---
title: Sprinklr Social Reviews
meta_title: 'Sprinklr Social Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 1217 reviews by the users' company size, role or industry
  to find out how Sprinklr Social works for a business like yours.
aggregate_rating:
  rating_value: 4.1
  review_count: 1217
  scale: '5'
date_modified: '2026-07-30'
parent_category:
  name: Social Media Marketing
  url: https://www.g2.com/categories/social-media-marketing
---

# Sprinklr Social Reviews
**Vendor:** Sprinklr  
**Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)  
**Average Rating:** 4.1/5.0  
**Total Reviews:** 1,217
## About Sprinklr Social
Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular &amp; customizable compliance and approval workflows for unique business needs



## Sprinklr Social Pros & Cons
**What users like:**

- Users find **Sprinklr Social easy to use** , enhancing team collaboration and simplifying content scheduling effortlessly. (95 reviews)
- Users value the **centralized management** of Sprinklr Social for seamless control over multiple social media platforms. (74 reviews)
- Users appreciate the **omni-channel experience** of Sprinklr Social, valuing its comprehensive support and customizable features. (66 reviews)
- Users value the **advanced analytics and reporting tools** of Sprinklr Social, enhancing insights into performance and strategy. (51 reviews)
- Users value the **omni-channel integration** of Sprinklr Social, enhancing engagement across all major social media platforms. (43 reviews)
- Users value the **ability to manage multiple accounts** seamlessly with Sprinklr Social&#39;s unified dashboard and tools. (38 reviews)
- Helpfulness (35 reviews)
- Post Scheduling (35 reviews)
- Users value the **powerful AI-driven features** of Sprinklr Social, enhancing effectiveness and streamlining social campaign management. (35 reviews)
- Powerful Features (34 reviews)

**What users dislike:**

- Users find the **complex usage** of Sprinklr Social to be overwhelming, hindering their ability to fully utilize the platform. (54 reviews)
- Users find the **learning curve steep** for Sprinklr, requiring significant IT knowledge to navigate its complexities. (48 reviews)
- Users find Sprinklr Social&#39;s **complex setup and configuration** challenging, often requiring external assistance for effective use. (36 reviews)
- Users feel there is a need for **improvement in AI capabilities** and desire more user-friendly workflows and statistics. (34 reviews)
- Users experience a **steep learning curve** with Sprinklr Social, citing its overwhelming interface and multitude of features. (32 reviews)
- Difficult Learning (29 reviews)
- Users note several **missing features** in Sprinklr Social, like limitations on integrations and complex reporting processes. (29 reviews)
- Inadequate Support (26 reviews)
- Not Intuitive (24 reviews)
- Users find Sprinklr Social to be **not user-friendly** , often struggling with functionality and data accuracy. (24 reviews)

## Sprinklr Social Reviews
  ### 1. Easy Implementation, Smooth Integration, and Flexible Automation

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mahmoud A. | Senior Projects Manager, Insurance, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 05, 2026

**What do you like best about Sprinklr Social?**

Ease of use and implementation. Ease of integration. Automation capability. Customization flexibility.

**What do you dislike about Sprinklr Social?**

Nothing to report so far, since I’ve only just started using it.

**What problems is Sprinklr Social solving and how is that benefiting you?**

It helps us track and manage all our social media accounts on a single platform, with plenty of automation features and a clear dashboard.

  ### 2. sprinklr review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ella C. | Enterprise (> 1000 emp.)

**Reviewed Date:** July 14, 2023

**What do you like best about Sprinklr Social?**

The dashboard naming has changed and its more straightforward 

**What do you dislike about Sprinklr Social?**

Sometimes Sprinklr can be slow with reporting exporting

**What problems is Sprinklr Social solving and how is that benefiting you?**

Instead of seeing everywhere, i can see it all in social, which it allows me to get my job done faster.

  ### 3. Very flexible but sometimes dispersive

**Rating:** 3.5/5.0 stars

**Reviewed by:** David S. | Social Media Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

The ability to have all the programming under your control.
The ability to clone content on different platforms
The ability to drag and drop content on different time slots

**What do you dislike about Sprinklr Social?**

It is very difficult to use the analytics part. The parameters and metrics are not always easy to find or understand
Sometimes it does not allow you to publish videos, claiming that it is not the correct format for that platform, but when I publish it natively on that platform it does not give me problems

**What problems is Sprinklr Social solving and how is that benefiting you?**

It allows me to program on all social platforms and also monitor the work that my team does, in programming on the platforms. It allows me to quickly have the performance of the posts in excel sheets that I can easily work on

  ### 4. Powerful Analytics, Steep Learning Curve

**Rating:** 3.5/5.0 stars

**Reviewed by:** Shanikqua T.

**Reviewed Date:** January 15, 2026

**What do you like best about Sprinklr Social?**

I like that Sprinklr Social is a scalable platform. The AI-powered analytics tools help us gain valuable insights.

**What do you dislike about Sprinklr Social?**

Sprinklr Social is not the easiest to use and can be very complex with a deep learning curve. The UI/UX could use improvement. It also takes a while to set up, considering you need to train users.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Sprinklr Social helps us manage customer interactions and content across our social media accounts.

  ### 5. Sprinkl is the most company personalized tool I've ever managed

**Rating:** 3.5/5.0 stars

**Reviewed by:** Cristina P. | Global Social Media Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** August 26, 2025

**What do you like best about Sprinklr Social?**

We can add all the social media profile we work with, it is real easy to post the content and I'like the most the option you have to clasify the content through campaigns in order to analize fast. 
The analytics options are very good, as well.

**What do you dislike about Sprinklr Social?**

Some workflows are extremetely technics, so you must learn about IT development to understand the proccees.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Sprinkl is helping us by  agroupating all the social media channels and othe customer care channels in one place. It is good to see how all the teams involved in customer care are coordinated using the same plaform.

  ### 6. Best Platform in the Industry

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 24, 2026

**What do you like best about Sprinklr Social?**

Super easy to use and amazing features. Does things many other platforms cannot do...ahead of it's time still. Can be used for everything, publishing, engagement, insights, etc.

