# Best Enterprise Customer Identity and Access Management (CIAM) Software *By [Brandon Summers-Miller](https://research.g2.com/insights/author/brandon-summers-miller)* Products classified in the overall Customer Identity and Access Management (CIAM) category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Customer Identity and Access Management (CIAM) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Customer Identity and Access Management (CIAM) category. In addition to qualifying for inclusion in the Customer Identity and Access Management (CIAM) Software category, to qualify for inclusion in the Enterprise Business Customer Identity and Access Management (CIAM) Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business. ## Top Customer Identity and Access Management (CIAM) Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) | 4.5/5.0 (3,784 reviews) | Salesforce-native customer identity and access centralization | "[Salesforce Handles Complex Workflows Well But Maintenance Gets Heavy](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-12804488)" | | 2 | [Okta](https://www.g2.com/products/okta/reviews) | 4.5/5.0 (1,280 reviews) | SSO provisioning with automated identity lifecycle | "[Streamlined Logins and Consistent Security with Okta](https://www.g2.com/survey_responses/okta-review-12998269)" | | 3 | [Auth0](https://www.g2.com/products/auth0/reviews) | 4.3/5.0 (266 reviews) | Outsourced authentication with SSO and MFA | "[Auth0 Makes Secure Authentication Easy for a Beginner Developer](https://www.g2.com/survey_responses/auth0-review-12955437)" | | 4 | [IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews) | 4.3/5.0 (177 reviews) | Adaptive MFA and SSO for customer-facing apps | "[Low-Code Identity Orchestration with Smart Adaptive Risk and Legacy Integration](https://www.g2.com/survey_responses/ibm-verify-ciam-review-12900550)" | | 5 | [Ping Identity](https://www.g2.com/products/ping-identity/reviews) | 4.4/5.0 (118 reviews) | Federated SSO and MFA for enterprise CIAM | "[Comprehensive, Stable Authentication Suite That’s Easy to Use](https://www.g2.com/survey_responses/ping-identity-review-12827456)" | | 6 | [Microsoft Entra External ID](https://www.g2.com/products/microsoft-entra-external-id/reviews) | 4.2/5.0 (25 reviews) | External identity onboarding with Microsoft-native SSO | "[Microsoft Entra External ID fulfilling our B2B requirement](https://www.g2.com/survey_responses/microsoft-entra-external-id-review-9279959)" | | 7 | [Supabase](https://www.g2.com/products/supabase-supabase/reviews) | 4.7/5.0 (70 reviews) | Postgres-native auth with auto-generated APIs | "[A Reliable Backend Platform for Fast Development](https://www.g2.com/survey_responses/supabase-review-13091789)" | | 8 | [Descope](https://www.g2.com/products/descope/reviews) | 4.8/5.0 (86 reviews) | No-code auth flows with multi-tenant CIAM | "[Game-Changing WYSIWYG Auth Flows with Integrations That Scale](https://www.g2.com/survey_responses/descope-review-12672849)" | | 9 | [Amazon Cognito](https://www.g2.com/products/amazon-cognito/reviews) | 4.1/5.0 (45 reviews) | AWS-native user authentication and federated identity | "[Been utilizing cognito in most of my app](https://www.g2.com/survey_responses/amazon-cognito-review-11452531)" | | 10 | [FusionAuth](https://www.g2.com/products/fusionauth/reviews) | 4.5/5.0 (137 reviews) | Multi-tenant CIAM with self-hosted flexibility | "[Flexible Self-Hosted Solution with Great Documentation and Support at an affordable price](https://www.g2.com/survey_responses/fusionauth-review-12481920)" | ## G2 Grid® for Customer Identity and Access Management (CIAM) Software ![G2 Grid® for Customer Identity and Access Management (CIAM) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.png?focus%5B%5D=1927&focus%5B%5D=633&focus%5B%5D=22264&focus%5B%5D=30591&focus%5B%5D=109727&focus%5B%5D=3858&focus%5B%5D=10449&focus%5B%5D=20165) Highlighted products: Salesforce Headless 360 Platform (formerly Salesforce Platform), Okta, Auth0, Ping Identity, SAP Customer Identity and Access Management, IBM Verify CIAM, WSO2 Identity Platform, and Amazon Cognito. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.json?focus%5B%5D=agentforce-360-platform-formerly-salesforce-platform&focus%5B%5D=okta&focus%5B%5D=auth0&focus%5B%5D=ping-identity&focus%5B%5D=sap-customer-identity-and-access-management&focus%5B%5D=ibm-verify-ciam&focus%5B%5D=wso2-identity-platform&focus%5B%5D=amazon-cognito&segment=enterprise) ## How Many Customer Identity and Access Management (CIAM) Software Products Does G2 Track? **Total Products under this Category:** 106 ### Category Stats (Jul 2026) - **Average Rating**: 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Ping Identity (+0.39%) - Among all products in this category, Ping Identity recorded the largest rating increase compared to last month *Last updated: July 13, 2026* ## How Does G2 Rank Customer Identity and Access Management (CIAM) Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 7,900+ Authentic Reviews - 106+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Customer Identity and Access Management (CIAM) Software Is Best for Your Use Case? - **Best for Small Businesses:** [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - **Best for Mid-Market:** [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - **Best for Enterprise:** [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - **Highest User Satisfaction:** [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - **Best Free Software:** [Frontegg](https://www.g2.com/products/frontegg/reviews) --- **Sponsored** ### Hive Hive is an all-in-one project management software platform that helps teams plan, collaborate, automate workflows, and deliver projects faster. Designed for organizations of every size, Hive combines powerful project planning, task management, team collaboration, and workflow automation tools in one customizable workspace. Whether you're managing marketing campaigns, product launches, creative projects, client work, or cross-functional initiatives, Hive adapts to your team's unique processes. Unlike rigid project management tools, Hive offers flexible workflows, customizable dashboards, and multiple project views so every team can work the way they work best. Hive empowers marketing, operations, product, IT, creative, and remote teams with the tools they need to stay organized and aligned. With customizable workflows and powerful collaboration features, teams can centralize work, reduce manual tasks, and improve visibility across every project. Key capabilities include: - Multiple project views, including Kanban boards, Gantt charts, calendars, tables, and lists - Task management with custom fields, dependencies, milestones, and priorities - Workflow automation to eliminate repetitive work - Real-time team collaboration with messaging, comments, and file sharing - Time tracking, reporting, and analytics - Integrations with hundreds of popular business applications Every organization works differently, which is why Hive is built to be one of the most customizable project management platforms available. Teams can create workflows tailored to their business processes using custom fields, project templates, automations, approvals, and integrations. Instead of forcing teams to change how they work, Hive adapts to existing workflows — helping organizations improve efficiency without disrupting productivity. Hive gives teams the flexibility to manage projects from the perspective that works best for them. Switch seamlessly between: - Kanban boards for agile workflows - Gantt charts for timeline planning - Calendar views for scheduling - Table and List views for detailed task management These flexible project views help teams track deadlines, manage resources, identify bottlenecks, and keep projects moving forward. Hive brings projects, communication, and documentation together in one centralized workspace. Team members can collaborate in real time, assign tasks, share files, provide feedback, and monitor project progress without switching between multiple tools. By combining project planning, collaboration, automation, and reporting in a single platform, Hive helps teams reduce busywork and focus on delivering results. Hive is more than just task management software—it's a scalable work management platform built to evolve alongside your business. As your needs change, Hive continues to expand through new features, integrations, and customer-driven enhancements. With flexible customization, powerful automation, and dedicated customer support, Hive enables organizations to streamline workflows, improve cross-functional collaboration, and execute projects with greater speed and confidence. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1251&secure%5Bchosen_at%5D=2026-07-14T04%3A28%3A56Z&secure%5Bdisplayable_resource_id%5D=2360&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=27036&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=27036&secure%5Bresource_id%5D=1251&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-identity-and-access-management-ciam%2Fenterprise&secure%5Btoken%5D=c521221b0afd3b274d6711ab587d95f034a4a5c8a1485d34f7570fa829cd57ce&secure%5Burl%5D=https%3A%2F%2Fhive.com%2F&secure%5Burl_type%5D=company_website) --- ## What Are the Top-Rated Customer Identity and Access Management (CIAM) Software Products in 2026? ### 1. [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) Salesforce's Agentforce 360 Platform helps IT and security teams innovate fast, deploy securely, and protect their data. With our development and security tools built into the entire agent and app lifecycle on Salesforce, organizations can dive into AI innovation without compromising on security and compliance. And by building on Salesforce, development teams get a head start on AI projects by using the apps, workflows, data streams, and agents they've already built. Developers can develop agents and apps quickly, securely, and reliably, and IT can customize and extend Salesforce across the enterprise. And every customer can protect their data with security and compliance. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,784 **How Do G2 Users Rate Salesforce Headless 360 Platform (formerly Salesforce Platform)?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Customer data linking:** 9.1/10 (Category avg: 8.8/10) - **Social login:** 8.6/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.6/10 (Category avg: 9.1/10) **Who Is the Company Behind Salesforce Headless 360 Platform (formerly Salesforce Platform)?** - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** https://www.salesforce.com/ - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce (579,511 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (83,223 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Salesforce Developer, Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 45% Mid-Market, 34% Enterprise #### What Are Salesforce Headless 360 Platform (formerly Salesforce Platform)'s Pros and Cons? **Pros:** - Ease of Use (1592 reviews) - Features (780 reviews) - Customization (654 reviews) - Customizability (651 reviews) - Customization Options (609 reviews) **Cons:** - Learning Curve (561 reviews) - Complexity (525 reviews) - Expensive (469 reviews) - Difficult Learning (403 reviews) - Missing Features (397 reviews) ### What Do G2 Reviewers Say About Salesforce Headless 360 Platform (formerly Salesforce Platform)? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** of Agentforce 360 Platform enhances clarity and efficiency in managing sales processes. - Users value the **exceptional scalability and customization** of Agentforce 360, enabling tailored workflows that enhance efficiency. - Users love the **easy customization** of the Agentforce 360 Platform, making it adaptable for diverse needs. - Users love the **easy customizability** of the Agentforce 360 Platform, allowing tailored solutions for diverse needs. - Users appreciate the **extensive customization options** of Agentforce 360 Platform, enabling tailored solutions for diverse business needs. **Cons:** - Users find the **learning curve steep** due to the platform's complexity and extensive feature set, requiring additional training. - Users find the **complexity** of the Agentforce 360 Platform challenging, especially for small-scale industries due to costs. - Users find the **high cost of ownership** of Agentforce 360 Platform burdensome, alongside complex setup and learning challenges. - Users find the **difficult learning curve** of the Agentforce 360 Platform frustrating and time-consuming, especially for newcomers. - Users find the **missing features** in Agentforce 360 Platform limits usability, requiring extensive training for some functions. #### What Are Recent G2 Reviews of Salesforce Headless 360 Platform (formerly Salesforce Platform)? **"[Salesforce Handles Complex Workflows Well But Maintenance Gets Heavy](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-12804488)"** **Rating:** 4.0/5.0 stars *— Kaleem A.* [Read full review](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-12804488) --- **"[Agentforce 360 Platform: Integrated ecosystem that drives automation and productivity](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-12662745)"** **Rating:** 5.0/5.0 stars *— Eder S.* [Read full review](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-12662745) --- #### What Are G2 Users Discussing About Salesforce Headless 360 Platform (formerly Salesforce Platform)? - [What are the essential Salesforce Platform features a beginner should learn to improve customer relationship management?](https://www.g2.com/discussions/what-are-the-essential-salesforce-platform-features-a-beginner-should-learn-to-improve-customer-relationship-management) - 5 comments, 2 upvotes - [What is Salesforce Platform used for?](https://www.g2.com/discussions/what-is-salesforce-platform-used-for) - 2 comments - [What is Salesforce Mobile used for?](https://www.g2.com/discussions/what-is-salesforce-mobile-used-for) - 1 comment, 1 upvote - [What all functionalities can be used via Salesforce?](https://www.g2.com/discussions/what-all-functionalities-can-be-used-via-salesforce) - 2 comments, 1 upvote - [How do I add an account to Salesforce Authenticator?](https://www.g2.com/discussions/salesforce-authenticator-how-do-i-add-an-account-to-salesforce-authenticator) - 2 comments ### 2. [Okta](https://www.g2.com/products/okta/reviews) Okta, Inc. is The World’s Identity Company™. We secure AI, machine, and human identity so everyone is free to safely use any technology. Our customer and workforce solutions empower businesses and developers to protect their AI agents, users, employees, and partners while driving security, efficiencies, and innovation. Learn why the world’s leading brands trust Okta for authentication, authorization, and more at okta.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,280 **How Do G2 Users Rate Okta?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Customer data linking:** 9.2/10 (Category avg: 8.8/10) - **Social login:** 9.1/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.4/10 (Category avg: 9.1/10) **Who Is the Company Behind Okta?** - **Seller:** [Okta](https://www.g2.com/sellers/okta) - **Company Website:** https://okta.com - **Year Founded:** 2009 - **HQ Location:** San Francisco, California - **Twitter:** @okta (42,953 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/926041/ (7,513 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 51% Mid-Market, 38% Enterprise #### What Are Okta's Pros and Cons? **Pros:** - Ease of Use (204 reviews) - Security (155 reviews) - Authentication Security (149 reviews) - Single Sign-On (141 reviews) - Easy Access (140 reviews) **Cons:** - Authentication Issues (75 reviews) - Login Issues (62 reviews) - Expensive (44 reviews) - Complex Setup (43 reviews) - Frequent Authentication (38 reviews) ### What Do G2 Reviewers Say About Okta? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Okta, enjoying its seamless centralized authentication and simple setup process. - Users value the **enhanced security** and seamless SAML integration of Okta, making access across applications efficient and safe. - Users value the **strong SSO capabilities and robust MFA** of Okta, enhancing security and simplifying access across applications. - Users appreciate the **efficiency of single sign-on** with Okta, simplifying access and enhancing security seamlessly. - Users value the **easy access** provided by Okta, simplifying login processes and enhancing security across applications. **Cons:** - Users face significant **authentication issues** with Okta, including random lockouts and complex troubleshooting for access problems. - Users experience **login issues** with frequent sign-ins and complications with multi-factor authentication, impacting convenience. - Users find the **cost of Okta high** , making it difficult for smaller organizations to adopt the product. - Users find the **initial setup and policy configuration** of Okta complex, especially with many users involved. - Users find the **frequent authentication** requirements time-consuming and sometimes frustrating, affecting their overall experience with Okta. #### What Are Recent G2 Reviews of Okta? **"[Streamlined Logins and Consistent Security with Okta](https://www.g2.com/survey_responses/okta-review-12998269)"** **Rating:** 4.0/5.0 stars *— Aasis Y.* [Read full review](https://www.g2.com/survey_responses/okta-review-12998269) --- **"[Strong Security Without Sacrificing User Experience](https://www.g2.com/survey_responses/okta-review-12974377)"** **Rating:** 4.5/5.0 stars *— Arnold D.* [Read full review](https://www.g2.com/survey_responses/okta-review-12974377) --- #### What Are G2 Users Discussing About Okta? - [What database does Just Eat use?](https://www.g2.com/discussions/what-database-does-just-eat-use) - 1 comment - [How good is Okta?](https://www.g2.com/discussions/how-good-is-okta) - 2 comments - [What are the 4 A's of cloud identity?](https://www.g2.com/discussions/what-are-the-4-a-s-of-cloud-identity) - [How do I enable MFA in Okta?](https://www.g2.com/discussions/how-do-i-enable-mfa-in-okta) - [Why do companies use Okta?](https://www.g2.com/discussions/why-do-companies-use-okta) - 1 comment ### 3. [Auth0](https://www.g2.com/products/auth0/reviews) Auth0 takes a modern approach to Identity, providing secure access to any application, for any user. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. Auth0 is part of Okta, The World’s Identity Company™. Auth0 lets you quickly integrate authentication and authorization for web, mobile, and legacy applications, with new Fine Grained Authorization (FGA) that goes beyond role-based access control. Authenticate users across all applications with a customized, secure, and standards-based single login. Universal Login connects users to a central authorization server. Credentials aren’t transferred across sources, which boosts security and protects against phishing and credential stuffing attacks. OAuth 2.0 recommends that only external user agents (like the browser) be used by native applications for authentication flows. Auth0’s Universal Login achieves this while also enabling SSO. **Average Rating:** 4.3/5.0 **Total Reviews:** 266 **How Do G2 Users Rate Auth0?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) - **Customer data linking:** 8.7/10 (Category avg: 8.8/10) - **Social login:** 9.1/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Auth0?** - **Seller:** [Okta](https://www.g2.com/sellers/okta) - **Company Website:** https://okta.com - **Year Founded:** 2009 - **HQ Location:** San Francisco, California - **Twitter:** @okta (42,953 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/926041/ (7,513 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Software Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 51% Small-Business, 29% Mid-Market #### What Are Auth0's Pros and Cons? **Pros:** - Ease of Use (52 reviews) - Security (46 reviews) - Authentication (38 reviews) - Integrations (33 reviews) - Easy Integrations (32 reviews) **Cons:** - Expensive (26 reviews) - Cost (19 reviews) - Expensive Pricing (17 reviews) - Difficult Learning (15 reviews) - Complexity (12 reviews) ### What Do G2 Reviewers Say About Auth0? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Auth0, finding setup straightforward and integration seamless for secure authentication. - Users appreciate the **robust security features** of Auth0, enhancing user access while streamlining development processes. - Users appreciate the **ease of security integration** with Auth0, enabling efficient development and user-friendly authentication. - Users appreciate the **flexible integrations** of Auth0, making authentication diverse and streamlined across applications. - Users appreciate the **easy integrations** of Auth0, enabling diverse authentication methods with minimal effort and time. **Cons:** - Users find Auth0 to be quite **expensive as usage grows** , particularly when needing advanced features for production. - Users find that the **cost can escalate rapidly** as advanced features necessitate higher-tier plans for production use. - Users find the **expensive pricing** of Auth0 challenging, especially as they scale and require advanced features. - Users find the **difficult learning curve** and complex interface of Auth0 challenging, especially for newcomers. - Users find the **complex interface** of Auth0 challenging, especially for beginners and those adjusting to its pricing structure. #### What Are Recent G2 Reviews of Auth0? **"[Auth0 Makes Secure Authentication Easy for a Beginner Developer](https://www.g2.com/survey_responses/auth0-review-12955437)"** **Rating:** 5.0/5.0 stars *— Sunshine H.