Sprinklr Social Features
Social Management (6)
Social Analytics
Reports on the performance of social media posts and campaigns.
Social Publishing
Allows the creation, management, and scheduling of content to be shared across social media channels.
Social Engagement
Centrally manages social media content and conversations across multiple social channels.
Social Ads
Provides features for managing and optimizing paid advertisements across social channels.
Campaign Planning
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Hashtag Capabilites
Monitor hashtags, their trends, and analytics across all social media platforms
Reports & Dashboards (3)
Report Customizability
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.
Report Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file.
Scalability
Allows marketer to add, track, and measure a multitude of social media accounts.
Social Analytics (4)
Competitor Analysis
Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.
Post Performance
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.
Hashtag Analytics
Analyzes the performance of hashtags and identifies popular or trending hashtags.
Sentiment Analysis
Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.
Process (3)
Mentions
Scours various channels for brand mentions to proactively seek reparative communications.
Tickets
Creates and assigns support tickets, scheduling them in a timely manner.
Macros
Allows administrators to create templated responses to frequently asked questions.
Channels (5)
Email
Ability to connect agents with customers through Live Chat.
Social
Connects employees with customers through a social media solution.
Live Chat
Ability to connect agents with customers through email.
Phone
Connects employees with customers through a calling solution.
Text
Ability to connect agents with customers through text message solution.
Insight (4)
Surveys
Provides opportunity for customers to give feedback through a survey.
Reporting
Enables administrators to create customized reports reflecting customer satisfaction.
Visitor Activity
Allows administrators to track visitor activity to understand the research that was done before turning to customer service.
Help Desk
Provides a knowledge base or other support channel for disparate team members to work together and provide cohesive solutions.
Content & Collaboration (6)
Content Calendar
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
Content Library
Allows users to upload and publish brand content from a shared library.
Shared Inbox
Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
Approval Workflows
Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
Provides features for creating or editing social media assets.
Collection (2)
Review Forms
Generate review forms and questionnaires to gather feedback from users.
Engagement
Allow users to share, like/dislike, and comment on reviews.
Moderation (2)
Reviewer Validation
Checks to ensure the reviewers are real people who used the products.
Legal Agreements
Define and implement terms and conditions for privacy, copyright, or intellectual property.
Use Cases (3)
E-commerce
Reviews can be collected directly from e-commerce platforms or online stores.
Retail
Reviews can be distributed across multiple channels (online, in store, etc.).
Customer Service
Allow consumers to provide feedback while interacting with customer service representatives.
Administration (3)
Insights
Analyze data points such as page views, average rating, or consumer sentiment.
Content
Support multiple types of user generated content such as text, video, or photos.
Sampling
Manage product samples used for promotional purposes.
Display Options (2)
Badges
Generate multiple types of badges based on user ratings.
Integration & APIs
Provide APIs or direct integration with e-commerce software and website builders.
Content Sharing (5)
Social sharing
Ability to connect to social media platforms like LinkedIn, Facebook, Twitter, and easily share content.
Content scheduling
Allows users to queue up content to share at a preselected time
Content optimization
Provides content optimization scoring so users are sharing content that is engaging for readers
AI Content Generation
Uses AI to generate ready-to-share employee social posts that stay consistent with your company’s voice and brand standard.
Content Settings
Enables administrators to manage user roles, permissions, content visibility, and program settings from centralized dashboards.
Analytics (4)
Engagement tracking
Tracks the number of visits, likes, and reshares of posted content
Trends
Tracks trends such as which social channels are performing well and which news sources are trending
Social Listening
Monitor social media interactions to identify consumer trends
Campaigns
Track the performance of marketing campaigns and social media advertising
Platform (4)
Integrations
Provides integrations for marketing automation, CRM, email, and social media management platforms
Mobile
Provides mobile user support
Adoption Insight
Measures adoption of the employee advocacy tool (both internally and externally) to inform strategy
Auto-translation & multiple language management
Provides features for users to autotranslate social posts into multiple languages
Monitoring & Listening (6)
Social Measurement
Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.
Influencer Identification
Identifies who is talking about your brand along with their influence over social communities.
Brand Monitoring
Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.
Keyword Tracking
Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.
Trend Analysis
Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.
