The Top 20 Customer Data Platforms (CDP)

Check out this list of the top Customer Data Platforms (CDP) products based on user satisfaction. A product's satisfaction score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings from review data. Software buyers can compare products according to their satisfaction scores to streamline the buying process and quickly identify the best products based on the experiences of their peers.

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G2 Satisfaction Score

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100

Overall Satisfaction Score

100

Top Industries of Reviewers:

Retail

59%

Apparel & Fashion

22%

Marketing and Advertising

11%

Consumer Electronics

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.8

Meets Requirements

Average: 9.4

9.7

Ease of Doing Business With

Average: 9.6

9.7

Ease of Setup

Average: 9.1

9.4

Quality of Support

Average: 9.6

9.8

Ease of Admin

Average: 9.3

9.7

GrowthLoop

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

35%

Sports

30%

Information Technology and Services

17%

Staffing and Recruiting

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.3

Meets Requirements

Average: 9.4

9.3

Ease of Doing Business With

Average: 9.6

9.9

Ease of Setup

Average: 9.1

9.5

Quality of Support

Average: 9.6

9.8

Ease of Admin

Average: 9.3

9.4

NotifyVisitors

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

67%

Computer Software

19%

Accounting

Computer & Network Security

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.7

Meets Requirements

Average: 9.4

9.8

Ease of Doing Business With

Average: 9.6

9.8

Ease of Setup

Average: 9.1

9.7

Quality of Support

Average: 9.6

9.6

Ease of Admin

Average: 9.3

9.9

ContactPigeon

Overall Satisfaction Score

Top Industries of Reviewers:

Apparel & Fashion

56%

Marketing and Advertising

22%

Cosmetics

11%

Retail

11%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.7

Meets Requirements

Average: 9.4

9.9

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.1

9.8

Quality of Support

Average: 9.6

10.0

Ease of Admin

Average: 9.3

10.0

WebEngage

Overall Satisfaction Score

Top Industries of Reviewers:

Education Management

31%

Financial Services

25%

Marketing and Advertising

24%

Apparel & Fashion

19%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.2

Meets Requirements

Average: 9.4

9.1

Ease of Doing Business With

Average: 9.6

9.0

Ease of Setup

Average: 9.1

9.0

Quality of Support

Average: 9.6

9.1

Ease of Admin

Average: 9.3

9.1

Meiro

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

29%

Computer Software

29%

Consulting

25%

Leisure, Travel & Tourism

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.4

9.7

Ease of Doing Business With

Average: 9.6

9.9

Ease of Setup

Average: 9.1

9.2

Quality of Support

Average: 9.6

9.7

Ease of Admin

Average: 9.3

8.7

Dotdigital

Overall Satisfaction Score

Top Industries of Reviewers:

Retail

51%

Non-Profit Organization Management

20%

Marketing and Advertising

15%

Consumer Goods

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.1

Meets Requirements

Average: 9.4

9.1

Ease of Doing Business With

Average: 9.6

9.5

Ease of Setup

Average: 9.1

8.7

Quality of Support

Average: 9.6

9.7

Ease of Admin

Average: 9.3

9.4

Planhat

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

56%

Information Technology and Services

27%

Marketing and Advertising

13%

Internet

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.6

Meets Requirements

Average: 9.4

8.9

Ease of Doing Business With

Average: 9.6

9.7

Ease of Setup

Average: 9.1

7.9

Quality of Support

Average: 9.6

9.5

Ease of Admin

Average: 9.3

8.5

Bikky

Overall Satisfaction Score

Top Industries of Reviewers:

Restaurants

83%

Food & Beverages

11%

Marketing and Advertising

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.2

Meets Requirements

Average: 9.4

9.7

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.1

9.8

Quality of Support

Average: 9.6

10.0

Ease of Admin

Average: 9.3

9.6

#10

Bloomreach

Overall Satisfaction Score

Top Industries of Reviewers:

Retail

45%

Apparel & Fashion

22%

Marketing and Advertising

20%

Financial Services

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.3

Meets Requirements

Average: 9.4

9.0

Ease of Doing Business With

Average: 9.6

9.2

Ease of Setup

Average: 9.1

7.9

Quality of Support

Average: 9.6

9.3

Ease of Admin

Average: 9.3

8.5

#11

Revotas

Overall Satisfaction Score

Top Industries of Reviewers:

Textiles

42%

Internet

25%

Computer Software

17%

Consumer Electronics

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.3

Meets Requirements

Average: 9.4

9.7

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.1

9.8

Quality of Support

Average: 9.6

9.9

Ease of Admin

Average: 9.3

9.8

#12

Swan AI

Overall Satisfaction Score

Top Industries of Reviewers:

Retail

80%

Information Technology and Services

10%

Consulting

10%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.4

9.8

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.1

9.7

Quality of Support

Average: 9.6

9.7

Ease of Admin

Average: 9.3

9.5

#13

CustomerLabs 1PD Ops Platform

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

50%

Food & Beverages

25%

Health, Wellness and Fitness

13%

Business Supplies and Equipment

13%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.3

Meets Requirements

Average: 9.4

9.8

Ease of Doing Business With

Average: 9.6

10.0

Ease of Setup

Average: 9.1

9.9

Quality of Support

Average: 9.6

10.0

Ease of Admin

Average: 9.3

9.2

#14

Fullstory

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

48%

Information Technology and Services

23%

Financial Services

17%

Computer & Network Security

11%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.5

Meets Requirements

Average: 9.4

8.8

Ease of Doing Business With

Average: 9.6

9.1

Ease of Setup

Average: 9.1

8.6

Quality of Support

Average: 9.6

9.0

Ease of Admin

Average: 9.3

9.2

#15

BuyerGenomics

Overall Satisfaction Score

Top Industries of Reviewers:

Apparel & Fashion

33%

Retail

25%

Restaurants

25%

Food & Beverages

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.4

Meets Requirements

Average: 9.4

9.6

Ease of Doing Business With

Average: 9.6

9.9

Ease of Setup

Average: 9.1

9.8

Quality of Support

Average: 9.6

10.0

Ease of Admin

Average: 9.3

9.4

#16

Customer.io

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

35%

Financial Services

33%

Information Technology and Services

17%

Gambling & Casinos

15%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

8.6

Meets Requirements

Average: 9.4

9.2

Ease of Doing Business With

Average: 9.6

9.3

Ease of Setup

Average: 9.1

8.2

Quality of Support

Average: 9.6

9.1

Ease of Admin

Average: 9.3

8.7

#17

Maestra

Overall Satisfaction Score

Top Industries of Reviewers:

Apparel & Fashion

40%

Marketing and Advertising

30%

Computer Software

20%

Financial Services

10%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.3

Meets Requirements

Average: 9.4

9.7

Ease of Doing Business With

Average: 9.6

9.5

Ease of Setup

Average: 9.1

9.1

Quality of Support

Average: 9.6

9.9

Ease of Admin

Average: 9.3

9.7

#18

Retention Science

Overall Satisfaction Score

Top Industries of Reviewers:

Education Management

31%

Marketing and Advertising

31%

Apparel & Fashion

23%

Information Technology and Services

15%

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.7

Meets Requirements

Average: 9.4

9.5

Ease of Doing Business With

Average: 9.6

9.2

Ease of Setup

Average: 9.1

9.2

Quality of Support

Average: 9.6

9.6

Ease of Admin

Average: 9.3

9.4

#19

Catalyst

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

52%

Information Technology and Services

28%

Marketing and Advertising

15%

Computer & Network Security

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.0

Meets Requirements

Average: 9.4

8.8

Ease of Doing Business With

Average: 9.6

9.4

Ease of Setup

Average: 9.1

8.6

Quality of Support

Average: 9.6

9.0

Ease of Admin

Average: 9.3

9.1

#20

Dreamdata

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

49%

Marketing and Advertising

26%

Information Technology and Services

19%

Financial Services

Ratings from Reviews (out of 10):

Ease of Use

Average: 9.2

9.0

Meets Requirements

Average: 9.4

9.4

Ease of Doing Business With

Average: 9.6

9.8

Ease of Setup

Average: 9.1

8.5

Quality of Support

Average: 9.6

9.7

Ease of Admin

Average: 9.3

9.0

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