* [Read full review](https://www.g2.com/survey_responses/auth0-review-12955437) --- **"[Fast to Integrate, Scales Well, and Affordable for MVPs](https://www.g2.com/survey_responses/auth0-review-12849763)"** **Rating:** 4.0/5.0 stars *— Roger F.* [Read full review](https://www.g2.com/survey_responses/auth0-review-12849763) --- #### What Are G2 Users Discussing About Auth0? - [What is Auth0 used for?](https://www.g2.com/discussions/auth0-what-is-auth0-used-for) - [Is auth0 free?](https://www.g2.com/discussions/is-auth0-free) - [Is auth0 expensive?](https://www.g2.com/discussions/is-auth0-expensive) - 1 comment - [Is auth0 good?](https://www.g2.com/discussions/is-auth0-good) - [What is auth0 used for?](https://www.g2.com/discussions/what-is-auth0-used-for) - 1 comment ### 4. [Ping Identity](https://www.g2.com/products/ping-identity/reviews) Ping Identity is a type of identity management solution designed to help organizations implement Zero Trust security frameworks while enhancing user experiences across various platforms. With a focus on intelligent identity solutions, Ping Identity empowers enterprises to securely manage access to cloud, mobile, Software as a Service (SaaS), and on-premises applications, facilitating a seamless integration of identity management into their digital business strategies. The target audience for Ping Identity primarily includes large enterprises and organizations that require robust security measures and streamlined access management for their workforce, customers, and partners. This solution is particularly beneficial for businesses operating in hybrid environments, where applications and data are spread across multiple platforms and locations. By adopting Ping Identity, organizations can ensure that their security protocols are not only effective but also user-friendly, thereby improving overall productivity and satisfaction. Key features of the PingOne Cloud Platform include single sign-on (SSO), multi-factor authentication (MFA), and adaptive authentication, which collectively enhance security while simplifying the user experience. The platform's SSO capability allows users to access multiple applications with a single set of credentials, reducing password fatigue and improving user compliance. MFA adds an extra layer of security by requiring additional verification steps, which is crucial in today’s threat landscape. Adaptive authentication further strengthens security by assessing user behavior and context, enabling organizations to respond dynamically to potential risks. Ping Identity stands out in the identity management category through its commitment to open standards and strategic partnerships with industry leaders such as Microsoft and Amazon. This approach not only enhances interoperability with existing systems but also ensures that organizations can leverage the latest technologies and innovations in identity management. By providing flexible solutions tailored to meet the unique needs of each enterprise, Ping Identity accelerates digital transformation initiatives, enhances customer engagement, and fortifies security measures, making it a valuable asset for any organization looking to navigate the complexities of modern identity management. **Average Rating:** 4.4/5.0 **Total Reviews:** 118 **How Do G2 Users Rate Ping Identity?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Customer data linking:** 8.9/10 (Category avg: 8.8/10) - **Social login:** 8.3/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.6/10 (Category avg: 9.1/10) **Who Is the Company Behind Ping Identity?** - **Seller:** [Ping Identity](https://www.g2.com/sellers/ping-identity) - **Company Website:** https://www.PingIdentity.com - **Year Founded:** 2002 - **HQ Location:** Denver, CO - **Twitter:** @pingidentity (42,053 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/21870/ (2,378 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 69% Enterprise, 23% Mid-Market #### What Are Ping Identity's Pros and Cons? **Pros:** - Customer Management (2 reviews) - Ease of Use (2 reviews) - Adaptability (1 reviews) - Administration Management (1 reviews) - Customer Support (1 reviews) **Cons:** - Limited Features (2 reviews) - Authentication Issues (1 reviews) - Complex Administration (1 reviews) - Complex Setup (1 reviews) - Confusing Interface (1 reviews) ### What Do G2 Reviewers Say About Ping Identity? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **responsive customer management** of Ping Identity, valuing their adaptability and collaborative approach. - Users value the **ease of use** of Ping Identity, finding it simple to configure and manage applications. - Users appreciate the **flexible app configuration and management** capabilities of Ping Identity, enhancing their overall experience. - Users appreciate the **ease of app configuration and management** in Ping Identity, enhancing their administrative efficiency. - Users value the **responsive customer support** of Ping Identity, noting their attentiveness and collaboration with clients and partners. **Cons:** - Users note the **limited features** of Ping Identity, particularly with OIDC connections lacking essential customization options. - Users find the **authentication issues** with Ping Identity lead to confusion in setup and maintenance despite its flexibility. - Users note the **complex administration** of Ping Identity, finding setup and maintenance to be confusing and challenging. - Users find the **complex setup** of Ping Identity challenging, leading to confusion in implementation and maintenance. - Users find the **setup and maintenance confusing** for Ping Identity's OAuth/OIDC implementation despite its flexibility. #### What Are Recent G2 Reviews of Ping Identity? **"[Comprehensive, Stable Authentication Suite That’s Easy to Use](https://www.g2.com/survey_responses/ping-identity-review-12827456)"** **Rating:** 4.5/5.0 stars *— Naveen Kumar S.* [Read full review](https://www.g2.com/survey_responses/ping-identity-review-12827456) --- **"[Scalable and Reliable Identity Management at Massive Scale](https://www.g2.com/survey_responses/ping-identity-review-12643118)"** **Rating:** 5.0/5.0 stars *— Peter B.* [Read full review](https://www.g2.com/survey_responses/ping-identity-review-12643118) --- #### What Are G2 Users Discussing About Ping Identity? - [How has Ping Identity supported your identity and access management, and what challenges have you faced?](https://www.g2.com/discussions/how-has-ping-identity-supported-your-identity-and-access-management-and-what-challenges-have-you-faced) - [What is Ping Identity used for?](https://www.g2.com/discussions/what-is-ping-identity-used-for) ### 5. [SAP Customer Identity and Access Management](https://www.g2.com/products/sap-customer-identity-and-access-management/reviews) SAP CIAM for B2C is about creating relationships built on trust, security, and compliance. For the consumer, they receive an exceptional user experience, from frictionless authentication, engagement, and personalisation across every touchpoint, channel, and brand. For your business, leverage the unified customer identity to be used across your business, both front office and back office. Increase profitability and growth, at scale. Bonus: Our Enterprise Consent and Preference Management Solution is now part of CIAM B2C Customer Data Solutions: Customer Data Platform, Customer Identity and Access Management (CIAM) for B2C\*, Customer Identity and Access Management (CIAM) for B2B\*, \*Enterprise Consent and Access Management (ECPM) is now part of CIAM **Average Rating:** 4.1/5.0 **Total Reviews:** 29 **How Do G2 Users Rate SAP Customer Identity and Access Management?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10) - **Customer data linking:** 9.8/10 (Category avg: 8.8/10) - **Social login:** 8.5/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.0/10 (Category avg: 9.1/10) **Who Is the Company Behind SAP Customer Identity and Access Management?** - **Seller:** [SAP](https://www.g2.com/sellers/sap) - **Year Founded:** 1972 - **HQ Location:** Walldorf - **Twitter:** @SAP (297,052 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,955 employees on LinkedIn®) - **Ownership:** NYSE:SAP **Who Uses This Product?** - **Top Industries:** Information Technology and Services - **Company Size:** 47% Enterprise, 37% Mid-Market #### What Are SAP Customer Identity and Access Management's Pros and Cons? **Pros:** - Customer Support (2 reviews) - Ease of Use (2 reviews) - Helpful (2 reviews) - Learning (2 reviews) - Analytics (1 reviews) **Cons:** - Complexity (2 reviews) - Complexity Issues (1 reviews) - Complex Setup (1 reviews) - Expensive (1 reviews) - Integration Issues (1 reviews) ### What Do G2 Reviewers Say About SAP Customer Identity and Access Management? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **prompt and helpful customer support** from SAP, making implementation and learning easier. - Users appreciate the **easy-to-use UI** of SAP Customer Identity and Access Management, facilitating quick customer relationship building. - Users appreciate the **ease of use** of SAP Customer Identity and Access Management, enhancing customer relationships effortlessly. - Users value the **easy-to-use UI and minimal learning curve** of SAP Customer Identity and Access Management. - Users appreciate the **insightful analytics** of SAP Customer Identity, enabling effective consumer understanding through data analysis. **Cons:** - Users find the **complexity of integration** a significant barrier, often requiring expert assistance to overcome challenges. - Users find the **complexity of integration with external services** to be a significant barrier, often requiring expert assistance. - Users find the **complex setup** of SAP Customer Identity and Access Management challenging, which detracts from the user experience. - Users find SAP Customer Identity and Access Management **expensive** compared to competitors with similar reliability and features. - Users find **integration issues** with external services complex, often requiring expert consultation for successful implementation. #### What Are Recent G2 Reviews of SAP Customer Identity and Access Management? **"[SAP Customer Identity and Access Management for B2C](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-7888680)"** **Rating:** 4.5/5.0 stars *— Rajiv T.* [Read full review](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-7888680) --- **"[Good program that is essential for managing customer data.](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-8200114)"** **Rating:** 4.0/5.0 stars *— Michael H.