**What do you dislike about Sprinklr Social?**

After reviewing multiple platforms, Sprinklr is ahead of the game so nothing to dislike.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Engagement and customer sentiment. Routing and rules ensures we get to high priority cases fast. They also have things like translation that helps with our global market.

  ### 7. My experience as a Sprinklr Champion

**Rating:** 5.0/5.0 stars

**Reviewed by:** Allyson F. | Assistant Advertising Operations Planner, Marketing and Advertising, Enterprise (> 1000 emp.)

**Reviewed Date:** May 02, 2025

**What do you like best about Sprinklr Social?**

I started my social media brand marketing career in 2018 at The Cosmopolitan of Las Vegas and it's been the same social media management software I've used since then. I moved to MGMRI in 2021 and they used the same software, making my transition seamless. I believe it is the best social media software for large businesses, especially for social care and reporting. Social media managers have the widest variety of job duties: from customer care to content conception, creation, strategy and analysis. Sprinklr is an excellent tool to make social managers' lives a bit easier with automated reports and content and social care organization.

**What do you dislike about Sprinklr Social?**

MGMRI is a large enterprise and we have A TON of content in SAM and Social Care. It can run slow and feel clunky at times, but no software is perfect. We use monday.com for calendar planning and project management, I do wish Sprinklr and monday.com could integrate so the content planning, review process and scheduling process was less duplicative. However, we developed SOPs to optimize the workflow around the constructs.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Our streamlined monthly reporting presentations are extremely helpful to share our monthly performance. 

Social care is crucial — could you imagine having to respond to social users natively on each platform?

Asset management — The robust SAM is extremely helpful to pull assets and see usage rights.

  ### 8. Good Platform

**Rating:** 3.0/5.0 stars

**Reviewed by:** Gabrielle A. | Paid social exec, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

I think the reporting features are the best thing about sprinklr social. The tagging and dashboard reporting features make life really easy for someone who does reports day in day out. It is a great platform to streamline reporting for sure. I love sprinklr for this.

**What do you dislike about Sprinklr Social?**

Building ads in sprinklr is really a headache. It is always better to use the native platform. Updates take so long to carry over from platform into sprinklr and so you are left with a million errors which are so hard to get through. It can be very buggy at times too. Our support reps can't even really help us with this. Integration has taken ages too.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Streamlining our reports

  ### 9. An effective tool, but one that requires time to adapt to.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

What I like best about Sprinklr Social is its ability to centralize all social media interactions in one place. It allows teams to manage multiple channels (Facebook, Instagram, Twitter/X, WhatsApp, etc.) efficiently, with a unified interface. The tagging system, real-time collaboration, and customizable dashboards make it easy to monitor conversations, assign tasks, and track performance. It's a powerful tool for improving responsiveness and ensuring a consistent customer experience across platforms.

**What do you dislike about Sprinklr Social?**

While Sprinklr Social is a powerful tool, it can feel overwhelming at first due to its complexity and the number of features available. The user interface isn’t always intuitive, especially for new users, and the learning curve can be quite steep. In addition, the platform can occasionally be slow when handling large volumes of data or switching between views. Better optimization and a more user-friendly design would make the experience smoother.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Sprinklr Social helps us centralize and manage all customer interactions across multiple social media platforms in one place. Before using Sprinklr, handling messages, comments, and complaints across various networks was time-consuming and scattered. Now, everything is unified, making it easier to monitor conversations, assign tasks to the right team members, and ensure faster, more consistent responses.

The platform also provides valuable analytics and reporting tools, helping us track performance, understand customer sentiment, and continuously improve our digital customer service strategy.

The biggest benefit is improved efficiency and better control over our brand's social presence.

  ### 10. Sprinklr is great for large teams with specialized needs.

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

I like the ability to customize your experience. Scheduling is easy once you learn how to do it. I use it everyday to schedule posts and analyze our metrics. I can easily integrate it with Instagram, Facebook, and TikTok and set up new users

**What do you dislike about Sprinklr Social?**

Customer support can answer questions, but they can not help with specific cases since the platform is customized to your organization. It can take a long time to set up your dashboards and learn all the features Sprinklr has to offer. Social listening seems to only really pull data from X, reddit, and the internet - which is an API issue according to Sprinklr. There has been a lot of turnover in the company and it is affecting customers.

**What problems is Sprinklr Social solving and how is that benefiting you?**

It allows us to see what our business units are posting on social media and approve or deny posts. We can also share our editorial calendar with leadership easily. We can customize our dashboards exactly how we want.

  ### 11. Easy to use and Great for Staying Ahead!

**Rating:** 5.0/5.0 stars

**Reviewed by:** brittany m. | Resident Engagement Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

I use Sprinklr daily for social media management, and i absolutely love it. It was easy to implement, and it integrates well with the platforms i use, which made getting started a breeze. It was very intuitive to learn. Customer support has been helpful. The platform is very easy to use and makes managing my account a breeze! One of my favorite features is the ability to schedule posts ahead of time, it saves me so much time and helps me stay organized. Highly recommend!

**What do you dislike about Sprinklr Social?**

Honestly there are no downsides. But if i had to name one it would be a slight learning curve because of the number of features but once you catch on its a breeze and very helpful!

**What problems is Sprinklr Social solving and how is that benefiting you?**

Sprinklr helps solve the challenge of managing social media accounts efficiently and consistently. It saves me time with scheduling posts so that i don't have to manually post every day.

  ### 12. Always improving and making things simple

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

The variety of features available to my company is the most valuable thing for my daily job. It plays an essential role in our day-to-day tasks, from content creation to setting campaigns or creating reports.
They are always making improvements and adapting to quick changes in Social Media, specifically on Facebook and Instagram which are the ones that we use. 
It is super intuitive and simple to use and understand.

