Singular

By Singular

4.6 out of 5 stars

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Singular Reviews & Product Details

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Singular Media

Singular Demo - Campaign Reports
Review how each campaign is performing with a preconfigured dashboard! Filter by source AND campaign and review your upper funnel metrics and KPIs like ROAS and retention. Find insights in your campaigns on better performing countries, creatives and publishers.
Singular Demo - Ad Monetization Attribution & Analytics
Reveal insights and opportunities to optimize your monetization efforts by automating the collection, normalization, and aggregation of ad revenue data across monetization partners.
Singular Demo - Singular Links
From contextual user acquisition to re-engagement, we've got you covered with deep links and deferred deep links that are fully compliant with iOS Universal Links and Android App Links. Measure unlimited custom sources to accurately attribute conversions to owned channels (email, SMS, website, ...
Singular Demo - Creative Analytics
Improve your storytelling and engage audiences more effectively with creative analytics that let you visualize ad assets and their performance in a side-by-side view. Understand the performance of a given asset across different campaigns and media sources by tapping into image recognition tech...
Singular Demo - Fraud Custom Rules
Personalize your fraud prevention strategy and dictate how aggressively you want to combat fraud by creating custom rules to automatically reject or flag fraudulent installs.
Singular Demo - SKAdNetwork Report
Having started development on our first SKAdNetwork solution in 2019 (!!), we are the leaders in processing attribution data and defining conversion models with Singular SKAN, the most comprehensive solution for iOS14.5: Verified, reliable measurement and reporting to - Unlock ROAS and cohorts f...
Play Singular Video
Play Singular Video
Closing the gap between PC and Mobile Attribution
Welcome to Singular’s PC and Console Attribution and Analytics, now officially joining Singular’s existing solutions for mobile, web, and pretty much everything else you need to measure!
Play Singular Video
Closing the gap between PC and Mobile Attribution Welcome to Singular’s PC and Console Attribution and Analytics, now officially joining Singular’s existing solutions for mobile, web, and pretty much everything else you need to measure!
What is an MMP in 90 seconds or less?
Play Singular Video
What is an MMP in 90 seconds or less?
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Singular Reviews (496)

Reviews

Singular Reviews (496)

4.6
497 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the intuitive interface and responsive support provided by Singular, which significantly enhances their experience in managing marketing attribution. The platform's ability to consolidate data and deliver clear insights allows for efficient decision-making and campaign optimization. However, some users note that the dashboard customization options could be improved.

Pros & Cons

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Maria Ines S.
MS
"Empowers Marketing Attribution, Stellar Support"
What do you like best about Singular?

I use Singular to attribute my app installs to my marketing campaigns and analyze the best media sources to invest in. It's helpful for tracking all the attribution for my marketing campaigns and seeing all the money invested in different marketing platforms in one place. I really like the personalized attention they give to their customers, Eduardo Ochoa specially. Whenever we don't know how to analyze something, they kindly offer us assistance. Connecting Singular to Snowflake via SDK allows us to consume the info by SQL easily. Finally, I'd rate the likelihood of recommending Singular a solid 10 out of 10. Review collected by and hosted on G2.com.

What do you dislike about Singular?

The attribution for iOS users. There are many iOS users that are not attributed properly. It could be better tracked for them to have a source. Review collected by and hosted on G2.com.

Mallikarjuna M.
MM
Growth Manager
Mid-Market (51-1000 emp.)
"Robust Attribution & Analytics Platform with Deep Customization"
What do you like best about Singular?

Singular offers highly accurate attribution tracking, flexible reporting, and a unified dashboard that consolidates data from multiple channels. The customization options and integration capabilities make it easy for us to tailor the platform to our specific marketing and analytics needs, while keeping everything organized in one place. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Attribution accuracy can occasionally be inconsistent, requiring manual validation to ensure data reliability. Review collected by and hosted on G2.com.

Jose Julian H.
JH
Líder Inteligencia Digital Mercadeo
Enterprise (> 1000 emp.)
"Singular: Excellent Support Team and an Easy-to-Use Platform"
What do you like best about Singular?

Singular has an excellent service team. Whenever we’ve needed support, we’ve consistently encountered a great attitude and a fast response that helps us address our requests. The software is also very easy to use and has been genuinely helpful for our business cases. Review collected by and hosted on G2.com.

What do you dislike about Singular?

We’re very satisfied with Singular today. Looking ahead, the platform could become even more powerful with the addition of AI‑driven capabilities that deliver automated insights and enable more intuitive, natural‑language analysis. Review collected by and hosted on G2.com.

khalid E.
KE
Manager
"Frustrating Experience with Singular's Service"
What do you like best about Singular?

Unfortunately, it is difficult to identify a positive feature at this time, as the core functionality I purchased the plan for—Amazon advertising integration—is not working as expected. Review collected by and hosted on G2.com.