* [Read full review](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-8200114) --- #### What Are G2 Users Discussing About SAP Customer Identity and Access Management? - [What is SAP Customer Identity and Access Management for B2C used for?](https://www.g2.com/discussions/what-is-sap-customer-identity-and-access-management-for-b2c-used-for) ### 6. [IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews) A centralized solution for managing customer and workforce identity and access including capabilities such as single-sign-on, multifactor authentication, adaptive AI-based access, passwordless access, and lifecycle and consent management. IBM Verify is a single-stack cloud-based, on premises, or hybrid-cloud solution for all identity and access needs listed above. Other advantages it presents are a way to integrate with legacy access and CRM applications, reverse proxies to help increase performance, reliability, and security, and a way to migrate from on-premises to cloud, not only from an application standpoint, but also in unifying directories. IBM Verify is available on AWS Marketplace. If data residency is a top concern, when combined with AWS, the vendor states that IBM Verify has the broadest tenancy, and can be delivered using a rapid deployment model that has already been put to the test in several critical situations. IBM further states they continue to invest in achieving and maintaining all the pertinent certifications such as SOC 2, ISO 27001, and PCI DSS, plus full FedRAMP authorization. IBM Verify is not just a solution IBM provides to clients for identity and access, but it is used it to establish a zero-trust posture for over 25 million of the company's own internal and external end-users, supporting 5,000 applications, more than 600 federated client companies and their workforces, and over 150,000 authorization groups, plus Mac, iOS, Android, Windows, Linux, and Z (mainframe) operating systems, which they state includes one of the world’s largest Apple deployments, and one of the largest Linux deployments. **Average Rating:** 4.3/5.0 **Total Reviews:** 177 **How Do G2 Users Rate IBM Verify CIAM?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) - **Customer data linking:** 7.8/10 (Category avg: 8.8/10) - **Social login:** 8.3/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.2/10 (Category avg: 9.1/10) **Who Is the Company Behind IBM Verify CIAM?** - **Seller:** [IBM](https://www.g2.com/sellers/ibm) - **Company Website:** https://www.ibm.com - **Year Founded:** 1911 - **HQ Location:** Armonk, New York, United States - **Twitter:** @IBMSecurity (74,660 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1009/ (328,202 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 52% Enterprise, 39% Mid-Market #### What Are IBM Verify CIAM's Pros and Cons? **Pros:** - Security (49 reviews) - Ease of Use (38 reviews) - Authentication (29 reviews) - Integrations (25 reviews) - MFA Authentication (25 reviews) **Cons:** - Complex Setup (32 reviews) - Complexity (30 reviews) - Complex Administration (28 reviews) - Difficult Learning (28 reviews) - Difficult Setup (28 reviews) ### What Do G2 Reviewers Say About IBM Verify CIAM? *AI-generated summary from verified user reviews* **Pros:** - Users value the **robust security** provided by IBM Verify CIAM, ensuring a seamless experience while managing customer identities. - Users appreciate the **ease of use** of IBM Verify CIAM, noting its smooth setup and clean dashboard design. - Users value the **multiple factor authentication** in IBM Verify CIAM for enhancing security and user accessibility. - Users appreciate the **seamless integrations** of IBM Verify CIAM, enhancing platform efficiency and security during high traffic events. - Users appreciate the **strong security features** of IBM Verify CIAM, enhancing user trust and experience seamlessly. **Cons:** - Users find the **complex setup** of IBM Verify CIAM challenging, particularly for beginners and small organizations. - Users find the **complex nature** of IBM Verify CIAM challenging, especially during the initial setup and configuration process. - Users find the **complex administration** of IBM Verify CIAM challenging, often needing extensive training and time to configure effectively. - Users find the **difficult learning** curve of IBM Verify CIAM challenging, requiring significant time before achieving a great experience. - Users find the **difficult setup** of IBM Verify CIAM challenging, especially for beginners and smaller organizations. #### What Are Recent G2 Reviews of IBM Verify CIAM? **"[Low-Code Identity Orchestration with Smart Adaptive Risk and Legacy Integration](https://www.g2.com/survey_responses/ibm-verify-ciam-review-12900550)"** **Rating:** 4.5/5.0 stars *— Vamshi Pasala Narayan V.* [Read full review](https://www.g2.com/survey_responses/ibm-verify-ciam-review-12900550) --- **"[Easy SSO & MFA Management with a Helpful Login Activity Dashboard](https://www.g2.com/survey_responses/ibm-verify-ciam-review-12870983)"** **Rating:** 4.0/5.0 stars *— Divyanshi B.* [Read full review](https://www.g2.com/survey_responses/ibm-verify-ciam-review-12870983) --- #### What Are G2 Users Discussing About IBM Verify CIAM? - [What are the benefits and drawbacks of using IBM Security Verify for identity and access management?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-ibm-security-verify-for-identity-and-access-management) - 1 upvote ### 7. [WSO2 Identity Platform](https://www.g2.com/products/wso2-identity-platform/reviews) What is WSO2 Identity Platform? WSO2 Identity Platform is a unified, API-first suite designed to orchestrate identity for humans, applications, and autonomous AI agents. It provides a modular fabric for modern identity, allowing organizations to deploy the full platform or select specific capabilities to enhance their existing IAM stack. Managed identities within the suite now exceed one billion for more than 250 customers across global industries including financial services, healthcare, and government. Comprehensive capabilities WSO2 Identity Platform serves as a strategic foundation for modern identity by offering: - Developer-first design with extreme extensibility: Use an API-first approach to customize every stage of the user journey. Avoid proprietary black boxes with a platform built for deep technical integration. - Open source freedom without hidden vendor lock-in: Retain full control of your identity data and logic. Benefit from a transparent, community-vetted codebase that ensures long-term agility and security. - Deploy anywhere across hybrid and cloud environments: Run WSO2 Access Manager on-premises, in private clouds, or as a containerized solution. Maintain consistency across your infrastructure with ease. - Scale to millions of users with proven reliability: Effortlessly manage complex B2B and B2C requirements. From progressive profiling to delegated administration, handle massive growth without performance loss. - Future-proof security for humans and AI agents: Secure the next generation of digital interactions. Use AI-powered flows and branding to protect both human users and autonomous AI agents seamlessly. - Meet global standards with built-in compliance: Simplify adherence to GDPR, FAPI, and OIDC. WSO2 Access Manager provides the granular consent and security protocols required for highly regulated industries. Value proposition: How do you position yourself against your competitors? - WSO2 Identity Platform is designed for deep technical integration and absolute deployment freedom. - Total deployment freedom: Maintain control with options for self-managed software for privacy or managed SaaS for speed. - Agentic enterprise strategy: WSO2 is a pioneer in treating AI agents as first-class citizens, providing the identity layer required to secure and govern autonomous AI interactions. - Extreme extensibility: Service extensions and an API-first approach allow developers to modify flow behaviors to meet unique requirements without being locked into a "proprietary black box". - Lower TCO & high ROI: Proven to provide a 332% ROI over three years, with pricing that allows for scaling to over 100 million users without exponential cost increases. - Open source transparency: A community-vetted codebase ensures long-term agility, security, and the elimination of hidden vendor lock-in. **Average Rating:** 4.5/5.0 **Total Reviews:** 107 **How Do G2 Users Rate WSO2 Identity Platform?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Customer data linking:** 8.6/10 (Category avg: 8.8/10) - **Social login:** 8.4/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.8/10 (Category avg: 9.1/10) **Who Is the Company Behind WSO2 Identity Platform?** - **Seller:** [WSO2](https://www.g2.com/sellers/wso2) - **Company Website:** https://wso2.com - **Year Founded:** 2005 - **HQ Location:** Mountain View, CA - **Twitter:** @wso2 (12,751 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/66028/ (1,254 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 47% Mid-Market, 37% Enterprise #### What Are WSO2 Identity Platform's Pros and Cons? **Pros:** - Authentication (31 reviews) - Security (26 reviews) - Identity Management (24 reviews) - Ease of Use (23 reviews) - Single Sign-On (22 reviews) **Cons:** - Difficult Learning (14 reviews) - Complexity (11 reviews) - Complex Setup (11 reviews) - Learning Curve (10 reviews) - Poor Documentation (10 reviews) ### What Do G2 Reviewers Say About WSO2 Identity Platform? *AI-generated summary from verified user reviews* **Pros:** - Users value the **easy setup and seamless integration** of WSO2 Identity Platform, streamlining their Identity and Access Management. - Users commend WSO2 Identity Platform for its **robust security features** that enhance overall cyber security management. - Users value the **user-friendly interface** of WSO2 Identity Platform, simplifying identity management and integration greatly. - Users commend the **ease of setup** and seamless integration with systems, enhancing overall operational efficiency. - Users highly value the **single sign-on (SSO)** feature of WSO2 Identity Platform for its convenience and security. **Cons:** - Users find the **difficult learning** curve of WSO2 Identity Platform challenging, especially for beginners and complex deployments. - Users find the **complexity** of WSO2 Identity Platform challenging, requiring extensive knowledge and time for setup. - Users find the **complex setup** of WSO2 Identity Platform challenging, requiring significant expertise and learning resources. - Users face a **considerable learning curve** with WSO2 Identity Platform, making it challenging for beginners to start effectively. - Users struggle with **poor documentation** , leading to a steep learning curve and unanswered integration questions. #### What Are Recent G2 Reviews of WSO2 Identity Platform? **"[Bridging RFC Precision with Real-World Flexibility in WSO2 IS](https://www.g2.com/survey_responses/wso2-identity-platform-review-11404135)"** **Rating:** 5.0/5.0 stars *— CEDRIC G.* [Read full review](https://www.g2.com/survey_responses/wso2-identity-platform-review-11404135) --- **"[Total Control and Unmatched Customization](https://www.g2.com/survey_responses/wso2-identity-platform-review-12748062)"** **Rating:** 4.5/5.0 stars *— Octavio d.