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Best Demand Side Platform (DSP) for Small Business

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Demand Side Platform (DSP) category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Demand Side Platform (DSP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Demand Side Platform (DSP) category.

In addition to qualifying for inclusion in the Demand Side Platform (DSP) category, to qualify for inclusion in the Small Business Demand Side Platform (DSP) category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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24 Listings in Small Business Demand Side Platform (DSP) Available

(827)4.7 out of 5
Optimized for quick response
1st Easiest To Use in Demand Side Platform (DSP) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

    Users
    • Digital Strategist
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 63% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • StackAdapt Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    129
    Ease of Use
    126
    Team Helpfulness
    106
    Helpful
    95
    Features
    83
    Cons
    Reporting Limitations
    31
    Poor Reporting
    27
    Reporting Issues
    26
    Limited Reporting
    24
    Budget Management
    18
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • StackAdapt features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 8.6
    9.4
    Cross Channel Capabilities
    Average: 8.3
    9.3
    Performance and Reliability
    Average: 8.4
    9.2
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    Ontario
    Twitter
    @StackAdapt
    2,573 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,614 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

Users
  • Digital Strategist
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 63% Small-Business
  • 32% Mid-Market
StackAdapt Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
129
Ease of Use
126
Team Helpfulness
106
Helpful
95
Features
83
Cons
Reporting Limitations
31
Poor Reporting
27
Reporting Issues
26
Limited Reporting
24
Budget Management
18
StackAdapt features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.6
9.4
Cross Channel Capabilities
Average: 8.3
9.3
Performance and Reliability
Average: 8.4
9.2
Cross-Device Capabilities
Average: 8.1
Seller Details
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,573 Twitter followers
LinkedIn® Page
www.linkedin.com
1,614 employees on LinkedIn®
(145)4.4 out of 5
Optimized for quick response
12th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for The Trade Desk
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 45% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • The Trade Desk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    32
    Ease of Use
    26
    Customer Support
    24
    Audience Targeting
    20
    Campaign Management
    19
    Cons
    Learning Curve
    18
    Expensive
    12
    Learning Difficulty
    10
    Complexity
    9
    Training Difficulty
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • The Trade Desk features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 8.6
    8.4
    Cross Channel Capabilities
    Average: 8.3
    8.4
    Performance and Reliability
    Average: 8.4
    8.5
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Ventura, CA
    Twitter
    @TheTradeDesk
    20,414 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,615 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 45% Mid-Market
  • 27% Enterprise
The Trade Desk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
32
Ease of Use
26
Customer Support
24
Audience Targeting
20
Campaign Management
19
Cons
Learning Curve
18
Expensive
12
Learning Difficulty
10
Complexity
9
Training Difficulty
9
The Trade Desk features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.6
8.4
Cross Channel Capabilities
Average: 8.3
8.4
Performance and Reliability
Average: 8.4
8.5
Cross-Device Capabilities
Average: 8.1
Seller Details
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
20,414 Twitter followers
LinkedIn® Page
www.linkedin.com
4,615 employees on LinkedIn®

