimately drive revenue and growth. Founded in 2020 and based in Stockholm, Sweden, Brink Commerce is trusted by D2C, B2C and B2B companies operating in verticals from beauty, fashion and jewellery to healthcare and furniture. ### What Do G2 Reviewers Say About Brink Commerce? *AI-generated summary from verified user reviews* **Cons:** - Users face **reporting limitations** and express concerns regarding security and privacy with Brink Commerce. - Users experience **reporting limitations** and have concerns about security and privacy with Brink Commerce. #### What Are Recent G2 Reviews of Brink Commerce? **"[Seamless Integration of Billing and Payroll Systems](https://www.g2.com/survey_responses/brink-commerce-review-11279617)"** **Rating:** 4.5/5.0 stars *— Carolina S.* [Read full review](https://www.g2.com/survey_responses/brink-commerce-review-11279617) --- ### 7. [BSpanel](https://www.g2.com/products/bspanel/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Product Description:** BS Panel is a comprehensive platform for managing and optimizing online sales, designed to support e-commerce businesses and marketplace sellers. With BS Panel, you can centralize and automate the management of product listings, shipping, logistics, invoicing, and analytics all in one unified platform. The platform offers advanced features such as multi-channel management, integration with multiple couriers for automated shipping, creation of customized product listings for various marketplaces, and automatic label and tracking generation. In addition, thanks to the power of artificial intelligence, BS Panel optimizes SEO content and automatically generates titles, descriptions, and keywords to boost your products’ visibility. BS Panel is the ideal solution for sellers who want to simplify and scale their online business, managing every aspect of sales and logistics with just a few clicks. Centralize your operations, reduce errors, and improve operational efficiency—all from a single interface. ### What Do G2 Reviewers Say About BSpanel? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **reactive customer support** of BSpanel, which helps them quickly navigate marketplace changes. - Users value the **efficient support and fast selling capabilities** of BSpanel for marketplace transactions. #### What Are Recent G2 Reviews of BSpanel? **"[Very good platform to sell efficiently online. Amazing!](https://www.g2.com/survey_responses/bspanel-review-11774093)"** **Rating:** 5.0/5.0 stars *— Niccolò M.* [Read full review](https://www.g2.com/survey_responses/bspanel-review-11774093) --- ### 8. [cafe24](https://www.g2.com/products/cafe24/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Product Description:** GLOBAL ECOMMERCE PLATFORM "We provide a full range of services related to online business in One-Stop." ### What Do G2 Reviewers Say About cafe24? *AI-generated summary from verified user reviews* **Pros:** - Users value the **affordability** of Cafe24, enjoying cost-effective solutions for efficient shopping mall operations. - Users love the **app variety** on Cafe24, enhancing convenience with integrations and features for seamless sales operations. - Users commend the **ease of use** of Cafe24, praising its simple setup and efficient automated features for sales. - Users appreciate the **easy integration** of Cafe24, benefiting from seamless setup and automated configurations for sales channels. - Users appreciate the **easy integrations** of Cafe24, simplifying sales across various channels with automatic configurations and updates. #### What Are Recent G2 Reviews of cafe24? **"[Perfect Solution for Global Sales - Easy Setup, Reliable Performance](https://www.g2.com/survey_responses/cafe24-review-11875240)"** **Rating:** 4.0/5.0 stars *— Peter P.* [Read full review](https://www.g2.com/survey_responses/cafe24-review-11875240) --- ### 9. [CartGenie](https://www.g2.com/products/cartgenie/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Product Description:** Welcome To The Future Of E-Commerce On Webflow!✨ CartGenie gives you all the ecommerce functions you need married to the design superpowers of Webflow that you already love.🧞‍♂️ CartGenie gives you: 🪄 Full control over product pages, cart, and checkout — all natively inside Webflow 🪄 Zapier app and webhooks for third party integrations 🪄 200 variants per product (vs 50 in Webflow) 🪄 Shipping address validation 🪄 Customer profiles, stats, and history 🪄 Stripe and Paypal gateways (Apple Pay, Google Pay, Klarna, Afterpay / Clearpay, iDeal, Bancontact, and more!) 🪄 Custom offline payment methods 🪄 State and ZIP based shipping methods 🪄 Local in-store pickup option 🪄 Custom global tax rules (plus TaxJar) 🪄 Better store analytics 🪄 Test orders feature 🪄 Subscriptions (deprecated recently in Webflow) 🪄 Product personalization fields 🪄 Custom information collection at checkout 🪄 VAT tax ID collection at checkout\* (through custom fields on checkout page) 🪄 EU data centers for GDPR compliance 🪄 Auto-detect country for checkout 🪄 No per-seat pricing in Webflow for your operations-only team members 🪄 Segment operations team members from the front end design capabilities of your site (no “Oops I accidentally unpublished the checkout page” situations) 🪄 Seamless integration with Monto.io’s suite (Abandoned Carts, Reviews, Loyalty, etc.) ### What Do G2 Reviewers Say About CartGenie? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **customizability** of CartGenie, enabling unique web designs without any template constraints. - Users love the **ease of use** with CartGenie, enabling seamless integration and customizable web design without limitations. - Users love CartGenie for its **native integration with Webflow** , enabling bespoke designs and robust e-commerce features. - Users value the **native integration with Webflow** , enhancing customization and robust ecommerce functionality for seamless operations. - Users love that CartGenie allows for **no coding** , enabling unique designs without template constraints and robust ecommerce features. **Cons:** - Users note the **missing features** in CartGenie, stemming from the product still being in its startup phase. #### What Are Recent G2 Reviews of CartGenie? **"[robust ecommerce software native to Webflow](https://www.g2.com/survey_responses/cartgenie-review-11566255)"** **Rating:** 5.0/5.0 stars *— John S.* [Read full review](https://www.g2.com/survey_responses/cartgenie-review-11566255) --- ### 10. [Cartum](https://www.g2.com/products/cartum/reviews) **Total Reviews:** 1 **Product Description:** Cartum is a modern platform for quickly creating online stores. It offers a comprehensive solution for entrepreneurs who want to start selling online without the need for deep technical knowledge and allows easy scaling as their business grows. The key feature of the platform is that users do not need to hire developers to modify their website or purchase additional modules. All essential e-commerce tools are built into the platform. Users just pay a monthly subscription fee and gain access to all features. What are Cartum`s advantages? Amazing design and UI Over 200 free designs for different niches are available for users. All websites come with a user-friendly mobile version optimized for various devices. The site owner can customize the appearance of both the website and its mobile version using the design editor. Suitable for beginners The platform is easy to set up. Cartum provides continuous technical support, regular updates, and 24/7 site monitoring. The customer support team quickly assists with any issues in your language. Profitable pricing policy where users pay only a subscription fee starting from 9 euros per month. Sell Everything The platform supports both retail and wholesale sales, allowing you to create different customer groups with personalized pricing and access conditions for content and product catalogs. The user can list both physical and digital products, such as e-books, courses, and webinars. Start building your store with Cartum today! Sign up on the website and get 7 days of free trial access to explore all the platform's features and start preparing your store for launch. ### What Do G2 Reviewers Say About Cartum? *AI-generated summary from verified user reviews* **Pros:** - Users love the **well-designed templates** and good interface of Cartum, enhancing their overall design experience. - Users appreciate the **ease of use** with Cartum's good interface and well-designed templates. - Users appreciate the **well-designed templates** in Cartum, enhancing their overall experience and interface satisfaction. - Users appreciate the **well-designed templates** offered by Cartum, highlighting the good interface for ease of use. **Cons:** - Users report **billing issues** with Cartum, experiencing unauthorized charges and difficulty securing refunds. - Users report **payment issues** , claiming unauthorized charges and difficulty obtaining refunds from Cartum. ### 11. [Cloudfy Ecommerce](https://www.g2.com/products/cloudfy-ecommerce/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Product Description:** Cloudfy is a SaaS based ecommerce platform that helps businesses of all sizes to create and manage online stores with ease. Founded in the last decade, Cloudfy has quickly grown to become a trusted ecommerce solution provider that empowers businesses to sell their products and services online with confidence. With a focus on innovation and customer satisfaction, Cloudfy aims to provide a comprehensive ecommerce solution that helps businesses succeed in the competitive online marketplace. Cloudfy's ecommerce platform offers a range of features designed to help businesses create, manage, and grow their online stores. These features include a responsive design that ensures your online store looks great on any device, powerful search and navigation tools that help customers find what they're looking for quickly and easily, and secure payment gateways that enable customers to complete transactions safely and securely. Sales Representative Person App , customer ordering app, marketplace connectors and B2B ecommerce platforms are some of the core products offered by Cloudfy. In addition to these core features, Cloudfy offers a range of integrations that allow businesses to connect their online stores with other systems and platforms. For example, Cloudfy integrates with popular ERP systems like Sage, NetSuite, and Microsoft Dynamics, enabling businesses to sync their ecommerce data with their back-office systems. This integration ensures that all data is up-to-date and accurate, reducing