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Tourial Reviews & Product Details

Tourial Overview

What is Tourial?

Tourial enables go-to-market teams to create Interactive Product Demos and Demo Centers — and distribute them anywhere. Demo Centers empower you to educate your buyers faster and better than ever — from the very top of the funnel all the way down. It's a personalized content hub for your prospects to find the most important info they need, share with their team, and provide you with data on what they care about. Embed or share your interactive demos across any channel and convert prospects faster, influence pipeline, and accelerate deal cycles.

Tourial Details
Product Website
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Product Description

Create interactive demos and demo centers for any channel — and share them everywhere.


Seller Details
Seller
Tourial
Company Website
Year Founded
2019
HQ Location
Atlanta, US
Twitter
@tourialtech
36 Twitter followers
LinkedIn® Page
linkedin.com
14 employees on LinkedIn®
Description

Tourial is a digital platform that enables users to create interactive product tours and walkthroughs. Designed for businesses looking to enhance user engagement and streamline onboarding processes, Tourial allows users to showcase features and benefits through customizable visual content. The platform aims to improve customer understanding and satisfaction by providing an intuitive way to explore products. For more information, visit their website at [tourial.com](https://tourial.com).


Andy B.
AB
Overview Provided by:
Unleash Your Product

Recent Tourial Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Essential demo solution for enterprise businesses"
Tourial was easy to set-up and easy to use. Their post-sales support team is top notch and very knowledgeable. Because it's so easy to start making...
Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"A great way to show off your products"
I like being able to enable my team to create real product experiences that give our prospects and customers the feel of using our technology. It i...
AD
Anastacia D.Mid-Market (51-1000 emp.)
5.0 out of 5
"Impactful, Easy-To-Use Product with Great Partnership Support"
Ease of use and customizability of Tourial are two of my favorite aspects of the tool. I had a great experience onboarding - both experiencing the ...
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Tourial Media

Tourial Demo - Overview
Manage your Interactive Demos & Demo Centers, set Branding, connect your Tech Stack, and gauge performance using Analytics.
Tourial Demo - Demo Center
Demo Centers are a personalized content hub for your prospects to find the most important info they need, share with their team, and provide you with data on what they care about.
Tourial Demo - Tourial Analytics
Understand the performance of Demos and Demo Centers with things like conversion rates, sessions, CTA clicks, form submits, traffic, and more.
Tourial Demo - Branding
Add your branding to various components using templates and make building and launching your demos quick and easy.
Play Tourial Video

Official Interactive Demo

Tourial demo available

Try an interactive demo created by the software seller (right here on G2).
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83 Tourial Reviews

4.6 out of 5
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83 Tourial Reviews
4.6 out of 5
83 Tourial Reviews
4.6 out of 5

Tourial Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for TourialQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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AD
Associate Director, Product Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Tourial?

Ease of use and customizability of Tourial are two of my favorite aspects of the tool. I had a great experience onboarding - both experiencing the tool through trainings via interactive product tours and videos, and through hands-on support, strategic guidance, and collaboration with my account team.

Building tours themselves is a seamless experience, especially when using a browser extension to capture image or video content. And, at the admin level, I'm able to easily apply branding to the tours at the admin level to ensure consistency across all tours, regardless of who is building them. Review collected by and hosted on G2.com.

What do you dislike about Tourial?

No downsides to using Tourial in my opinion. As different needs or requests arise, the team is very open to feedback and I've already seen them implement certain requests into their roadmap and delivery. Review collected by and hosted on G2.com.

What problems is Tourial solving and how is that benefiting you?

Product tours via Tourial allow us to provide a snapshot of our solutions, either through a specific persona or to highlight our product vision in an interactive way. This allows for higher-level teaser content that can help pique interest and drive lead gen. Review collected by and hosted on G2.com.

Katherine H.
KH
Senior Customer Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Tourial?

The platform is very simple to use. We were able to get up and running quickly and are able to train additional team members easily. We were at a point where we needed to be able to showcase our product, but didn't have the budget or time to wait for outsourcing videos. Tourial solved our problem and we had product tours live within a couple weeks. Updating existing tours is simple and the analytics provided are just what we need to see - inside Tourial itself and in Marketo. As an aside, our CSM has also been incredible to work with and is available to help whenever we need him. Review collected by and hosted on G2.com.