Competitor Analysis
Allows users to monitor conversations about competitors and measure performance against them.
Data Management & Analysis (4)
Sentiment Analysis
Determines whether mentions of your brand are positive, negative or neutral.
Social Reporting
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.
Alerts and Notifications
Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.
Content (4)
Types
Manages multiple types of social content such as text, documents, videos, and images
Migration
Allows users to migrate content and product data from other systems such as Product information Management (PIM)
Publishing
Include workflows and rules for content sharing and publishing
UGC
Provide features or integrate with sfotware to manage user-generated content (UGC)
Engagement (5)
Live Streaming
Allows users to live stream content, which can be recorded and replayed on demand
Omnichannel
Support engagement on multiple channels such as email, phone, and in-store
Personalization
Provide pesonalization options such as dynamic templates, localized content, amd recommendations
Conversational Commerce
Provides chatbots and intelligent assistants for conversational commerce
Moderation
Include rules and workflows for moderation of social engagement
Social Shopping (2)
Shoppable Media
Manage shoppable content such as images or videos that buyers can click to access a store
Social Store
Create social stores and customizable branded landing pages
Generative AI (1)
AI Text Generation
Allows users to generate text based on a text prompt.
Automation (3)
Customer Interaction Automation
Allows users to automate responses to customer inquiries across various channels.
Feedback Collection
Provides users the ability to automate the collection and analysis of feedback from customers, employees, or other stakeholders.
Document Processing
Allows users to automate the handling, processing, and management of documents.
Autonomy (4)
Independent Decision Making
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Adaptive Responses
Allows the AI agent to learn from interactions and adapt its responses accordingly.
Task Execution
Provides the AI agent the ability to execute tasks without requiring constant user input.
Problem Solving
Allows the AI agent to identify and resolve issues without user intervention.
Customer Query Resolution - AI Customer Support Agents (5)
Automated Ticket Resolution
Allows the AI agent to autonomously resolve customer queries without human intervention.
Contextual Response Generation
Enables the AI agent to provide accurate answers based on the context of customer inquiries.
Sentiment Analysis
Allows the AI agent to analyze customer sentiment and adjust responses accordingly.
Knowledge Base Utilization
Enables the AI agent to retrieve information from a knowledge base to assist with query resolution.
Multilingual Support
Provides users the ability to interact with the AI agent in multiple languages for global support.
Customer Interaction Automation - AI Customer Support Agents (4)
Proactive Customer Outreach
Enables the AI agent to initiate interactions, such as reminders or follow-ups, with customers.
Feedback Collection
Provides users the ability to automate gathering and analyzing customer feedback after interactions.
Escalation Handling
Allows the AI agent to identify when issues require human intervention and escalate them appropriately.
Workflow Optimization
Enables the AI agent to streamline repetitive customer service tasks, improving efficiency and response times.
Conversational AI - Conversational Commerce Platforms (5)
AI chatbots
Allow Gen AI powered chatbots to provide intelligent responses and tailored product recommendations.
Messaging and Notifications
Trigger messages based on specific customer actions such as personalized messages, promotions or cart abandonment.
AI agents
Use Agentic AI to deliver superior customer engagement through human-like conversations.
Voice assistants
Allow users to use voice assistants, such as Alexa, Google Assistant, and Siri to shop using voice commands.
Communication apps
Enable users to engage in communication apps such WhatsApp, Facebook Messenger, Instagram, WeChat etc.
Platform integration - Conversational Commerce Platforms (4)
Ecommerce stores
Allow integration with e-commerce stores to import products, manage inventory and get order notifications.
Sales channels
Add conversational commerce functionality across various sales channels and customer touchpoints.
Payment Platform
Integrate with payment platform for accepting payments from the chat interface
Internal tools
Integrate with CRM, POS or any marketing marketing tools for sending discounts, offers, recommendations and personalized campaigns.
Analytics and Reporting - Conversational Commerce Platforms (2)
Conversational analytics
Provide insights into customer behavior, sales trends, and chatbot performance.
Advance reporting
Track KPIs like customer satisfaction, conversion rates, and overall sales driven by conversational channels.
Agentic AI - Employee Advocacy (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - SAP Store (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Review Management (2)
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Social Media Management (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Listening Tools (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.
Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.





