Sift
Sift is the leading fraud prevention platform delivering digital trust to 700+ global brands, allowing them to grow confidently by stopping fraud while enabling excellence in customer experience. Backed by a global data network of over one trillion annual events, Sift helps companies convert risk into revenue and scale without compromise. Brands including Hertz, Yelp, and Poshmark rely on Sift to unlock growth and deliver seamless consumer experiences. Visit us at sift.com
Average Rating: 4.6/5.0
Total Reviews: 608
How Do G2 Users Rate Sift?
- ID Analytics: 8.7/10 (Category avg: 9.0/10)
- Transaction Scoring: 8.9/10 (Category avg: 9.1/10)
- Intelligence Reporting: 8.8/10 (Category avg: 9.0/10)
- Quality of Support: 9.0/10 (Category avg: 9.2/10)
Who Is the Company Behind Sift?
- Seller: Sift's Fraud Prevention Platform
- Company Website:
- Year Founded: 2011
- HQ Location: San Francisco, CA
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LinkedIn® Page: www.linkedin.com
279 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Risk Investigator, Fraud Analyst
- Top Industries: Financial Services, Information Technology and Services
- Company Size: 57% Medium, 27% Large
What Do G2 Reviewers Say About Sift?
AI-generated summary from verified user reviews
Pros
- Users praise the Active Alerts feature of Sift for proactively identifying and preventing sophisticated fraud attacks.
- Users value the intuitive interface of Sift, making it easy to build workflows and find solutions.
- Users value the Active Alerts feature, enhancing proactive fraud detection and minimizing false positives significantly.
- Users value Sift's simplified data analysis, enhancing their understanding of customer behaviors and associated risks.
- Users appreciate the new features of Sift, highlighting real-time alerts and enhanced analytical capabilities for better risk management.
Cons
- Users experience inaccuracy in data handling with Sift, impacting effective analysis and rule-building for fraud prevention.
- Users find lack of clarity in Sift’s rule-setting, especially for industry-specific needs, leading to confusion.
- Users find the user interface confusing, especially regarding rules for different industries and merchant workflows.
- Users find the complexity of rule creation challenging, especially for those unfamiliar with industry-specific requirements.
- Users experience false positives where legitimate transactions may get flagged, complicating the fraud detection process.
What Are Recent G2 Reviews of Sift?
"Fast, Responsive Support and a Simple UX with Low-Latency Performance"
Rating: 4.5/5.0 stars
— Jordan A.
"Sift: An Anti-Fraud Tool Focused on Continuous Improvement and Process Optimization."
Rating: 5.0/5.0 stars
— Miguel Alexander R.