* [Read full review](https://www.g2.com/survey_responses/wso2-identity-platform-review-12748062) --- ### 8. [Amazon Cognito](https://www.g2.com/products/amazon-cognito/reviews) Amazon Cognito is a developer-centric service that enables secure customer identity and access management (CIAM) for web and mobile applications. It allows developers to implement user sign-up, sign-in, and access control mechanisms swiftly, scaling to millions of users. Cognito supports authentication through social identity providers like Apple, Facebook, Google, and Amazon, as well as enterprise identity providers via SAML and OIDC. It offers a customizable hosted UI and integrates seamlessly with other AWS services, providing a comprehensive solution for managing user identities and securing application access. Key Features and Functionality: - User Pools: Secure user directories that provide sign-up and sign-in options, supporting multi-factor authentication (MFA) and customizable workflows. - Identity Pools: Grant users temporary access to AWS services based on their identity, facilitating secure resource access. - Federation: Integrate with social and enterprise identity providers, allowing users to authenticate using existing credentials. - Adaptive Authentication: Implement risk-based authentication that evaluates sign-in attempts and prompts for additional verification when necessary. - Compromised Credential Protection: Detect and prevent the use of compromised credentials, enhancing account security. - Customizable User Workflows: Utilize AWS Lambda triggers to tailor authentication and user management processes to specific application needs. Primary Value and Solutions Provided: Amazon Cognito simplifies the implementation of secure and scalable user authentication and authorization in applications, reducing development time and infrastructure management. By supporting various authentication methods and integrating with multiple identity providers, it enhances user experience and broadens access options. Its advanced security features, such as adaptive authentication and compromised credential protection, safeguard user accounts against unauthorized access. Additionally, Cognito's seamless integration with AWS services enables developers to build comprehensive, secure applications without the complexity of managing user identities and permissions manually. **Average Rating:** 4.1/5.0 **Total Reviews:** 45 **How Do G2 Users Rate Amazon Cognito?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) - **Customer data linking:** 8.0/10 (Category avg: 8.8/10) - **Social login:** 8.1/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Amazon Cognito?** - **Seller:** [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd) - **Year Founded:** 2006 - **HQ Location:** Seattle, WA - **Twitter:** @awscloud (2,232,483 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/amazon-web-services/ (147,094 employees on LinkedIn®) - **Ownership:** NASDAQ: AMZN **Who Uses This Product?** - **Who Uses This:** Software Engineer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 50% Small-Business, 26% Enterprise #### What Are Amazon Cognito's Pros and Cons? **Pros:** - API Integration (1 reviews) - Authentication (1 reviews) - Automation (1 reviews) - Customizability (1 reviews) - Customization (1 reviews) **Cons:** - Complex Setup (1 reviews) - Error Handling (1 reviews) - Expertise Requirement (1 reviews) - Missing Features (1 reviews) - Outdated Documentation (1 reviews) ### What Do G2 Reviewers Say About Amazon Cognito? *AI-generated summary from verified user reviews* **Pros:** - Users value the **seamless API integration** of Amazon Cognito, enhancing their application's scalability and authentication capabilities. - Users value the **high scalability and comprehensive built-in authentication features** of Amazon Cognito for diverse applications. - Users value the **automation capabilities** of Amazon Cognito, making user management efficient and straightforward for any scale. - Users value the **customizability** of Amazon Cognito, enhancing authentication flows to meet diverse application needs. - Users value the **customization capabilities** of Amazon Cognito, enabling tailored authentication flows for diverse applications. **Cons:** - Users find the **complex setup** of Amazon Cognito tedious and challenging, especially with IAM policies and debugging. - Users face **challenging error handling** and debugging issues in Amazon Cognito, complicating the overall setup experience. - Users find the **expertise requirement** for setup challenging, complicating initial configuration and error handling with AWS. - Users face **missing features** like bulk updates and data export, complicating their initial setup and management experiences. - Users find the **documentation outdated** , leading to confusion and challenges during the initial setup and troubleshooting. #### What Are Recent G2 Reviews of Amazon Cognito? **"[Been utilizing cognito in most of my app](https://www.g2.com/survey_responses/amazon-cognito-review-11452531)"** **Rating:** 4.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/amazon-cognito-review-11452531) --- **"[Simple, Sleek, Scalable, Reliable Identity Management which provides Auth, Auth, User management.](https://www.g2.com/survey_responses/amazon-cognito-review-10569216)"** **Rating:** 5.0/5.0 stars *— Dharmesh K.* [Read full review](https://www.g2.com/survey_responses/amazon-cognito-review-10569216) --- #### What Are G2 Users Discussing About Amazon Cognito? - [What is Amazon Cognito used for?](https://www.g2.com/discussions/what-is-amazon-cognito-used-for) - [Is Cognito safe?](https://www.g2.com/discussions/is-cognito-safe) - [Is AWS Cognito free?](https://www.g2.com/discussions/is-aws-cognito-free) - [What is Amazon Cognito identity?](https://www.g2.com/discussions/what-is-amazon-cognito-identity) - [What is the use of Amazon Cognito?](https://www.g2.com/discussions/what-is-the-use-of-amazon-cognito) ### 9. [OneLogin](https://www.g2.com/products/onelogin/reviews) OneLogin simplifies identity management with secure, one-click access, for employees, customers and partners, through all device types, to all enterprise cloud and on-premises applications. OneLogin enables IT identity policy enforcement and instantly disables app access for employees who leave or change roles in real-time by removing them from Active Directory. Take control over application access, quickly on- and off-board team members, and provide end-users with easy access to all their applications on every device. Extend your on-premises security model to the cloud in minutes. Eliminate the pain and expense of extensive identity policy management. OneLogin reduces identity infrastructure costs and complex integration projects for each new app and efficiently extends identity policies to the cloud. OneLogin eliminates the need for lengthy integration and provisioning projects, manual de-provisioning, protracted on- and off-boarding processes, username and password resets, and Shadow IT. **Average Rating:** 4.4/5.0 **Total Reviews:** 273 **How Do G2 Users Rate OneLogin?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **Customer data linking:** 8.9/10 (Category avg: 8.8/10) - **Social login:** 8.9/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.4/10 (Category avg: 9.1/10) **Who Is the Company Behind OneLogin?** - **Seller:** [One Identity](https://www.g2.com/sellers/one-identity) - **HQ Location:** Aliso Viejo, CA - **Twitter:** @OneIdentity (7,871 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/one-identity (718 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Computer Software, Education Management - **Company Size:** 49% Mid-Market, 40% Enterprise #### What Are OneLogin's Pros and Cons? **Pros:** - Single Sign-On (8 reviews) - SSO (Single Sign-On) (8 reviews) - Ease of Use (7 reviews) - SSO (6 reviews) - Security (5 reviews) **Cons:** - Service Interruptions (5 reviews) - Connection Issues (4 reviews) - Bugs (3 reviews) - Error Handling (3 reviews) - Limited Features (3 reviews) ### What Do G2 Reviewers Say About OneLogin? *AI-generated summary from verified user reviews* **Pros:** - Users love the **simplicity of Single Sign-On** with OneLogin, streamlining access to all their applications effortlessly. - Users value the **simplicity of SSO** with OneLogin, seamlessly accessing all applications while managing fewer passwords. - Users love the **ease of use** of OneLogin, simplifying access to multiple applications with a single password. - Users appreciate the **efficiency of SSO** with OneLogin, simplifying access to all essential applications with one password. - Users value the **strong security features** of OneLogin, ensuring safe access with SSO and MFA capabilities. **Cons:** - Users experience **service interruptions** with OneLogin, noting occasional outages and slow support response times affecting accessibility. - Users report **connection issues** with OneLogin, experiencing occasional outages that disrupt access to their tools. - Users experience **connectivity glitches and outages** with OneLogin, which can disrupt business operations significantly. - Users report **occasional connectivity glitches** with OneLogin that can disrupt access to business applications unexpectedly. - Users find the **limited features** of OneLogin restrictive, impacting accessibility and overall functionality for non-administrators. #### What Are Recent G2 Reviews of OneLogin? **"[Reliable SSO and Access Management Platform](https://www.g2.com/survey_responses/onelogin-review-13076565)"** **Rating:** 5.0/5.0 stars *— Utkarsh K.* [Read full review](https://www.g2.com/survey_responses/onelogin-review-13076565) --- **"[Outstanding IAM & SSO Solution with Robust Security Features](https://www.g2.com/survey_responses/onelogin-review-11936577)"** **Rating:** 5.0/5.0 stars *— Veerendra C.