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SOCi Reviews & Product Details - Page 2

SOCi Overview

What is SOCi?

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before. SOCi is recognized by Fast Company as one of the World's Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi-location brands manage and scale their marketing efforts. As the only local marketing platform that lets you choose the level of AI and automation that fits your needs, SOCi offers flexibility like no other—from Genius Agents™ that work independently 24/7 to our on-demand Genius Copilot™ that helps when you need it. Genius Search: Analyzes your data to recommend changes to your listings pages and automate optimizations that help improve local visibility, traffic, and conversion rates. Genius Social: Automatically builds your social content calendar, responds to your engagements, and drives local branding and awareness across social networks. Genius Reviews: Delivers on-brand, authentic responses to every review, automatically, across networks and every location to boost your brand visibility and reputation. Pages: Maximizes online visibility and drives higher conversions with auto-generated, customizable, and search-optimized local landing pages. Locator: Help your customers find the locations and products near them with easy-to-use, customizable, and search-optimized locator pages. Boost & Ads: Auto-generate and deploy hundreds of hyper-localized and personalized ad campaigns targeted at social media audiences of every location. Chat: Be present at every location 24/7 by responding to questions, gathering data, and driving leads with on-brand, localized chatbots across Facebook, SMS, websites, and more. Forms & Surveys: Automate localized forms and surveys across every location to capture customer insights, generate leads, manage feedback, and collect first-party data. Learn more at www.soci.ai or contact us at hello@soci.ai

SOCi Details
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Product Description

SOCi is an all-in-one platform for multi-location marketers to reach and engage their local customers across 100s or 1000s of local search, social, and review pages.

How do you position yourself against your competitors?

The SOCi Platform unites data and insights across channels, networks, and locations to transform local marketing. By automating complex workflows across search, social, and reputation strategies, SOCi simplifies what once felt impossible.

As the only local marketing platform that lets you choose the level of AI and automation that fits your needs, SOCi offers flexibility like no other—from Genius Agents that work independently 24/7 to our on-demand Genius Copilot that helps when you need it.

Multi-location businesses use SOCi to enhance visibility, increase revenue, and drive meaningful engagement—at every location, every time. With the SOCi platform, you can do the work of 1000 local marketers.


Seller Details
Seller
SOCi
Company Website
Year Founded
2012
HQ Location
San Diego, California
LinkedIn® Page
www.linkedin.com
709 employees on LinkedIn®
Description

SOCi is the leading CoMarketing Cloud for multi-location enterprises.


SA
Overview Provided by:

SOCi Integrations

(4)
Verified by SOCi

Recent SOCi Reviews

AN
Verified User
0.0 out of 5
"Reporting is a pain to work with"
Nothing - Reporting is key for our business
Verified User
C
Verified User
3.0 out of 5
"Links with Canva but does not save draft"
Helpful, Canva, outreach, scheduled posts
Verified User
U
Verified User
4.0 out of 5
"Useful"
I like the fact that the reporting is comprehensive, and that the AI can provide preset answers I can build on to respond to reviews.
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SOCi Media

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2,825 out of 2,826 Total Reviews for SOCi

4.5 out of 5
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2,825 out of 2,826 Total Reviews for SOCi
4.5 out of 5
2,825 out of 2,826 Total Reviews for SOCi
4.5 out of 5

SOCi Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SOCiQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Health, Wellness and Fitness
AH
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SOCi?

Soci has allowed our company to post on behalf of our local franchise locations with ease, as well as post schedules for social content ahead of time. We love referring franchise locations to the library of past assets, rather than have to keep a separate library somewhere else. I also love the new(ish) reporting features. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

I wish the reporting emails were more comprehensive, and instead of a link to a report, I could get a weekly, monthly summary sent directly to my email. I also wish that certain glitches were worked out, for exmaple - posting carousels (PDF files) to linkedin. We need to post to linkedin directly for certain cotent which eliminates the reporting on those posts within Soci.

I have found over the years that customer support has almost been completely eliminated. I used to have montly calls with CSMs, but suddenly they started included sales individuals, and if we did not upgrade to new products, I stop hearing from the CSM. I really appreciated the 1-1 guidance on social performance I was getting years ago. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

It helps us streamline social media organic post management, as well as posting to our local franchise locations with ease, and franchisees can see the scheduler ahead of time. Review collected by and hosted on G2.com.

