Customer Data Platforms (CDP) Resources
Articles, Glossary Terms, Discussions, Topics, and Reports to expand your knowledge on Customer Data Platforms (CDP)
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, topics to contrast viewpoints, and reports from industry data.
Customer Data Platforms (CDP) Articles
Simplifying Customer Data Platforms and Introducing Its Attributes on G2
Imagine you want to buy a new car. While looking through site after site, comparing prices, and researching which brand is best, you are likely exposed to many tailored ads and relevant content. Since the experience was so personalized, you might even think you have made the best choice for purchase. The reason behind such experiences may be due to a business using a customer data platform (CDP).
by Victoria Blackwell
50+ Customer Data Statistics for Successful Marketing Plans
Collecting customer data is crucial to any marketing strategy.
by Shruti Nair
Retail Media Advertising Trends in 2022
This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Emily Malis Greathouse
2021 Trends in Martech and Adtech
This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Emily Malis Greathouse
How to Balance Consumer Privacy and Personalization in Marketing
Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.
by Stephanie Graham
The G2 on Martech: Continued Growth of CDPs and How They Leverage AI
Have you ever thought “Wow, they get me,” when interacting with a brand? It could be as simple as Netflix recommending the perfect show to binge, or Amazon suggesting a product that complements what’s already in your cart. We now expect these personalized experiences from brands. However, with more content, brands, and purchasing channels out there, it becomes difficult to personalize at scale. Enter the customer data platform (CDP).
by Emily Malis Greathouse
Customer Data Platforms (CDP) Glossary Terms
Customer Data Platforms (CDP) Discussions
0
Question on: Arena.im
Will there ever be an update that allows me to use Arena.im in a flutter (dart) environment.I am a dart programmer who builds android and ios apps, I would like to know if Arena.im can integrate with dart.
Hi Joseph! Thank you for your message
Yes, we have plans on the roadmap to expand Arena's SDKs to Flutter as well as other platforms. It will be available in a near future. We will share it.
Stay tuned!
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0
Question on: Insider
How effective is the tool at new acquisition and driving traffic to website?Are you able to drive new traffic to my website? Can you help us attract the right traffic to our website?
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work.
Insider's tool has solutions for Ad Optimization and Retargeting that would let Marketers drive quality traffic.
A viable alternative to the standard ‘look a like’ audience retargeting.
Insider provides native ability to score anonymous visitors based on propensity models and syndicate to Google / Facebook networks.
All thanks to Mr Jeff Silbert for restoring me from my lost which i made to fake account management online. i was introduce to a fake platform by someone I came across online and this made me lose over $7,500 i almost lost all I have but thank god i w3as able to recover my funds by Mr. Jeff Silber. I think you can reach him if you need help email him Jeffsilbert55@gmail.com or
WhatsApp +447508298691. trust me he is super nice man.
All thanks to Mr Jeff Silbert for restoring me from my lost which i made to fake account management online. i was introduce to a fake platform by someone I came across online and this made me lose over $7,500 i almost lost all I have but thank god i w3as able to recover my funds by Mr. Jeff Silber. I think you can reach him if you need help email him Jeffsilbert55@gmail.com or
WhatsApp +447508298691. trust me he is super nice man.
All thanks to Mr Jeff Silbert for restoring me from my lost which i made to fake account management online. i was introduce to a fake platform by someone I came across online and this made me lose over $7,500 i almost lost all I have but thank god i w3as able to recover my funds by Mr. Jeff Silber. I think you can reach him if you need help email him Jeffsilbert55@gmail.com or
WhatsApp +447508298691. trust me he is super nice man.
Recovering your lost bitcoin or funds as the case might be, is not what you can do alone, you’d require the service of a trained specialist. A recovery specialist is a person or a group of people who are well equipped to work around the crypto network. They have vast knowledge about the whole network and have the right software and private keys to follow any transaction. I was scammed $156k worth of Bitcoin in Binary option, good thing I got every penny back through the help of Gavin ray he’s a genius Contact
MAIL : Gavinray78 @gmail.com
WHATSAPP :+1 217 339 4023
It is also important to be patient and really calm during the process.
Recovering your lost bitcoin or funds as the case might be, is not what you can do alone, you’d require the service of a trained specialist. A recovery specialist is a person or a group of people who are well equipped to work around the crypto network. They have vast knowledge about the whole network and have the right software and private keys to follow any transaction. I was scammed $156k worth of Bitcoin in Binary option, good thing I got every penny back through the help of Gavin ray he’s a genius Contact
MAIL : Gavinray78 @gmail.com
WHATSAPP :+1 217 339 4023
It is also important to be patient and really calm during the process.
0
Question on: Insider
Does Insider have an integration with Tealium?If yes, is it a bidirectional integration?
Absolutely yes, and yes! Insider and Tealium can connect bidirectionally to share user and event data.
With the integration, you can send your user and event data from Tealium to Insider and share your interaction events and leads from Insider with Tealium.
For more information, you can visit: https://useinsider.com/integration/tealium-cdp/
Customer Data Platforms (CDP) Reports
Mid-Market Grid® Report for Customer Data Platform (CDP)
Winter 2025
G2 Report: Grid® Report
Grid® Report for Customer Data Platform (CDP)
Winter 2025
G2 Report: Grid® Report
Enterprise Grid® Report for Customer Data Platform (CDP)
Winter 2025
G2 Report: Grid® Report
Momentum Grid® Report for Customer Data Platform (CDP)
Winter 2025
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Customer Data Platform (CDP)
Winter 2025
G2 Report: Grid® Report
Enterprise Grid® Report for Customer Data Platform (CDP)
Fall 2024
G2 Report: Grid® Report
Small-Business Grid® Report for Customer Data Platform (CDP)
Fall 2024
G2 Report: Grid® Report
Mid-Market Grid® Report for Customer Data Platform (CDP)
Fall 2024
G2 Report: Grid® Report
Grid® Report for Customer Data Platform (CDP)
Fall 2024
G2 Report: Grid® Report
Momentum Grid® Report for Customer Data Platform (CDP)
Fall 2024
G2 Report: Momentum Grid® Report