**What do you dislike about Sprinklr Social?**

Since I often use the Editorial Calendar, being able to add links to stories would be really helpful.
Customer Support can be a little challenging, thought I haven't had the need to use it lately, because the platform hasn't presented any major problems for me these past few months.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Scheduling content for my monthly calendars on both Facebook and Instagram accounts, I can even save each calendar by board with a name and have everything organized. Use the custom repetition feature to post the same stories on certain days on repeat. Share each board as a link so my stakeholders can review the calendar and give feedback.
Creating reports that I can customize according to dates and accounts for both organic and paid. Compare results with last period, month or year, to have a clear idea of the account performance.
Having conversations through comments and direct messages, with the possibility of organizing these and mark them as resolved. Saving responses for each account.
Setting campaigns with the same complexity and requirements as in Meta Business Manager.
To have all these tools and features on the same platform, with all the accounts to select in the same place is super beneficial.

  ### 13. A good platform to organize content and manage community

**Rating:** 4.0/5.0 stars

**Reviewed by:** Inês C. | Content and Community Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

Sprinklr Social is very useful for my daily community management - I use it everyday and am able to keep track of every comment and all the shares my community does. Also, with my client, I like the ability to have always someone double checking my work before it publishes - we can make sure we reply to everyone in the best way possible, supporting every customer in the best way. It's also very easy to learn how to use Sprinklr, which is helpful when I'm not able to be at work.

**What do you dislike about Sprinklr Social?**

There's some features lacking in Sprinklr Social - for example, for posting, it doesn't have an option to add alt text to some formats in Instagram, what makes me have to publish natively instead of through Sprinklr. Also, my client really doesn't hear from customer support as much as we'd like.

**What problems is Sprinklr Social solving and how is that benefiting you?**

It's helping me and my team have a easier workflow of approving content and replying faster to clients.

  ### 14. The most versatile tool for social media

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

What I like most about Sprinklr Social is how complete and versatile it is. It offers endless options to gather very valuable information about performance and social conversation. The publisher is fantastic, very intuitive and easy to use, which greatly streamlines the scheduling and publishing of content.

I especially highlight the Asset Manager part, which makes it easy to organize all creative resources in a centralized way. Additionally, the comparative social media columns are among the most useful things available, ideal for community managers because they allow you to see in real-time what's happening on each channel at a glance.

Finally, the social dashboards with KPIs are great for analyzing results and collecting key data quickly and visually. Overall, I consider Sprinklr to be a fantastic and very complete tool for managing any brand's social strategy.

**What do you dislike about Sprinklr Social?**

Regarding disadvantages, I think it is necessary to receive prior training to use the tool correctly. At first, it can be quite confusing due to the number of features and options it offers. Ideally, someone with experience should guide you and teach you how to use it to get the most out of it from the start.

**What problems is Sprinklr Social solving and how is that benefiting you?**

A possible problem with Sprinklr Social is that, due to its large number of features and advanced options, it can be overwhelming at first if you don't have training. However, this also benefits me because, once you master it, it allows you to centralize absolutely everything in one place: post scheduling, real-time monitoring, asset management, KPI analysis, and more. In the end, that initial complexity translates into efficiency, total control, and time savings in daily social media management.

  ### 15. Soup to Nuts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Biotechnology

**Reviewed Date:** March 24, 2026

**What do you like best about Sprinklr Social?**

We have everything we need in one place. We don't have to use all of the social platforms natively. All data is in one place. Social listening-one place. Paid social-one place.

**What do you dislike about Sprinklr Social?**

Sometimes its hard to find the module we're looking for. It's in there, just hard to find sometimes.

**What problems is Sprinklr Social solving and how is that benefiting you?**

We're a lean team but Sprinklr evens the playing field.

  ### 16. It was a good experience, we usually got responses in 1 business day

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 30, 2021

**What do you like best about Sprinklr Social?**

Sprinklr Social has introduced several useful updates that make managing social campaigns easier and more effective. I like the new support for channels like Bluesky and deeper integration with platforms such as TikTok and Yotpo, which expand reach and visibility. The AI-powered tools like automated comment summarization and AI-generated alt text save time while improving accessibility and engagement. Enhanced reporting dashboards with account health alerts and customizable metrics give clearer insights, while improvements in publishing, media limits, and security (like multiple authorization tokens) help streamline workflows and reduce errors. Overall, these updates make Sprinklr more powerful, efficient, and user friendly.

**What do you dislike about Sprinklr Social?**

Sprinklr Social is a powerful tool, but there are areas where it could improve. Some platform limitations come from APIs, such as restrictions on Instagram personal accounts, syncing edits, or reposting content, and similar constraints exist for Facebook features like polls and tagging. Reporting can sometimes lack granularity or face delays, making it harder to get real-time insights. Many users also feel the platform has a steep learning curve, can be costly, and occasionally experiences slowness or data discrepancies. Addressing these areas would make Sprinklr more seamless, user friendly, and accessible.

**Recommendations to others considering Sprinklr Social:**

Everyone should try sprinklr once, specially agencies.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Manage multiple social handles and ad account. Campaign automation and ad library is a great thing

  ### 17. Great Coverage and User-Friendly Dashboard, but Pricier Than Alternatives

**Rating:** 3.0/5.0 stars

**Reviewed by:** Anuja S. | Assistant Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** March 24, 2026

**What do you like best about Sprinklr Social?**

More coverage, better dashboard that is user-friendly

**What do you dislike about Sprinklr Social?**

Costlier vs other social tools available

**What problems is Sprinklr Social solving and how is that benefiting you?**

Gauging consumer insights

  ### 18. Good software, capable of saving time. However, you need to persist during adaptation.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Andressa M. | Communications and Marketing Analyst III, Enterprise (> 1000 emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

Sprinkler can help you organize the tasks you need to perform and not miss any of them. You can easily assign tasks to people from your team a be sure they'll be notified. The company information and reports can easily be found in the same place, in a readable and usable manner.

**What do you dislike about Sprinklr Social?**

It takes a while for the team to adapt and there's a lot of authorizations and steps to guarantee the full use of the platform, it's good for security, but it makes the implementation harder.

**What problems is Sprinklr Social solving and how is that benefiting you?**

All the data is easily accessible and readable, it's all in the same place and ready to be used.