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(146)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 58% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Simpli.fi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    23
    Ease of Use
    19
    Helpful
    16
    Campaigns
    13
    Team Helpfulness
    13
    Cons
    Campaign Management
    6
    Lack of Clarity
    6
    Learning Curve
    5
    Poor Customer Support
    5
    Reporting Limitations
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Simpli.fi features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.6
    9.0
    Cross Channel Capabilities
    Average: 8.3
    8.8
    Performance and Reliability
    Average: 8.4
    8.6
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Simpli.fi
    Company Website
    Year Founded
    2010
    HQ Location
    Fort Worth, TX
    Twitter
    @simpli_fi
    1,809 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    659 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 58% Small-Business
  • 34% Mid-Market
Simpli.fi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
23
Ease of Use
19
Helpful
16
Campaigns
13
Team Helpfulness
13
Cons
Campaign Management
6
Lack of Clarity
6
Learning Curve
5
Poor Customer Support
5
Reporting Limitations
5
Simpli.fi features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.6
9.0
Cross Channel Capabilities
Average: 8.3
8.8
Performance and Reliability
Average: 8.4
8.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,809 Twitter followers
LinkedIn® Page
www.linkedin.com
659 employees on LinkedIn®
(100)4.3 out of 5
11th Easiest To Use in Demand Side Platform (DSP) software
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 58% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • illumin Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    15
    Team Helpfulness
    15
    Features
    13
    Customer Support
    12
    Campaign Management
    11
    Cons
    Integration Issues
    6
    Poor Reporting
    6
    Limited Reporting
    5
    Poor Interface Design
    5
    Reporting Limitations
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • illumin features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.6
    8.4
    Cross Channel Capabilities
    Average: 8.3
    8.1
    Performance and Reliability
    Average: 8.4
    8.4
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    illumin
    Company Website
    Year Founded
    2009
    HQ Location
    Toronto, Canada
    Twitter
    @AcuityAds
    279 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    253 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 58% Small-Business
  • 31% Mid-Market
illumin Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
15
Team Helpfulness
15
Features
13
Customer Support
12
Campaign Management
11
Cons
Integration Issues
6
Poor Reporting
6
Limited Reporting
5
Poor Interface Design
5
Reporting Limitations
5
illumin features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.6
8.4
Cross Channel Capabilities
Average: 8.3
8.1
Performance and Reliability
Average: 8.4
8.4
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
illumin
Company Website
Year Founded
2009
HQ Location
Toronto, Canada
Twitter
@AcuityAds
279 Twitter followers
LinkedIn® Page
www.linkedin.com
253 employees on LinkedIn®
(287)4.5 out of 5
6th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Basis
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

    Users
    • Digital Marketing Manager
    • Digital Media Planner
    Industries
    • Marketing and Advertising
    • Newspapers
    Market Segment
    • 64% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Basis Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    10
    Campaign Management
    7
    Campaigns
    7
    Customer Support
    7
    Features
    7
    Cons
    Limited Features
    4
    Poor Usability
    3
    Reporting Limitations
    3
    Dashboard Issues
    2
    Integration Issues
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Basis features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.6
    8.6
    Cross Channel Capabilities
    Average: 8.3
    8.6
    Performance and Reliability
    Average: 8.4
    8.6
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2001
    HQ Location
    Chicago, IL
    Twitter
    @basisglobaltech
    4,762 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,411 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users
  • Digital Marketing Manager
  • Digital Media Planner
Industries
  • Marketing and Advertising
  • Newspapers
Market Segment
  • 64% Small-Business
  • 28% Mid-Market
Basis Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
10
Campaign Management
7
Campaigns
7
Customer Support
7
Features
7
Cons
Limited Features
4
Poor Usability
3
Reporting Limitations
3
Dashboard Issues
2
Integration Issues
2
Basis features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.6
8.6
Cross Channel Capabilities
Average: 8.3
8.6
Performance and Reliability
Average: 8.4
8.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,762 Twitter followers
LinkedIn® Page
www.linkedin.com
1,411 employees on LinkedIn®
(297)4.1 out of 5
13th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Google Marketing Platform
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 47% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Google Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    5
    Campaign Management
    4
    Ease of Use
    3
    Easy Setup
    3
    Integrations
    3
    Cons
    Expensive
    3
    Complexity
    2
    Integration Issues
    2
    Learning Curve
    2
    Poor Usability
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Google Marketing Platform features and usability ratings that predict user satisfaction
    7.6
    Has the product been a good partner in doing business?
    Average: 8.6
    7.2
    Cross Channel Capabilities
    Average: 8.3
    8.4
    Performance and Reliability
    Average: 8.4
    7.6
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,569,666 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,935 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 47% Mid-Market
  • 27% Enterprise
Google Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
5
Campaign Management
4
Ease of Use
3
Easy Setup
3
Integrations
3
Cons
Expensive
3
Complexity
2
Integration Issues
2
Learning Curve
2
Poor Usability
2
Google Marketing Platform features and usability ratings that predict user satisfaction
7.6
Has the product been a good partner in doing business?
Average: 8.6
7.2
Cross Channel Capabilities
Average: 8.3
8.4
Performance and Reliability
Average: 8.4
7.6
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,569,666 Twitter followers
LinkedIn® Page
www.linkedin.com
325,935 employees on LinkedIn®
Ownership
NASDAQ:GOOG
(79)4.7 out of 5
Optimized for quick response
5th Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
30% Off: $4200 /year
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers use the AdLib platform to deliver premium programmatic performance without the complexit

