Singular

By Singular

4.5 out of 5 stars

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Singular Reviews & Product Details

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Singular Media

Singular Demo - Campaign Reports
Review how each campaign is performing with a preconfigured dashboard! Filter by source AND campaign and review your upper funnel metrics and KPIs like ROAS and retention. Find insights in your campaigns on better performing countries, creatives and publishers.
Singular Demo - Ad Monetization Attribution & Analytics
Reveal insights and opportunities to optimize your monetization efforts by automating the collection, normalization, and aggregation of ad revenue data across monetization partners.
Singular Demo - Singular Links
From contextual user acquisition to re-engagement, we've got you covered with deep links and deferred deep links that are fully compliant with iOS Universal Links and Android App Links. Measure unlimited custom sources to accurately attribute conversions to owned channels (email, SMS, website, ...
Singular Demo - Creative Analytics
Improve your storytelling and engage audiences more effectively with creative analytics that let you visualize ad assets and their performance in a side-by-side view. Understand the performance of a given asset across different campaigns and media sources by tapping into image recognition tech...
Singular Demo - Fraud Custom Rules
Personalize your fraud prevention strategy and dictate how aggressively you want to combat fraud by creating custom rules to automatically reject or flag fraudulent installs.
Singular Demo - SKAdNetwork Report
Having started development on our first SKAdNetwork solution in 2019 (!!), we are the leaders in processing attribution data and defining conversion models with Singular SKAN, the most comprehensive solution for iOS14.5: Verified, reliable measurement and reporting to - Unlock ROAS and cohorts f...
Play Singular Video
Play Singular Video
Closing the gap between PC and Mobile Attribution
Welcome to Singular’s PC and Console Attribution and Analytics, now officially joining Singular’s existing solutions for mobile, web, and pretty much everything else you need to measure!
Play Singular Video
Closing the gap between PC and Mobile Attribution Welcome to Singular’s PC and Console Attribution and Analytics, now officially joining Singular’s existing solutions for mobile, web, and pretty much everything else you need to measure!
What is an MMP in 90 seconds or less?
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What is an MMP in 90 seconds or less?
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Singular Reviews (495)

Reviews

Singular Reviews (495)

4.5
495 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the intuitive interface and responsive support provided by Singular, which significantly enhances their experience in managing marketing attribution. The platform's ability to consolidate data and deliver clear insights allows for efficient decision-making and campaign optimization. However, some users note that the dashboard customization options could be improved.

Pros & Cons

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Leonardo B.
LB
Analista de Marketing de Performance
Mid-Market (51-1000 emp.)
"Efficiency and Performance"
What do you like best about Singular?

Tracking of results, data analysis, ease of integration for internal or affiliate campaigns, specialized support for performance, and tools for creatives and deeplinks Review collected by and hosted on G2.com.

What do you dislike about Singular?

Nothing that bothers or hinders day-to-day performance Review collected by and hosted on G2.com.

Verified User in Utilities
UU
Small-Business (50 or fewer emp.)
"Very good platform for MMP"
What do you like best about Singular?

The reports and more options that I didn't found on other MMP like AF: CPI configuration for cost Review collected by and hosted on G2.com.

What do you dislike about Singular?

The dashboards: We need to add every parameter, it's nice, but it will be great if we have the basic parameters as a default Review collected by and hosted on G2.com.

Camila L.
CL
Associate Growth Manager
Mid-Market (51-1000 emp.)
"The product is great, but the best part is the guidance and support from the team."
What do you like best about Singular?

The platform is user-friendly, and the way it presents information makes it both clear and insightful Review collected by and hosted on G2.com.

What do you dislike about Singular?

When users have multiple devices, it becomes very difficult to attribute data accurately, and Singular loses track, so the data isn't 100% reliable. Review collected by and hosted on G2.com.

DZ
Director of Growth Marketing
Financial Services
Mid-Market (51-1000 emp.)
"Singular is a must for true mobile app campaign attribution"
What do you like best about Singular?

Singular makes campaign tracking simple and reliable.

I use Singular on a daily basis and even with all the data, it is simple to use and it works with all the other anakytics / platforms that that we use. The Singular team, especially Renzo, has been amazing. Always very responsive, and extermly knowledgeable. Whenever I had a question for Renzo, he always goes above and beyond to make sure we're getting the most out Singular.

During the onboarding and implementation phase, Renzo and the entire Singular team were incredibly helpful. They made sure in our weekly calls that we were up and they offered insights / suggetsions to any questions that we had.