* [Read full review](https://www.g2.com/survey_responses/onelogin-review-11936577) --- #### What Are G2 Users Discussing About OneLogin? - [What is OneLogin used for?](https://www.g2.com/discussions/what-is-onelogin-used-for) - [How much does SSO cost?](https://www.g2.com/discussions/how-much-does-sso-cost) - [What is OneLogin app?](https://www.g2.com/discussions/what-is-onelogin-app) - 1 comment - [How do I log into OneLogin?](https://www.g2.com/discussions/how-do-i-log-into-onelogin) - 1 comment - [Is OneLogin safe?](https://www.g2.com/discussions/is-onelogin-safe) - 3 comments ### 10. [CyberArk Workforce Identity](https://www.g2.com/products/cyberark-workforce-identity/reviews) CyberArk Identity Overview CyberArk Identity is a SaaS-delivered suite of solutions designed to simplify identity and access management in enterprises. CyberArk Identity unifies Workforce Access and Identity Management solutions in a single offering. Workforce Access capabilities include single sign-on, multi-factor authentication, session security, and credential management. Identity Management capabilities include lifecycle management, identity orchestration, and identity governance. With CyberArk Identity, organizations can secure workforce access to applications, endpoints, and infrastructure and protect themselves from the leading cause of data breaches – compromised credentials. CyberArk Identity is part of the CyberArk Identity Security Platform. Built for the dynamic enterprise, CyberArk Identity Security Platform secures access for any identity to any resource or environment from anywhere using any device. The CyberArk Identity Security Platform enables operational efficiencies with a single admin portal, streamlines meeting compliance requirements with unified audit capabilities, and delivers Identity Security Intelligence for continuous identity threat detection and protection. Workforce Access solutions: • CyberArk Single Sign-On (SSO) is an easy-to-manage solution for one-click access to your cloud, mobile, and legacy apps. CyberArk SSO enables a secure and frictionless sign-in experience for both internal and external users that adjusts based on risk. • CyberArk App Gateway is an add-on to our Single Sign-On solution that enables VPN-less access to legacy applications. It allows companies to set up per-application, per-user access to individual legacy applications hosted on-premises. • CyberArk Adaptive Multi-Factor Authentication (MFA) helps strengthen security and prevent attacks involving compromised credentials by requiring users to present multiple forms of evidence to gain access to your applications. Unlike traditional MFA solutions, CyberArk Adaptive MFA uses AI-powered behavioral analytics and contextual information to determine which authentication factors to apply to a particular user in a specific situation. • CyberArk Secure Web Sessions is a cloud-based service that enables organizations to monitor, record, and audit end-user activity within high-risk and high-value web applications. Security and compliance specialists can use Secure Web Sessions to search recorded sessions using free text input and quickly filter events by users, dates, and actions. • CyberArk Workforce Password Management is an enterprise-focused password manager providing a user-friendly solution to store business application credentials in a centralized vault and securely share them with other users in the organization. Identity Management Services: • CyberArk Identity Lifecycle Management provides an easy way to route application access requests, create application accounts, manage entitlements for those accounts, and revoke access when necessary. • CyberArk Identity Flows is an identity orchestration solution that improves security, efficiency, and productivity by automating identity data and events. With Identity Flows, organizations can orchestrate complex identity management processes and synchronize identity data across diverse applications, directory stores, and repositories. • CyberArk Identity Compliance solution continuously discovers access, streamlines access certifications, and provides comprehensive identity analytics. Identity Compliance automates manually intensive, error-prone administrative processes, ensuring all workforce and privileged access rights are properly assigned and continually certified across enterprises. **Average Rating:** 4.5/5.0 **Total Reviews:** 126 **How Do G2 Users Rate CyberArk Workforce Identity?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) **Who Is the Company Behind CyberArk Workforce Identity?** - **Seller:** [Palo Alto Networks](https://www.g2.com/sellers/palo-alto-networks) - **Year Founded:** 2005 - **HQ Location:** Santa Clara, CA - **Twitter:** @PaloAltoNtwks (128,951 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/30086/ (22,313 employees on LinkedIn®) - **Ownership:** NYSE: PANW **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Financial Services - **Company Size:** 48% Enterprise, 48% Mid-Market #### What Are CyberArk Workforce Identity's Pros and Cons? **Pros:** - Ease of Use (14 reviews) - Access Management (6 reviews) - Intuitive (6 reviews) - Customer Support (5 reviews) - Access Control (4 reviews) **Cons:** - Missing Features (4 reviews) - Integration Issues (2 reviews) - Lack of Automation (2 reviews) - Lack of Features (2 reviews) - Browser Extension Issues (1 reviews) ### What Do G2 Reviewers Say About CyberArk Workforce Identity? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of CyberArk Workforce Identity, citing its intuitive UI and streamlined processes. - Users value the **streamlined access management** of CyberArk Workforce Identity, enhancing efficiency and control over user access. - Users find CyberArk Workforce Identity to be **intuitive and easy to use** , enhancing their overall security and user experience. - Users commend the **responsiveness of customer support** , appreciating quick solutions and helpful interactions throughout their experience. - Users appreciate the **effective access review capabilities** of CyberArk Workforce Identity, enhancing management and security for authorized users. **Cons:** - Users feel the need for **missing features** like more integrations and enhanced dashboard capabilities in CyberArk Workforce Identity. - Users express frustration over **integration issues** , noting limitations with legacy systems and manual processes in CyberArk Workforce Identity. - Users wish for **automated remediation** in CyberArk Workforce Identity, as manual processes hinder efficiency and integration. - Users find the **lack of integrations** limiting, especially for legacy platforms and customized reporting needs. - Users are frustrated by the **manual processes** required for user mapping and integration with non-ZUS compatible applications. #### What Are Recent G2 Reviews of CyberArk Workforce Identity? **"[Fast User-Device Linking, Needs Installation Speed Boost](https://www.g2.com/survey_responses/cyberark-workforce-identity-review-12700425)"** **Rating:** 4.0/5.0 stars *— Dominika T.* [Read full review](https://www.g2.com/survey_responses/cyberark-workforce-identity-review-12700425) --- **"[The way Access Reviews should be!](https://www.g2.com/survey_responses/cyberark-workforce-identity-review-8369131)"** **Rating:** 5.0/5.0 stars *— kam n.* [Read full review](https://www.g2.com/survey_responses/cyberark-workforce-identity-review-8369131) --- #### What Are G2 Users Discussing About CyberArk Workforce Identity? - [What are the benefits and drawbacks of using CyberArk Identity for identity and access management?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-cyberark-identity-for-identity-and-access-management) ### 11. [Frontegg](https://www.g2.com/products/frontegg/reviews) Frontegg is the only solution that provides robust and scalable user management infrastructure for B2B SaaS, handling the full user journey, from signup to subscription. The platform is multi-tenant at its core, which enables organization-level granularity for any setting or configuration. For a comprehensive user experience, Frontegg offers a self-serve Admin Portal, which provides the user with full visibility and control over their personal and organizational settings. Our platform enables app builders by supporting their efforts all the way from fundamental authentication flows to the most advanced capabilities such as complex organizational structures (multi-tenancy), fine-grained authorization, API-token management, self-service admin portal for end-users, subscription enforcement, single-sign-on (SSO), and much more. Frontegg’s interfaces are embedded as a UI layer within your app and become a customer-facing management interface for your end-users, both on the personal and workspace levels. Frontegg also powers-up your backend through rich SDKs supported in various languages and frameworks. **Average Rating:** 4.8/5.0 **Total Reviews:** 362 **How Do G2 Users Rate Frontegg?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Customer data linking:** 9.6/10 (Category avg: 8.8/10) - **Social login:** 9.6/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.8/10 (Category avg: 9.1/10) **Who Is the Company Behind Frontegg?** - **Seller:** [Frontegg LTD](https://www.g2.com/sellers/frontegg-ltd) - **Company Website:** https://www.frontegg.com - **Year Founded:** 2019 - **HQ Location:** Mountain View, California, United States - **Twitter:** @FronteggForSaaS (457 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/29365766/ (72 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, CTO - **Top Industries:** Computer Software, Computer & Network Security - **Company Size:** 54% Small-Business, 32% Mid-Market #### What Are Frontegg's Pros and Cons? **Pros:** - Ease of Use (19 reviews) - Customer Support (18 reviews) - Integrations (17 reviews) - Features (16 reviews) - Easy Integrations (15 reviews) **Cons:** - Poor Documentation (10 reviews) - Outdated Documentation (7 reviews) - Integration Issues (6 reviews) - Lack of Information (6 reviews) - Limited Customization (6 reviews) ### What Do G2 Reviewers Say About Frontegg? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Frontegg, which simplifies authentication and user management effortlessly. - Users commend the **responsive customer support** of Frontegg, significantly enhancing their overall experience and efficiency. - Users value the **seamless integrations** of Frontegg, significantly easing authentication and user management processes for their teams. - Users commend Frontegg for its **seamless integration and flexibility** , enhancing user management and login processes effortlessly. - Users commend the **easy integrations** of Frontegg, enabling quick setup and saving valuable engineering resources. **Cons:** - Users find the **documentation inadequate** , often requiring additional support to navigate API endpoints effectively. - Users find the **outdated documentation** frustrating, lacking detailed examples and clarity for API usage, hindering their experience. - Users face **integration issues** with Frontegg, requiring significant effort for setup and adaptation to existing systems. - Users find the **lack of clear documentation** frustrating, often requiring extra effort to understand API endpoints and error handling. - Users find **customization options limited** , which impacts brand consistency and flexibility in design choices with Frontegg. #### What Are Recent G2 Reviews of Frontegg? **"[Works well once you get started](https://www.g2.com/survey_responses/frontegg-review-12515838)"** **Rating:** 4.5/5.0 stars *— Nick Z.* [Read full review](https://www.g2.com/survey_responses/frontegg-review-12515838) --- **"[Streamlines Streamlit Authentication with Stellar Support](https://www.g2.com/survey_responses/frontegg-review-12818227)"** **Rating:** 4.0/5.0 stars *— Thomas S.