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 84% Small-Business
    • 16% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AdLib DSP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    23
    Campaign Management
    11
    Customer Support
    10
    Helpful
    10
    Audience Targeting
    9
    Cons
    Poor Reporting
    5
    Reporting Limitations
    5
    Limited Reporting
    4
    Audience Targeting
    3
    Delay Issues
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AdLib DSP features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 8.6
    9.0
    Cross Channel Capabilities
    Average: 8.3
    8.9
    Performance and Reliability
    Average: 8.4
    8.9
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2016
    HQ Location
    New York, New York
    LinkedIn® Page
    www.linkedin.com
    21 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers use the AdLib platform to deliver premium programmatic performance without the complexit

Users
No information available
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 84% Small-Business
  • 16% Mid-Market
AdLib DSP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
23
Campaign Management
11
Customer Support
10
Helpful
10
Audience Targeting
9
Cons
Poor Reporting
5
Reporting Limitations
5
Limited Reporting
4
Audience Targeting
3
Delay Issues
3
AdLib DSP features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.6
9.0
Cross Channel Capabilities
Average: 8.3
8.9
Performance and Reliability
Average: 8.4
8.9
Cross-Device Capabilities
Average: 8.1
Seller Details
Company Website
Year Founded
2016
HQ Location
New York, New York
LinkedIn® Page
www.linkedin.com
21 employees on LinkedIn®
(176)4.2 out of 5
Optimized for quick response
10th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Quantcast Platform
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

    Users
    • Programmatic Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 41% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Quantcast Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    55
    Campaign Management
    30
    Insights
    30
    Customer Support
    28
    User Interface
    24
    Cons
    Missing Features
    14
    Limited Features
    13
    Reporting Issues
    11
    Budget Management
    10
    Limited Reporting
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Quantcast Platform features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.6
    7.4
    Cross Channel Capabilities
    Average: 8.3
    8.2
    Performance and Reliability
    Average: 8.4
    8.0
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Quantcast
    Company Website
    Year Founded
    2006
    HQ Location
    San Francisco, CA
    Twitter
    @Quantcast
    10,277 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    485 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

Users
  • Programmatic Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 41% Mid-Market
  • 32% Small-Business
Quantcast Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
55
Campaign Management
30
Insights
30
Customer Support
28
User Interface
24
Cons
Missing Features
14
Limited Features
13
Reporting Issues
11
Budget Management
10
Limited Reporting
10
Quantcast Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.6
7.4
Cross Channel Capabilities
Average: 8.3
8.2
Performance and Reliability
Average: 8.4
8.0
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,277 Twitter followers
LinkedIn® Page
www.linkedin.com
485 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engage

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 63% Small-Business
    • 25% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Opera Ads Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    10
    Audience Targeting
    6
    Simple
    6
    Audience Reach
    4
    Setup Ease
    4
    Cons
    Limited Audience Reach
    4
    Ad Restrictions
    3
    Limited Reporting
    3
    Poor Reporting
    3
    Inaccurate Tracking
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Opera Ads features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 8.6
    8.3
    Cross Channel Capabilities
    Average: 8.3
    8.2
    Performance and Reliability
    Average: 8.4
    7.5
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Opera
    Year Founded
    1995
    HQ Location
    Oslo, Norway
    Twitter
    @opera
    573,450 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,394 employees on LinkedIn®
    Ownership
    Opera Limited (NASDAQ: OPRA)
Product Description
How are these determined?Information
This description is provided by the seller.

Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engage

Users
No information available
Industries
No information available
Market Segment
  • 63% Small-Business
  • 25% Mid-Market
Opera Ads Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
10
Audience Targeting
6
Simple
6
Audience Reach
4
Setup Ease
4
Cons
Limited Audience Reach
4
Ad Restrictions
3
Limited Reporting
3
Poor Reporting
3
Inaccurate Tracking
2
Opera Ads features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 8.6
8.3
Cross Channel Capabilities
Average: 8.3
8.2
Performance and Reliability
Average: 8.4
7.5
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Opera
Year Founded
1995
HQ Location
Oslo, Norway
Twitter
@opera
573,450 Twitter followers
LinkedIn® Page
www.linkedin.com
2,394 employees on LinkedIn®
Ownership
Opera Limited (NASDAQ: OPRA)
(695)4.0 out of 5
Optimized for quick response
9th Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
Entry Level Price:Pay As You Go
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 57% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AdRoll Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    71
    Campaign Management
    46
    Customer Support
    45
    Ad Management
    44
    Helpful
    37
    Cons
    Limited Features
    16
    Expensive
    15
    Reporting Limitations
    15
    Ad Issues
    12
    Ad Management Issues
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AdRoll features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.6
    7.7
    Cross Channel Capabilities
    Average: 8.3
    8.1
    Performance and Reliability
    Average: 8.4
    8.3
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    NextRoll
    Company Website
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @NextRoll_Inc
    277 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    165 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 57% Small-Business
  • 35% Mid-Market
AdRoll Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
71
Campaign Management
46
Customer Support
45
Ad Management
44
Helpful
37
Cons
Limited Features
16
Expensive
15
Reporting Limitations
15
Ad Issues
12
Ad Management Issues
12
AdRoll features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.6
7.7
Cross Channel Capabilities
Average: 8.3
8.1
Performance and Reliability
Average: 8.4
8.3
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
277 Twitter followers
LinkedIn® Page
www.linkedin.com
165 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 41% Mid-Market
    • 31% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Roku OneView (formerly Dataxu) features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.6
    5.0
    Cross Channel Capabilities
    Average: 8.3
    8.0
    Performance and Reliability
    Average: 8.4
    8.0
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Roku
    Year Founded
    2002
    HQ Location
    San Jose, CA
    Twitter
    @Roku
    247,070 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,193 employees on LinkedIn®
    Ownership
    NASDAQ:ROKU
Product Description
How are these determined?Information
This description is provided by the seller.

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to

Users
No information available
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 41% Mid-Market
  • 31% Small-Business
Roku OneView (formerly Dataxu) features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.6
5.0
Cross Channel Capabilities
Average: 8.3
8.0
Performance and Reliability
Average: 8.4
8.0
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Roku
Year Founded
2002
HQ Location
San Jose, CA
Twitter
@Roku
247,070 Twitter followers
LinkedIn® Page
www.linkedin.com
4,193 employees on LinkedIn®
Ownership
NASDAQ:ROKU
(36)4.7 out of 5
8th Easiest To Use in Demand Side Platform (DSP) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Vitec BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds BidTheatre DSP, a powerful omni-channel demand side platform for data driven advertising. Bid

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 89% Small-Business
    • 6% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • BidTheatre Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    4
    Ease of Use
    4
    Helpful
    4
    Easy Setup
    3
    Setup Ease
    3
    Cons
    Inaccuracy
    2
    Limited Reporting
    2
    Reporting Limitations
    2
    Campaign Management
    1
    Campaign Management Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • BidTheatre features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 8.6
    9.2
    Cross Channel Capabilities
    Average: 8.3
    9.1
    Performance and Reliability
    Average: 8.4
    8.2
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2012
    HQ Location
    Stockholm
    Twitter
    @BidTheatre
    55 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    8 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Vitec BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds BidTheatre DSP, a powerful omni-channel demand side platform for data driven advertising. Bid

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 89% Small-Business
  • 6% Enterprise
BidTheatre Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
4
Ease of Use
4
Helpful
4
Easy Setup
3
Setup Ease
3
Cons
Inaccuracy
2
Limited Reporting
2
Reporting Limitations
2
Campaign Management
1
Campaign Management Issues
1
BidTheatre features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 8.6
9.2
Cross Channel Capabilities
Average: 8.3
9.1
Performance and Reliability
Average: 8.4
8.2
Cross-Device Capabilities
Average: 8.1
Seller Details
Year Founded
2012
HQ Location
Stockholm
Twitter
@BidTheatre
55 Twitter followers
LinkedIn® Page
www.linkedin.com
8 employees on LinkedIn®
(240)3.7 out of 5
View top Consulting Services for Criteo Commerce Growth
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, a

