Singular Reviews & Product Details

You can easily create reports that summarize the impact of your campaigns through all the funnel, analyze the data and trends to get some insights that you may not be able to get using only the data from the platforms (Meta, Google, etc.) Review collected by and hosted on G2.com.

Still a lot of information but the GUI helps a lot to get only what you want, maybe an easy access guide to understand that the metrics mean and their differences with one antoher. Review collected by and hosted on G2.com.

I really like how Singular helps us measure, unify, and optimize our acquisition performance across all digital channels. It gives us a clear, reliable view of our growth engine. Also, Singular connects marketing activity with real business outcomes, showing us which channels actually drive quality users and revenue, not just clicks or installs. What stands out is its operational usefulness for the growth team, centralizing data from all our partners and channels into one consistent view. This saves us a lot of manual work and avoids conflicting numbers across platforms. We value the flexibility of the dashboards and the ability to slice performance by cohort, channel, and campaign to understand not just volume but quality. The features that make Singular especially valuable turn data into action, allowing our team to focus on execution instead of reconciliation. The customizable dashboards and automated data pipelines let us monitor performance in near real time and adjust budgets and campaigns quickly. Plus, the support we receive, especially from Eduardo Ochoa, is outstanding since he is always available and proactive. Review collected by and hosted on G2.com.

Overall our experience with Singular has been very positive. Review collected by and hosted on G2.com.

What I like best about Singular is its flexibility and transparency in data analysis. It allows me to quickly connect cost, attribution, and performance metrics in one place, which makes decision-making much faster and more reliable.

I also really value the customizable dashboards and reporting, as well as the ability to deep-dive into performance by source, campaign, and creative. Overall, it’s a very strong tool for daily UA analysis and long-term strategic insights. Review collected by and hosted on G2.com.

What I dislike about Singular is that cost integrations can sometimes be complex and unstable, especially when working with non-standard partners or custom setups. When something breaks, it’s not always immediately clear where the issue is, which can slow down analysis.

Additionally, some workflows and UI elements are not always intuitive, and require extra explanation or support to use efficiently. Review collected by and hosted on G2.com.

I like the support from the Singular team, as they provide timely assistance and help us resolve technical questions, supporting us in the integration processes, which greatly facilitates our work. Additionally, I appreciate that the initial setup process was swift and that the interface for creating data connectors is intuitive, reducing friction in the integration of new sources. Review collected by and hosted on G2.com.

It could improve flexibility in the Snowflake Share; it would be useful to be able to specifically select which events we want to share, instead of receiving all available events to avoid loading tables with unnecessary data on a daily basis and optimize reading. They could enable a more granular configuration within the platform that allows selecting which specific events to include in the share, for example, allowing filtering by event type. Review collected by and hosted on G2.com.

The interface is very user-friendly and greatly facilitates the creation of reports to analyze different campaigns within the app. Additionally, it allows us to clearly see the attribution that the campaigns are having. Review collected by and hosted on G2.com.

Something I don't like is that the platform has a limit on conversion events for display, which doesn't allow me to see all the events I have available. To be able to consult them, I must modify them from the platform or search for them in my cloud, which sometimes takes more time. Review collected by and hosted on G2.com.

What I like most about Singular is the support from the team, especially from Eduardo Ochoa, who has always accompanied us a lot throughout this process. Additionally, I like the interface and how the dashboard is very easy to manage and read the data. Review collected by and hosted on G2.com.

It could be improved a bit to understand what each metric is for, and in the guides within the platform, to have something guided for us, or well, for people who are new to Singular, to be able to detail more like what each of the metrics means and what we are seeing, and not have to go read the documentation or ask the person who advises us. Also, the initial setup was not so easy, as it is a new tool that neither the client nor we were familiar with. Review collected by and hosted on G2.com.

I use Singular to attribute my app installs to my marketing campaigns and analyze the best media sources to invest in. It's helpful for tracking all the attribution for my marketing campaigns and seeing all the money invested in different marketing platforms in one place. I really like the personalized attention they give to their customers, Eduardo Ochoa specially. Whenever we don't know how to analyze something, they kindly offer us assistance. Connecting Singular to Snowflake via SDK allows us to consume the info by SQL easily. Finally, I'd rate the likelihood of recommending Singular a solid 10 out of 10. Review collected by and hosted on G2.com.

The attribution for iOS users. There are many iOS users that are not attributed properly. It could be better tracked for them to have a source. Review collected by and hosted on G2.com.

Singular offers highly accurate attribution tracking, flexible reporting, and a unified dashboard that consolidates data from multiple channels. The customization options and integration capabilities make it easy for us to tailor the platform to our specific marketing and analytics needs, while keeping everything organized in one place. Review collected by and hosted on G2.com.

Attribution accuracy can occasionally be inconsistent, requiring manual validation to ensure data reliability. Review collected by and hosted on G2.com.

Singular has an excellent service team. Whenever we’ve needed support, we’ve consistently encountered a great attitude and a fast response that helps us address our requests. The software is also very easy to use and has been genuinely helpful for our business cases. Review collected by and hosted on G2.com.

We’re very satisfied with Singular today. Looking ahead, the platform could become even more powerful with the addition of AI‑driven capabilities that deliver automated insights and enable more intuitive, natural‑language analysis. Review collected by and hosted on G2.com.

Unfortunately, it is difficult to identify a positive feature at this time, as the core functionality I purchased the plan for—Amazon advertising integration—is not working as expected. Review collected by and hosted on G2.com.

I find that Singular doesn't give me the ability to see my Amazon advertising data on the dashboard, and I get no results from it. The service doesn't offer the data needed to optimize my campaigns, which is frustrating after purchasing a plan. They ask for more money for bigger plans at every opportunity. The support is painfully slow, with replies taking no less than 5 to 7 days. The documentation isn't a guide; it's unclear, especially for Amazon advertising. Also, the UI looks really old, like it was built in 2010. Additionally, I'm upset that they refused to refund my money after I stopped using the service. Review collected by and hosted on G2.com.