* [Read full review](https://www.g2.com/survey_responses/frontegg-review-12818227) --- #### What Are G2 Users Discussing About Frontegg? - [What is Frontegg used for?](https://www.g2.com/discussions/what-is-frontegg-used-for) - 1 upvote ### 12. [PingOne Advanced Identity Cloud](https://www.g2.com/products/pingone-advanced-identity-cloud/reviews) ForgeRock provides an identity platform to helps global brands, enterprises and government entities build secure, customer-facing relationships across any app, device or thing, user can use online identities to grow revenue, extend reach and launch new business models, and the company. **Average Rating:** 4.4/5.0 **Total Reviews:** 25 **How Do G2 Users Rate PingOne Advanced Identity Cloud?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Customer data linking:** 9.4/10 (Category avg: 8.8/10) - **Social login:** 9.7/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 10.0/10 (Category avg: 9.1/10) **Who Is the Company Behind PingOne Advanced Identity Cloud?** - **Seller:** [Ping Identity](https://www.g2.com/sellers/ping-identity) - **Year Founded:** 2002 - **HQ Location:** Denver, CO - **Twitter:** @pingidentity (42,053 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/21870/ (2,378 employees on LinkedIn®) - **Phone:** 1.303.468.2900 **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer & Network Security - **Company Size:** 61% Enterprise, 23% Mid-Market #### What Are Recent G2 Reviews of PingOne Advanced Identity Cloud? **"[Really commendable](https://www.g2.com/survey_responses/pingone-advanced-identity-cloud-review-4449442)"** **Rating:** 5.0/5.0 stars *— Srijan R.* [Read full review](https://www.g2.com/survey_responses/pingone-advanced-identity-cloud-review-4449442) --- **"[It was an overall solution for identity and access management](https://www.g2.com/survey_responses/pingone-advanced-identity-cloud-review-9082669)"** **Rating:** 4.0/5.0 stars *— Prajyot P.* [Read full review](https://www.g2.com/survey_responses/pingone-advanced-identity-cloud-review-9082669) --- ### 13. [PortalGuard](https://www.g2.com/products/portalguard/reviews) PortalGuard is a single, unified Identity and Access Management (IAM) platform designed to help organizations streamline their security processes while enhancing user experience. This comprehensive solution addresses various business initiatives, including multi-factor authentication, single sign-on, and self-service password reset. By integrating these functionalities, PortalGuard enables organizations to manage user identities and access rights efficiently, ensuring that sensitive information remains secure while providing seamless access to authorized users. Targeted at businesses of all sizes, PortalGuard is particularly beneficial for organizations that prioritize security and user convenience. Its user-friendly interface and robust features make it suitable for industries such as healthcare, finance, education, and government, where data protection and regulatory compliance are critical. The platform caters to a diverse audience, from IT administrators managing user access to end-users seeking a hassle-free login experience. By addressing the specific needs of these groups, PortalGuard fosters a secure environment that enhances productivity and reduces the risk of unauthorized access. One of the standout features of PortalGuard is its support for biometric authentication. By allowing users to log in using unique biological traits such as fingerprints, palm prints, or facial recognition, the platform not only enhances security but also simplifies the authentication process. This approach eliminates the need for complex passwords, thereby reducing the likelihood of password-related security breaches, including phishing attacks. In addition to biometric capabilities, PortalGuard offers multi-factor authentication (MFA) to further strengthen security. By requiring multiple forms of verification—such as a password combined with a biometric scan or a one-time code sent to a mobile device—organizations can significantly mitigate the risk of unauthorized access. The single sign-on feature allows users to access multiple applications with a single set of credentials, streamlining the login process and improving overall user satisfaction. Furthermore, the self-service password reset functionality empowers users to manage their passwords independently, reducing the burden on IT support teams and minimizing downtime. PortalGuard also supports a variety of integrations, including Microsoft Entra ID, PING, and ForgeRock, along with popular authenticators. This flexibility allows organizations to augment their existing security measures, such as those provided by DUO for MFA, by using PortalGuard as their Identity Provider (IdP). By adopting PortalGuard, organizations can achieve a higher level of protection for their sensitive data while simplifying access for their users, ultimately creating a more secure environment and a centralized hub for IAM needs. **Average Rating:** 4.4/5.0 **Total Reviews:** 58 **How Do G2 Users Rate PortalGuard?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) - **Customer data linking:** 9.2/10 (Category avg: 8.8/10) - **Social login:** 5.0/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.3/10 (Category avg: 9.1/10) **Who Is the Company Behind PortalGuard?** - **Seller:** [BIO-key](https://www.g2.com/sellers/bio-key) - **Company Website:** https://www.bio-key.com/ - **Year Founded:** 1993 - **HQ Location:** Wall, NJ - **Twitter:** @BIOkeyIntl (1,484 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bio-key-international/about (81 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Higher Education, Education Management - **Company Size:** 58% Mid-Market, 39% Enterprise #### What Are PortalGuard's Pros and Cons? **Pros:** - Ease of Use (19 reviews) - Customer Support (14 reviews) - Easy Setup (12 reviews) - Security (12 reviews) - Reliability (11 reviews) **Cons:** - Limited Customization (5 reviews) - Complexity (4 reviews) - Delay Issues (4 reviews) - Limited Features (4 reviews) - Complex Setup (3 reviews) ### What Do G2 Reviewers Say About PortalGuard? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of PortalGuard, finding it simple and flexible for their needs. - Users praise the **outstanding customer support** for assisting with configurations and ensuring seamless integration of PortalGuard. - Users value the **easy setup** of PortalGuard, allowing seamless integration and minimal ongoing maintenance for IT teams. - Users value the **robust security features** of PortalGuard, enhancing identity management with SSO and MFA functionalities. - Users praise PortalGuard for its **reliability** , enjoying a stable and secure identity management experience without complaints. **Cons:** - Users find **limited customization** options frustrating, experiencing delays in troubleshooting and a steep learning curve. - Users find the **setup complexity** and outdated interface frustrating, impacting efficient management and updates. - Users experience significant **delay issues** with troubleshooting and updates, complicating customization and meeting audit requirements. - Users express concerns about **limited features** in PortalGuard, wishing for faster releases and more customization options. - Users find the **initial setup complex** , requiring significant time and technical knowledge for successful implementation. #### What Are Recent G2 Reviews of PortalGuard? **"[Great product!](https://www.g2.com/survey_responses/portalguard-review-4270317)"** **Rating:** 5.0/5.0 stars *— David A.* [Read full review](https://www.g2.com/survey_responses/portalguard-review-4270317) --- **"[PortalGuard provides a reliable and secure authentication experience.](https://www.g2.com/survey_responses/portalguard-review-11494889)"** **Rating:** 4.0/5.0 stars *— Carlos D.* [Read full review](https://www.g2.com/survey_responses/portalguard-review-11494889) --- #### What Are G2 Users Discussing About PortalGuard? - [What is PortalGuard used for?](https://www.g2.com/discussions/what-is-portalguard-used-for) ## What Is Customer Identity and Access Management (CIAM) Software? [Identity Management Software](https://www.g2.com/categories/identity-management) ## What Software Categories Are Similar to Customer Identity and Access Management (CIAM) Software? - [Single Sign-On (SSO) Solutions](https://www.g2.com/categories/single-sign-on-sso) - [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam) - [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa) --- ## How Do You Choose the Right Customer Identity and Access Management (CIAM) Software? ### What You Should Know About Customer Identity and Access Management (CIAM) Software ### What is Customer Identity and Access Management (CIAM) Software? Businesses use customer identity and access management (CIAM) software to create user-friendly, seamless customer experiences when users register for, log in to, and manage their customer profiles on corporate websites, portals, shops, and other consumer-facing accounts. On the back end, CIAM software creates one universal identity of the user, which can be tied to multiple business applications. Having a single, centralized view of the user is critical for creating a seamless end-user experience and properly managing a user’s preferences across all of a company’s customer products. Companies also employ CIAM for security reasons, protecting customer data at rest and in transit. CIAM software is important for B2C companies in particular, with us -cases such as travel loyalty programs, cable company customer accounts, content subscription accounts (including online newspapers, food delivery accounts, and clothing stores), and many more. Although most CIAM software use cases are for business to consumer (B2C) businesses, there are some CIAM use cases for business to business (B2B) companies; for example, businesses that manage internet of things (IoT) device identities may use CIAM software to provide devices with unique identities for security purposes. Key Benefits of Customer Identity and Access Management (CIAM) Software - Improve online customer experiences by creating easy-to-use online registration, login, and account management tools - Manage customer identities at scale, into the tens of millions - Allow user self-registration and management - Authenticate user identities to reduce fraud - Manage user [consent](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/consent-and-preference-management) and privacy to stay compliant with privacy laws - Connect with CRM, content management systems (CMS), analytical software, and other tools to personalize customer experiences and/or discover upselling opportunities - Provide security function like encryption to secure customer data at rest and in transit ### Why Use Customer Identity and Access Management (CIAM) Software? Great customer experiences lead to happy customers. Companies use CIAM software to provide their customers with simple and secure access to their own accounts, effectively managing the back end of these customer user