ChannelMix Features
What are the features of ChannelMix?
Marketing Operations
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
Campaign Activity
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics
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Technology Glossary Features
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ChannelMix Categories on G2
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Metrics
Sessions - Digital Analytics | Accurately measure total web traffic and present data elegantly. | Not enough data | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. | Not enough data | |
Entry and Exit Pages | Accurately determine where most people enter your site and where they leave and present data elegantly. | Not enough data | |
Standard Event Tracking | Software automatically tracks standard user actions. | Not enough data | |
Custom Event Tracking | Able to set up custom variables to track any user activity on the site. | Not enough data | |
Retention | Accurately measure bounce rate. | Not enough data | |
Return | Track user return rates and related metrics. | Not enough data | |
Conversions | Track what proportion of users convert via a certain action. | Not enough data | |
Funnels | See how many users proceed down a certain path to conversion. | Not enough data | |
Entry and Exit Pages | Accurately determine your websites most common entry and exit points, while displaying data elegantly. | Not enough data | |
Sessions | Accurately measure total web traffic and display data logically. | Not enough data | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. | Not enough data | |
Return | Track user return rates and related metrics. | Not enough data | |
Conversions | Track what proportion of users convert to customers via specific actions. | Not enough data | |
Search Rank | Gives users accurate reflection of how their search ratings compare with competitors. | Not enough data |
Reporting
Real-Time Reporting | Obtain live data for who is currently accessing your site. | Not enough data | |
Trending | Report on how any user activity has changed over time. | Not enough data | |
Retroactive Reporting | Report on user activity in the past and set up predictive models for the future. | Not enough data | |
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. | Not enough data | |
Mobile Reporting | See feature definition | Analytic tools are also available for mobile and tablet versions of websites. | Not enough data |
Unification Across Devices | Able to unify user data across devices, recognizing returning users. | Not enough data | |
Custom Reports and Dashboards | Allows users to easily build customized reports and dashboards. | Not enough data | |
Dashboards | Provides customizable dashboards that allow users to view and manage data. | Not enough data | |
Data Visualizations | Displays attribution data through easy-to-interpret charts and graphs. | Not enough data | |
Custom Reporting | Allows users to build custom reports. | Not enough data |
Other
User Data | Able to access user-specific data such as location, language, gender, and activity while on the site. | Not enough data | |
Site Search Reporting | Report on keywords used in internal searches. | Not enough data | |
Campaign Tracking | Analyze inbound marketing traffic to identify which campaigns are working best. | Not enough data | |
E-Commerce | Track revenue and transactions. | Not enough data | |
Promotional Messages | See feature definition | Able to deploy promotional or other pop-up messages based on user actions. | Not enough data |
Administration Alerts | System can self-monitor critical metrics and alert administrators when they reach concerning levels. | Not enough data |
Administration
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | Not enough data | |
QA Testing | Able to test that event and variable setup are reporting data accurately. | Not enough data | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data | |
Data Storage | The ability to store large quantities of data for analysis within the platform itself. | Not enough data | |
A/B Testing | Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results. | Not enough data | |
Integrations | Integrations with other software tools in order to fascilitate the exchange of data collected by various software. | Not enough data |
Reports & Dashboards
Report Customizability | Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. | Not enough data | |
Report Exporting | Allows users to export reports from the product into an .xsl, .csv, or .pdf file. | Not enough data | |
Scalability | Allows marketer to add, track, and measure a multitude of social media accounts. | Not enough data | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding. | Not enough data |
Social Analytics
Follower Analysis | Analyzes and illustrates follower information such as demographics, location, interests, etc. | Not enough data | |
Post Performance | Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. | Not enough data | |
Paid Campaign Tracking | Tracks and measures the success of paid advertising initiatives run on social media sites. | Not enough data | |
Attribution | Ties social activity to business results such as leads, conversions, and sales. | Not enough data | |
Hashtag Analytics | Analyzes the performance of hashtags and identifies popular or trending hashtags. | Not enough data | |
Sentiment Analysis | Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. | Not enough data |
Statistical Tool
Data Mining | Mines data from databases and prepares data for analysis | Not enough data | |
Algorithms | Applies statistical algorithms to selected data | Not enough data |
Data Analysis
Analysis | Analyzes both structured and unstructured data | Not enough data | |
Data Interaction | Interacts with data to prepare it for visualizations and models | Not enough data |
Decision Making
Modeling | Offers modeling capabilities | Not enough data | |
Data Visualizations | Creates data visualizations or graphs | Not enough data | |
Report Generation | Generates reports of data performance | Not enough data | |
Data Unification | Unifies information on a singular platform | Not enough data |
Tools
Contact Collection | Gives users the ability to subscribe to unique content or otherwise share contact information. | Not enough data | |
Audience Insights | Helps users understand audience demographics and evaluate visitor behavior | Not enough data |
Marketing Operations