  ### 19. Incredibly efficient way to manage your companies social media.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Patrick B. | Optimisation and Reporting Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 10, 2023

**What do you like best about Sprinklr Social?**

Sprinklr Social’s latest updates boost efficiency with AI tools, customizable dashboards, and expanded channel coverage like TikTok. Teams will likely benefit from streamlined publishing and approvals, making collaboration faster and more effective.

**What do you dislike about Sprinklr Social?**

Sprinklr Social can still be complex and hard to learn, with a steep setup curve and occasional support or bug issues. Some features and reports feel limited, and the cost can be high for smaller teams, but the positives still outweigh the challenges.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Understanding penetration of high value customers and their social presence, also quick access to what they're saying either positive or negative, allows us to react quickly to resolve potential brand issues.

  ### 20. Review Sprinklr => After 6 months of use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Guillaume B. | Consulting of Social, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

The possibility to create a report easily that will merge different social plateforms ! With this i can have a good vision of my campaign and support my client to achieve his objectives

**What do you dislike about Sprinklr Social?**

I think there might be a bit much features, some of them are harder to understand so i don't feel to use the full potential of the app

**What problems is Sprinklr Social solving and how is that benefiting you?**

Before i needed to go on each business manager to look at my campaigns but now i have can do it in a few minutes !
So i cansave a lot of time and use it to work on other things

  ### 21. Driving Insights Through Hands-On Experience with Sprinklr Social Listening

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hamza O. | Customer Voice Analyst, Enterprise (> 1000 emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

Its ability to centralize data from multiple social platforms into one unified dashboard makes it incredibly efficient for tracking brand sentiment and emerging trends in real time.

**What do you dislike about Sprinklr Social?**

While Sprinklr is powerful, the interface can sometimes feel overwhelming especially when managing multiple dashboards or switching between workspaces.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Sprinklr Social helps me solve the challenge of monitoring and analyzing large volumes of customer conversations across multiple platforms in real time. It centralizes data, making it easier to track sentiment, identify trends, and respond quickly to brand-specific issues. This has helped me deliver faster, more accurate insights to stakeholders and support data-driven decisions across brands.

  ### 22. Sprinklr Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Raghav A. | Senior Associate, Enterprise (> 1000 emp.)

**Reviewed Date:** July 17, 2025

**What do you like best about Sprinklr Social?**

It makes collating data much easier, enabling you to gather and organize social media insights.

The dashboards provide powerful performance metrics and allow real-time monitoring.

**What do you dislike about Sprinklr Social?**

Some functionalities take longer to load, particularly when handling large volume of data.

The platform can feel complex or overwhelming, especially for new users, due to its extensive features and settings.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Streamlines handling of multiple social media platforms by bringing all conversations, posts, and messages into a single dashboard.
Helps manage brand reputation and swiftly address negative feedback.
Reduces manual effort and the risk of missing important interactions.

  ### 23. Expensive, complicated and poor support

**Rating:** 1.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** August 26, 2025

**What do you like best about Sprinklr Social?**

Their custom site for remote location users (they call them distributed users) is something I've never seen before. Very customizable, with cool features like the ability to have a leaderboard per user, subscribing to content streams, and customizable content boards.

**What do you dislike about Sprinklr Social?**

It is VERY complicated. To add a new content board is a very long process where you have to map and connect back-end pieces to make it appear and even be able to add content to it. By the time you're done (I have to follow my detailed notes every time), you feel like a computer coder. This is a good example of what it's like to use Sprinklr. Yes there is power, but you have to work for every step. Other things I've noticed: inaccurate reporting, to choose the ideal time to send, but you want it on a specific day, it takes tons of clicks, the app has a crop button, but it's not actually a feature they can handle through the API but it's still there so users will spend a lot of time clicking without the crop taking. 

Our customer support has been poor. We had regular calls for around 2 years trying to get everything working, but we still have errors and issues that aren't fixed, and they've dropped their support. I get that they were tired of us taking up so much time, but they never built us a product that fully worked.

Onboarding took months and months of work. They build you something custom, but they want you to fill out super complicated Excel sheets that require you to understand how the platform works on the backend when you don't know because you're a new user. It took SO, SO many days and weeks of my life.

**What problems is Sprinklr Social solving and how is that benefiting you?**

They allow us to create content templates for our buildings across the country to post their own content. It's been a really tough road to implimentation with Sprinklr, but when the app is working, we see a lot of success in great content due to the templates.

  ### 24. Sprinklr For Global Social Media Management

**Rating:** 4.5/5.0 stars

**Reviewed by:** Heidi E. | Social Media Listening &amp; Insights, Enterprise (> 1000 emp.)

**Reviewed Date:** May 06, 2025

**What do you like best about Sprinklr Social?**

I believe the most helpful aspect of Sprinklr Social is having the managed services to fall back on for support and questions. Sprinklr is a rubust and complex platforms so having people on the account that know the backend of the platform is helpful in many cases.

**What do you dislike about Sprinklr Social?**

The complexity of the platform. While it is great to have a lot of features and abilities it can be very difficult to find the correct features on the platform or find the solution needed to resolve the problems that occur.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Sprinklr helps solve the problem of managing social platforms acorss a global enterprise. It helps us manage all of our accounts, users, and posts all in one place and allows us to easily track analytics for all of these posts and accounts.

  ### 25. SPRINKLR does EVERYTHING!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 16, 2024

**What do you like best about Sprinklr Social?**

Sprinklr Social allows our marketing team to easily align in one platform to handle everything we need to do. It simplifies the process of publishing content and tracking/reporting analytics as well as allows us to create engagment dashboards to listen to our competitors, prospects, customers, etc. Also, they are always adding enhancements and listening to feedback to make the platform better for users.

**What do you dislike about Sprinklr Social?**

It's a little complicated to learn at first but once you get the hang of it, it really does do everything you need.

**What problems is Sprinklr Social solving and how is that benefiting you?**

They are helping us align all the marketing needs we have in one platform.