What do you dislike about Singular?

I find that Singular doesn't give me the ability to see my Amazon advertising data on the dashboard, and I get no results from it. The service doesn't offer the data needed to optimize my campaigns, which is frustrating after purchasing a plan. They ask for more money for bigger plans at every opportunity. The support is painfully slow, with replies taking no less than 5 to 7 days. The documentation isn't a guide; it's unclear, especially for Amazon advertising. Also, the UI looks really old, like it was built in 2010. Additionally, I'm upset that they refused to refund my money after I stopped using the service. Review collected by and hosted on G2.com.

Adi B.
AB
business analyst
Mid-Market (51-1000 emp.)
"Powerful attribution tool backed by a very responsive team"
What do you like best about Singular?

Their availability and willingness to help really stand out. The team is very responsive and genuinely tries to assist whenever questions come up or unexpected issues arise. Review collected by and hosted on G2.com.

What do you dislike about Singular?

There are some limitations around data exports. The UI can make it difficult to export large datasets, and it can also be hard to access data that’s older than 30 days. Review collected by and hosted on G2.com.

ML
Paid Media Analyst
Enterprise (> 1000 emp.)
"Singular: Easy to Use, Powerful Reporting, and Insightful Guidance"
What do you like best about Singular?

What I like most about Singular is that the platform is very easy to use and offers a wide range of reporting options, along with multiple attribution configuration settings. Additionally, our contact, Eduardo Ochoa, is constantly showing us new ways to find insights using these tools. Review collected by and hosted on G2.com.

What do you dislike about Singular?

I’d like to be able to see all app events in the Singular dashboard, not just the few success events we’re able to configure. Review collected by and hosted on G2.com.

Fabiana Ayala W.
FW
Head of Growth
Small-Business (50 or fewer emp.)
"Outstanding Support and Competitive Pricing with Singular"
What do you like best about Singular?

Singular offers excellent pricing that’s much more competitive than other mobile measurement partners we’ve evaluated. Their technical support team is outstanding—responses are fast, thorough, and incredibly helpful. On top of that, our Customer Success Manager (Alejandro Spano) has been fantastic. He consistently makes us feel supported, genuinely listens to our feedback, and ensures we’re set up for success. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Honestly, nothing comes to mind. Our experience has been positive, and we don’t have any areas of concern or dissatisfaction at this time. Review collected by and hosted on G2.com.

Matias L.
ML
Paid Media Specialist
"Simplified Decisions with Singular: Robust and Friendly"
What do you like best about Singular?

I like that Singular is a robust solution. It facilitates decision-making by having clear KPIs from all platforms and campaigns in one place. I also highlight the attention of Eduardo Ochoa, whose contributions are precise and valuable for the business, and he is always willing to help us. Review collected by and hosted on G2.com.

What do you dislike about Singular?

It could be improved by unifying the dimensions of the UI and the datalake. The table, when comparing periods, has too much information and takes time to sort. I understand there was a limit of events that had not been mentioned before, which affected our arrival. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Mid-Market (51-1000 emp.)
"Centralized Attribution and Cost Insights"
What do you like best about Singular?

What I like best about Singular is having a single, reliable source of truth for UA cost and performance data. The platform aggregates data across all channels in a consistent way, which makes reporting and analysis much faster and more accurate.

The cost aggregation is especially valuable, it reduces manual reconciliation, helps catch discrepancies early, and gives confidence that decisions are based on correct data. The UI is also intuitive, making it easy to drill down by channel, geo, or campaign without additional data manipulation.

Overall, Singular saves time, improves data quality, and enables better, faster decision-making. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Some parts of the platform can feel a bit complex and not very intuitive at first. Creating custom reports or finding specific metrics sometimes takes longer than expected, especially for new users. Review collected by and hosted on G2.com.

Mohit G.
MG
Director/Founder
Small-Business (50 or fewer emp.)
"Singular Makes Marketing Attribution Clear with Clean Dashboards and Smooth Integrations"
What do you like best about Singular?

Singular is easy to use and gives very clear insights into marketing and attribution data. The dashboard is clean, reports are reliable, and integrations work smoothly. It helps me understand what’s working and where to spend better. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Sometimes, account management could be more proactive. Rest is all good. Review collected by and hosted on G2.com.

Questions about Singular? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User

What is Singular used for?

Divyanshu M.
DM
Divyanshu Mishra
Last activity about 4 years ago

What are the new features and preparations for the Cookieless future?

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Singular Features
ROI Tracking
Data Collection
Customer Insights
Campaign Insights
Reports and Dashboards
Campaign Stickiness
Attribution Windows
Retention Metrics
Analytics Dashboard
Cross-channel insights
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Singular