Singular Reviews & Product Details

Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights.

Product Website

Seller

Singular

Discussions

Singular Community

Languages Supported

English, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified)

Overview by

Eran Friedman

Pricing

Pricing provided by Singular.

Free

View More Pricing Information

Singular Media

Review how each campaign is performing with a preconfigured dashboard! Filter by source AND campaign and review your upper funnel metrics and KPIs like ROAS and retention. Find insights in your campaigns on better performing countries, creatives and publishers.

Singular Demo - Ad Monetization Attribution & Analytics

Reveal insights and opportunities to optimize your monetization efforts by automating the collection, normalization, and aggregation of ad revenue data across monetization partners.

From contextual user acquisition to re-engagement, we've got you covered with deep links and deferred deep links that are fully compliant with iOS Universal Links and Android App Links. Measure unlimited custom sources to accurately attribute conversions to owned channels (email, SMS, website, ...

Improve your storytelling and engage audiences more effectively with creative analytics that let you visualize ad assets and their performance in a side-by-side view. Understand the performance of a given asset across different campaigns and media sources by tapping into image recognition tech...

Personalize your fraud prevention strategy and dictate how aggressively you want to combat fraud by creating custom rules to automatically reject or flag fraudulent installs.

Having started development on our first SKAdNetwork solution in 2019 (!!), we are the leaders in processing attribution data and defining conversion models with Singular SKAN, the most comprehensive solution for iOS14.5: Verified, reliable measurement and reporting to - Unlock ROAS and cohorts f...

Closing the gap between PC and Mobile Attribution Welcome to Singular’s PC and Console Attribution and Analytics, now officially joining Singular’s existing solutions for mobile, web, and pretty much everything else you need to measure!

What is an MMP in 90 seconds or less?

Official Downloads

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2023 ROI Index - The world’s best Ad Networks revealed

SKAN 4 Strategy: How to Transition from SKAN 3

Your essential guide to Media Mix Modeling (MMM)

G2 reviews are authentic and verified.

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Ruben J.

Product Manager

Mid-Market (51-1000 emp.)

2/2/2026

"Extremely Easy to Use with Exceptional Support from Eduardo Ochoa"

5/5

What do you like best about Singular?

It’s extremely easy to use and provides solid solutions. The support from our account specialist, Eduardo Ochoa, has been exceptional. Review collected by and hosted on G2.com.

What do you dislike about Singular?

It’s really complicated to measure attribution when the events we want to send come from the backend. Review collected by and hosted on G2.com.

Sara N.

Mid-Market (51-1000 emp.)

4/21/2026

"Excellent Support and Concrete Dashboards, But Can Be Improved in Accuracy"

5/5

What do you like best about Singular?

I like Singular's support. I value their dashboards because they allow me to see the data in a concrete way. Review collected by and hosted on G2.com.

What do you dislike about Singular?

More precision in the implementation, Slow initial setup Review collected by and hosted on G2.com.

Verified User in Entertainment

Mid-Market (51-1000 emp.)

2/4/2026

"Easy Integrations and Smooth Setup with Helpful Support"

4/5

What do you like best about Singular?

I really like the easy way of how we could integrate Singular tool with other marketing platforms. API connectors were easy to use and setup, and even if we were facing some difficulties in the process - all was resolved smoothly with the help of support. Review collected by and hosted on G2.com.

What do you dislike about Singular?

I think that the attribution modelling for web environment could be improved more but I didn't check for a while - maybe it was improved since last time when I was using it. Review collected by and hosted on G2.com.

Ohad S.

User Acquisition Manager

Small-Business (50 or fewer emp.)

4/29/2025

"Social Campaigns manager"

5/5

What do you like best about Singular?

What I like best about Singular is how it consolidates all key marketing metrics into a single, easy-to-use platform, allowing for clear, accurate, and efficient campaign analysis and optimization. Review collected by and hosted on G2.com.

What do you dislike about Singular?

the platform can sometimes feel overwhelming due to the complexity of certain reporting features Review collected by and hosted on G2.com.