the risk of errors and increasing efficiency. Cloudfy's ERP integrations allow businesses to streamline their operations and improve efficiency. By connecting their ecommerce platform with their ERP system, businesses can automate tasks such as inventory management, order processing, and shipping, saving time and reducing the risk of errors. In addition, the integration allows businesses to gain valuable insights into their operations, enabling them to make data-driven decisions that drive growth. Cloudfy serves a range of sectors, including wholesale, manufacturing, and distribution. The platform is designed to meet the unique needs of these industries, with features like B2B pricing and customer groups that enable businesses to sell to their target audience with ease. In addition, Cloudfy's ERP integrations are particularly valuable to businesses in these sectors, as they help to simplify complex processes and improve efficiency. In summary, Cloudfy is a cloud-based ecommerce platform that offers a range of features designed to help businesses create, manage, and grow their online stores. With powerful search and navigation tools, secure payment gateways, and ERP integrations that streamline operations, Cloudfy is an ideal choice for businesses looking to succeed in the competitive online marketplace. Whether you're in the wholesale, manufacturing, or distribution sector, Cloudfy has the tools and expertise to help you achieve your ecommerce goals. #### What Are Recent G2 Reviews of Cloudfy Ecommerce? **"[Our Cloudfy experience after using it for a few years](https://www.g2.com/survey_responses/cloudfy-ecommerce-review-5308690)"** **Rating:** 5.0/5.0 stars *— Paul C.* [Read full review](https://www.g2.com/survey_responses/cloudfy-ecommerce-review-5308690) --- #### What Are G2 Users Discussing About Cloudfy Ecommerce? - [What is Cloudfy Ecommerce used for?](https://www.g2.com/discussions/what-is-cloudfy-ecommerce-used-for) ### 12. [CloudShoppy](https://www.g2.com/products/cloudshoppy/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **Product Description:** CloudShoppy is an affordable eCommerce platform for small and medium size businesses to start their online shop with just few clicks. #### What Are Recent G2 Reviews of CloudShoppy? **"[Trying to create an e-commerce platform and found cloudshoppy](https://www.g2.com/survey_responses/cloudshoppy-review-8182431)"** **Rating:** 4.5/5.0 stars *— Guillermo C.* [Read full review](https://www.g2.com/survey_responses/cloudshoppy-review-8182431) --- ### 13. [CloudSuite](https://www.g2.com/products/cloudsuite/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Product Description:** CloudSuite empowers wholesalers and brand manufacturers to excel in complex B2B and B2C eCommerce with a robust multichannel platform. Seamlessly manage multiple businesses, countries, channels, currencies, languages, and brands. With intelligent integration to back-office systems, like your ERP system, CloudSuite drives growth and operational excellence, enabling organizations to thrive in competitive markets. Discover the power of CloudSuite for your eCommerce success. The MACH architecture behind the CloudSuite platform makes it flexible for any organization. The API-first development and the ability to implement your webshop headless gives you the ultimate freedom to run eCommerce the way you want. #### What Are Recent G2 Reviews of CloudSuite? **"[One stop ecommerce solution](https://www.g2.com/survey_responses/cloudsuite-review-7895631)"** **Rating:** 4.0/5.0 stars *— Aditya C.* [Read full review](https://www.g2.com/survey_responses/cloudsuite-review-7895631) --- ### 14. [Cococart](https://www.g2.com/products/cococart/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **Product Description:** Cococart is an e-commerce platform with tools for creating online stores easily with no code, no design and no app downloads. The company offers a suite of tools for online orders and reservations, marketing, payments, and fulfillment. #### What Are Recent G2 Reviews of Cococart? **"[Easy to get started and selling](https://www.g2.com/survey_responses/cococart-review-5304565)"** **Rating:** 4.5/5.0 stars *— Bhabishya B.* [Read full review](https://www.g2.com/survey_responses/cococart-review-5304565) --- #### What Are G2 Users Discussing About Cococart? - [What is Cococart used for?](https://www.g2.com/discussions/what-is-cococart-used-for) ### 15. [Commerce 360](https://www.g2.com/products/commerce-360/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Product Description:** Commerce 360 is a Wholesale distributor e-commerce platform to help you compete within a global supply chain. #### What Are Recent G2 Reviews of Commerce 360? **"[Great payment accepting tool for small to medium businesses!](https://www.g2.com/survey_responses/commerce-360-review-8213519)"** **Rating:** 4.0/5.0 stars *— Rohit k.* [Read full review](https://www.g2.com/survey_responses/commerce-360-review-8213519) --- ### 16. [Commerce365](https://www.g2.com/products/commerce365/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Product Description:** Commerce365- Wholesale eCommerce Software Platform that is designed for Fast-Growing Brands. About us: Commerce365 powered by Balluun is the leader in B2B Wholesale eCommerce, built and designed exclusively for fast growing brands. Founded in 2019, Leveraging over 10 years of growth in Balluun’s Vertical B2B Market Networks, Commerce365 was launched as a stand-alone Wholesale eCommerce Infrastructure Platform to support our growing customer Wholesale eCommerce demands. Commerce365 is fast becoming the platform of choice for on the go Manufactures, Distributors and Brands looking to grow their Wholesale eCommerce business. Delivering upon an impressive easy to use, affordable, feature-rich experience with a modern UI that is both iPad and mobile friendly #### What Are Recent G2 Reviews of Commerce365? **"[Best wholesale app](https://www.g2.com/survey_responses/commerce365-review-8231592)"** **Rating:** 4.0/5.0 stars *— Mohini G.* [Read full review](https://www.g2.com/survey_responses/commerce365-review-8231592) --- ### 17. [COMPANY E-Commerce](https://www.g2.com/products/company-e-commerce/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Product Description:** COMPANY E-Commerce is the foundation for your e-commerce business. It is a consolidated database for information such as product information, customer information, order information, etc, making it extremely easy to efficiently run your business. #### What Are Recent G2 Reviews of COMPANY E-Commerce? **"[Your online selling Friend](https://www.g2.com/survey_responses/company-e-commerce-review-5050696)"** **Rating:** 5.0/5.0 stars *— Kailash K.* [Read full review](https://www.g2.com/survey_responses/company-e-commerce-review-5050696) --- #### What Are G2 Users Discussing About COMPANY E-Commerce? - [What is COMPANY E-Commerce used for?](https://www.g2.com/discussions/what-is-company-e-commerce-used-for) ### 18. [ConsignR](https://www.g2.com/products/consignr/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Product Description:** The ultimate consignment store management software with Shopify and POS integration. Automate your brick-and-mortar consignment store operations and scale your resale program effortlessly. Packed with tools that streamline inventory management, improve consignor relations, and increase your sales floor efficiency. From luxury consignment platforms to vintage clothing resale shops. ConsignR is the secret sauce you need to take your consignment business to the next level. ### What Do G2 Reviewers Say About ConsignR? *AI-generated summary from verified user reviews* **Pros:** - Users find ConsignR's **interface easy to use** , enhancing their overall experience with the platform. - Users enjoy the **easy navigation** of ConsignR, appreciating its user-friendly platform and interface. #### What Are Recent G2 Reviews of ConsignR? **"[10/10 Recommend ConsignR for the Win](https://www.g2.com/survey_responses/consignr-review-11641523)"** **Rating:** 5.0/5.0 stars *— Matts B.* [Read full review](https://www.g2.com/survey_responses/consignr-review-11641523) --- ### 19. [Contentder](https://www.g2.com/products/contentder/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 2 **Product Description:** Contentder is a website development platform with inbound marketing analytics to optimize your site. #### What Are Recent G2 Reviews of Contentder? **"[A Dynamic and User-Friendly Website Builder](https://www.g2.com/survey_responses/contentder-review-8189408)"** **Rating:** 5.0/5.0 stars *— Manigaba J.* [Read full review](https://www.g2.com/survey_responses/contentder-review-8189408) --- ### 20. [CosmoShop](https://www.g2.com/products/cosmoshop-cosmoshop/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **Product Description:** What is the Shopsoftware CosmoShop? CosmoShop is a powerful B2B eCommerce platform built for the complex needs of modern business customers. With nearly 30 years of experience, we are a trusted partner for companies across many industries. What makes us special is that we are both a software manufacturer and a full-service agency. This means our customers receive everything from one source: software, design, hosting, custom development, and support. We support companies throughout their entire eCommerce journey. In addition to the CosmoShop software, we provide professional shop design, secure hosting, tailored features, and long-term support. Our platform can also be expanded with flexible modules that adapt to individual business processes. This ensures that every B2B shop is technically strong and well positioned for long-term growth. CosmoShop offers a wide range of B2B-specific functions that go far beyond standard shop systems. These include ERP and PIM integrations for smooth connection to existing system landscapes. Product data, prices, and stock levels can be synchronized efficiently, helping to simplify internal processes. The platform also supports complex approval workflows, which are often required in B2B organizations. Orders can be reviewed and approved by several people before submission. Cost center management is also included, allowing companies to reflect their internal purchasing structures. In addition, a quick-order feature enables fast handling of recurring orders, which is especially valuable for customers with high order volumes. Our experience is reflected not only in the stability of our software, but also in the quality of our consulting. We understand B2B commerce and develop solutions tailored to each customer’s needs. CosmoShop stands for reliability, scalability, and long-term partnership. