Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews & Product Details - Page 9

ID resolution matched with on site behaviour tracking to inform marketing actions and personalisation. Review collected by and hosted on G2.com.

It has a bit of a rigid structure when it comes to named identity types and transactional ETL feeds Review collected by and hosted on G2.com.

It is an excellent tool to personalize web experiences, it helps collect a large amount of data which facilitates the creation of campaigns, it also helps to understand customer behavior, it is very easy to launch new campaigns, it also has a great analysis engine , it has an amazing support team that is always available, it is a very powerful tool that can do almost anything you need. Review collected by and hosted on G2.com.

The only aspect that I think needs to be improved is a user interface, it should be a little more modern and easy to use, it is the only detail that I would like to improve a little, for everything else I have no problem. Review collected by and hosted on G2.com.

It is a very powerful and intuitive web customization tool, it allows us to configure complex campaigns, it is very easy to carry out new campaigns, it is quite easy to create new segments and use its tools, it is also very good to add messages in the application, it also collects a large amount data, it is also very easy to integrate than any other customization software, it allows us to create incredible campaigns, it also allows us to send messages directly to our clients. Review collected by and hosted on G2.com.

I would like to have a more modern user interface, it is the only negative detail that I find in this platform, everything else seems to me to be very well designed, each feature works very well. Review collected by and hosted on G2.com.

I really like the graphical interface that Evergage offers which is intuitive and very well designed, the way the buttons and task bars are structured favor the appearance, creating workflows is very easy as it offers a great variety of processes that can be added to the chain without mentioning that it has customizable notifications that notify of any news in the information chain, allowing the information to be available in real time. Review collected by and hosted on G2.com.

Evergage is a somewhat expensive platform, it is robust and consumes a large amount of resources, maintenance costs are usually especially high because it is a platform designed for large companies that handle a large amount of information, that is why its use is recommended for large companies that have the solvency to amortize said cost. Review collected by and hosted on G2.com.

The Evergage 1 cloud platform gives us the possibility to quantify qualitative aspects, allowing us to measure aspects such as satisfaction, the degree of loyalty, as well as the experience of our users, that is the added value that Evergage offers, in addition to providing us with information valuable. The best thing is that we obtain this information indirectly from customers without them having to answer annoying surveys, they are data that is collected by the use that they give to our virtual platforms. Review collected by and hosted on G2.com.

In general terms it is an incredible platform that taught me aspects of marketing that I did not know yet, it taught me to measure qualitative factors and to have a better reading of indicators and statistics, it is true that it is a complex platform, whose adaptation process can be slow, but once you become familiar you begin to see the results and the learning is rewarding. Review collected by and hosted on G2.com.

The most outstanding aspects of Evergage, in addition to its uniqueness and its wide intuitive and analytical capacity in the measurement of behavior patterns and web usability, is also its powerful tool for real-time interaction with customers, allowing us to have a connection more fluid with our users, which has allowed us to increase the degree of loyalty and the closeness they have with our digital platforms. Review collected by and hosted on G2.com.

So far I have quickly adapted to its incredible functions, since I had used other similar platforms in the market and marketing study, which is why it was easy for me to adapt to this much more specialized and modern platform, in addition to the training it provided us the provider that made this process much easier and faster, the cost of the platform can be high for small or medium-sized companies, but its benefits justify this investment Review collected by and hosted on G2.com.

- Sales team and their CEO are amazing

- Their project management team are great

- The technology is powerful, but not easy to use

- AI product recommendations were fantastic

- Entreprise grade platform, but don't expect an easy-to-use software Review collected by and hosted on G2.com.

- The implementation team missed a few milestones and key elements.

- The technology is not as slick as Dynamic Yield from a user perspective

- Not sure how the Salesforce acquisition will help/hurt, but if it's any indication, we've seen a rise in sales calls, and let support time

- Price was high

- Support team was mediocre Review collected by and hosted on G2.com.

I like how many functions there are that you can utilize personalization on your site (campaigns, recipes, segments, third party integrations, etc.). The segments also allow us to do further deep dives into data about our users. Review collected by and hosted on G2.com.

There are a few quirks, like having to log out and log back in once updating a recipe or campaign, but other than that it is pretty straightforward and easy to use! Review collected by and hosted on G2.com.

I love Evergage's customer success & support teams. They are available at all hours and help organizations with strategy & everyday needs. Review collected by and hosted on G2.com.

Their visual editor UI is lacking. I started off using it (I didn't know HTML/CSS at the beginning) and now I only code things myself and haven't touched the visual editor in months. From my understanding, this is a huge priority for Evergage and I imagine after a few months this part of my review will be irrelevant. It would be great to see this improved Review collected by and hosted on G2.com.

Support seems to be knowledge and helpful when I ask questions about the product. Additionally, when submitting a support ticket the responses I receive are prompt and thorough. Review collected by and hosted on G2.com.

The user interface isn't very intuitive at all, unfortunately. There have been many times where certain things work in one area but not in another (i.e. the date parameters in the top right corner of the platform applying to data).

Additionally, it feels like the email program within the platform is immature. As we've gone through setting up our abandoned cart program with Evergage, it feels as though many things such as setup structure, rules, subscriber info, journey, etc. haven't been thought through completely or thoroughly vetted to ensure that things are up and running smoothly right away. In going through the setup process, we continue to run into use cases of occurrences that hadn't been considered that, in my mind, should be part of a standard journey process setup for the type of email at hand. Review collected by and hosted on G2.com.