Best Digital Analytics Tools - Page 11
Digital analytics software, also referred to as web analytics software, measures website engagement by tracking web traffic and visitors. Marketers, web developers, and analysts use digital analytics tools to report on the effectiveness of web experiences and to determine how visitors are interacting with their sites. By monitoring events such as page views, clicks, and conversions, businesses can distill web traffic data into meaningful insights. Digital analytics software gives organizations insights into customer behavior when encountering their brand’s website and allows reporting on online conversion, demographic, and content-interaction metrics.
Many solutions in this space offer additional analytical tools such as session replay software, heatmap tools, product analytics software, and A/B testing software to optimize the customer experience and provide a full story on the visitor’s journey. This software often integrates with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.
To qualify for inclusion in the Digital Analytics category, a product must:
Best Digital Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Adtriba is a SaaS solution with an integrative approach for future-proof, holistic and data driven marketing measurement and optimization. Based on advanced machine learning technologies like MTA, MMM
- 45% Mid-Market
- 27% Enterprise
284 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Akamai Media Analytics is a web analytics software help to monitor online media measuring audience behavior and quality of online video.
- 75% Small-Business
- 25% Enterprise
119,753 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Deep.BI measures content consumption metrics and provides user engagement scoring to power publisher's content delivery, marketing tools and paywalls to grow, engage and retain audiences. Deep.BI coll
- 50% Small-Business
- 40% Mid-Market
966 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Moat Analytics is a SaaS analytics company focused on transforming brand advertising online. Moat's products include Moat Ad Search, Moat Pro and Moat Analytics.
- Marketing Coordinator
- Marketing and Advertising
- Supermarkets
- 44% Mid-Market
- 34% Small-Business
824,405 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Get a clear vision of what is happening on your website in real-time. From User Behavior to marketing Campaign performances, AFS Analytics helps you, day after day, gather, stock and analyze essentia
- 50% Mid-Market
- 50% Small-Business
- Overview
- User Satisfaction
- Seller Details
Altcraft Platform is an omnichannel Marketing Platform distributed as a private cloud or on-premise software. - On-premise deployment allows to customize the software to fit exact business needs.
- 67% Enterprise
- 33% Small-Business
45 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AppMetrix is a privacy friendly alternative to Google Analytics. It comes with built-in features like session recording, heatmap and goal tracking and user behavioural analysis.
- 67% Small-Business
- 33% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
- 67% Mid-Market
- 33% Small-Business
38 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
IIS, Apache, Nginx log analyzer.
- 67% Enterprise
- 33% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Data acquisition, calculation, analyses, data mining, recommendation, personalization
- 67% Small-Business
- 33% Mid-Market
171 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Non-public statistics and multiple page tracking.
- 67% Small-Business
- 33% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Flywheel is the all-in-one growth platform for B2B SaaS. It's the only product that combines product analytics, user engagement, session replays, and marketing analytics in a single platform.
- 33% Enterprise
- 33% Mid-Market
- Overview
- User Satisfaction
- Seller Details
KeyTiles is a dashboard for visualization of online content consumption.
- 75% Small-Business
- 25% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Every professional who wants her website to grow rapidly, needs to track the visitors activities, trends and other indicators on her site. Log2Stats provides you with all required tools for these task
- 67% Enterprise
- 33% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Plausible Analytics is a simple, open source, lightweight (< 1 KB) and privacy-friendly alternative to Google Analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in
- 100% Small-Business
