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Singular Reviews & Product Details

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Singular Media

Singular Demo - Campaign Reports
Review how each campaign is performing with a preconfigured dashboard! Filter by source AND campaign and review your upper funnel metrics and KPIs like ROAS and retention. Find insights in your campaigns on better performing countries, creatives and publishers.
Singular Demo - Ad Monetization Attribution & Analytics
Reveal insights and opportunities to optimize your monetization efforts by automating the collection, normalization, and aggregation of ad revenue data across monetization partners.
Singular Demo - Singular Links
From contextual user acquisition to re-engagement, we've got you covered with deep links and deferred deep links that are fully compliant with iOS Universal Links and Android App Links. Measure unlimited custom sources to accurately attribute conversions to owned channels (email, SMS, website, ...
Singular Demo - Creative Analytics
Improve your storytelling and engage audiences more effectively with creative analytics that let you visualize ad assets and their performance in a side-by-side view. Understand the performance of a given asset across different campaigns and media sources by tapping into image recognition tech...
Singular Demo - Fraud Custom Rules
Personalize your fraud prevention strategy and dictate how aggressively you want to combat fraud by creating custom rules to automatically reject or flag fraudulent installs.
Singular Demo - SKAdNetwork Report
Having started development on our first SKAdNetwork solution in 2019 (!!), we are the leaders in processing attribution data and defining conversion models with Singular SKAN, the most comprehensive solution for iOS14.5: Verified, reliable measurement and reporting to - Unlock ROAS and cohorts f...
Play Singular Video
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Closing the gap between PC and Mobile Attribution
Welcome to Singular’s PC and Console Attribution and Analytics, now officially joining Singular’s existing solutions for mobile, web, and pretty much everything else you need to measure!
Play Singular Video
Closing the gap between PC and Mobile Attribution Welcome to Singular’s PC and Console Attribution and Analytics, now officially joining Singular’s existing solutions for mobile, web, and pretty much everything else you need to measure!
What is an MMP in 90 seconds or less?
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What is an MMP in 90 seconds or less?
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Singular Reviews (508)

Reviews

Singular Reviews (508)

4.5
508 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the intuitive interface and responsive support provided by Singular, which significantly enhances their experience in managing marketing attribution. The platform's ability to consolidate data and deliver clear insights allows for efficient decision-making and campaign optimization. However, some users note that the dashboard customization options could be improved.

Pros & Cons

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Santiago C.
SC
Performance Analyst
Small-Business (50 or fewer emp.)
"Excellent"
What do you like best about Singular?

All the facilities it has in data and creative reporting Review collected by and hosted on G2.com.

What do you dislike about Singular?

Not being able to share boards without needing to be linked to singular. Review collected by and hosted on G2.com.

Verified User in Consumer Services
UC
Small-Business (50 or fewer emp.)
"Singular Helps Us See the Full Picture"
What do you like best about Singular?

What I love most about Singular is how much easier it makes managing all of our marketing data. Their dashboards are flexible, and we can build the views we need without waiting for external reports. Also, their support team has been amazing whenever we have questions — fast, helpful, and always ensuring we get what we need. Review collected by and hosted on G2.com.

What do you dislike about Singular?

If I’m being honest, the platform can feel a little overwhelming at first. There's so much power under the hood that it took us a bit of time (and some help from their team) to fully get comfortable with all the features. Some areas of the interface could also be a little more intuitive, especially when setting up more advanced customizations. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market (51-1000 emp.)
"Singular is the best tool for tracking and attribution"
What do you like best about Singular?

Their system delivers precise, reliable insights across multiple channels, helping us truly understand where our users are coming from and how each touchpoint drives value. The integration process was smooth, and the consistency of the data has been a game-changer for optimizing our campaigns.

Thanks to Singular, we're able to make smarter, faster decisions backed by real, dependable data. It's not just attribution—it’s clarity, and it’s confidence. Highly recommend it for any team that wants to take the guesswork out of growth. Review collected by and hosted on G2.com.