HG
Owner/Operator
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about SOCi?

I have just begun using SOCi. I am not very very well versed in the social media world. SOCi helps me manage and create content for my business pages. The SOCi University they offer to help guide me through all the features is a huge help. Soci feels like it will be very easy to use and implement into daily, and weekly use for my company. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

I have yet to find anything I dislike about SOCi. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

SOCi is helping me with my social media presence. I am not very knowledgeable of social media and how to use certain platforms, having SOCi taking care of posts, and tracking social media reputations is showing me where i need more focus. Review collected by and hosted on G2.com.

FR
Assistant Community Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about SOCi?

SoCi has been a game-changer for managing the social media platforms. Working in the apartment industry oftentimes you are busy with work and deadlines and SOCI helps with the scheduling of posts. SoCI has made it easier to market our community effectively and maintain a strong online presence accessible to all of our staff so we know if someone scheduled a post and make sure we are not duplicating any posts. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

While SOCI has been very helpful there is one feature that would make it even better the ability to save posts that are created through Canva in a gallery for future use, with the option to edit them later. Sometimes I'd like to be able to use the same post but edit it to use the current information without having to recreate it. Often its multiple users in our office and we all have different ideas that merge in our work and being able to edit posts that are saved would be amazing. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

It helps us manage our social media platforms from one place making it easier to keep an engagement on social media platforms and helps schedule ahead of those busy times. Review collected by and hosted on G2.com.

Verified User in Consulting
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about SOCi?

Once we create our content we can schedule the releases, track the response rates and based on the feedback, determine the impact of our messaging. Real time feedback which has been extremely benefitial in evolving our social media strategies. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

As a benefactor, I see no downsides. If there are any, I have not experienced any nor have they had any negative impact on my social media personna. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

I don't have to be a social media expert nor invest the time to keep current with all of the changes and enhancements to maximize its potential. We create our message and the rest is handled by SOCI. We want to tell as many people as possible what we do and how we can assist them in exploring business ownership as an alternative to conventional employment and investment options. SOCI is our social media voice and administration provider. Review collected by and hosted on G2.com.

SA
Marketing Coordinator
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about SOCi?

I appreciate how SOCi centralizes social media management across multiple locations. It makes scheduling content easier and more efficient, and the analytics provide useful insights to help guide decisions. The platform has potential to be a great tool with its focus on streamlining processes. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

I find SOCi to be a bit rigid in its functionality. It doesn’t offer the flexibility I need to manage social media effectively. Some features feel limiting, and I often find myself wishing for more robust capabilities. It also seems to lack certain key tools that would enhance its usability and make it more effective for day-to-day management. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

SOCi helps me manage both social media and local listings across multiple locations in one centralized platform. This saves me time by streamlining the scheduling and posting process, ensuring consistency across channels. The analytics are also helpful for understanding performance and making data-driven decisions, which allows me to focus on higher-level strategies instead of being bogged down by repetitive tasks. Review collected by and hosted on G2.com.

Response from Amanda Schulte of SOCi

We're glad to hear that you appreciate SOCi's centralized social media management and analytics features. We understand your feedback about the platform's limitations, and we are constantly working to improve and enhance our capabilities to better meet our users' needs.

PG
ONsite Team
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about SOCi?

SOCi is an impressive platform for businesses looking to streamline their social media management, particularly for multi-location and franchise businesses. The user interface is intuitive, making it easy for teams to manage a large volume of accounts from a single dashboard. Some standout features I particularly appreciate include: SOCi’s customer support team is responsive and knowledgeable. They’re very proactive in addressing queries and helping businesses set up and optimize their accounts for better performance. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

While SOCi has many great features, there are a few areas that could use improvement: SOCi can be on the pricier side, especially for smaller businesses or those with a limited number of locations. The value is clear for larger organizations, but the cost might be a barrier for smaller companies that don't require all of the platform's capabilities. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

For businesses with multiple locations or franchise networks, maintaining a consistent brand voice across various social media accounts can be daunting. At the same time, each location may have unique needs, such as local promotions, events, or customer engagement that require tailored content. Review collected by and hosted on G2.com.

Response from Neil Grasso of SOCi

We're glad to hear that you find SOCi's platform impressive and intuitive for managing social media across multiple accounts.