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Was ist die Shopsoftware CosmoShop? CosmoShop ist eine leistungsstarke B2B-Shopsoftware, die speziell für die komplexen Anforderungen moderner Geschäftskunden entwickelt wurde. Seit fast 30 Jahren sind wir ein verlässlicher Partner für Unternehmen verschiedenster Branchen. Unsere Besonderheit: Wir sind nicht nur Softwarehersteller, sondern zugleich Full-Service-Agentur. Dadurch erhalten unsere Kunden alle Leistungen aus einer Hand – von der Software über Design und Hosting bis hin zu individueller Entwicklung und Support. Wir begleiten Unternehmen ganzheitlich im digitalen Handel. Neben der CosmoShop-Software bieten wir Shopgestaltung, professionelles Hosting, individuelle Funktionen und dauerhaften Support. Ergänzt wird dies durch flexible Module, die sich an unterschiedliche Geschäftsprozesse anpassen lassen. So entsteht ein B2B-Shop, der technisch stark ist und langfristig wachsen kann. CosmoShop verfügt über einen großen Funktionsumfang, der speziell auf B2B-Anforderungen zugeschnitten ist. Dazu gehören ERP- und PIM-Schnittstellen zur nahtlosen Integration in bestehende Systemlandschaften. Produktdaten, Preise und Bestände können effizient synchronisiert werden, wodurch interne Abläufe vereinfacht werden. Auch komplexe Freigabeprozesse lassen sich abbilden: Bestellungen können von mehreren Personen geprüft und freigegeben werden. Zudem unterstützt CosmoShop die Verwaltung von Kostenstellen und bietet eine Schnellbestellfunktion für wiederkehrende Aufträge. Das ist besonders vorteilhaft für Unternehmen mit hohem Bestellvolumen. Unsere Erfahrung zeigt sich nicht nur in der Stabilität der Software, sondern auch in der Qualität unserer Beratung. Wir verstehen die Anforderungen im B2B-Commerce und entwickeln passende Lösungen. CosmoShop steht für Verlässlichkeit, Skalierbarkeit und partnerschaftliche Zusammenarbeit. ### What Do G2 Reviewers Say About CosmoShop? *AI-generated summary from verified user reviews* **Pros:** - Users value the **flexibility and comprehensive B2B solutions** provided by CosmoShop, enhancing their e-commerce capabilities. - Users appreciate the **flexibility and professional e-commerce solutions** of CosmoShop, effectively supporting both B2C and B2B needs. - Users appreciate the **flexibility** of CosmoShop, accommodating diverse B2C and B2B e-commerce needs effectively. #### What Are Recent G2 Reviews of CosmoShop? **"[I would be fairly likely to recommend CosmoShop to a friend or colleague.](https://www.g2.com/survey_responses/cosmoshop-review-11671847)"** **Rating:** 4.5/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/cosmoshop-review-11671847) --- ### 21. [DG1.com](https://www.g2.com/products/dg1-com/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Product Description:** Based on 20 years of experience in development of custom digital systems we created the All-In-One system to boost the growth of SMEs. DG1 offers enterprise features of 6 verticals inside a single environment and easy to use for any type of SME. Web system with CMS, E-commerce system with advanced features, Bookings or reservations system, Multichannel interaction system, Outbound campaigns, and marketing automation, Android Mobile APP, and complete big-data system. All focused on digital growth and accessible digitalization. #### What Are Recent G2 Reviews of DG1.com? **"[DG1 - Perfect All-In-One Business Solution](https://www.g2.com/survey_responses/dg1-com-review-8359393)"** **Rating:** 5.0/5.0 stars *— Andre H.* [Read full review](https://www.g2.com/survey_responses/dg1-com-review-8359393) --- ### 22. [Djust](https://www.g2.com/products/djust/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Product Description:** DJUST is a unified B2B commerce platform, specially designed and developed to address the unique needs and complexities of B2B commerce. As a 100% headless SaaS solution, DJUST is designed to unify and digitalize all of the processes for businesses that market products to a network of professionals. DJUST enables businesses to combine all their B2B sales channels, such as department stores, distributors, small retailers, online marketplaces, and their own e-commerce websites, into one unified platform. This integration streamlines business operations, from order placement to supplying a local or international distribution network. Established in 2020, this French startup already serves a diverse range of sectors, including construction, distribution, hospitality, fashion and lingerie, HVAC, and packaging (among others). In 2024, DJUST is set to expand internationally, focusing on the U.S. and European markets (particularly the UK and Scandinavian countries). #### What Are Recent G2 Reviews of Djust? **"[DJUST: A Powerful and easy to integrate Ecommerce Solution](https://www.g2.com/survey_responses/djust-review-10241110)"** **Rating:** 5.0/5.0 stars *— Alexandre B.* [Read full review](https://www.g2.com/survey_responses/djust-review-10241110) --- ### 23. [Docsuey](https://www.g2.com/products/docsuey/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Product Description:** Docsuey is a Platform which allows you to sell digital media online. Simply Upload Set Share. Upload your file, set your price, and share a link. Its that Easy #### What Are Recent G2 Reviews of Docsuey? **"[Best Digital Media Company](https://www.g2.com/survey_responses/docsuey-review-8185000)"** **Rating:** 4.0/5.0 stars *— Ankit N.* [Read full review](https://www.g2.com/survey_responses/docsuey-review-8185000) --- ### 24. [DotSoft](https://www.g2.com/products/dotsoft/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Product Description:** In the era of digital transformation, Retailers are experiencing a real revolution. To help them meet the challenges of tomorrow's business, we support them every day in their omni-channel strategy by offering our DS Smart Commerce for Retail solution . #### What Are Recent G2 Reviews of DotSoft? **"[DotSoft is very first software that I have purchased for my Company.](https://www.g2.com/survey_responses/dotsoft-review-8299027)"** **Rating:** 5.0/5.0 stars *— Jay T.* [Read full review](https://www.g2.com/survey_responses/dotsoft-review-8299027) --- ### 25. [E2C Store](https://www.g2.com/products/e2c-store/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Product Description:** E2C Store lets businesses build a professional online store for free, no coding required. Everything they need is built in — storefront, payments, order & shipping tools, analytics — so they can focus on selling. E2C (E-commerce to Consumer) gives sellers everything they need to sell online — for free. - Launch in under a minute - Unlimited products - Customizable storefront - Secure checkout & payments - Powerful analytics & dashboard - Order & shipping management - Store contact form for seller customers - And quick support whenever needed ### What Do G2 Reviewers Say About E2C Store? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** of E2C Store invaluable for quickly establishing an online presence. - Users praise the **ease of online sales** with E2C Store, making rapid website creation simple and effective. - Users find the **quick website setup** of E2C Store incredibly easy and efficient for launching online businesses. #### What Are Recent G2 Reviews of E2C Store? **"[Effortless Website Creation for Small Businesses](https://www.g2.com/survey_responses/e2c-store-review-12164008)"** **Rating:** 5.0/5.0 stars *— Harry K.* [Read full review](https://www.g2.com/survey_responses/e2c-store-review-12164008) --- ## What Is E-Commerce Platforms? [E-Commerce Software](https://www.g2.com/categories/e-commerce) ## What Software Categories Are Similar to E-Commerce Platforms? - [Subscription Management Software](https://www.g2.com/categories/subscription-management) - [Shopping Cart Software](https://www.g2.com/categories/shopping-cart) - [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce) --- ## How Do You Choose the Right E-Commerce Platforms? ### What You Should Know About eCommerce Platforms ### What are E-commerce Platforms? E-commerce platforms are end-to-end solutions that cover most aspects of an online business. While there are hundreds (maybe thousands) of products that provide features for online sales, not all of them are e-commerce platforms. The basic e-commerce tools are usually known as shopping cart software and their functions are limited to creating the online store, adding products, and embedding the shopping cart on a website. #### What Types of E-commerce Platforms Exist? **B2C e-commerce platforms** [Business-to-consumer (B2C) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2c) is the most common and focuses exclusively on selling to consumers. B2C e-commerce is open to anyone who wants to purchase online. There may be geographical limitations regarding shipping or currencies, but theoretically, any consumer with a valid credit card can use this type of software to buy online. **B2B e-commerce platforms** [Business-to-business (B2B) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2b) allows companies to sell online to other companies.  **B2C vs. B2B e-commerce platforms** There are a few essential differences between B2C and B2B e-commerce: - Invoicing is used for B2B while for B2C, consumers only need receipts or payment confirmation - Account-specific pricing ensures business customers can benefit from special pricing when purchasing online - Catalogs can be customized for corporate customers - [Product configuration](https://www.g2.com/categories/e-commerce-platforms/f/product-configuration) and quotes are used for custom products or to personalize standard items for each corporate customer - Multistore management allows businesses to consolidate purchases from various physical and online stores - Integration with contract management, finance, ERP, or retail management systems is essential for B2B Besides physical products, companies can also use online stores to sell services and software. While traditional e-commerce software can, in theory, be used to sell both products and services, it is preferable to use a platform dedicated to services. These service-based platforms provide features such as: - Subscription plans to define what service or software is being offered on a regular basis - Subscription billing to invoice and track payments for the products and services delivered using a subscription model - Subscription analytics to monitor the efficiency of plans, packages, or promotions ### What are the Common Features of E-commerce Platforms? ##### **E-commerce platforms features for merchandising and marketing** [**E-commerce personalization**](https://www.g2.com/categories/e-commerce-platforms/f/recommendations-personalization) **:** Personalization features help companies customize their online content and messaging to better target users and influence their purchasing behavior. It can be used to provide recommendations and to deliver messages at critical stages of the buying process. For instance, when users try to close a webpage, they will get a popup window that is meant to convince them to stay on the page. **E-merchandising:** This combines product marketing and merchandising to provide potential buyers with information and purchase flows that make it easier for them to buy online. E-merchandising can also improve the buyer experience, which translates into consumer loyalty. **Product catalog (or catalog management):** This feature helps display products by category in a way that’s easier to navigate than scrolling or searching through lists of hundreds or thousands of products. Most basic e-commerce tools do not provide this type of functionality because it is not critical for small companies. Medium and large businesses that sell a high number of products and services can significantly benefit from using catalog management software by creating custom catalogs for various consumer segments and sometimes even for individual B2B customers. ##### **E-commerce platforms features for order processing** **Shopping cart:** The most basic feature but also the most critical, shopping carts are the interface between the company and its customers. The first thing that customers will use to buy online is a shopping cart, and they usually do not care how it works and what’s needed to keep it safe. The essential characteristic of shopping cart software is ease of use. Buyers want the ability to perform transactions fast, so the user interface of a shopping cart needs to be extremely easy to use. **Product management:** Product management is essential for companies using e-commerce platforms since they usually sell many types of products. A complex offering of products and services means that a lot of product data needs to be managed and maintained to ensure that the online store accurately represents what the company sells. Product information is also important to track sales and revenues by product, a mix of items, packages, or product types. **Check out:** This functionality is critical to finalize the online transaction and place an order. If consumers and customers are having a hard time during check out, they may abandon the purchase and not try again. **Online payments:** This feature ensures that the buyer pays for the products and services purchased and the company receives the payment. The accuracy of payments is vital to avoid adjustments and payment gateways should provide sales tax functionality for multiple countries and regions. ##### **Additional features of e-commerce platforms** The following features are not usually included in a typical e-commerce platform but can be very beneficial to companies that need advanced functionality: - Standard themes and online store personalization allow companies to customize their online sales portals - Payment gateway or out-of-the-box integrations with payment providers eliminate the need for companies to need to work with [third-party providers](https://www.g2.com/categories/e-commerce-platforms/f/3rd-party-store-integration) for payments - Fraud protection may include SSL certificates and other security measures to protect the company and its customers - [Multichannel sales](https://www.g2.com/categories/e-commerce-platforms/f/multi-channel-fulfillment) allow companies to sell on other channels than their websites, such as social media or email - Global, multicountry, multilanguage, and multicurrency features are critical for companies that sell products in different countries - Product information management (PIM) allows companies to manage and keep all the details about their products up to date, such as description, price, and characteristics (size, color, weight) - Marketing functionality such as A/B testing and [SEO](https://www.g2.com/categories/e-commerce-platforms/f/seo) help companies promote their online stores so that consumers can find their products or services - Web [content management](https://www.g2.com/categories/e-commerce-platforms/f/content-management) helps companies convince potential consumers to buy their products and services - Shipping is an essential feature for online sales and e-commerce platforms allow users to choose how and when the products will be shipped - [Customer service](https://www.g2.com/categories/e-commerce-platforms/f/customer-service) is critical for aftersales to address issues, avoid returns, and keep customers happy Many e-commerce platforms will also offer the following features: - [Product search and filtering capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-search-and-filtering) - [Reporting/analytics capabilities](https://www.g2.com/categories/e-commerce-platforms/f/reporting-analytics) - [Omnichannel capabilities](https://www.g2.com/categories/e-commerce-platforms/f/omnichannel) - [Storefront design capabilities](https://www.g2.com/categories/e-commerce-platforms/f/storefront-design-tools) - [Product visualization capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-visualization) - [Order management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/order-management) - [Multi-site management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/multi-site-management) - [Test-to-product migration capabilities](https://www.g2.com/categories/e-commerce-platforms/f/test-to-product-migration) - [Shopping cart abandonment capabilities](https://www.g2.com/categories/e-commerce-platforms/f/shopping-cart-abandonment) - [Product review capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-reviews) Platform functionality refers to the technical characteristics of the software.  - E-commerce platforms need to integrate with other software such as [inventory management](https://www.g2.com/categories/e-commerce-platforms/f/inventory-management) or shipping, which can be done using APIs. APIs can be customized by users to integrate with most cloud solutions, making it easier to transfer product data or sales information between solutions.  - The customization and personalization of the software make it easier to use and increases adoption. Configuring screens and dashboards eliminates unnecessary clutter and helps users quickly access information.  - Access rights and user roles define who does what in the system and which features employees can use to do their jobs effectively. It is also important to manage access for external users, such as suppliers or drop shipping partners, who should only use particular modules of the e-commerce platform. - Security features protect against unauthorized access to private data such as the consumers’ personal details or credit card information. User access should also be limited to business data. For example, a user in charge of shipping should have access to orders and inventory but should not access payment information. ![](https://lh6.googleusercontent.com/Hg2rmxs3urd2n5UyTGHM8aoOKji2ISOcdupg0wP3FFTbuRnpZb_1ZbT-Lg4qCkLMHkVSUrsREKqP9h1Uh-K8Cz3bIRqGoIWl5yaSHo_k4c3yp80I4atrDMIrzO1p9rv5Iuxekiuj) **Overview of the most common features of e-commerce platforms**   ### What are the Benefits of E-commerce Platforms? The main objectives that e-commerce platforms can help companies achieve are to: **Manage online stores:** Online stores and all related data such as product details and availability, pricing and discounts, customer addresses, and payment information. **Attract buyers:** Attract buyers and convince them to purchase the products and services sold by the company. **Address post-purchase issues:** Including [returns](https://www.g2.com/categories/e-commerce-platforms/f/returns-refunds), shipping or payment errors, and discrepancies between what consumers expected and what they received **Track online sales:** Track sales by volume and value, as well as missed opportunities such as abandoned carts **Compliance:** Comply with regulations for data security and avoid data breaches and cyberattacks or online fraud Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue. Using all this information, companies can adjust their strategy to adapt to changing customer preferences and focus on markets and segments that are more likely to generate important revenues and sustainable profits. Traditionally, businesses sell products and services to two separate categories of customers: businesses and consumers. These two types of customers can be covered by companies that sell to both, usually known as business-to-many (B2M). A recent approach to attract more customers involves partnerships between businesses to expand their market presence, or business-to-business-to-consumer (B2B2C). By using this approach, companies can promote each other and cross-sell products and services to reach new market segments. ### Who Uses E-commerce Platforms? In theory, any company that sells online can use e-commerce platforms. In practice, the cost of this type of software can be prohibitive for small businesses. For this reason, these companies usually choose free or limited versions of e-commerce platforms. There are also hundreds of shopping cart tools that can provide sufficient functionality for small companies. Finally, online marketplaces allow these companies to sell their products without investing in e-commerce software.  