What do you dislike about Singular?

While Singular nails attribution, their dashboards and monitoring tools still have a lot of room for improvement.

The interface feels unintuitive, making it harder than it should be to find key metrics or set up efficient monitoring. Instead of feeling empowered by the platform, it sometimes feels like you're fighting against it.

If Singular could match the quality of their attribution with a cleaner, more user-friendly UX, it would be an unbeatable platform. Until then, expect to spend extra time navigating and double-checking your monitoring setup. Review collected by and hosted on G2.com.

FG
Gerente de Marketing Automation y Medios Propios
Enterprise (> 1000 emp.)
"Singular boosts revenue tracking"
What do you like best about Singular?

That I can track the sale of my channels being fairer in attribution Review collected by and hosted on G2.com.

What do you dislike about Singular?

It has improved but at the time push notification sometimes disconnected Review collected by and hosted on G2.com.

Miriam P.
MP
Customer Success Manager
Mid-Market (51-1000 emp.)
"Support for ecommerce (paid media H-E-B)"
What do you like best about Singular?

Ease of use, filters, segmented data. Review collected by and hosted on G2.com.

What do you dislike about Singular?

So far, we have not had any issues. Review collected by and hosted on G2.com.

José D.
JD
Head of Acquisition
Small-Business (50 or fewer emp.)
"The Best MMP—No Complaints at All"
What do you like best about Singular?

The best MMP and the best support. When I had a problem they solved it. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Nothing. They always worked with excellence. Review collected by and hosted on G2.com.

AC
Convertion Rate Optimizer
Mid-Market (51-1000 emp.)
"The ideal MMP (all in one)"
What do you like best about Singular?

1. Accompaniment for implementation and support that truly listens and resolves.

2. Facilities to manage all our data from marketing and analytics platforms.

3. Multiple tools to improve the quality of collection and interpretation of what happens with your app campaigns. Review collected by and hosted on G2.com.

What do you dislike about Singular?

The web to app connection/tracking. There are opportunities for improvements here. I understand that work is being done to improve this. Review collected by and hosted on G2.com.

Leslie L.
LL
Lead User Acquisition
Mid-Market (51-1000 emp.)
"Great Tech and Service, but Exporting and Filtering Need Improvement"
What do you like best about Singular?

The platform itself and the tech forward offering to measure SKAN performance, as well as the service. Renzo our account manager is great. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Exporting features could be improved, they seem clunky. Also filtering within reports. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market (51-1000 emp.)
"Good MMP"
What do you like best about Singular?

Good variety of data schemas which make possible to go deep on raw data. Besides, the company offers a good support. Kudos to Monique Gentz for her awesome work. Review collected by and hosted on G2.com.

What do you dislike about Singular?

I miss the availabilty of some ready-to-go report templates. Requiring the user to pick every metric and dimension they want to see is not necessairily bad, but it may be a barrier for newcomers. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
AH
Mid-Market (51-1000 emp.)
"Excellent Support and Innovative Features at a Competitive Price"
What do you like best about Singular?

Great client support, continued feature innovation (enhanced creative reporting, support for external data destinations like Snowflake, user ID-level attribution), competitive cost, having all cost/click/impression data in one place Review collected by and hosted on G2.com.

What do you dislike about Singular?

Not applicable. I'd recommend Singular over most other MMPs. Review collected by and hosted on G2.com.

Questions about Singular? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User

What is Singular used for?

Divyanshu M.
DM
Divyanshu Mishra
Last activity about 4 years ago

What are the new features and preparations for the Cookieless future?

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Singular Features
ROI Tracking
Data Collection
Customer Insights
Campaign Insights
Reports and Dashboards
Campaign Stickiness
Attribution Windows
Retention Metrics
Analytics Dashboard
Cross-channel insights
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