Vanessa A.

Sr AdOps Team Lead

Small-Business (50 or fewer emp.)

8/18/2025

"Singular Reporting & Monique are Great!!"

5/5

What do you like best about Singular?

Singular reporting has been incredibly helpful with standardizing the way we report spend for our partners. I'm grateful for the platform and the amazing help and support from their team, especially Monique! She is always quick to respond and is so knowledgable. Review collected by and hosted on G2.com.

What do you dislike about Singular?

No complaints, it's great that so many partners are supported which makes integration a breeze! Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

We had a situation where we needed a custom column in our reporting to support mapping in our system, and the Singular team was able to implement this with ease. We also now don't need to create custom reporting solutions for each partner we're working with, we instead just need to add them as a data connector in Singular and they handle the rest! Review collected by and hosted on G2.com.

Alejandra O.

10/13/2025

"Improved Our Campaign Measurement with Advanced Traceability"

4/5

What do you like best about Singular?

I like how Singular handles deeplinking, which allows us to move web users to the app and take them to specific sites, providing detailed measurement of sales, installations, and users. Additionally, I appreciate its segment analysis and data management capabilities, which are very valuable to us. The cross-device tracking it offers is especially beneficial for us. Also, Singular's help sessions were crucial in resolving our doubts and thoroughly understanding the platform's functionalities and tools. Review collected by and hosted on G2.com.

What do you dislike about Singular?

At first, it was a bit complicated to understand the Singular platform. Review collected by and hosted on G2.com.

Itay F.

Senior User Acqisition

Mid-Market (51-1000 emp.)

2/11/2026

"Singular Makes Campaign Reporting Easy, Reliable, and Time-Saving"

4.5/5

What do you like best about Singular?

Singular is very easy to use and reliable. It helps me see all my campaign data in one place and make quick decisions. The reporting is clear, and it saves me a lot of time every week. Review collected by and hosted on G2.com.

What do you dislike about Singular?

i can not play with the order in the metrics options Review collected by and hosted on G2.com.

Varun B.

Marketing Managwr

Mid-Market (51-1000 emp.)

10/10/2019

"Amazing Tool with Immediate benefits!"

4.5/5

What do you like best about Singular?

Fraud detection feature helped save $$$s for us. Creative insights was a paid add-on, but a helpful tool to streamline how each creative performs. Review collected by and hosted on G2.com.

What do you dislike about Singular?

After sales support and commercials can be improved. Review collected by and hosted on G2.com.

Response from Yoni Amias of Singular

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Varun, thank you so much for taking the time to sit down and write this review. We are so happy to read that you see such cost saving and performance value in what Singular provides for Smytten. Thanks also for your feedback regarding our UI analytics - this is crucial to helping us improve. We look forward to seeing where Smytten is headed in 2023 and beyond!

Jessica W.

Growth Marketing Lead

Small-Business (50 or fewer emp.)

10/14/2025

"Great Support and Data Access, but Limited Dashboard Customization"

4/5

What do you like best about Singular?

Responsive customer support and accessibility to up-to-date data Review collected by and hosted on G2.com.

What do you dislike about Singular?

Dashboards aren't super customizable—a lot of custom metrics and breakdowns are only available via request, whereas a tool like Mixpanel allows a lot of user-friendly features. Singular also only allows you to track 12 in-app events, which is a bit limiting Review collected by and hosted on G2.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

8/12/2025

"Great customer experience, lower price"

4/5

What do you like best about Singular?

The solution they offer is really competitive in terms on pricing vs the features they include and the way the system works. The customer service is really dedicated into solve any doubts or issues as soon as they can and they quickly escalate when the responses are not enough for our teams. Review collected by and hosted on G2.com.

What do you dislike about Singular?

I think they can improve the UI/UX to make it more user friendly and intuitive. And also sometimes they have some bugs in the reporting section. They could improve the Dashboards, as visual input allow us to discover mistakes or issues regarding tracking, quicker. Also, they could improve the agency feature, as I believe is still very MVP stage. Review collected by and hosted on G2.com.