ChannelMix Reviews & Product Details

ChannelMix provides a user-friendly experience, making it a breeze to navigate and utilize its features. The platform's support team stands out for their excellence and responsiveness, ensuring a smooth experience for users seeking assistance. Review collected by and hosted on G2.com.

While ChannelMix boasts user-friendly features, there are some areas within the control center that could benefit from UI enhancements to further improve ease of use. Making a few changes in the control center's interface would significantly enhance the overall user experience, streamlining navigation and functionality. Review collected by and hosted on G2.com.

ChannelMix is the perfect blend between an out of the box solution that can be customized and tailored to your business's needs in a price range that makes MMM and attribution attainable for businesses of most small(ish) - mid ranges. The customer support is unmatched. I lean on my account team all the time to help me brainstorm how to answer questions I get from leadership with their tools and reports. And, if it can't be answered with the way the tool stands, they are happy to jump in and make edits to get us the answer.

Another huge selling point for me was that the reports are extremely user friendly and as self explantory as you can get for the type of material it is.

The implementation was super easy and I love that these reports are always up to date, unlike when we were working with our past MMM vendor. Review collected by and hosted on G2.com.

There are some area of opportunity to improve the user interface of the Control Center where users can connect and reconnect data sources. However, I know the team has this on their roadmap and will be improved sooner rather than later. Review collected by and hosted on G2.com.

ChannelMix offered all of the features that we desired when we looked into ETL platforms. Many platforms limit the number of connections you can use--ChannelMix does not. ChannelMix comes with a comprehensive collection of dashboards which was lacking from some other platforms. And we have been able to customize some connections through their customer support team. Overall, ChannelMix has been able to fulfill all of our tracking needs for the diverse group of clients we work with. Review collected by and hosted on G2.com.

There is a somewhat steep learning curve, which is to be expected with any full-featured platform. Review collected by and hosted on G2.com.

ChannelMix helps me feel confident in my data across all my clients. Their logic behind their normalization creates ease of use in the CM platform as well as the client facing dashboards me and my team create on a weekly basis. My team is able to focus on tailored dashboard solutions for our client using creative freedom because the datasets CM helps create are fluid and able to match most solutions we're trying to achieve. Review collected by and hosted on G2.com.

Honestly, many of my pain points with CM have been addressed and solved over the years of our partnership. They are a very aware organization that is on the frontline of best practices and industry leading know-how. Typically any pain points we find are on my end and CM is always keen to help. i'd say at a minimum for a negative, sometimes rolling out new features there are some bugs but never anything significant that hault my day-to-day. Review collected by and hosted on G2.com.

The ability to have a reliable outsourced analytics platform, team, and quality reporting for a reasonable value is why we've stayed with ChannelMix for many years. Review collected by and hosted on G2.com.

The only challenge we've encountered is our need for more consulting services since we do not have an in-house analytics team. The other item is getting alerted on broken data feeds, but I believe that is in the 2024 roadmap to correct. Review collected by and hosted on G2.com.

Dedicated team of professionals at your service to handle a variety of problems. The ticketing system allows for a quick and organized work. They provide custom solutions per client to build a personalized dashboard and marketing model. Review collected by and hosted on G2.com.

My only concern at the start would be paying for Level 1 and 2 Dashboards when we really only needed Level 3 and 4. Review collected by and hosted on G2.com.

The data aggregation is simple and is done mostly by support staff, making it easy for anyone to do. The pre-made dashboards also make it so anyone can view their data without needing to build anything complicated in Tableau. Review collected by and hosted on G2.com.

When activating data and when QAing data it can be difficult since so much relies on ChannelMix support, waiting for them to respond when you are on a time crunch is not ideal. This can be avoided by setting aside enough time to get everything working properly. Review collected by and hosted on G2.com.

Channelmix takes a very complicated set of tasks and fully manages them. Our agency uses them across our clients to aggregate all relevant media data and manage our data warehouse. They make the entire processs quick and easy for us! Review collected by and hosted on G2.com.

There aren't a ton of cons we've experienced directly. However, one thing we dislike is that occasionally we are charged support hours for issues we believe are on their end rather than us requesting additional assistance beyond the scope of our contract. Those hours in our opinion, should not be charged to the client as they're fundamental to ChannelMix's operations. Review collected by and hosted on G2.com.

I find channelmixes quick and helpful responses to be a great value add for our company. Review collected by and hosted on G2.com.

There are a few UI changes that need be made to the control center that would help with ease of use Review collected by and hosted on G2.com.

The way ChannelMix creates their datasets makes it easy to replicate dashboards once everything is standardized. It also allows us to focus on things things that are not the ETL process. Review collected by and hosted on G2.com.

Sometimes response time can be a little slow. Review collected by and hosted on G2.com.