  ### 26. Powerful Unified-CXM Platform with a Steep Learning Curve

**Rating:** 4.5/5.0 stars

**Reviewed by:** NIKHIL A. | Digital Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Sprinklr Social?**

The best thing is its Unified-CXM platform for enterprise scale, combining 30+ channels, governance, and best-in-class AI for publishing, listening, and engagement.

**What do you dislike about Sprinklr Social?**

The biggest complaints are the steep learning curve and complexity of the user interface, often requiring heavy training and causing slow, non-intuitive use.

**What problems is Sprinklr Social solving and how is that benefiting you?**

By centralizing everything—from publishing on 30+ channels to customer engagement and crisis listening—it benefits me by replacing countless disconnected tools with a single platform. This ensures brand consistency (governance) and allows my teams to scale efficiently using powerful AI and automation.

  ### 27. Social sprinklr review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Harsh N. | Online reputation Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** October 02, 2025

**What do you like best about Sprinklr Social?**

Data visualization is good for more insights.

**What do you dislike about Sprinklr Social?**

The cases at times are updated a bit late and unable to send replied on reviews.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Sprinklr Social helps streamline social media management by consolidating multiple platforms into one dashboard, improving collaboration, and providing actionable insights. This saves time, enhances engagement, and ensures consistent messaging across channels.

  ### 28. Sprinklr Social makes engagement and publishing a breeze!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Dianne H. | Communications Manager, Social Media, Enterprise (> 1000 emp.)

**Reviewed Date:** May 09, 2025

**What do you like best about Sprinklr Social?**

I love having all the different channels I have to manage in one place. The engagement dashboards make everything very easy to keep track of. The tagging capabilities are a game changer when it comes to analyzing performance that can inevitably inform strategy. The reporting capabilities make it easy to showcase results and are visual for better understand for execs.

**What do you dislike about Sprinklr Social?**

There are so many metrics available that it can be overwhelming and even confusing when it comes to which ones you should be using. I would love to be able to turn off metrics we would never use to make widget setup easier.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Sprinklr was able to take 5 different tools we were using to manage our social presence and streamline them into one application.

  ### 29. A very useful tool to understand brand's own content performance, and comparison with competitions.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Abhinav K. | Lead Search, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

For a brand or business, Sprinklr is helpful in understanding audience, sentiment, and share of voice in the category. It is fast as backfill is done very quickly. AI integration for generating summary also helps in faster turnaround.

**What do you dislike about Sprinklr Social?**

Limitation in fetching data from Instagram if a location filter is applied is a challenge.

**What problems is Sprinklr Social solving and how is that benefiting you?**

1) Listening social media mentions to identify what campaigns are working. Without data, it was just assumption and secondary research
2) Regular (hourly) sentiment check during crisis helps in understanding what interventions triggered the negative sentiment, and what helped in pacifying things.

  ### 30. Customization of Dashboards and Automation of Processes that make a difference

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vinicius L. | Analista de Social Intelligence Pleno, Enterprise (> 1000 emp.)

**Reviewed Date:** October 23, 2025

**What do you like best about Sprinklr Social?**

The customization of dashboards and columns.

**What do you dislike about Sprinklr Social?**

Difficulty in performing automations in the process and retroactive tagging of the "Campaigns" field.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Sprinklr Social is helping me track messages on social media in real time. It's similar to TweetDeck and I loved it!

  ### 31. Sprinklr for Multiple Brands

**Rating:** 3.5/5.0 stars

**Reviewed by:** Danielle D. | Digital Marketing Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

What I like best about sprinklr social is the convenience the platform allows for being able to post for multiple accounts at different times and different days. Additional the analytics tool is helpful for faster viewing of posts.

**What do you dislike about Sprinklr Social?**

Sometimes the platform website will glitch from time to time and not allow me to delete a post which can be frustrating.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Sprinklr Socials helps with my role as I can schedule content ideas out in advance / on days I am not working so posts are being uploaded on time.

  ### 32. Data Customization and Insights that Make a Difference

**Rating:** 5.0/5.0 stars

**Reviewed by:** JULIANE A. | Analista de Inteligência Digital, Enterprise (> 1000 emp.)

**Reviewed Date:** October 28, 2025

**What do you like best about Sprinklr Social?**

Data Customization, Insights, Dash Visualization.

**What do you dislike about Sprinklr Social?**

Limited API in capture, slower release process compared to others in the market.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Understanding and perception of trends, and brand thermometer, for quick actions.

  ### 33. The Tool is great for managing any businesses on Social Media

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aman C. | Managed Service, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

The rule engine is my personal favorite, I can handpick the accounts with which I want to post and what needs to be posted. And the Engagement dashboards makes it even easier to post and reply to comments or even like the comments.

**What do you dislike about Sprinklr Social?**

Sprinklr social has lots of complications with the Macros and queues, which could be eased through another turn around methods.

**What problems is Sprinklr Social solving and how is that benefiting you?**

It helps us in managing the Data and analysing the reviews customers give on various platforms at once in a single view.

  ### 34. An easy to use tool

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

It's amazing how cases are assigned based on keywords costumers use on their public posts on social media. The cases are assigned quickly and the tools are very easy to understand.

**What do you dislike about Sprinklr Social?**

There's room for improvement, for sure. If a message fails to be delivered to the user, the notification that appears on the top right corner of the screen should stand out more, maybe with a different color. I'm also supposed to receive an email everytime a message fails to be delivered, but I've never received one in the past 4 years (and I'm absolutely sure that the settings were selected correctly to allow this to happen).

**What problems is Sprinklr Social solving and how is that benefiting you?**

Sprinklr is the perfect tool to provide user's immediate assistance through the social media platforms.

  ### 35. Insightful Social Media Platform

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 25, 2024

**What do you like best about Sprinklr Social?**

Sprinklr integrated more TikTok abilities and Instagram cover image control. This allows us to not have to use native apps and go back and forth between those and sprinklr.