identities. The main benefit of using CIAM software is to provide an improved customer experience. Companies can leverage the software to accomplish this through creating a simple self-registration process, providing secure login portals using authentication methods, and facilitating seamless access to multiple products using a singular identity. CIAM software also helps companies adhere to privacy laws such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR) by tracking and managing a user’s consent and privacy preferences and applying those preferences across all of a user’s accounts globally. There are four main reasons why companies use CIAM software: **Improved customer experience —** Positive customer experiences are critical for companies to gain customers’ trust, brand loyalty, and their repeat business. Part of a B2C company’s digital strategy for consumer-facing accounts is to offer a front-end solution that makes account creation user-friendly, login secure and seamless, and account management easy. On the back end, this means creating a holistic view of the customer under one identity that can be federated across multiple corporate systems to provide a frictionless end-user experience. The CIAM solution should be omnichannel, such as being available on web, mobile apps, and other places customers can interact with the company. With improved customer experiences online, companies can see reductions in phone calls, emails, or in-person visits for account help. **Marketing —** Companies can reduce friction and customer abandonment by providing excellent customer experiences online. Part of doing so is providing the right customer, with the right information, at the right time; this kind of experience can be achieved with personalization. With CIAM solutions, companies can bring their siloed customer identity data from across all of their systems into one central place. They can enrich that centralized customer data with outside information and generate a 360-degree view of the user. With this holistic view of the customer, personalization can be better achieved. **Security —** Companies use CIAM software to support their security policies, verify users are who they say they are, and secure customer data across its consumer lifecycle. When customers log in to an account, it is important to authenticate their identity. CIAM software offers multiple forms of authentication for security—from basic SMS authentication for low-risk account actions, to biometric authentication for high-risk transactions such as transfering money or making large purchases. Some CIAM providers may offer adaptive, or [risk-based multi-factor authentication](https://www.g2.com/categories/risk-based-authentication), which can determine risk based on a number of factors such as IP address, location, and device behavior, and even prompt a user to reauthenticate once a reauthentication policy is triggered. **Privacy —** In addition to security, compliance with privacy laws is top of mind for many companies—and it starts with gaining user consent. Using CIAM software, companies can allow users to manage their consent, privacy, and other preferences online. These preferences can then be implemented across all a company’s applications and systems, and be recorded for auditing purposes. ### Who Uses Customer Identity and Access Management (CIAM) Software? Typically B2C companies use CIAM software to manage up to millions of customer identities for their accounts. Some CIAM software providers also offer tools to manage internet of things (IOT) devices as well, allowing the provision of a unique identity to each device that can be used across accounts. To properly implement, manage, and extract value from a CIAM solution, businesses will likely seek collaboration from teams across the company including: security, operations, marketing, sales, service, and customer support. Users must ensure that the needs of all stakeholders from these groups can be met with the CIAM solution the company ultimately selects. ### Customer Identity and Access Management (CIAM) Software Features The main features of CIAM software include: **Self-registration —** Customer account self-registration is crucial to CIAM software. CIAM tools offer workflow functionality to complete the necessary business processes throughout the customer onboarding process. **Authentication methods —** Another major feature of CIAM tools is authenticating the user; in other words, ensuring they are who they say they are. Many CIAM tools offer multiple authentication methods, including but not limited to s[ocial login](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/social-login), two-factor authentication (2FA), multi-factor authentication (MFA), biometric authentication, and passwordless authentication. **Single sign-on (SSO) —** Single sign-on functionality using SAML or OpenID Connect standards provides customers with seamless access to disparate applications by logging in only once. **Multi-channel/omnichannel experience —** Part of a business’ ability to provide excellent customer experience is meeting customers where they are, whether that is in a physical store, on the web, or via mobile apps. Having a customer’s identity synchronized across all channels helps a business provide a better experience to that customer. **Privacy and consent management —** Managing a customer’s consent and privacy preferences is critical to being compliant with privacy laws such as CCPA, GDPR, and others. Companies can more easily collect and manage a user’s consent preferences using CIAM solutions. **Integrations/APIs —** To monetize the information stored in a CIAM software solution, a CIAM must connect to the company’s other software including CRM platforms, marketing automation tools, analytics tools, and others. Many CIAM providers achieve this via API integrations. **Reporting —** Reporting functionality is important to understand registration information, security information, and general customer information that can be used for analytics. **Scalability —** Today, most solutions can handle identities in the tens of millions. A CIAM software solution should be scalable during periods of high usage or growth. **Standards —** Technological standards vary from business to business. CIAM solutions can be built on many, including OpenID, SAML, OAuth, WebAuthn/FIDO2, and so on. **Security —** CIAM providers should offer encryption of data at both rest and in transit, and allow levels of control who has access to customer data. Many CIAM solutions have certifications such as ISO 27001, SOC 2, and HIPAA, among others. ### Trends Related to Customer Identity and Access Management (CIAM) Software **Passwordless authentication —** One of the biggest sources of friction for customers and companies is passwords. Customers often have a hard time remembering passwords, while companies don’t want to deal with the risk that goes along with storing passwords on their servers. A new trend emerging with CIAM solutions is passwordless authentication, which allows customers to sign into an application without typing in a password. This is achieved using mobile apps that can trigger a face scan, fingerprint scan, QR code scan, or any other relevant mode of authentication. ### Potential Issues with Customer Identity and Access Management (CIAM) Software **Authentication —** By themselves, usernames and passwords are generally not considered sufficient means of authenticating a user’s identity. Many CIAM solutions offer more robust authentication methods, including mobile-push on mobile apps or passwordless authentication. **Identity and access management (IAM) —** CIAM can often be confused with IAM, but the two solution types are different. IAM software is used for managing _employee_ identities, while CIAM is used for managing _customer_ identities. Furthermore, IAM-related identities are managed by a company’s IT staff, while CIAM-related identities are created and managed by end users such as customers. CIAM software is more robust and offers marketing and privacy-related features that are not native to IAM software. ### Software and Services Related to Customer Identity and Access Management (CIAM) Software [**Multi-factor authentication (MFA) software**](http://g2.com/categories/multi-factor-authentication-mfa) **—** Properly authenticating users—to ensure they are who they say they are—is an important part of CIAM software. CIAM solutions should offer multiple methods to authenticate users which may include: SMS one-time-passwords (OTP), email OTPs, voice OTPs, mobile push, physical security keys, smartphones, smartwatches, biometrics, QR codes, and passwordless authentication. [**Passwordless authentication software**](https://www.g2.com/categories/passwordless-authentication) **—** Passwordless authentication is a type of muti-factor authentication (MFA) that eliminates a password as an authentication type and replaces it with other, more secure factors such as mobile-push or biometrics. [**Single sign-on (SSO) software**](https://www.g2.com/categories/single-sign-on-sso) **—** SSO functionality provides users with access to multiple applications without requiring multiple logins. SSO allows companies to provide a seamless customer experience by requiring the customer to log in only once and then linking multiple applications together on the back end. [**Customer relationship management (CRM) software**](https://www.g2.com/categories/crm) **—** CRM software helps businesses track and manage customer interactions within a single system of record. By integrating CRM software with CIAM software, companies can get a holistic view of their customer for customer service or upselling purposes. [**Marketing automation software**](https://www.g2.com/categories/marketing-automation) **—** Marketing automation software helps marketers create segmented, personalized, and timely marketing experiences for customers or prospects. By integrating marketing automation software with CIAM software, companies can extract personalization data from the CIAM to personalize their marketing campaigns to ensure the right customer gets the right marketing message at the right time. [**Marketing analytics software**](https://www.g2.com/categories/marketing-analytics) **—** Marketing analytics software helps to simplify and optimize a business’ marketing strategies and activities. By integrating CIAM data into a marketing analytics platform, companies can ensure they are using the most accurate customer data. [**Consent management platforms (CMP)**](https://www.g2.com/categories/consent-management-platform-cmp) **—** Consent management platforms help companies obtain and manage user consent when collecting, sharing, buying, or selling a user's data online. Many CIAM tools offer consent management functionality, but businesses may opt to integrate with a separate, more comprehensive CMP to better meet their needs..