ROI Tracking | Based on 26 ChannelMix reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 79% (Based on 26 reviews) | |
Data Collection | Based on 31 ChannelMix reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 90% (Based on 31 reviews) | |
Customer Insights | Based on 28 ChannelMix reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history | 78% (Based on 28 reviews) | |
Multi-User Access | Based on 32 ChannelMix reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 87% (Based on 32 reviews) | |
Spend Management | Based on 12 ChannelMix reviews. Includes features for budgeting, forecasting, and managing marketing investments | 76% (Based on 12 reviews) |
Campaign Activity
Campaign Insights | Based on 27 ChannelMix reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy | 85% (Based on 27 reviews) | |
Reports and Dashboards | Based on 30 ChannelMix reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns | 91% (Based on 30 reviews) | |
Campaign Stickiness | Based on 23 ChannelMix reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities | 79% (Based on 23 reviews) | |
Multichannel Tracking | Based on 31 ChannelMix reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels | 89% (Based on 31 reviews) | |
Brand Optimization | Based on 25 ChannelMix reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 77% (Based on 25 reviews) | |
Predictive Analytics | Based on 15 ChannelMix reviews and verified by the G2 Product R&D team. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | 68% (Based on 15 reviews) |
Analytics
Reports | Data collected and analyzed by the platform delivered in an easily digestible format. | Not enough data | |
Dashboard | Reports and other relevant data housed in a single, easy-to-navigate location. | Not enough data | |
Web Analytics | Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful. | Not enough data | |
Campaign Tracking | Tools to track the success of various marketing campaigns in order to optimize marketing efforts. | Not enough data | |
Customer Demographics | The ability to collect and analyze customer data in order to determine which demographics make up a customer base. | Not enough data | |
Predictive Analytics | Predictions of future behavior based on past and present data. | Not enough data | |
KPIs | Monitor store key performance indicators (KPIs) in real-time | Not enough data | |
Forecasting | Generate forecasts using historical data and market trends | Not enough data | |
Reports and Dashboards | Creates reports and dashboards to analyze retail KPIs and metrics | Not enough data | |
Predictive analytics | Uses artificial intelligence (AI) to build forecasting models based on existing data sets | Not enough data |
Platform Basics
Templates | Provide templates for customer journey mapping to jumpstart the process. | Not enough data | |
Exporting | Ability to export customer journey maps in a variety of formats to present and analyze. | Not enough data | |
Multi-user Access and Collaboration | Allow team members to invite others to collaborate on journey maps and make direct changes. | Not enough data | |
Multiple Personas | Provide the ability to compare the experiences of multiple personas in one journey map. | Not enough data | |
Data Analytics | Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. | Not enough data | |
Dynamic Segmentation | Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). | Not enough data | |
Journey Optimization | Automates the testing and optimization of customer-facing messaging and campaigns. | Not enough data |
Attribution Modeling
Single-Touch Attribution | Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. | Not enough data | |
Multi-Touch Attribution | Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. | Not enough data | |
Algorithmic Attribution | Uses machine learning to create an attribution model. | Not enough data | |
Cross-Device Attribution | Tracks customer interactions across mobile and desktop. | Not enough data | |
Offline Attribution | Allows users to track touchpoints through offline channels, such as events. | Not enough data | |
Custom Attribution | Allows the user to create a custom attribution model. | Not enough data |
Marketing
B2B Attribution | Provides features for B2B marketers. | Not enough data | |
B2C Attribution | Provides features for B2C marketers. | Not enough data | |
Marketing Channels | Enables marketers to track multiple marketing channels. | Not enough data | |
Integrations | Integrates with other sales, marketing, and advertising software. | Not enough data |
Platform Data
Journey Reporting | Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). | Not enough data | |
Trends Reporting | Ability to measure product usage by feature, campaign performance by source, and other trending metrics. | Not enough data | |
Dashboards | Provides dashboards to combine and visualize quantitative and qualitive customer journey data. | Not enough data | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. | Not enough data |
Platform Additional Functionality
Journey Mapping | Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. | Not enough data | |
Integrations | Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. | Not enough data | |
Automated Alerts | Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. | Not enough data | |
Cloud | Provides a cloud based version of the platform | Not enough data | |
On-Premise | Provides an on-premise version of the platform | Not enough data |
Data Management
Consolidation | Consolidates data from multiple sources | Not enough data | |
Data types | Gather multiple types of data from various sources | Not enough data | |
Correction | Allow users to update the data to ensure its accuracy and validity | Not enough data | |
Cleansing | Detect innacurate, incomplete, or duplicate data | Not enough data | |
Validation | Ensure that the data complies with internal quality standards | Not enough data |
Mobile
Mobile dashboard | Offer mobile dashboards to view retail KPI in real-time | Not enough data | |
Mobile application | Support or include dedicated app for iOS and/or Android | Not enough data |
Integration
Marketplace | Allows integration with marketplace such as Amazon, eBay, Walmart, etc | Not enough data | |
Retail POS | Easily integrate with POS software to monitor sales and customer data | Not enough data | |
Other software | Allows integration with marketplace such as Amazon, eBay, Walmart, etc | Not enough data |