**What do you dislike about Sprinklr Social?**

Sprinklr can improve by adding more TikTok features like responding to comments and DMs, and adding the ability to update cover photos for YouTube videos and shorts.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Sprinklr is shaving time by automatically posting content with the ease of scheduling through the platform. It also provides easy access and one-page views of important social media post data.

  ### 36. Over 2 Years with Sprinklr... Still not happy....

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** April 16, 2024

**What do you like best about Sprinklr Social?**

Sprinklr Social's has robust capabilities, that allows you to fully customize the platform - if your time permits. We utilize the platform daily. It gets the job done.

**What do you dislike about Sprinklr Social?**

It's complexities require more guidance during the initial setup due to its intricacies. The platform can be easy, until you start to explore its functionalities beyond the basics. The platform isnt very intuitive which complicates set up. Reporting and listening dashboards require additional time spent with customization. Listening is complicated, especially with garnering notifications about urgent matters.

Customer support is lacking. We were bounced between a variety of account reps and support team members in only a few months and feel silo'd from support. 

Integrations into our other tooling is non existent and or complicated  to set up (wrike, slack, ai integrations)

**What problems is Sprinklr Social solving and how is that benefiting you?**

Sprinklr Social is helping our team publish content, respond to messages, and capture reporting metrics. Sharing listening or reporting dashboards to external stakeholders has been helpful so other teams are aware of what i going on.

  ### 37. Overall really positive with some minor complaints

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 06, 2025

**What do you like best about Sprinklr Social?**

As a social media manager, I absolutely love Sprinklr Social! The all-in-one dashboard is a game-changer for me - no more jumping between different platforms all day.
The analytics are fantastic for tracking how our campaigns are performing, and the AI content suggestions have saved me so much time when I'm stuck on what to post.
I'm also a huge fan of the social listening tools. Being able to catch brand mentions in real-time means we can jump into conversations quickly and handle any customer issues before they blow up.

**What do you dislike about Sprinklr Social?**

he learning curve is pretty steep - it took my team weeks to get comfortable with all the features and workflows.
The pricing is definitely on the higher end compared to other tools out there, which makes it hard to justify for smaller teams or agencies with tight budgets.
I find the user interface can be overwhelming sometimes - there are so many options and settings that it's easy to get lost or miss important features.
Customer support can be hit or miss. When we've had urgent issues, the response times weren't always great, which is frustrating when you're in the middle of a campaign crisis.
And while the analytics are powerful, creating custom reports can be unnecessarily complicated. I often find myself exporting data to build the specific reports my executives want.

**What problems is Sprinklr Social solving and how is that benefiting you?**

As a social media manager, Sprinklr Social has been solving some major pain points for me! It's eliminated the fragmentation problem by bringing all our social channels into one place, which saves my team hours of switching between platforms.
The automated content scheduling and approval workflows have completely transformed how efficiently we work. Before, we were drowning in spreadsheets and email chains just to get posts approved.
The comprehensive social listening has been a game-changer for our customer response times. We're catching and addressing issues way faster than before, which has noticeably improved our customer satisfaction scores.
The cross-channel analytics have given us much clearer insights into what's actually working. Instead of piecing together reports from different platforms, we can now see the complete picture of our social performance, which helps us make smarter decisions about where to invest our time and budget.

  ### 38. Condensed social media management and pre-designed content and emails templates

**Rating:** 5.0/5.0 stars

**Reviewed by:** Katherine A. | Field Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

Is user friendly, shows data on performance, convenient and it makes my life so much easier when I need to send an email to a client or prospect.

**What do you dislike about Sprinklr Social?**

The way to group contact lists to be able to blast a journey or any emails could be easier to use, it's also restrictive and a bit hard to navigate

**What problems is Sprinklr Social solving and how is that benefiting you?**

I do not have to brainstorm and create content or design any emails or anything like that, it's all pre done for me

  ### 39. Good solution for multi channel management and data

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 24, 2026

**What do you like best about Sprinklr Social?**

Allow to manage efficiently publishing and data collection

**What do you dislike about Sprinklr Social?**

Custom metrics need to be created for specific data

**What problems is Sprinklr Social solving and how is that benefiting you?**

Get a clear view of your audience from all channels

  ### 40. Connectivity + Learning

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.)

**Reviewed Date:** May 02, 2025

**What do you like best about Sprinklr Social?**

Engaging in conversations with peers who use Sprinklr offers numerous benefits, including the sharing of knowledge and best practices, which can help optimize workflows and avoid common pitfalls. Additionally, peers with early access to new features can provide valuable insights, allowing your team to prepare for updates, plan training sessions, and offer feedback to Sprinklr. Building a support network through these interactions can lead to quicker problem-solving, resource sharing, and collaboration on projects. Furthermore, staying updated with industry trends through peer discussions can help identify emerging trends, benchmark performance, and inspire innovation. Overall, these collaborative efforts enhance your team's use of Sprinklr and drive success.

**What do you dislike about Sprinklr Social?**

I wish there were more members, as there was less activity in our discussion boards in the earlier stages of this program. I am so excited to see this program grow and this community become stronger.

**What problems is Sprinklr Social solving and how is that benefiting you?**

We need a centralized social media solution that would allow my global team to triage messages easily, assign messages to the correct teams, and monitor conversations around our brands.

  ### 41. Good enough to proceed with daily tasks

**Rating:** 3.0/5.0 stars

**Reviewed by:** Damian G. | Customer Technical Support Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** July 15, 2025

**What do you like best about Sprinklr Social?**

Technically, it provides quite a good view on all my social-media-related activities

**What do you dislike about Sprinklr Social?**

I can easily imagine that the same outcomes could be achieved using just ~3% of the time and energy I spend on it now.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Well, I would not say that it solves any of my problems, or that I benefit from using it. It is just a work tool that I use to moderate the posts and messages on out social media platforms.

  ### 42. Lot of functionalities but takes a while to get the hang of it

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.)

**Reviewed Date:** April 29, 2025

**What do you like best about Sprinklr Social?**

Sprinklr Social helps our marketing team to plan and schedule social media content across channels, as well as pull reports on organic social media performance. Actions can be taken in bulk, and content can be filtered by using custom tags.