We appreciate your feedback regarding pricing. Our team is always looking for feedback and ways to improve, so if you’re open to sharing more specifics on how we can make SOCi better for you, please submit a support request by visiting the link below:

https://support.meetsoci.com/hc/en-us/requests/new

OS
Leasing Associate (for a small Townhome community)
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about SOCi?

I love the cross-platform scheduled posting. Being able to schedule, design and plan SOCi posts ahead of time makes it easier for my community to grow a digital relationship with our residents and prospects. It is very easy to use SOCi, even if you are unfamiliar with running a social media page for a business or don't have experience in digital marketing techniques. A lot of people in this industry don't have experience with graphic design (I do, but my coworkers don't) and SOCi links with RPM's digital marketing packages to make it easy to share premade, brand-friendly graphics. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

I have had a lot of issues trying to get log ins to our social media accounts. The property I work for was an RPM takeover and we never received the log ins to our Instagram or Facebook. I put in a work request but it just sent me a password reset link for SOCi... I would feel better about our social media presence if I were able to create Instagram stories and highlights, but wihtout the log ins, it is hard to keep our Instagram page looking as professional as I would like it to be. Is any one able to assist me with this? Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

Since we have not received the log-ins to our property's social medias after a RPM takeover, I am able to maintain an active social media presence by posting content through SOCi.

I am able to view all reviews in one place. SOCi inspires me with content and promotional ideas. Review collected by and hosted on G2.com.

Response from Neil Grasso of SOCi

We're glad to hear that you find SOCi's cross-platform scheduling capabilities useful for growing your digital relationship with your community.

We’re sorry to hear you are encountering issues with accessing the login information you need. If you’re open to sharing more details about this issue, please submit a support request using the link below so our teams can provide additional assistance. We may need to contact your SOCi admin(s) to access the requested login information:

https://support.meetsoci.com/hc/en-us/requests/new

A
Senior Social Media Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about SOCi?

How you can keep your content, pages, and groups organized with ease. Great customer support and very quick responses if you run into any errors which are rare. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

I would like more notifications to show any errors/compliance requests so I can respond quickly. I currently do not receive any notifications in my inbox, I instead have to manually check if there are any pending compliance approval requests. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

They have helped us consistently and effectively post social media content on a variety of platforms for our branches and loan officers throughout the country. We are able to manage our network at scale and monitor content. Review collected by and hosted on G2.com.

Verified User in Hospitality
AH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about SOCi?

What is most helpful about SOCi is that it is so easy to use. Very easy to train our on-site staff and very convenient for them to be able to post. Also, the reporting function is very helpful. We love that we can centralize all of our digital and social media communications under one roof. We use SOCi to update and monitor our Google Business Profiles, respond to reviews, post to social, and now we are adding their Survey component. So easy to manage everything from one platform. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

I'm very happy with SOCi and their reps are very resonsive to any questions or concerns. No negatives in my mind! Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

SOCi is an easy tool that allows our multiple sites to post to their social pages. That's very helpful. Their suite of products also allows us to manage everything from one platform. Review collected by and hosted on G2.com.

Response from Amanda Cherrey of SOCi

Thank you for this positive review! I'm happy to hear that you find SOCi easy to use and that you have a training plan in place.

MW
Assistant Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about SOCi?

This site is wonderful to any and all whether you are experienced in marketing or not. The AI tool gives you ideas on what to post and what links, photos, hashtags, and captions to use depending on what aspect of your business you want to represent. It also notifies you about comment or reviews and how to respond to them. It's great because even though it's doing almost all of the work, you are also learning from it and how marketing works. Review collected by and hosted on G2.com.

What do you dislike about SOCi?

The training videos are not as helpful as people expect it to be, there are some terms and techniques you will be confused by if you don't know what it does or what it means, some of the things on this site, personally, was a learn-as-you-go type of experience. Review collected by and hosted on G2.com.

What problems is SOCi solving and how is that benefiting you?

The consistency in social media posting and the ideas on what points in our business we would want to put out there. Review collected by and hosted on G2.com.

Response from Neil Grasso of SOCi

Thank you for sharing your positive experience with SOCi! We're glad to hear that Genius has been helpful in providing ideas for your social media posts and guiding you on how to respond to comments and reviews.

To learn more about specific platform terminology or any other aspect of SOCi, I highly recommend checking out our Knowledge Base.

I’ve included the link below - please note that you must be logged in to SOCi in order to access this resource:

https://support.meetsoci.com/hc/en-us#KB