What do you dislike about Tourial?

So far, no downsides. Any feature that would be a "nice to have" since we started using it was already a part of their roadmap and has gone live quickly! Review collected by and hosted on G2.com.

What problems is Tourial solving and how is that benefiting you?

It solved our need to showcase our product, features, and functionality in a consumable, user-friendly way. Before, we needed someone to be in an active sales cycle or join a product webinar to see what we could do, but with Tourial customers and prospects can see new features easily and at their own convenience. Review collected by and hosted on G2.com.

SV
Digital Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Tourial?

Tourial's intuitive interface empowers our growth team to build engaging product tours, resulting in consistent positive feedback from prospects. Inbound traffic can self-educate, accelerating sales cycles. Detailed analytics track user behavior, informing content improvement and targeted outreach. Seamless integration with our CX tech stack minimizes setup and maximizes efficiency. Tourial is a game-changer, streamlining sales, empowering prospects, and providing valuable data for continuous improvement. Review collected by and hosted on G2.com.

What do you dislike about Tourial?

Anything I've discovered as a disappointment with Tourial is typically on their development list. I've never run into an issue that the Tourial team wasn't able to quickly resolve. Always excited to see new features released from Tourial. Review collected by and hosted on G2.com.

What problems is Tourial solving and how is that benefiting you?

Tourial tackles two key challenges: complex product explanations and inefficient lead nurturing. By enabling our team to create interactive product tours, prospects can self-educate, shortening sales cycles and boosting engagement. Additionally, detailed analytics empower us to tailor content and outreach, further optimizing lead conversion. Overall, Tourial streamlines sales, empowers prospects, and provides valuable data for continuous improvement. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Tourial?

Tourial was easy to set-up and easy to use. Their post-sales support team is top notch and very knowledgeable. Because it's so easy to start making demos, their CSM team focuses on helping us up-level our demos. They share best practices, tips and tricks, and help us optimize to constantly improve results. We also have integrated with Marketo to track leads, and that process was easy and quick to set-up. Review collected by and hosted on G2.com.

What do you dislike about Tourial?

It's hard to find anything I dislike about Tourial. My best recommendation is to make sure you have Tourial prioritized as a project for your team or department, and the resources needed to make a few Tourials right after the contract to start seeing value right away. Review collected by and hosted on G2.com.

What problems is Tourial solving and how is that benefiting you?

We struggled for years to show how easy to use our platform is. We either had to use in-app solutions, create expensive videos, or rely on screenshots which don't show how all the features work together into a workflow. Tourial has helped us show prospects how our platform works and how sellers might use it in their day to day. They've also helped us show existing customers new features/ products in the platform that they may not have purchased yet. Review collected by and hosted on G2.com.

Megan W.
MW
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Tourial?

Compared to other products on the market, Tourial is incredibly easy to use. We were able to create our first tour quite quickly, and the team at Tourial was extremely helpful if any questions arose. The ability to add brand guidelines makes it easy for all members of our team to create tours with less collaboration. Review collected by and hosted on G2.com.

What do you dislike about Tourial?

There are a few quirks when embedding a tour with our CMS, but with light dev help we were able to resolve these issues quickly. Review collected by and hosted on G2.com.

What problems is Tourial solving and how is that benefiting you?

Helping us show off our product quickly and succinctly. Review collected by and hosted on G2.com.

Jordyn M.
JM
Sr. Marketing Specialist, Content and Community
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Tourial?

Once you quickly familarize yourself with the Tourial platform, it's super easy-to-use and a lot more flexibile with creativity (fonts, logos, color schemes, etc.) than some of the other tools I've used. As far as customer service - the Tourial team (and specifically Cole Oslund, our dedicated account rep) always have a genuine desire to help where needed and elevate our current tour building strategies. Review collected by and hosted on G2.com.

What do you dislike about Tourial?