**What do you dislike about Sprinklr Social?**

It is a rather technical tool, and it takes a while to get the hang of it. Setting up some workflows such as naming conventions and tags require a bit of thought and time, before they can be effectively used in reporting and filtering. I also still struggle with some metrics, especially when I want to see omnichannel reports, as the metric definitions per channel vary, and to see omnichannel data usually requires me to create a custom metric. I tend to use custom metrics also because sometimes when searching for metrics, the Sprinklr search function doesn't show all the metrics unless it is written exactly in the format as it appears on the platform, so that requires some back and forth between the platform and Sprinklr. So in a nutshell, finding the right metrics and pulling reports with correct data could be made more intuitive.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Pulling data together across social media platforms, ability to create omnichannel reports, export reports as PDFs and share with stakeholders

  ### 43. User friendly platform for Social media managment

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

As a social media manager, I appreciate how Sprinklr Social streamlines all our platforms into one unified dashboard. It’s incredibly efficient for scheduling posts, monitoring engagement, and analyzing performance across multiple channels. The real-time collaboration tools and AI-powered insights also help our team stay ahead with content planning and customer care.

**What do you dislike about Sprinklr Social?**

Occasional lags and the need for better customization options in reporting are also areas for improvement.

**What problems is Sprinklr Social solving and how is that benefiting you?**

better content planning, faster response times, and more consistent brand messaging.

  ### 44. Great, all encompassing tool.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Amber F. | Social Media Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 26, 2025

**What do you like best about Sprinklr Social?**

Sprinklr is a great all encompassing tool. I love using it for social publishing, social insights via an amazing customizable dashboard system, and quick social listening needs.

**What do you dislike about Sprinklr Social?**

It requires some thoughtful set up but once you're there you'll be off to the races.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Sprinklr Social gives me great aggregated metrics across all platforms.

  ### 45. Sprinklr

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anjali  B. | Account Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 09, 2025

**What do you like best about Sprinklr Social?**

Sprinklr Social offers unified management, real-time insights, and seamless collaboration, making social media publishing, engagement, and reporting highly efficient and it's easy to use and ease to implement.

**What do you dislike about Sprinklr Social?**

Sprinklr Social can be complex to navigate, with occasional lags, steep learning curve, and limited flexibility in customization options.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Sprinklr Social centralizes all social media activities—publishing, engagement, analytics—into one platform, saving time, improving collaboration, ensuring consistent brand voice, and enabling real-time insights for better decision-making and performance tracking.

  ### 46. Powerful All-in-One Tool with room for UI Improvements

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Biotechnology | Enterprise (> 1000 emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

Sprinklr Social offers a powerful and centralized platform to manage and analyze content across multiple social channels. The unified dashboard, scheduling tools, and robust analytics make it easier to streamline workflows and ensure consistent brand messaging. I particularly appreciate the customizable reporting and listening features—they provide great visibility into audience engagement and campaign performance.

**What do you dislike about Sprinklr Social?**

While the platform is feature-rich, the user interface can feel a bit overwhelming at times, especially for new users. Some actions require too many clicks or aren’t as intuitive as they could be. Additionally, load times can occasionally lag, especially when handling larger datasets or switching between modules. A more intuitive UI and improved performance would make the experience even better.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Sprinklr Social helps solve the challenge of managing multiple social media accounts and campaigns across various platforms in one place. It reduces the need to switch between tools, improves team collaboration, and ensures consistent brand messaging. The integrated analytics and listening features allow us to track performance in real time, understand audience sentiment, and quickly adjust our strategy when needed. This has led to more efficient workflows, stronger engagement, and better-informed decision-making across our social initiatives.

  ### 47. Social Media Strategist viewpoint on Sprinkrl after 5 years of use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Simon L. | Social Content Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

Datadrilling
Comprehensive approach and integration beetween organic social, paid, moderation and social listening. Can be pretty powerful
Dashboarding system and automations can be pretty powerful and save time.
Customer support provides appropriate answers.
Technical integration with customer experience in house software.

**What do you dislike about Sprinklr Social?**

Awfully complicated to set up.
Frequent limitations of use on social listening, among others. Can be disappointing
Benchmark module is pointless
Price

**What problems is Sprinklr Social solving and how is that benefiting you?**

Streamlining the social media process, from publication to reporting through one tool.

  ### 48. Everything you need, if you know how to find it

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

What I like most about Sprinklr Social is how much it can actually do once you get the hang of it. I manage a lot of different social media accounts, so having everything in one place is a huge time-saver. The dashboard makes it easy to keep an eye on posts and comments, and the analytics give us helpful insights that guide our strategy. I’ve also had good experiences with their customer support—whenever we’ve run into issues, they’ve been responsive and helpful. Overall, it’s been a powerful platform for our team, even as our needs have grown.

**What do you dislike about Sprinklr Social?**

My biggest challenge with Sprinklr Social has honestly been getting comfortable with it. There are so many features that it can feel a bit overwhelming at first, and it took a while before I felt confident using it on my own. Sometimes, the interface is less intuitive than I’d like—especially when trying to find specific functions quickly. I’ve also noticed it can be slow at times, especially when working with larger amounts of data or scheduling lots of posts at once. Plus, compared to some other tools, the cost can be a bit high, especially for smaller teams.

**What problems is Sprinklr Social solving and how is that benefiting you?**

The biggest challenge we had before using Sprinklr Social was juggling multiple social accounts on different platforms and missing important customer messages or comments. Sprinklr has made it much easier to keep everything organised in one place. Now, my team and I can schedule posts ahead of time, quickly respond to customers no matter where they reach out, and see how our campaigns are doing without jumping between tools. It really helps us save time and makes collaboration across the team smoother. Plus, the analytics we get from Sprinklr make our reporting way more detailed, which has made it easier to show results and improve what we’re doing.