E-commerce platforms are most beneficial to medium and large companies who sell their products or services in multiple countries or markets and have complex operations. Since e-commerce platforms provide the most extensive features in the market, this type of software can be used by various employees, customers, and partners. ##### **Employees** Employees from many departments can benefit from using e-commerce platforms, the most important being: **Product management:** who make sure that the product information is accurate and up to date and that only active products are available for purchasing online **Marketing:** who need to ensure that the products and services sold online are represented and promoted in a manner that protects the brand image and differentiates the company from its competitors **Sales:** who define and implement strategies to improve revenues and monitor the performance of the products and services sold by the company **Customer service:** who deal with complaints and other interactions with customers that may impact the purchasing process ##### **Additional user personas** **Partners:** Partners may sell their products and services on the e-commerce platform of a company or their online stores. Partners can also use online marketplace platforms, so they need to synchronize data between these platforms and e-commerce platforms. **Suppliers:** They usually provide products and services to other companies and do not sell them directly to consumers. Suppliers need access to e-commerce platforms to provide product information and inventory availability. **Distributors:** Distributors buy products from other companies and sell them online. They may sell these products in their online store or online marketplaces. Retailers combine in-store and online sales to target multiple segments of customers or consumers. For this purpose, they need to integrate e-commerce with point of sale (POS) or retail management software. **Customers and consumers:** Consumers use e-commerce platforms to look for products and services and to make purchases and payments. The ideal software should provide the easiest and most engaging way to facilitate purchasing. ### What are the Alternatives to E-commerce Platforms? Alternatives to e-commerce platforms can replace this type of software, either partially or completely: [**Shopping cart software**](https://www.g2.com/categories/shopping-cart) **:** This is a lightweight version of e-commerce platforms, with limited functionality that focuses mostly on creating and managing online stores. This option is most beneficial to small businesses that sell a limited range of products. [**Marketplace software**](https://www.g2.com/categories/marketplace) **:** This is beneficial for companies that allow partners to sell on their website. This type of software allows each partner to create a separate online store and manage sales independently from the others.  [**Omnichannel commerce software**](https://www.g2.com/categories/omnichannel-commerce) **:** This helps businesses sell their products on multiple channels—online and in store. There are also several online channels such as websites, social media, and mobile devices. #### Software Related to E-commerce Platforms Related solutions that can be used together with e-commerce platforms include: [**Inventory control software**](https://www.g2.com/categories/inventory-control) **:** This allows companies to manage the availability of the products they sell online. This type of software can also be used to identify the products’ quantities required to fulfill demand, for inventory valuation, and inventory transfers between warehouses and locations. All these features are vital to ensure that companies ship the right products for each consumer and customer. [**Accounting and finance software**](https://www.g2.com/categories/accounting-finance) **:** These tools manage all financial aspects of the sales transactions performed on the e-commerce platform. While consumers do not require invoices and other documents related to a purchase, the high volume of sales data needs to be consolidated and allocated to the appropriate general ledger accounts. For B2B, the volume of transactions isn’t very high, but invoicing is more complicated. Corporate customers may need custom invoices, shipping manifests, and warranty documents. Also, large companies have multiple business units that can purchase online individually or at the corporate level. Payment can also be made by numerous business entities from multiple bank accounts or credit cards. [**Product information management (PIM) software**](https://www.g2.com/categories/product-information-management-pim) **:** This is a standalone, more sophisticated version of the product management functionality described above. While most e-commerce platforms provide features for product information management, PIM is used by companies selling tens of thousands of products or variations and combinations of items. [**Payment gateways**](https://www.g2.com/categories/payment-gateways) **:** This is usually delivered pre-integrated as part of an e-commerce platform. This type of software can also be used separately by companies who do not want to limit their options to the integrations provided by e-commerce vendors. While most providers of e-commerce platforms offer integration with the most popular payment gateways, other options may be preferable, especially for markets that aren't well served by the main players. ![](https://lh3.googleusercontent.com/tomkD28zhqtI3UHb3G0eDMvizjCkmSQlETwPhevSQKJ9NnbC3WdwK8MOh59AW1Egmnvi0kZvm0SYVVqHOmCPh9uwL4R6uEZx3TBNO_pSufNcY7PUTNu1EJtu9kdjkldYyGrE1OeS) **Overview of G2’s categories for e-commerce** ### Challenges with E-commerce Platforms  The lack of integration between e-commerce software and other solutions can be a critical issue that can cause the desynchronization of data between online stores and the back office. This, in turn, may lead to lost sales and unhappy consumers. Another challenge is the ability to transfer product information from e-commerce platforms to other platforms or online marketplaces. Companies using these platforms also need to export sales data and analyze it in accounting or ERP solutions. While there are hundreds of tools to export and import data to and from such platforms, not all e-commerce platforms offer robust features for this purpose. ### Which Companies Should Buy E-commerce Platforms? While any company that sells products or services online can benefit from using e-commerce platforms, this type of software is most beneficial for the following types of businesses: **Retailers:** They are embracing e-commerce as an increasing number of consumers prefer to buy online. At the same time, retail companies will continue to sell in store, which means that they need to track sales on all channels.  **Manufacturers:** Manufacturing companies use e-commerce for B2B sales but require advanced functionality such as product configuration and quote management. Invoicing is also important for B2B sales, as companies require fiscal documents for each transaction.  **Software companies:** These companies use [subscription management software](https://www.g2.com/categories/subscription-management), an alternative to e-commerce. This type of software manages software packages, pricing, sales and renewals, and revenue management. Some e-commerce vendors provide some of these features as part of their solutions, but that is the exception rather than the rule. ### How to Buy E-commerce Platforms Selecting the best e-commerce platform for the specific needs of a company can be complicated.  #### Requirements Gathering (RFI/RFP) for E-commerce Platforms Requirements gathering helps companies understand what their users need to be productive at work. For e-commerce, requirements can vary significantly depending on the types of products and services the companies are selling. There are two main types of products: tangible (physical products) and [intangible](https://www.g2.com/categories/e-commerce-platforms/f/intangible-products) (virtual goods such as digital content and software). Additionally, some companies may sell age-restricted products or services, such as alcohol or online gambling. Requirements also vary based on how companies are selling their products and services. This refers to buyer personas (B2B vs. B2C), geographical reach (local or global markets), and channels (online, in store, or through distribution partners) Prioritization of requirements helps the selection team focus on what matters most for their company. Requirements should cover the present and future needs of the company. The former refers to all features that are needed to keep the company up and running, such as the ability to create online stores, manage product information, and provide a seamless buying experience. The latter depends on the strategy of the company. For instance, expanding into new markets requires features for [internationalization](https://www.g2.com/categories/e-commerce-platforms/f/internationalization) such as multilanguage stores and the ability to process payments in different currencies.  #### Compare E-commerce Platforms Products **Create a long list** Long lists are created by eliminating the options that do not provide critical functionality. For instance, buyers looking for B2B e-commerce should not consider software that focuses exclusively on B2C. A typical long list should not include more than 10 products unless there are many options that are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors. **Product comparison** Buyers have multiple options to compare e-commerce platforms, such as research reports and buyer’s guides, decision support systems, as well as [technology review platforms](https://www.g2.com/categories/technology-review-platforms). These resources provide different perspectives on the benefits and challenges of e-commerce platforms.  RFI distribution is the process of gathering detailed information on software capabilities from vendors. RFIs are usually sent out to the vendor that made it to the long list and can contain hundreds or thousands of criteria.  **What to ask vendors of e-commerce platforms?** Requirements are essential, but there are other details about a vendor that can be dealbreakers, such as: **References:** Customer references to allow buyers to get in touch with existing e-commerce users. Open discussions may reveal feedback that users aren’t always comfortable sharing publicly. Software reviews and case studies are also useful. **Partner network:** The partner network of the vendor can provide valuable support to global companies. Suppose the vendor doesn’t have an office in Europe, for instance. In that case, a partner can help its customers comply with regulations such as GDPR, which protects the privacy of internet users in the European Union. **Customer support:** Support options vary from one vendor to another, from 24/7 availability to only on business days, local or global, and customized support packages. Basic support is usually included in the license cost, but additional services can be quite expensive. Around-the-clock support covers multiple time zones, so customers don’t have to wait for hours to get help. E-commerce companies can lose money even when their system is unavailable for only a few minutes. **Create a short list** Short lists are created by reviewing the RFI information received from vendors. It is possible that some vendors decline to participate and don’t respond to RFIs. These vendors are usually eliminated from the selection process. **Conduct demos** Demos are a great opportunity for buyers to see how e-commerce platforms work. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. A common scenario for e-commerce is to add a new product in the system, integrate with inventory management to track its availability, then add it to the online store and go through the purchasing steps that buyers would follow. #### Selection of E-commerce Platforms **Choose a selection team** To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. For e-commerce, this includes product management, sales and marketing, and inventory. The accounting team should also be involved to evaluate the integration of the e-commerce platform with financial software.  The selection team needs to analyze all the data gathered from vendors, customer references, software reviews, or reports and research. This task can be daunting because all this information is not homogeneous, making it challenging to analyze. - Users must get rid of irrelevant data such as research that is too vague to be useful or reviews by users from other industries or geographical locations. A company focusing on the market in North America won’t benefit from knowing what users in Europe think about the software. - It is important to decide what data is the most significant and then focus on it. Basic features like creating an online store are provided by most vendors, unlike functionality for cart abandonment. Also, buyers may give a higher importance to user reviews than analyst research, or vice versa. - Users should validate data from multiple sources. The product description on the vendor website, the opinion of an e-commerce expert, and user feedback may be very different from each other. In this situation, buyers should try the product themselves or ask for a demo. **Negotiation** Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor.  The final decision should be based on all the information gathered previously.  ### What do E-commerce Platforms Cost? The types of pricing for e-commerce platforms depend on the delivery model. For on-premises software, vendors sell named or perpetual licenses. For cloud or SaaS e-commerce, the subscription model is used, which allows companies to pay a monthly fee per user.  There are three types of e-commerce software costs: - The initial price of an e-commerce platform usually includes the cost of implementation, training, and software licenses - Ongoing costs such as licenses and maintenance are usually higher for on-premises software - Additional costs refer to the customization of the e-commerce platform or professional services such as content creation or marketing campaigns Businesses looking to try an e-commerce platform without an upfront financial commitment may want to consider a [free e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/free). More and more vendors are offering free-trials or freemium models that can make these tools more accessible. #### Return on Investment (ROI) The factors that impact ROI can be grouped into two main categories: costs and benefits:  **Costs:** This refers to any type of spending related to software such as license costs, training, support, and professional services. The time and effort spent to implement and maintain the software should also be considered.  **Benefits:** The benefits are not limited to improving sales and revenues. Other advantages of using e-commerce platforms are increased productivity, better inventory management, and customer satisfaction. These factors impact ROI directly or indirectly, which is why it may be difficult to calculate them. To calculate ROI, buyers need to estimate software costs and software benefits. Software costs can include: - The initial cost of the software, which includes license cost for on-premises software, integration with other systems  - Implementation and training may include migration from other e-commerce solutions and access to learning portals - Ongoing license cost and consulting services to optimize the use of the e-commerce platform - Software maintenance such as regular backups of the product and sales data Software benefits can include: - Increased online sales of products and services - Time saved managing products and processing orders - Less manual work and data entry for product information - Reduced number of shipping errors and returns ROI is calculated as a ratio between the benefits and the costs of the software. When the benefits surpass the costs, the buyers achieve positive ROI. It is preferable to calculate ROI at least one year after go live since the benefits of the software are not fully realized before that. For e-commerce, companies may need to adjust the platform by configuring it or adding optional features after they start using it. This can generate extra costs, which may impact the ROI. ### Implementation of E-commerce Platforms **How are E-commerce Platforms Implemented?** Implementation can be done directly by the vendor, indirectly by one of its partners, or in house by the company that bought the software.  **Who is Responsible for E-commerce Platforms Implementation?** The implementation team usually includes a project manager from the vendor or its partner, subject matter experts from the buyer, and sometimes external consultants. The IT department of the buyer is also involved in the technical aspects of the implementation such as data migration. **What Does the Implementation Process Look Like for E-commerce Platforms?** As most e-commerce systems are subscription based, users may think that the implementation means creating accounts and starting using the software. In reality, implementation can be much more complicated.  First of all, companies need to migrate data from one or more legacy systems to the new platform. Historical data on sales and inventory, product information, and customer records for B2B are the most important datasets that need to be transferred to a new e-commerce platform. Secondly, a system may require configuration based on user type and role. Also, user access should be defined so that employees can use the modules and features they need most. For instance, sales may be able to see the inventory availability for a product but should not be able to adjust the quantity.   Finally, training the users is essential to ensure that they are fully taking advantage of its capabilities. E-commerce platforms can be complicated and self learning is not recommended, especially for modules like product management and e-commerce personalization. **When Should You Implement E-commerce Platforms?** Timing is very important when it comes to e-commerce platform implementation. For instance, implementing this type of software during a peak shopping season is not a good idea because it may disrupt operations. It is therefore critical to define an implementation schedule that works for everyone (employees, managers, vendors, and its partners). ### E-commerce Platforms Trends The evolution of e-commerce platforms will be impacted by new technologies, such as artificial intelligence (AI) and changes in consumer behavior. **Artificial intelligence** AI can be used to personalize the buyer experience or to create bots that can guide buyers through the purchasing process. AI may also help identify fraudulent activity and cyber attacks that can lead to lost revenue and data breaches. **Evolving buyer behavior** Changing buyer behavior is forcing companies and e-commerce vendors to adapt to new ways of shopping. For instance, millennials and members of Gen-Z tend to combine multiple ways to find, compare, choose, and buy products. For each step in their decision-making process, they may use online or offline channels (like stores, events, or public advertising). E-commerce software providers and their customers will need to find ways to engage and influence buyers both online and offline. **Subscription model** E-commerce vendors need to adapt to the increased popularity of the subscription business model, which provides a product or service at regular intervals. Subscription management usually refers to services and software, but some companies also use this sales model for products. A few examples of products sold as a subscription are grooming products or beauty supplies, which are used on a regular basis by consumers. As opposed to traditional e-commerce, subscriptions require regular deliveries and recurring payment options, which aren’t always supported by e-commerce platforms. ### E-Commerce Platforms FAQs ### Most Popular FAQs #### Which e-commerce platform has the best reviews? Based on verified user ratings across a large volume of G2 reviews, these e-commerce platforms consistently earn top marks for overall satisfaction: - [Shopify](https://www.g2.com/products/shopify/reviews) — The most widely adopted e-commerce platform globally, recognized for its clean storefront builder, extensive app marketplace, and ability to take businesses from their first online sale to high-volume retail operations with minimal technical overhead. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — The enterprise tier of Shopify, rated highly by scaling brands for its advanced automation tools, checkout customization capabilities, and dedicated merchant success support that helps high-growth retailers expand without re-platforming. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — An open-source e-commerce plugin for WordPress that earns strong marks for its flexibility, deep customization capabilities, and the control it gives merchants who prefer to manage their own hosting and storefront configuration. - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — A SaaS e-commerce platform praised for its built-in multi-channel selling tools, strong SEO infrastructure, and enterprise-ready feature set that scales without requiring additional paid apps for core functionality. #### What are the top platforms for B2B e-commerce? B2B e-commerce platforms need capabilities beyond standard retail, including account-based pricing, buyer approval processes, large catalog management, and ERP integration. The platforms rated highest in this segment address all of these requirements. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — A purpose-built B2B commerce platform that handles complex account hierarchies, contract pricing, guided selling, and self-service reordering — tightly integrated with the broader Salesforce ecosystem for organizations already on CRM and CPQ. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — An enterprise commerce platform adopted by large B2B organizations for its catalog management depth, configurable product support, and native integration with SAP ERP and S/4HANA that keeps pricing, inventory, and order data synchronized. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — A B2B e-commerce platform built natively on SAP and Microsoft Dynamics ERP data, enabling manufacturers, distributors, and wholesalers to offer real-time pricing, stock availability, and order history to buyers without manual data synchronization. - [Shopware](https://www.g2.com/products/shopware/reviews) — A European-headquartered open-source commerce platform gaining traction in B2B for its composable architecture, flexible rule builder for tiered pricing, and strong community of extensions that support complex wholesale and distributor processes. #### What are the most reliable e-commerce platforms for digital products? Selling digital products requires an e-commerce platform built for instant delivery, license and subscription management, global payment compliance, and revenue recognition, requirements that differ significantly from physical product retail. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — A commerce platform purpose-built for software and digital product companies, offering global subscription billing, automated tax and VAT compliance, and a checkout infrastructure designed to maximize conversion for SaaS and perpetual license sales. - [FastSpring](https://www.g2.com/products/fastspring/reviews) — A merchant of record platform used by software and digital media companies to sell globally without managing international tax obligations directly, with built-in localized checkout, multiple currencies, and automated compliance across 200+ countries. - [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — A high-satisfaction commerce platform for software, SaaS, and digital goods businesses, combining merchant of record services, subscription management, and global payment processing in a solution that takes on the compliance burden for selling across markets. - [Sellfy](https://www.g2.com/products/sellfy/reviews) — A streamlined digital storefront platform for creators and small publishers selling downloads, subscriptions, and print-on-demand products, valued for its simple setup, built-in marketing tools, and zero transaction fees on direct digital sales. #### What is the most user-friendly e-commerce platform for businesses? Ease of use across storefront design, product management, and order processing is a top evaluation criterion for businesses that want to manage their online store without relying on developers for day-to-day operations. - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A website and e-commerce builder praised for its drag-and-drop design flexibility, AI-assisted store setup, and accessible interface that allows business owners to launch and manage a professional online storefront without technical skills. - [Ecwid](https://www.g2.com/products/ecwid/reviews) — A lightweight e-commerce solution that embeds directly into any existing website, praised for its fast setup, multi-channel selling support across social platforms, and an admin interface that non-technical merchants can navigate immediately. - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Consistently rated for its intuitive product catalog management, native SEO tools, and a storefront editor that gives business users meaningful design control without requiring a developer for most day-to-day store management tasks. - [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source e-commerce platform recognized for its well-structured admin panel, strong plugin library, and accessible configuration for businesses that want the control of a self-hosted solution without a steep technical learning curve. #### Which e-commerce platform is best for beginners? The best e-commerce platforms for beginners prioritize fast store setup, guided onboarding, and an interface that allows new merchants to start selling without needing to understand hosting, coding, or complex configuration. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — While Shopify Plus is the growth tier, it inherits Shopify's reputation for fast setup and accessible store management, with a dedicated onboarding team and customizable checkout that removes many of the technical barriers that slow new merchants down. - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Beginners frequently cite BigCommerce's structured onboarding checklist, template-driven storefront setup, and comprehensive built-in features that reduce the number of third-party integrations a new merchant needs to research and install. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A popular starting point for businesses already on WordPress, WooCommerce allows beginners to add e-commerce to an existing site with a guided setup wizard and a large library of free documentation, tutorials, and community support. - [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built for simplicity, recognized for its quick store launch process, clean merchant dashboard, and built-in multi-channel selling tools that get new businesses to their first sale without extended configuration. ### Small Business FAQs #### What is the most affordable e-commerce platform for small businesses? For operators evaluating [small business e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/small-business), the strongest affordable options balance essential storefront, payment, and product management functionality with flat-rate or usage-based pricing that keeps total costs predictable as order volumes grow. - [SimplyDepo](https://www.g2.com/products/simplydepo/reviews) — A wholesale ordering platform built for small distributors and field sales teams, delivering route management, digital catalog, and order management at a cost-accessible price point that replaces expensive custom order portals. - [SureCart](https://www.g2.com/products/surecart/reviews) — A WordPress-native e-commerce platform with a generous free tier covering one-time payments, subscriptions, and digital downloads, allowing small businesses to process online orders without per-transaction fees or a monthly subscription requirement. - [Turis](https://www.g2.com/products/turis/reviews) — An affordable B2B wholesale storefront platform designed for small brands and distributors that want to give retail buyers a self-service ordering experience without the cost and complexity of a full enterprise commerce implementation. - [Selldone](https://www.g2.com/products/selldone/reviews) — A no-transaction-fee e-commerce platform with a free entry tier that small businesses use to manage physical and digital storefronts, multi-channel selling, and order fulfillment without paying a percentage of every sale to their platform provider. #### What is the best e-commerce platform for startups? Startups need an e-commerce platform that gets them selling quickly, integrates with modern marketing and fulfillment tools, and scales in capability as order volume grows without requiring a re-platform migration. You can explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to see the top-rated options. - [Shopify](https://www.g2.com/products/shopify/reviews) — The default starting point for most e-commerce startups, offering a guided setup process, an extensive app ecosystem, and a payments infrastructure that allows new businesses to start selling within hours and expand into new channels as they grow. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A cost-effective choice for startups already on WordPress, offering a free core plugin with full product management, payment gateway flexibility, and a large open-source extension library that keeps initial platform costs minimal. - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A popular choice for early-stage businesses that need both a professional website and an integrated store, with drag-and-drop design tools and a low barrier to entry that lets founders launch their first storefront without developer support. - [10Web](https://www.g2.com/products/10web/reviews) — An AI-powered website and e-commerce builder that startup teams use to generate a functional WooCommerce-powered storefront from a brief description, dramatically reducing the time and cost of getting an online store live for the first time. #### Which e-commerce platform is the most user-friendly for small business startups? For startup founders managing their store alongside every other business function, ease of use in product setup, order management, and storefront updates is a deciding factor. These platforms earn the highest usability marks from small-team operators. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Startup teams scaling quickly onto Shopify Plus consistently highlight the platform's clean admin experience, intuitive flow automation builder, and extensive help documentation, which reduces the time spent on operational tasks versus selling. - [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built around a streamlined merchant dashboard that startup founders regularly cite for requiring minimal training, with a product management and order workflow interface that feels familiar from day one. - [Ecwid](https://www.g2.com/products/ecwid/reviews) — Praised by small business owners for the speed and simplicity of embedding a full-featured store into an existing site, with a management interface that non-technical founders can operate confidently without ongoing developer involvement. - [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — Software and digital product startups cite PayPro Global's self-service setup, pre-built checkout flows, and automated tax compliance as key usability advantages that remove complex configuration steps from the path to their first digital sale. #### What is the best e-commerce platform for B2B wholesale businesses? Small B2B wholesale businesses need an e-commerce platform that supports account-based pricing, minimum order quantities, bulk ordering processes, and buyer-specific catalogs without requiring an enterprise-level implementation budget. Explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to compare options. - [Zoey](https://www.g2.com/products/zoey/reviews) — A B2B-focused e-commerce platform built for wholesalers and manufacturers, offering tiered pricing, custom buyer portals, quote management, and approval processes that give small wholesale businesses a self-service ordering experience without custom development. - [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source platform with strong B2B capabilities, including customer group pricing, bulk discount rules, and multi-vendor support, giving small wholesale businesses a self-hosted solution with extensive configuration flexibility at low licensing cost. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Small and growing B2B businesses on the Salesforce ecosystem use this platform for its self-service reorder capabilities, contract pricing enforcement, and built-in integration with Salesforce CRM that connects online orders directly to sales team processes. - [Elastic Suite](https://www.g2.com/products/elastic-suite/reviews) — A digital wholesale platform designed for brands managing retailer and dealer ordering, offering branded order portals, line sheet management, and replenishment tools that help small wholesale businesses move buyers off email and spreadsheet ordering. #### What is the best e-commerce platform for small retailers? Small retailers need an e-commerce platform that handles both online and in-person sales, supports product catalog management at a manageable scale, and connects to the marketing and fulfillment tools they already use without requiring a large technical team. - [Shopify](https://www.g2.com/products/shopify/reviews) — The most commonly adopted platform among small retailers for its seamless integration of online store, POS, and inventory management, giving shop owners a single system to manage in-person and digital sales without separate tools for each channel. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Small retailers with growing order volumes use Shopify Plus for its advanced automation, customizable checkout, and dedicated support resources that help them handle peak retail periods without platform bottlenecks. - [Ecwid](https://www.g2.com/products/ecwid/reviews) — A practical choice for small retailers who already have a website or social media presence and want to add a fully functional store without rebuilding their online presence, with multi-channel selling across Facebook, Instagram, and marketplaces built in. - [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — A global commerce and payments platform used by small retailers selling across markets, valued for its built-in tax and currency management, flexible checkout options, and subscription billing tools that support both one-time and recurring retail models. ### Enterprise FAQs #### What is the best-rated e-commerce platform for tech enterprises? Technology enterprises need [enterprise e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/enterprise) with composable architecture, headless commerce capability, enterprise-grade security, and deep integration ecosystems that connect commerce to ERP, PIM, CRM, and analytics infrastructure. These platforms earn the highest marks from large-scale enterprise buyers. - [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — An enterprise-grade commerce platform adopted by large tech-oriented retail organizations for its AI-powered merchandising, headless commerce capabilities, and deep integration with the Salesforce Customer 360 ecosystem for unified customer data across marketing, service, and commerce. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — A highly configurable enterprise commerce platform used by global technology companies for its composable architecture, omnichannel order management, and native integration with SAP ERP and supply chain systems that manage complex product and pricing data at scale. - [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform purpose-built for high-volume enterprise retailers, recognized for its performance architecture, developer-first API layer, and the flexibility to power highly customized storefront experiences without the constraints of a monolithic platform. - [Shopify](https://www.g2.com/products/shopify/reviews) — Increasingly adopted by enterprise technology organizations for its modern API-first architecture, extensive partner ecosystem, and operational simplicity at scale, allowing large brands to reduce platform management overhead while maintaining commerce agility. #### What is the most reliable e-commerce platform for enterprises? Enterprise commerce buyers prioritize platform uptime, transaction reliability, and consistent performance during high-traffic events such as product launches and peak seasonal periods, where any downtime directly translates to lost revenue. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Enterprise B2B teams cite Salesforce Commerce's platform reliability and compliance infrastructure as core reasons for long-term adoption, with a proven track record of uptime and data integrity for organizations running high-value business transactions through self-service portals. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Recognized by large enterprises for its robust deployment options — including cloud, on-premise, and hybrid- and its long operational track record in environments where transaction volume, catalog complexity, and data accuracy requirements are non-negotiable. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running WooCommerce at scale highlight its reliability when paired with managed cloud infrastructure, noting the control of a self-hosted architecture combined with a mature plugin ecosystem that supports high-volume order management. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and digital product companies trust Cleverbridge for the reliability of its global payment processing, subscription renewal infrastructure, and merchant of record services, where failed transactions and payment interruptions directly impact recurring revenue. #### What is the best-reviewed e-commerce platform for enterprise app integration? Integration depth is a primary evaluation criterion for enterprise e-commerce buyers managing technology stacks that include ERP, PIM, CRM, marketing automation, and data warehouse systems. Explore the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed integration comparisons. - [Shopify](https://www.g2.com/products/shopify/reviews) — Enterprise reviewers highlight Shopify's extensive app marketplace, with thousands of verified integrations, and its robust API infrastructure as primary drivers of adoption for organizations that need commerce data flowing into fulfillment, ERP, marketing, and analytics systems. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Purpose-built for ERP-driven organizations, Sana Commerce Cloud offers native integration with SAP and Microsoft Dynamics, ensuring real-time synchronization of pricing, inventory, and customer account data between the commerce layer and back-office systems. - [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — Enterprise teams operating on the Salesforce platform use Commerce for B2C for its native connectivity to Marketing Cloud, Service Cloud, and Einstein AI — enabling unified customer experiences across commerce, marketing, and service without custom integration work. - [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform recognized for its open API-first architecture that allows enterprise developers to integrate any frontend, CMS, PIM, or middleware layer cleanly, reducing the total integration complexity of a modern composable commerce stack. #### What is the best enterprise e-commerce platform for global and multi-market commerce? Global enterprise commerce requires a platform with multi-currency pricing, localized checkout experiences, country-specific tax and regulatory compliance, and the ability to manage multiple storefronts from a centralized administration layer. Browse the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed multi-market capability comparisons. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Widely adopted by global enterprises for its multi-site and multi-language management capabilities, SAP Commerce Cloud supports localized pricing, regional catalog segmentation, and country-specific compliance requirements across unified platform administration. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise digital and software companies use Cleverbridge for global commerce operations, relying on its 240+ supported payment methods, automated multi-country VAT compliance, and currency localization that drives conversion in international markets. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Global B2B manufacturers and distributors use Sana Commerce Cloud to deploy localized buyer portals across regions, with ERP-driven pricing and inventory data ensuring that each market sees accurate, real-time information in its local language and currency. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running globally distributed WooCommerce storefronts rely on its multi-currency and multi-language plugin ecosystem to deliver localized shopping experiences, with the self-hosted architecture providing the control needed for regional compliance and data residency requirements. #### What is the best enterprise e-commerce platform for B2B organizations? Enterprise B2B commerce platforms must handle organizational account structures, contract-based pricing, complex approval processes, and high-volume reorder patterns, requirements that consumer-facing platforms are not architected to address. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — The leading dedicated B2B commerce platform for enterprise organizations, used by manufacturers, distributors, and wholesale businesses to deliver account-specific catalogs, tiered pricing, buyer approval flows, and self-service reorder functionality within the Salesforce ecosystem. - [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — Enterprise organizations use SCAYLE for its high-performance API architecture that supports complex B2B catalog structures, custom buyer experiences, and the traffic volumes associated with large-account wholesale and distributor commerce at a global scale. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and SaaS companies use Cleverbridge as their B2B commerce layer for managing volume licensing, multi-seat subscription renewals, reseller channel management, and enterprise procurement compliance, use cases that standard e-commerce platforms do not support natively. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — An enterprise B2B commerce platform built specifically for ERP-centric organizations, enabling large manufacturers and distributors to offer buyers a self-service portal with real-time access to their account history, contract pricing, and inventory without data latency or manual updates. **Last updated on April 24, 2026**