Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Features
What are the features of Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?
Visitor Behavior
- Monitoring
- Targeting
- Guided Selling
Templates
- Library
- Customization
- Optimization
Personalization
- Recommendation
Multichannel
- Web
Segmentation
- A/B Testing
- Customer Profiles
Targeting
- Behavioral Targeting
- Contextual Targeting
Triggered Content
- Triggered Messages
Personalized Content
- Recommendation Engine
- Website Personalization
Top Rated Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Alternatives
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Categories on G2
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Visitor Behavior
Monitoring | Based on 26 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. Monitor the behavior of website and online store visitors | 90% (Based on 26 reviews) | |
Targeting | Based on 26 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. Ability to target website visitors based on behavioral patterns | 89% (Based on 26 reviews) | |
Guided Selling | Based on 26 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. Adapt the selling process to each visitor, including content and pricing | 81% (Based on 26 reviews) |
Templates
Library | Based on 26 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. Provide a library of templates for various purposes such as website engagement or e-commerce | 79% (Based on 26 reviews) | |
Customization | Based on 26 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. Allows users to customize templates and use them on multiple channels easily | 87% (Based on 26 reviews) | |
Optimization | Based on 26 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. Track the performance of different versions of templates and suggest optimizations | 86% (Based on 26 reviews) |
Personalization
Recommendation | Based on 26 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. Recommend products based on order history and online behavior | 87% (Based on 26 reviews) | |
Content | Based on 26 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. Provide custom content to website visitors based on their online behavior | 85% (Based on 26 reviews) | |
Cart Abandonment | Based on 26 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. Deliver messages targeted at buyers who are about to leave an online store | 81% (Based on 26 reviews) | |
Personalization Engine | Based on 26 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. Machine learning or artificial intelligence that powers the personalization features of the platform. | 92% (Based on 26 reviews) | |
Product Recommendations | Based on 25 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. Tools to automatically recommend products to a customer based on their viewing or purchasing history. | 87% (Based on 25 reviews) | |
A/B Testing | Based on 25 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. The ability to test various configurations and recommendations to determine which are most successful with customers. | 81% (Based on 25 reviews) | |
Personalized Messaging | Based on 25 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. Tools to create personalized messaging based on customer data collected from purchases or viewing history. | 85% (Based on 25 reviews) |
Multichannel
Web | Based on 26 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. Integrate personalized content and recommendations on websites | 87% (Based on 26 reviews) | |
Based on 26 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. Define customized email templates which are sent automatically | 87% (Based on 26 reviews) | ||
Mobile | Based on 26 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. Include personalization features that are mobile-friendly and responsive | 86% (Based on 26 reviews) |
Segmentation
A/B Testing | Provides native A/B testing for content and campaigns. 35 reviewers of Salesforce Marketing Cloud Personalization (formerly Interaction Studio) have provided feedback on this feature. | 90% (Based on 35 reviews) | |
Customer Profiles | Allows users to build and analyze customer profiles. This feature was mentioned in 38 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews. | 84% (Based on 38 reviews) |
Targeting
Behavioral Targeting | Presents messaging depending on customer behavior. 39 reviewers of Salesforce Marketing Cloud Personalization (formerly Interaction Studio) have provided feedback on this feature. | 92% (Based on 39 reviews) | |
Contextual Targeting | Presents messaging depending on customer context. This feature was mentioned in 38 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews. | 89% (Based on 38 reviews) |
Triggered Content
Geofencing | Based on 24 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews. Content triggered by customer's given geolocation. | 85% (Based on 24 reviews) | |
Triggered Emails | Based on 19 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews. Emails triggered by customer activity or behavior. | 81% (Based on 19 reviews) | |
Triggered Messages | Messages triggered by customer activity or behavior. 30 reviewers of Salesforce Marketing Cloud Personalization (formerly Interaction Studio) have provided feedback on this feature. | 89% (Based on 30 reviews) |
Personalized Content
Recommendation Engine | Provides recommendations based on customer metrics. This feature was mentioned in 29 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews. | 87% (Based on 29 reviews) | |
Personalized Discounts | Calculates and presents customized discounts. This feature was mentioned in 22 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews. | 89% (Based on 22 reviews) | |
Website Personalization | Personalizes web experiences and presented content based on customer metrics. 37 reviewers of Salesforce Marketing Cloud Personalization (formerly Interaction Studio) have provided feedback on this feature. | 89% (Based on 37 reviews) |
Administration
Marketing Campaigns | Based on 25 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. The ability to create and customize marketing campaigns based on user data. | 90% (Based on 25 reviews) | |
Reports & Analytics | Based on 25 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. Easily digestible visual representations of data collected by the platform. | 84% (Based on 25 reviews) | |
User Data | Based on 25 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. Data collected from customers to be analyzed by analytics tools or other e-commerce software. | 81% (Based on 25 reviews) | |
Integrations | Based on 25 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews and verified by the G2 Product R&D team. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. | 78% (Based on 25 reviews) |
Platform Basics
Website Personalization | Ability to deliver unique content for each account that visits a company's website. This feature was mentioned in 17 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews. | 91% (Based on 17 reviews) | |
Content Creation and Distribution | Allows companies to create and distribute personalized content within an account-based marketing strategy. This feature was mentioned in 18 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews. | 89% (Based on 18 reviews) |
Platform Reporting
Measurement | Based on 18 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews. Ability to monitor page views and conversions per account as they engage with a personalized website and content. | 84% (Based on 18 reviews) | |
Dashboards | Based on 18 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) reviews. Provides pre-built or customizable performance dashboards and reports for how the personalized content is performing. | 89% (Based on 18 reviews) |
Analytics
Reporting and Analytics | Provides reporting and analytics tools to quantify the results of the experiment. | Not enough data | |
Heatmaps | Provides heatmap functionality to assess what parts of the website visitors are engaging with most. | Not enough data |
Experimental Design
Multivariate testing capacities | Allows for the testing of multiple variables at a time during a single test. | Not enough data | |
Concurrent Testing | Allows multiple experiments to be deployed simultaneously. | Not enough data | |
Mobile Testing | Allows mobile web pages to be tested during A/B experiments. | Not enough data |
Computing
WYSIWYG | What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding. | Not enough data | |
AI/Machine Learning | Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing. | Not enough data | |
Little to No Coding | Requires little to no knowledge of coding. Usually this means it comes with prewritten code. | Not enough data |