  ### 49. A great experience, but with some difficulties

**Rating:** 4.5/5.0 stars

**Reviewed by:** Vitor V. | Social &amp; Data Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 08, 2025

**What do you like best about Sprinklr Social?**

Good data coverage, especially X and News
Diverse possibilities for dashboards
Speed and clarity in results

**What do you dislike about Sprinklr Social?**

The division between owned and earned media is still difficult to understand.
The lack of a breakdown of publications
The presentation sometimes makes it difficult to download in PPT and often freezes.

**What problems is Sprinklr Social solving and how is that benefiting you?**

I work with crisis monitoring, and the speed and data segmentation, in addition to the integration with messages the brand receives, are essential for this work.

  ### 50. Surprisingly Easy to use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Amitej S. | Specialist, Community and Social, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 10, 2025

**What do you like best about Sprinklr Social?**

The ease of creating and managing my product dashboards is astoundingly easy to use. Even handling day to day quirks and issues is relatively easy to manage thanks to the excellent support team provided by Sprinklr.

**What do you dislike about Sprinklr Social?**

Training my agents on how to create macros or widgets has a steep learning curve.

**What problems is Sprinklr Social solving and how is that benefiting you?**

Creating intent and product based dashboards and queues helps streamline the process of responding to our customers and improve customer satisfaction.


## Sprinklr Social Discussions
  - [What is the best way to find hashtags that are getting traffic.](https://www.g2.com/discussions/34161-what-is-the-best-way-to-find-hashtags-that-are-getting-traffic) - 1 comment, 1 upvote
  - [Can I use this for my personal accounts?](https://www.g2.com/discussions/33990-can-i-use-this-for-my-personal-accounts) - 1 comment, 1 upvote

- [View Sprinklr Social pricing details and edition comparison](https://www.g2.com/products/sprinklr-social/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-08-02+19%3A50%3A38+-0500&secure%5Bsession_id%5D=a79519da-0806-417e-99c1-899d0085847b&secure%5Btoken%5D=402d58f005568cfbae88e45c76090486ff92b7932bc90a1724813e20962984a1&format=llm_user)
## Sprinklr Social Integrations
  - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews)
  - [Bitly](https://www.g2.com/products/bitly/reviews)
  - [Databricks](https://www.g2.com/products/databricks/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews)
  - [Grammarly](https://www.g2.com/products/grammarly/reviews)
  - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews)
  - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews)
  - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)
  - [Opal](https://www.g2.com/products/opal/reviews)
  - [Shelf](https://www.g2.com/products/shelf-shelf/reviews)
  - [StoryStream](https://www.g2.com/products/storystream/reviews)
  - [Tableau](https://www.g2.com/products/tableau/reviews)
  - [Trustpilot](https://www.g2.com/products/trustpilot/reviews)

## Sprinklr Social Features
**Social Analytics**
- Competitor Analysis
- Post Performance
- Hashtag Analytics
- Sentiment Analysis

**Content & Collaboration**
- Content Calendar
- Content Library
- Shared Inbox
- Approval Workflows
- Users and Permissions
- Content Creation

**Collection**
- Review Forms
- Engagement

**Content Sharing**
- Social sharing
- Content scheduling
- Content optimization
- AI Content Generation
- Content Settings

**Monitoring & Listening**
- Social Measurement
- Influencer Identification
- Brand Monitoring
- Keyword Tracking
- Trend Analysis
- Competitor Analysis

**Content**
- Types
- Migration
- Publishing
- UGC

**Generative AI**
- AI Text Generation

**Conversational AI - Conversational Commerce Platforms**
- AI chatbots
- Messaging and Notifications
- AI agents 
- Voice assistants
- Communication apps

**Agentic AI - SAP Store**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Review Management**
- Adaptive Learning
- Natural Language Interaction

**Agentic AI - Social Media Listening Tools**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Social Management**
- Social Analytics
- Social Publishing
- Social Engagement
- Social Ads
- Campaign Planning
- Hashtag Capabilites

**Reports & Dashboards**
- Report Customizability
- Report Exporting
- Scalability

**Discovery**
- 3rd-Party Trends

**Process**
- Mentions
- Tickets
- Macros

**Moderation**
- Reviewer Validation
- Legal Agreements

**Data Management & Analysis**
- Sentiment Analysis
- Social Reporting
- Alerts and Notifications
- Advanced Data Filtering

**Engagement**
- Live Streaming
- Omnichannel
- Personalization
- Conversational Commerce
- Moderation

**Platform integration - Conversational Commerce Platforms**
- Ecommerce stores
- Sales channels
- Payment Platform
- Internal tools

**Insight**
- Monitoring
- Adoption Insight
- Engagement Analysis

**Channels**
- Email
- Social
- Live Chat
- Phone
- Text

**Use Cases**
- E-commerce
- Retail
- Customer Service

**Analytics**
- Engagement tracking
- Trends

**Social Shopping**
- Shoppable Media
- Social Store

**Customer Query Resolution - AI Customer Support Agents**
- Automated Ticket Resolution
- Contextual Response Generation
- Sentiment Analysis
- Knowledge Base Utilization
- Multilingual Support

**Analytics and Reporting - Conversational Commerce Platforms**
- Conversational analytics
- Advance reporting

**Agentic AI - Social Media Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Social Media Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - AI Agents**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Mobile**
- Mobile Optimization

**Insight**
- Surveys
- Reporting
- Visitor Activity
- Help Desk

**Administration**
- Insights
- Content
- Sampling

**Platform**
- Integrations
- Mobile
- Adoption Insight
- Auto-translation & multiple language management

**Analytics**
- Social Listening
- Campaigns

**Customer Interaction Automation - AI Customer Support Agents**
- Proactive Customer Outreach
- Feedback Collection
- Escalation Handling
- Workflow Optimization

**Platform**
- Multichannel Sharing
- Integration
- Content Distribution

**Display Options**
- Badges
- Integration & APIs

**Agentic AI - Employee Advocacy**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Automation**
- Customer Interaction Automation
- Feedback Collection
- Document Processing

**Autonomy**
- Independent Decision Making
- Adaptive Responses
- Task Execution
- Problem Solving

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