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 48% Mid-Market
    • 41% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Criteo Commerce Growth features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.6
    0.0
    Cross Channel Capabilities
    Average: 8.3
    7.9
    Performance and Reliability
    Average: 8.4
    7.8
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Criteo
    HQ Location
    Paris, France
    Twitter
    @criteo
    18,644 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,899 employees on LinkedIn®
    Ownership
    NASDAQ:CRTO
    Total Revenue (USD mm)
    $2,072
Product Description
How are these determined?Information
This description is provided by the seller.

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, a

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 48% Mid-Market
  • 41% Small-Business
Criteo Commerce Growth features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.6
0.0
Cross Channel Capabilities
Average: 8.3
7.9
Performance and Reliability
Average: 8.4
7.8
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Criteo
HQ Location
Paris, France
Twitter
@criteo
18,644 Twitter followers
LinkedIn® Page
www.linkedin.com
3,899 employees on LinkedIn®
Ownership
NASDAQ:CRTO
Total Revenue (USD mm)
$2,072
(297)4.1 out of 5
14th Easiest To Use in Demand Side Platform (DSP) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

    Users
    • Programmatic Trader
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 40% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Viant Technology Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    26
    Ease of Use
    25
    Features
    17
    Helpful
    17
    Team Helpfulness
    17
    Cons
    Reporting Limitations
    11
    Limited Reporting
    9
    Poor Reporting
    8
    Functionality Limitations
    6
    Poor Interface Design
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Viant Technology features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.6
    8.4
    Cross Channel Capabilities
    Average: 8.3
    8.0
    Performance and Reliability
    Average: 8.4
    8.1
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    Irvine, California
    Twitter
    @viant_tech
    3,018 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    415 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

Users
  • Programmatic Trader
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 40% Mid-Market
  • 39% Small-Business
Viant Technology Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
26
Ease of Use
25
Features
17
Helpful
17
Team Helpfulness
17
Cons
Reporting Limitations
11
Limited Reporting
9
Poor Reporting
8
Functionality Limitations
6
Poor Interface Design
6
Viant Technology features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.6
8.4
Cross Channel Capabilities
Average: 8.3
8.0
Performance and Reliability
Average: 8.4
8.1
Cross-Device Capabilities
Average: 8.1
Seller Details
Company Website
Year Founded
1999
HQ Location
Irvine, California
Twitter
@viant_tech
3,018 Twitter followers
LinkedIn® Page
www.linkedin.com
415 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention,

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Food & Beverages
    Market Segment
    • 62% Small-Business
    • 24% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Eskimi DSP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2
    Customer Support
    1
    Insights
    1
    Optimization
    1
    Reporting Capabilities
    1
    Cons
    Budget Management
    1
    Poor Customer Support
    1
    Poor Reporting
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Eskimi DSP features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 8.6
    9.1
    Cross Channel Capabilities
    Average: 8.3
    9.3
    Performance and Reliability
    Average: 8.4
    9.0
    Cross-Device Capabilities
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Eskimi
    Year Founded
    2006
    HQ Location
    Vilnius, LT
    Twitter
    @eskimidsp
    429 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    212 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention,

Users
No information available
Industries
  • Marketing and Advertising
  • Food & Beverages
Market Segment
  • 62% Small-Business
  • 24% Mid-Market
Eskimi DSP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2
Customer Support
1
Insights
1
Optimization
1
Reporting Capabilities
1
Cons
Budget Management
1
Poor Customer Support
1
Poor Reporting
1
Eskimi DSP features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.6
9.1
Cross Channel Capabilities
Average: 8.3
9.3
Performance and Reliability
Average: 8.4
9.0
Cross-Device Capabilities
Average: 8.1
Seller Details
Seller
Eskimi
Year Founded
2006
HQ Location
Vilnius, LT
Twitter
@eskimidsp
429 Twitter followers
LinkedIn® Page
www.linkedin.com
212 employees on LinkedIn®