The current ongoing support has also been fantastic. They are always very responsive and ready to help whenever we reach out to them. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Honestly, there’s not much to dislike. The only thing that I can think of is that it can take a bit of time to look at all the different features and options that are available within the platform because there’s so much that Singular can do.

That being said, Renzo has always been very helpful to help me work with these tools and he always makes sure that everything is functioning properly. Review collected by and hosted on G2.com.

Álvaro Andrés M.
ÁM
Leader in business intelligence for omnichannel strategy
Enterprise (> 1000 emp.)
"SINGULAR: A Powerful Analysis Tool with High Potential for Our Company Strategy"
What do you like best about Singular?

Key features that have been essential in the implementation process of SINGULAR include its multiple analysis tools that provide a comprehensive view of campaign performance, its adjustable attribution model tailored to the specific needs of the company, and the unified reporting that offers complete traceability of actions taken. The tool is frequently used across teams, enhancing collaboration and decision-making. Additionally, the technical support provided is responsive and helpful, ensuring a smooth user experience. The cost model adapts to the company's investment capabilities, and its simplicity in implementation is a significant advantage. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Some areas for improvement include the lack of an "Academy" space for training new users, focused on usability, which limits the initial experience. It would also be beneficial to delve deeper into inbound and outbound integration options to refine information and maximize the tool's use. Review collected by and hosted on G2.com.

Verified User in Computer Games
UC
Mid-Market (51-1000 emp.)
"Reliable Marketing Spend Tracking with Granular Insights"
What do you like best about Singular?

Singular provides a robust and user-friendly platform for tracking marketing spend across multiple channels. Its seamless integrations with various ad networks make data aggregation easy, ensuring accurate and comprehensive reporting. The customizable dashboards feature is particularly helpful for streamlining spend analysis. Additionally, their customer support is very fast and responsive, which helps resolve issues efficiently. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Sometimes, the documentation is not updated, making it challenging to find accurate information when troubleshooting or setting up integrations. Additionally, some of the alignment logic they apply to the data can be difficult to understand, requiring extra effort to interpret and validate the numbers. Review collected by and hosted on G2.com.

Andres Felipe B.
AB
Performance Coordinator
Enterprise (> 1000 emp.)
"Accompaniment and effective solutions"
What do you like best about Singular?

At the platform level, its ease of use, the integration of app results in a single view, and functions that greatly facilitate analysis, such as custom dimensions. Additionally, the support and problem-solving are very effective. Review collected by and hosted on G2.com.

What do you dislike about Singular?

So far, I have not identified any dissatisfaction with the platform. Review collected by and hosted on G2.com.

Verified User in Computer Games
AC
Small-Business (50 or fewer emp.)
"Good Tech."
What do you like best about Singular?

After my last post, one of the founders reached out, and created a more acceptable pricing model. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Improve dashboard speed, include cohort LTV prediction. Review collected by and hosted on G2.com.

Eyal L.
EL
Head of paid marketing
Small-Business (50 or fewer emp.)
"Singular is a robust & user-friendly, it has the potential to be even more versatile & impactful"
What do you like best about Singular?

**Singular MMP Platform Review**

Singular has proven to be an excellent choice for mobile measurement and marketing analytics. Its **responsive support team** stands out, always available to resolve any issues promptly, ensuring smooth operations. The **intuitive user interface** makes navigation and usage a breeze, even for less technically inclined users. Additionally, the platform runs seamlessly, with **no technical glitches**, which is a significant plus in ensuring consistent performance. Review collected by and hosted on G2.com.

What do you dislike about Singular?

However, one downside is the limited number of partners currently integrated with the platform. This has required us to **invest time and effort in onboarding and integrating new partners**, which can slow down campaign execution and optimization Review collected by and hosted on G2.com.

Jose Ramon C.
JC
Head of Growth Marketing
Mid-Market (51-1000 emp.)
"All my campaing data and insights in the same place"
What do you like best about Singular?

Is the best way to track in app conversions Review collected by and hosted on G2.com.

What do you dislike about Singular?

Take time to learn and understand how to setup the data. Once you do it, is the best tool. Review collected by and hosted on G2.com.

Questions about Singular? Ask real users or explore answers from the community

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Divyanshu M.
DM
Divyanshu Mishra
Last activity about 4 years ago

What are the new features and preparations for the Cookieless future?

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Singular Features
ROI Tracking
Data Collection
Customer Insights
Campaign Insights
Reports and Dashboards
Campaign Stickiness
Attribution Windows
Retention Metrics
Analytics Dashboard
Cross-channel insights
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Singular