There's not a lot to dislike about Tourial - like with any new tool you're getting a grasp for, there's always a small learning curve. Review collected by and hosted on G2.com.

What problems is Tourial solving and how is that benefiting you?

Tourial has given our marketing team the ability to uniquely showcase our product to interested prospects and current customers. Review collected by and hosted on G2.com.

Keegan O.
KO
Chief Executive Officer & Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Tourial?

The product is very easy to use and straightforward. What is great is the different links you can make for 1 Tour and track it across various reps and channels. We can see which reps are sending the most and how it ties to them being top converting performers.

Tourial helps paint the picture of what your product actually does which makes it so much easier for people to see and commit to a demo that converts at a much higher rate. Review collected by and hosted on G2.com.

What do you dislike about Tourial?

Just remember if you update and change the url the previous one is no longer valid. Made that mistake my first time but it was a quick fix! Like I said, very easy to use and set up. My new hires are hooked on using it to explain what we do. Review collected by and hosted on G2.com.

What problems is Tourial solving and how is that benefiting you?

It's a whole new way to visually paint the picture (or video) of what you do. Our outbound increased by 21% in the first quarter of using it. Review collected by and hosted on G2.com.

Parker M.
PM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Tourial?

Good customer success managament. The resulting tours are very user friendly and engaging. Once past the initial learning curve, it is easy to build and integrate tours. Putting together tour players has been a highlight. Review collected by and hosted on G2.com.

What do you dislike about Tourial?

The initial learning curve of the product is a bit difficult. Customer success helped me learn faster, so setting up with the team there was very useful. It can be a bit difficult to explain what I'm doing to others and the initial build process is not very intuitive. However, once I was more comfortable in the system, I found it easy to build and share tours. Review collected by and hosted on G2.com.

What problems is Tourial solving and how is that benefiting you?

Tourial is helping me create training tours and explain features to clients. Because our product has a lot of smaller features that our users may not know about, it can be difficult to explain without demonstration. Tourials have replaced the role of videos that had low customer engagement and have made explaining complicated menus extremely easy. Review collected by and hosted on G2.com.

CO
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Tourial?

Tourial makes demoing software a piece of cake with its easy setup and user-friendly interface. We already have multiple team members trained and using Tourial, which is allowing us to generate tours for almost every feature of TaskRay. The Google Chrome extension is a nice addition, letting you jump into auto screen capture right from your browser. For businesses looking to spice up their software demos and make it an interactive experience for potential customers, Tourial is the way to go! Review collected by and hosted on G2.com.

What do you dislike about Tourial?

I don't have many dislikes. This is more of a skill-building issue, but when using Tourial, you need to put your video editing/creative cap in order to create really engaging Tours. Thinking about concise messaging and fewer steps is the key to creating a Tour that isn't boring for prospects. Review collected by and hosted on G2.com.

What problems is Tourial solving and how is that benefiting you?

It is allowing us to give prospects exposure to the product without fulling engaging in conversations with our team. Yes, we want to book those meetings, but we are working on educating buyers and building trust before having those deeper conversations. Review collected by and hosted on G2.com.

Brittany G.
BG
Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Tourial?

The support from the Toruail team is phenomenal. Sarah and Megan have been so helpful and continue to help me whenever needed! The capabilities and tools available to showcase my product are exactly what any SaaS company needs to show off its product. The best part, Tourial is always updating their platform and making it better, providing training and webinars on the new features and even taking the time to 1:1 to show me how my company can benefit from the new additions!

Even when I suggest a feature, they truly take it into consideration and work on making the necessary upgrades so all Tourial users can benefit! Review collected by and hosted on G2.com.

What do you dislike about Tourial?

I'd like to see more options for video, but this is something that the team and I have discussed and that I know they are working on launching and improving within the platform before the end of the year. Review collected by and hosted on G2.com.

What problems is Tourial solving and how is that benefiting you?

It's giving our prospects the ability to step into the platform without having to login or signup for a free trial. Putting them into the driver's seat gives them a better feel for what we're capable of and allows our sales team to engage with someone who is truly ready to buy! Review collected by and hosted on G2.com.